{"id":2736,"date":"2024-08-27T07:00:00","date_gmt":"2024-08-27T07:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2736"},"modified":"2024-08-26T15:42:13","modified_gmt":"2024-08-26T15:42:13","slug":"data-maturity-age-of-ai","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/","title":{"rendered":"94 % des dirigeants appellent \u00e0 tirer plus de valeur de la donn\u00e9e"},"content":{"rendered":"\n<p><strong>Am\u00e9lioration de l\u2019exp\u00e9rience client, prise de d\u00e9cision \u00e9clair\u00e9e\u2026 Avec l\u2019essor de l\u2019intelligence artificielle, une gestion optimis\u00e9e des donn\u00e9es repr\u00e9sente une source de valeur sans pr\u00e9c\u00e9dent pour les entreprises. D\u00e9couvrez trois principes cl\u00e9s pour y parvenir.\u00a0<\/strong><\/p>\n\n\n\n<p>La bonne information au bon moment\u2026. C\u2019est pr\u00e9cis\u00e9ment tout ce dont ont besoin les entreprises pour cheminer vers le succ\u00e8s. Et c\u2019est d\u2019ailleurs la <strong>conviction des d\u00e9cideurs IT et BI <\/strong>(<em>business<\/em> <em>intelligence<\/em>), qui sont <strong>92 % \u00e0 consid\u00e9rer qu\u2019il est plus que jamais n\u00e9cessaire de disposer de donn\u00e9es fiables et de qualit\u00e9<\/strong>.<\/p>\n\n\n\n<p>Pour faire de cet id\u00e9al une r\u00e9alit\u00e9, une seule solution : <strong>mettre en place une infrastructure IT capable d&rsquo;accueillir des donn\u00e9es fiables<\/strong> au sein de l&rsquo;organisation, pour acc\u00e9der \u00e0 une certaine maturit\u00e9 en mati\u00e8re de transformation num\u00e9rique.<\/p>\n\n\n\n<p>Afin de d\u00e9couvrir les bonnes pratiques pour y parvenir, Salesforce a interrog\u00e9 plus de 10 000 d\u00e9cideurs IT, BI et chefs d&rsquo;entreprise. Les r\u00e9sultats de cette \u00e9tude sont pr\u00e9sent\u00e9s au sein du nouveau rapport sur l&rsquo;<a href=\"https:\/\/www.salesforce.com\/fr\/resources\/research-reports\/state-of-data-analytics\/\">\u00e9tat des donn\u00e9es et de l&rsquo;analytique<\/a>. D\u00e9couvrez-en les 3 principaux enseignements pour exploiter le plein potentiel de vos donn\u00e9es et de l\u2019<a href=\"https:\/\/www.salesforce.com\/fr\/form\/pdf\/glossaire-ia\/\">intelligence artificielle<\/a> (IA).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-s-appuyer-sur-des-donnees-fiables-est-indispensable\">1. <strong>S\u2019appuyer sur des donn\u00e9es fiables est indispensable<\/strong><\/h2>\n\n\n\n<p>Qu\u2019il s\u2019agisse d\u2019analyse pr\u00e9dictive ou de gestion informatique, <strong>tous les cas d\u2019usage de l\u2019IA reposent sur les donn\u00e9es<\/strong>. Si celles-ci ne sont pas fiables et de qualit\u00e9, vos <a href=\"https:\/\/www.salesforce.com\/fr\/artificial-intelligence\/\">solutions d&rsquo;IA<\/a> ne pourront pas produire les r\u00e9sultats escompt\u00e9s. L\u2019\u00e9quation est simple :<strong> des donn\u00e9es erron\u00e9es engendrent des r\u00e9sultats erron\u00e9s<\/strong>.<\/p>\n\n\n\n<p>Mais alors, comment s\u2019assurer de disposer de donn\u00e9es fiables ? Voici quelques questions qui vous permettront d\u2019y voir plus clair :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Votre<strong> <\/strong>processus de <a href=\"https:\/\/www.salesforce.com\/blog\/ethical-data-privacy\/\">collecte<\/a> et de saisie des donn\u00e9es est-il clair et coh\u00e9rent ?<\/li>\n\n\n\n<li>Vos donn\u00e9es ont-elles \u00e9t\u00e9 <a href=\"https:\/\/www.tableau.com\/learn\/articles\/what-is-data-cleaning\">nettoy\u00e9es et standardis\u00e9es<\/a> ?<\/li>\n\n\n\n<li>Sont-elles <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/data_security\">prot\u00e9g\u00e9es et s\u00e9curis\u00e9es<\/a> ?