{"id":2983,"date":"2024-06-04T15:35:32","date_gmt":"2024-06-04T15:35:32","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2983"},"modified":"2024-06-05T09:12:46","modified_gmt":"2024-06-05T09:12:46","slug":"what-is-data-cloud","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/fr\/blog\/what-is-data-cloud\/","title":{"rendered":"Qu&rsquo;est-ce que Data\u00a0Cloud\u00a0?"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.salesforce.com\/fr\/data\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data\u00a0Cloud<\/a> est la plateforme de donn\u00e9es de Salesforce. Avec elle, toutes vos donn\u00e9es, m\u00eames celles enregistr\u00e9es dans des syst\u00e8mes tiers, sont harmonis\u00e9es dans des profils clients uniques. Quelle que soit leur origine (ERP, OMS, canaux de communications, data lakes et m\u00eame e-mails, images ou fichiers PDF), Data\u00a0Cloud se connecte \u00e0 toutes vos sources, pour enfin fa\u00e7onner une vue unique de chacun de vos clients et mieux comprendre leurs besoins actuels et futurs.<\/p>\n\n\n\n<p>En somme, Data Cloud est la promesse d&rsquo;une exp\u00e9rience client plus harmonieuse et d&rsquo;une productivit\u00e9 in\u00e9gal\u00e9e par vos \u00e9quipes, qui s&rsquo;appuient sur ce vivier de donn\u00e9es pour d\u00e9bloquer de nouvelles possibilit\u00e9s :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>automatisations de processus<\/li>\n\n\n\n<li>analytiques pouss\u00e9es<\/li>\n\n\n\n<li>communications personnalis\u00e9es<\/li>\n\n\n\n<li>utilisation avec l&rsquo;intelligence artificielle <\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a036d1003b15&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a036d1003b15\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1240\" height=\"698\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/Zero-Copy-V2-3.png?strip=all&#038;quality=95\" alt=\"Data\u00a0Cloud harmonise les donn\u00e9es d\u00e9connect\u00e9es. \" class=\"wp-image-2985\" srcset=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/Zero-Copy-V2-3.png 1240w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/Zero-Copy-V2-3.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/Zero-Copy-V2-3.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/Zero-Copy-V2-3.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/Zero-Copy-V2-3.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Data&nbsp;Cloud fournit une vision holistique de toutes vos donn\u00e9es, o\u00f9 qu&rsquo;elles se trouvent.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-les-trois-avantages-cles-de-data-cloud\"><strong>Les trois avantages cl\u00e9s de Data Cloud<\/strong><\/h2>\n\n\n\n<p>Aujourd&rsquo;hui, Data&nbsp;Cloud n&rsquo;a pas d&rsquo;\u00e9quivalent sur le march\u00e9.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-nbsp-native-au-framework-de-metadonnees-salesforce-nbsp\"><strong>1.&nbsp;Native au framework de m\u00e9tadonn\u00e9es Salesforce &nbsp;<\/strong><\/h3>\n\n\n\n<p>Le framework Salesforce transforme vos donn\u00e9es, quelle que soit leur origine, en objets et champs standard. Vous exploitez plus facilement les donn\u00e9es externes \u00e0 Salesforce dans nos applications, sans avoir \u00e0 investir dans des pipelines de traitement de donn\u00e9es compliqu\u00e9s et co\u00fbteux \u00e0 entretenir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-nbsp-concue-pour-actionner-la-data-dans-ses-outils\">2.&nbsp;<strong>Con\u00e7ue pour actionner la data dans ses outils<\/strong><\/h3>\n\n\n\n<p>L&rsquo;harmonisation dans le framework de m\u00e9tadonn\u00e9es vous permet d&rsquo;exploiter vos donn\u00e9es dans les outils de Salesforce : automatisations en low-code avec Flow, solutions d&rsquo;IA g\u00e9n\u00e9rative comme <a href=\"https:\/\/www.salesforce.com\/fr\/artificial-intelligence\/ai-prompt-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein&nbsp;Copilot<\/a> et <a href=\"https:\/\/www.salesforce.com\/products\/prompt-workflow-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prompt&nbsp;Builder<\/a>&#8230; Les m\u00e9tiers peuvent utiliser plus facilement les donn\u00e9es pour alimenter leurs workflows, leurs automatisations, leur IA et leur analytique sans avoir \u00e0 demander de l&rsquo;aide \u00e0 l&rsquo;\u00e9quipe informatique.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-nbsp-ouverte-et-extensible\">3.