<\/li>\n\n\n\n<li>Disposez-vous d&rsquo;un cadre de <a href=\"https:\/\/www.tableau.com\/learn\/articles\/data-governance-best-practices\">gouvernance<\/a> qui r\u00e9pond \u00e0 tous les aspects du cycle de vie des donn\u00e9es (y compris l&rsquo;acc\u00e8s, le contr\u00f4le, la gestion, la confidentialit\u00e9, la s\u00e9curit\u00e9, la conformit\u00e9 et les exigences r\u00e9glementaires) ?<\/li>\n\n\n\n<li>Votre socle de donn\u00e9es disponibles est-il adapt\u00e9 \u00e0 vos objectifs ?\u00a0<\/li>\n\n\n\n<li>Vos donn\u00e9es r\u00e9pondent-elles aux attentes en mati\u00e8re <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/ethical-data-use-best-practices-quick-look\/adopt-ethical-data-use-best-practices\">d&rsquo;\u00e9thique et d&rsquo;int\u00e9grit\u00e9<\/a> ?<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<div class=\"layout-astro wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro.png\" alt=\"\">\n\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm35.4-17.7h-10.2v27h10.2c8.2 0 14.4-5.9 14.4-13.6s-6-13.4-14.4-13.4m0 22.6H326V33h5.4a9.1 9.1 0 1 1 0 18.1z\" \/><path fill=\"#1d315f\" d=\"M43 82.8h.1a74 74 0 0 0 38.5-12.3 3 3 0 0 0 1.3-2.4v-6A66.2 66.2 0 0 0 42.5.2a3 3 0 0 0-2.3 0A66.2 66.2 0 0 0 0 62.2V68a3 3 0 0 0 1.2 2.4 74 74 0 0 0 40.2 12.4z\" \/><path fill=\"#8ed1f4\" d=\"M13.8 51.8a.3.3 0 0 0 0-.1L33 23.6a3.1 3.1 0 0 1 .8-.8 3 3 0 0 1 4 .8l9.5 13.8 3.5-5a3 3 0 0 1 4.9 0L69 51.6a.3.3 0 0 1 .1.3h7C70.7 17.7 43.7 7.2 41.4 6.2c0 0-11.2 4-21.2 16A59.6 59.6 0 0 0 6.8 51.8zm21.7-21.3\" \/><path fill=\"#aa76b3\" d=\"m62 51.9-8.7-12.6-4.2 6.1 4.8 6.4z\" \/><path fill=\"#722a87\" d=\"m49 45.4-4.4 6.4H54z\" \/><path fill=\"#8ed1f4\" d=\"m37 32.6-1.5-2.1z\" \/><path fill=\"#aa76b3\" d=\"m28 41.4 7.6 10.4h1.8l6.4-9.2-6.8-10-1.5-2.1z\" \/><path fill=\"#722a87\" d=\"m28 41.4-7 10.4h14.6z\" \/><path fill=\"#069a49\" d=\"M43.8 72.5a1.8 1.8 0 0 0-1-2.4L40.1 69a8 8 0 0 1-1-.5 7.8 7.8 0 0 1-2.4-10.7H6a44 44 0 0 0-.2 4.4v4.4A70 70 0 0 0 26 75a70 70 0 0 0 15.2 2l2.4-4.3zm33-14.8H44.3l-2.5 3a1.7 1.7 0 0 0-.2.5 1.8 1.8 0 0 0 1 2.3l2.7 1.2.7.4a7.8 7.8 0 0 1 3 10.6l-.5.9 4.8-.8a71 71 0 0 0 8.4-2.2l1.3-.4a71 71 0 0 0 14-6.7v-8.8z\" \/><path fill=\"#fff\" d=\"m46 65-.7-.3-2.7-1.2a1.8 1.8 0 0 1-1-2.4 1.7 1.7 0 0 1 .2-.4l2.5-3h-7.6A7.8 7.8 0 0 0 39 68.4a8 8 0 0 0 1 .5l2.7 1.2a1.8 1.8 0 0 1 1 2.4l-.1.2-2.5 4.3a52.5 52.5 0 0 0 7.2-.4l.5-.9A7.8 7.8 0 0 0 46 65.1z\" \/><path fill=\"#157139\" d=\"M56.9 67.3h8.8l-4.4-5zM23 71h9l-4.5-5.1zm-4.1-10.4-4.5 5h8.9z\" \/><\/svg>\n\t\t\t<h2 class=\"wp-block-related-trail__title\">Les cl\u00e9s de la qualit\u00e9 des donn\u00e9es<\/h2>\n\t\t\t<p>D\u00e9couvrez les strat\u00e9gies d\u2019\u00e9valuation et d\u2019am\u00e9lioration de la qualit\u00e9 de vos donn\u00e9es dans Salesforce.<\/p>\n\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Suivre le Trail<\/a><\/div>\n\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+700 points<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">Trail<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\">Data Quality<\/p>\n\t\t\t<p class=\"related-trail__trail-description\">D\u00e9couvrez les strat\u00e9gies d\u2019am\u00e9lioration de la qualit\u00e9 de vos donn\u00e9es.<\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__foreground\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-foreground-layout-astro.png\" alt=\"\">\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__parks\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro.png\" alt=\"\">\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-alignez-vos-donnees-sur-votre-strategie-commerciale\">2. <strong>Alignez vos donn\u00e9es sur votre strat\u00e9gie commerciale<\/strong><\/h2>\n\n\n\n<p><strong>Le volume de donn\u00e9es g\u00e9n\u00e9r\u00e9es dans le monde est en constante augmentation, et devrait cro\u00eetre de 22 % en moyenne au cours des 12 prochains mois<\/strong>. Cependant, tirer parti de ces donn\u00e9es implique de surmonter deux obstacles majeurs : <a href=\"https:\/\/www.salesforce.com\/products\/platform\/solutions\/data-management\/\">les probl\u00e9matiques de s\u00e9curit\u00e9<\/a> et la gestion de volumes de donn\u00e9es sans pr\u00e9c\u00e9dent.<\/p>\n\n\n\n<p>Dans ce cadre, <strong>les politiques en mati\u00e8re de s\u00e9curit\u00e9 doivent suivre le rythme impos\u00e9 par l&rsquo;augmentation des volumes<\/strong>. Pourtant, 6 d\u00e9cideurs IT et BI sur 10 reconnaissent ne pas savoir comment leurs \u00e9quipes op\u00e9rationnelles manient les donn\u00e9es. Ces manques de visibilit\u00e9 et de coordination entre les d\u00e9partements exposent l\u2019entreprise aux menaces relatives \u00e0 la s\u00e9curit\u00e9 des donn\u00e9es, et l\u2019emp\u00eachent d\u2019en tirer le plein potentiel.<\/p>\n\n\n\n<p>Pour pallier ce probl\u00e8me,<strong> la politique en mati\u00e8re de donn\u00e9es doit \u00eatre clairement align\u00e9e avec les objectifs et la strat\u00e9gie commerciale de l\u2019entreprise<\/strong>. Cette approche unifi\u00e9e permet de diffuser les informations n\u00e9cessaires \u00e0 l&rsquo;ensemble de l&rsquo;organisation et de <a href=\"https:\/\/www.salesforce.com\/blog\/what-are-data-silos\/\">r\u00e9duire les silos<\/a> qui freinent la collaboration et les prises de d\u00e9cision.<\/p>\n\n\n\n<p><strong>Les r\u00e9sultats ? Une am\u00e9lioration des performances financi\u00e8res, une augmentation de la productivit\u00e9 et un avantage concurrentiel sur le long terme<\/strong>. Selon le <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2022\/12\/16\/moving-from-being-a-data-driven-organization-to-a-data-led-organization\/?sh=482b93cd6f23rowth-marketing-and-sales\/our-insights\/five-facts-how-customer-analytics-boosts-corporate-performance\">McKinsey Global Institute<\/a>, les organisations dont la strat\u00e9gie est ax\u00e9e sur les donn\u00e9es sont 23 fois plus susceptibles d&rsquo;acqu\u00e9rir des clients, 6 fois plus susceptibles de les fid\u00e9liser et 19 fois plus susceptibles d&rsquo;\u00eatre rentables.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-amplifiez-les-avantages-de-l-ia-grace-aux-donnees\">3. <strong>Amplifiez les avantages de l&rsquo;IA gr\u00e2ce aux donn\u00e9es<\/strong><\/h2>\n\n\n\n<p><strong>Une organisation mature dans sa gestion des donn\u00e9es se distingue par sa capacit\u00e9 \u00e0 y recourir pour prendre des d\u00e9cisions cl\u00e9s, stimuler l\u2019innovation et pr\u00e9parer sereinement l\u2019avenir<\/strong>. Et les b\u00e9n\u00e9fices sont cons\u00e9quents ! L\u2019\u00e9tude publi\u00e9e par McKinsey r\u00e9v\u00e8le en effet que les<a href=\"https:\/\/www.mckinsey.com\/business-functions\/mckinsey-digital\/our-insights\/how-six-companies-are-using-technology-and-data-to-transform-themselves\">&nbsp; entreprises au sein desquelles la prise de d\u00e9cision est ax\u00e9e sur les donn\u00e9es<\/a> atteignent plus rapidement leurs objectifs et b\u00e9n\u00e9ficient de gains de productivit\u00e9 consid\u00e9rables.