&nbsp;<strong>Ouverte et extensible <\/strong><\/h3>\n\n\n\n<p>Votre entreprise a d\u00e9j\u00e0 d\u00e9ploy\u00e9 d&rsquo;importantes ressources pour impl\u00e9menter ses solutions de donn\u00e9es, comme des data lakes ou des entrep\u00f4ts de donn\u00e9es. Avec Data&nbsp;Cloud, nul besoin d&rsquo;effacer ces investissements. Data Cloud est ouverte et extensible&nbsp;: elle utilise des int\u00e9grations sans recopie de donn\u00e9es, ce qui permet des connexions fluides avec des plateformes comme Snowflake ou Databricks. Cette approche offre une flexibilit\u00e9 et un contr\u00f4le sans pr\u00e9c\u00e9dent de la gestion des donn\u00e9es dans Data&nbsp;Cloud, celles-ci pouvant \u00eatre int\u00e9gr\u00e9es et retir\u00e9es facilement et au besoin.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a036d1004d42&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a036d1004d42\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/09\/Screenshot-2024-04-24-at-9.01.01\u202fPM-1.png?w=1142\" alt=\"Data\u00a0Cloud int\u00e8gre toutes vos donn\u00e9es dans le CRM\" class=\"wp-image-2987\" srcset=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2022\/09\/Screenshot-2024-04-24-at-9.01.01\u202fPM-1.png 1142w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2022\/09\/Screenshot-2024-04-24-at-9.01.01\u202fPM-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2022\/09\/Screenshot-2024-04-24-at-9.01.01\u202fPM-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2022\/09\/Screenshot-2024-04-24-at-9.01.01\u202fPM-1.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2022\/09\/Screenshot-2024-04-24-at-9.01.01\u202fPM-1.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Data&nbsp;Cloud acc\u00e8de aux donn\u00e9es inaccessibles gr\u00e2ce au Framework de m\u00e9tadonn\u00e9es Salesforce.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-comment-fonctionne-data-nbsp-cloud-nbsp\">Comment fonctionne Data&nbsp;Cloud&nbsp;?<\/h2>\n\n\n\n<p>Data&nbsp;Cloud fait partie de l&rsquo;<a href=\"https:\/\/www.salesforce.com\/fr\/products\/platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein&nbsp;1&nbsp;Platform<\/a>, le portefeuille complet de solutions Salesforce. Cette pr\u00e9sence native vous permet, \u00e0 vous et \u00e0 votre \u00e9quipe, de mieux comprendre vos clients gr\u00e2ce aux donn\u00e9es. Cela est rendu possible gr\u00e2ce \u00e0 trois capacit\u00e9s cl\u00e9s&nbsp;:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-nbsp-integration-facile\">1.&nbsp;<strong>Int\u00e9gration facile<\/strong><\/h3>\n\n\n\n<p>Utilisez des connecteurs pr\u00eats \u00e0 l&#8217;emploi ou nos int\u00e9grations sans copie pour acc\u00e9der aux donn\u00e9es contenues dans des plateformes tierces, comme AWS, Snowflake et Google&nbsp;Big&nbsp;Query.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-nbsp-harmonisation-des-donnees\">2.&nbsp;<strong>Harmonisation des donn\u00e9es<\/strong><\/h3>\n\n\n\n<p>Puisque Data Cloud fait partie de la plateforme Salesforce, l&rsquo;harmonisation et la r\u00e9conciliation de donn\u00e9es h\u00e9t\u00e9rog\u00e8nes dans le mod\u00e8le de m\u00e9tadonn\u00e9es a \u00e9t\u00e9 pens\u00e9e pour \u00eatre un jeu d&rsquo;enfant ! Contrairement aux autres CDP, Salesforce facilite grandement l&rsquo;harmonisation des donn\u00e9es gr\u00e2ce au mappage par pointer-et-cliquer et aux bundles de donn\u00e9es pr\u00e9configur\u00e9s qui mappent automatiquement les donn\u00e9es \u00e0 votre place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-actionnement-des-donnees\">3.<strong> Actionnement des donn\u00e9es<\/strong><\/h3>\n\n\n\n<p>Avec Data&nbsp;Cloud, vos \u00e9quipes transforment les donn\u00e9es \u00e9parpill\u00e9es en une ressource unifi\u00e9e. L&rsquo;automatisation ou la d\u00e9cision appuy\u00e9e par des donn\u00e9es deviennent un jeu d&rsquo;enfant. L&rsquo;int\u00e9gration instantan\u00e9e aux applications Salesforce et aux autre services (donn\u00e9es d&rsquo;utilisations, syst\u00e8mes de facturation&#8230;), vos \u00e9quipes activent des exp\u00e9riences aliment\u00e9es par Data&nbsp;Cloud dans presque tous leurs environnements de travail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-comment-nos-clients-se-servent-de-data-nbsp-cloud\"><strong>Comment nos clients se servent de Data&nbsp;Cloud<\/strong><\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/www.salesforce.com\/resources\/customer-stories\/formula1-personalized-content-fan-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Formula 1<\/a> <\/strong>impressionne ses fans avec une personnalisation bas\u00e9e sur l&#8217;emplacement, les pr\u00e9f\u00e9rences de contenu et les pilotes pr\u00e9f\u00e9r\u00e9s. Le groupe a cr\u00e9\u00e9 des parcours client quasiment en temps r\u00e9el, avec des exp\u00e9riences in\u00e9dites et des offres exclusives. Gr\u00e2ce \u00e0 ces interactions pertinentes, les nouveaux arrivants deviennent de fid\u00e8les supporters et la croissance augmente durablement \u00e0 travers le monde. Les r\u00e9sultats incluent une satisfaction des fans de 88&nbsp;%, une r\u00e9solution au premier contact de 86&nbsp;% et un taux de d\u00e9livrabilit\u00e9 des e-mails de 99,6&nbsp;%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-s-agit-il-d-une-plateforme-de-donnees-client-cdp-nbsp\"><strong>S&rsquo;agit-il d&rsquo;une plateforme de donn\u00e9es client (CDP)&nbsp;?