&nbsp;<\/p>\n\n\n\n<p>S\u2019appuyer sur des donn\u00e9es matures permet aussi aux organisations de disposer d\u2019une solide<a href=\"https:\/\/www.tableau.com\/why-tableau\/data-culture\"> culture des donn\u00e9es<\/a>. Tous les collaborateurs peuvent d\u00e8s lors y acc\u00e9der ais\u00e9ment pour leur prise de d\u00e9cision, et les donn\u00e9es infusent progressivement tous les pans de l\u2019activit\u00e9. <strong>La culture des donn\u00e9es est aussi un indicateur cl\u00e9 du succ\u00e8s de l\u2019IA<\/strong>. En effet, les personnes interrog\u00e9es dans le cadre de notre \u00e9tude \u00e9voluant au sein d\u2019organisations tr\u00e8s matures sont deux fois plus susceptibles de disposer de donn\u00e9es de qualit\u00e9, indispensables pour d\u00e9ployer efficacement cette technologie.<\/p>\n\n\n\n<p>Face \u00e0 l\u2019essor des volumes de donn\u00e9es, les entreprises qui r\u00e9ussissent le mieux sont celles qui parviennent \u00e0 adapter leurs strat\u00e9gies et engager leur transformation pour tirer parti de la r\u00e9volution de l\u2019IA. Selon Sam Altman, CEO d\u2019OpenAI, l&rsquo;<a href=\"https:\/\/www.salesforce.com\/blog\/sam-altman\/\">IA devrait se g\u00e9n\u00e9raliser au m\u00eame titre qu&rsquo;Internet,<\/a> et si l\u2019on se r\u00e9f\u00e8re aux<a href=\"https:\/\/www.gartner.com\/en\/articles\/what-s-new-in-artificial-intelligence-from-the-2023-gartner-hype-cycle\"> derni\u00e8res tendances<\/a>, cette hypoth\u00e8se est loin d\u2019\u00eatre farfelue. N\u2019attendez plus pour lancer votre transformation !<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec l\u2019essor de l\u2019intelligence artificielle, une gestion optimis\u00e9e des donn\u00e9es repr\u00e9sente une source de valeur sans pr\u00e9c\u00e9dent pour les entreprises.<\/p>\n","protected":false},"author":152,"featured_media":2737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[8,22,11],"sf_content_type":[],"blog":[356,374,297],"coauthors":[27],"class_list":["post-2736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-best-practices","sf_topic-digital-transformation","sf_topic-it","blog-it","blog-best-practices","blog-digital-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>94 % des dirigeants appellent \u00e0 tirer plus de valeur de la donn\u00e9e<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez trois principes cl\u00e9s de la gestion des donn\u00e9es \u00e0 l&#039;\u00e8re de l&#039;IA g\u00e9n\u00e9rative.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"94 % des dirigeants appellent \u00e0 tirer plus de valeur de la donn\u00e9e\" \/>\n<meta property=\"og:description\" content=\"Avec l\u2019essor de l\u2019intelligence artificielle, une gestion optimis\u00e9e des donn\u00e9es repr\u00e9sente une source de valeur sans pr\u00e9c\u00e9dent pour les entreprises.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-27T07:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/11\/Wendy-byline-State-of-Data-trends.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Salesforce\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/#\/schema\/person\/image\/c4dae87da9a6134c35582db989c80f90\"}],\"headline\":\"94 % des dirigeants appellent \u00e0 tirer plus de valeur de la donn\u00e9e\",\"datePublished\":\"2024-08-27T07:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/\"},\"wordCount\":979,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/11\/Wendy-byline-State-of-Data-trends.jpg\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/\",\"url\":\"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/\",\"name\":\"94 % des dirigeants appellent \u00e0 tirer plus de valeur de la donn\u00e9e\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/11\/Wendy-byline-State-of-Data-trends.jpg\",\"datePublished\":\"2024-08-27T07:00:00+00:00\",\"description\":\"D\u00e9couvrez trois principes cl\u00e9s de la gestion des donn\u00e9es \u00e0 l'\u00e8re de l'IA g\u00e9n\u00e9rative.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/11\/Wendy-byline-State-of-Data-trends.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/11\/Wendy-byline-State-of-Data-trends.jpg\",\"width\":1500,\"height\":844,\"caption\":\"Ten thousand leaders worldwide weigh in on data and analytics trends. Learn how IT and business leaders are realizing the full potential of data in the age of AI. [Jiw Ingka | Adobe Stock]\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/fr\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"94 % des dirigeants appellent \u00e0 tirer plus de valeur de la donn\u00e9e\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/fr\/blog\/\",\"name\":\"Salesforce\",\"description\":\"Le Blog du CRM, de l&#039;experience et du Cloud Computing\",\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/fr\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/#organization\",\"name\":\"Salesforce\",\"url\":\"https:\/\/www.salesforce.com\/fr\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/Salesforce.webp\",\"contentUrl\":\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/Salesforce.webp\",\"width\":1200,\"height\":630,\"caption\":\"Salesforce\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/#\/schema\/person\/image\/c4dae87da9a6134c35582db989c80f90\",\"name\":\"Salesforce\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/7b22a1347a70a190b5cdd1eadab50e55b6123719ad0c5571e2ab30226dcbe85d?s=96&d=mm&r=g60edf16c093aaa190ff084acb1722622\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7b22a1347a70a190b5cdd1eadab50e55b6123719ad0c5571e2ab30226dcbe85d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7b22a1347a70a190b5cdd1eadab50e55b6123719ad0c5571e2ab30226dcbe85d?s=96&d=mm&r=g\",\"caption\":\"Salesforce\"},\"url\":\"https:\/\/www.salesforce.com\/fr\/blog\/author\/salesforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"94 % des dirigeants appellent \u00e0 tirer plus de valeur de la donn\u00e9e","description":"D\u00e9couvrez trois principes cl\u00e9s de la gestion des donn\u00e9es \u00e0 l'\u00e8re de l'IA g\u00e9n\u00e9rative.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/","og_locale":"fr_FR","og_type":"article","og_title":"94 % des dirigeants appellent \u00e0 tirer plus de valeur de la donn\u00e9e","og_description":"Avec l\u2019essor de l\u2019intelligence artificielle, une gestion optimis\u00e9e des donn\u00e9es repr\u00e9sente une source de valeur sans pr\u00e9c\u00e9dent pour les entreprises.","og_url":"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/","og_site_name":"Salesforce","article_published_time":"2024-08-27T07:00:00+00:00","og_image":[{"width":1500,"height":844,"url":"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/11\/Wendy-byline-State-of-Data-trends.jpg","type":"image\/jpeg"}],"author":"Salesforce","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"","Dur\u00e9e de lecture estim\u00e9e":"5 minutes","Written by":"Salesforce"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/fr\/blog\/#\/schema\/person\/image\/c4dae87da9a6134c35582db989c80f90"}],"headline":"94 % des dirigeants appellent \u00e0 tirer plus de valeur de la donn\u00e9e","datePublished":"2024-08-27T07:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/"},"wordCount":979,"commentCount":0,"publisher":{"@id":"https:\/\/www.salesforce.com\/fr\/blog\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/11\/Wendy-byline-State-of-Data-trends.jpg","inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/","url":"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/","name":"94 % des dirigeants appellent \u00e0 tirer plus de valeur de la donn\u00e9e","isPartOf":{"@id":"https:\/\/www.salesforce.com\/fr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/11\/Wendy-byline-State-of-Data-trends.jpg","datePublished":"2024-08-27T07:00:00+00:00","description":"D\u00e9couvrez trois principes cl\u00e9s de la gestion des donn\u00e9es \u00e0 l'\u00e8re de l'IA g\u00e9n\u00e9rative.