<\/strong><\/h2>\n\n\n\n<p>Oui et non. Bien que Data Cloud s&rsquo;apparente \u00e0 une Customer Data Platform, ces derni\u00e8res sont traditionnellement utilis\u00e9es par les \u00e9quipes marketing seules. Data&nbsp;Cloud, en plus d&rsquo;offrir les avantages habituels d&rsquo;une CDP, est une solution pour toute l&rsquo;entreprise. Avec Data&nbsp;Cloud, les ventes ou le service client actionnent leurs donn\u00e9es pour automatiser les workflows, personnaliser les interactions client et travailler plus intelligemment avec l&rsquo;IA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-et-la-securite-des-donnees-dans-tout-cela-nbsp\"><strong><strong>Et la s\u00e9curit\u00e9 des donn\u00e9es, dans tout cela&nbsp;?<\/strong><\/strong><\/h2>\n\n\n\n<p>La donn\u00e9e est une ressource pr\u00e9cieuse. Sa bonne gestion est le ciment de la confiance entre l&rsquo;entreprise et ses clients. En collaboration avec notre Office of Ethical and Humane Us<a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-technology-ethics\/\" target=\"_blank\" rel=\"noreferrer noopener\">e<\/a>, Data&nbsp;Cloud a \u00e9t\u00e9 con\u00e7ue pour respecter les meilleures pratiques en mati\u00e8re d&rsquo;\u00e9thique et de confidentialit\u00e9. De plus, <a href=\"https:\/\/www.salesforce.com\/fr\/products\/platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein&nbsp;1&nbsp;Platform<\/a> ajoute des fonctions suppl\u00e9mentaires de gestion des donn\u00e9es, pour vous permettre de prot\u00e9ger vos donn\u00e9es et respecter les exigences r\u00e9glementaires qui s&rsquo;appliquent \u00e0 votre r\u00e9gion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-regarder-la-demo-data-nbsp-cloud\"><strong>Regarder la d\u00e9mo Data&nbsp;Cloud<\/strong><\/h2>\n\n\n\n<!-- TheDEMO  script tag should live in the head of your page if at all possible -->\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script>\n<!-- Put this wherever you would like your player to appear -->\n<img decoding=\"async\"\n  style=\"width: 100%; margin: auto; display: block;\"\n  class=\"vidyard-player-embed\"\n  src=\"https:\/\/play.vidyard.com\/n86EX3g5D3TTEVHYDR6NWV.jpg\"\n  data-uuid=\"n86EX3g5D3TTEVHYDR6NWV\"\n  data-v=\"4\"\n  data-type=\"inline\"\n\/>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Harmonisez toutes vos donn\u00e9es dans un mod\u00e8le unique, pour cr\u00e9er une exp\u00e9rience client m\u00e9morable avec le CRM n\u00b01 int\u00e9grant l&rsquo;IA.<\/p>\n","protected":false},"author":73,"featured_media":2984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[8,12,22,4,63,77,6,88,64],"sf_content_type":[],"blog":[326,409,402,384,374,363,358,357,297],"coauthors":[27],"class_list":["post-2983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-best-practices","sf_topic-service","sf_topic-digital-transformation","sf_topic-sales","sf_topic-customer-data-cloud","sf_topic-ecommerce","sf_topic-marketing","sf_topic-generative-ai","sf_topic-customer-data-platform","blog-customer-data-cloud","blog-generative-ai","blog-ecommerce","blog-customer-data-platform","blog-best-practices","blog-service","blog-sales","blog-marketing","blog-digital-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qu&#039;est-ce que Data\u00a0Cloud\u00a0? | Salesforce<\/title>\n<meta name=\"description\" content=\"Data\u00a0Cloud est la plateforme magique qui harmonise des donn\u00e9es mises \u00e0 jour toutes les millisecondes pour r\u00e9pondre aux besoins de vos clients, quels qu&#039;ils soient.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/fr\/blog\/what-is-data-cloud\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu&#039;est-ce que Data\u00a0Cloud\u00a0?\" \/>\n<meta property=\"og:description\" content=\"Harmonisez toutes vos donn\u00e9es dans un mod\u00e8le unique, pour cr\u00e9er une exp\u00e9rience client m\u00e9morable avec le CRM n\u00b01 int\u00e9grant l&#039;IA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/fr\/blog\/what-is-data-cloud\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-04T15:35:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-05T09:12:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/data-cloud-whitepaper_visual_asset__1_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1268\" \/>\n\t<meta property=\"og:image:height\" content=\"945\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Salesforce\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" 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