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/#primaryimage","url":"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/11\/Wendy-byline-State-of-Data-trends.jpg","contentUrl":"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/11\/Wendy-byline-State-of-Data-trends.jpg","width":1500,"height":844,"caption":"Ten thousand leaders worldwide weigh in on data and analytics trends. Learn how IT and business leaders are realizing the full potential of data in the age of AI. [Jiw Ingka | Adobe Stock]"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/fr\/blog\/data-maturity-age-of-ai\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/fr\/blog\/"},{"@type":"ListItem","position":2,"name":"94 % des dirigeants appellent \u00e0 tirer plus de valeur de la donn\u00e9e"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/fr\/blog\/#website","url":"https:\/\/www.salesforce.com\/fr\/blog\/","name":"Salesforce","description":"Le Blog du CRM, de l&#039;experience et du Cloud Computing","publisher":{"@id":"https:\/\/www.salesforce.com\/fr\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/fr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/fr\/blog\/#organization","name":"Salesforce","url":"https:\/\/www.salesforce.com\/fr\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.salesforce.com\/fr\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/Salesforce.webp","contentUrl":"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/Salesforce.webp","width":1200,"height":630,"caption":"Salesforce"},"image":{"@id":"https:\/\/www.salesforce.com\/fr\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/fr\/blog\/#\/schema\/person\/image\/c4dae87da9a6134c35582db989c80f90","name":"Salesforce","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/7b22a1347a70a190b5cdd1eadab50e55b6123719ad0c5571e2ab30226dcbe85d?s=96&d=mm&r=g60edf16c093aaa190ff084acb1722622","url":"https:\/\/secure.gravatar.com\/avatar\/7b22a1347a70a190b5cdd1eadab50e55b6123719ad0c5571e2ab30226dcbe85d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7b22a1347a70a190b5cdd1eadab50e55b6123719ad0c5571e2ab30226dcbe85d?s=96&d=mm&r=g","caption":"Salesforce"},"url":"https:\/\/www.salesforce.com\/fr\/blog\/author\/salesforce\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/11\/Wendy-byline-State-of-Data-trends.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/fr\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/2736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/users\/152"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/comments?post=2736"}],"version-history":[{"count":2,"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/2736\/revisions"}],"predecessor-version":[{"id":3394,"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/2736\/revisions\/3394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/media\/2737"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/media?parent=2736"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/sf_topic?post=2736"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/sf_content_type?post=2736"},{"taxonomy":"blog","embeddable":true,"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/blog?post=2736"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/coauthors?post=2736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}