{"id":3013,"date":"2024-05-03T14:47:13","date_gmt":"2024-05-03T14:47:13","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=3013"},"modified":"2024-05-03T20:40:47","modified_gmt":"2024-05-03T20:40:47","slug":"wtparis-24-table-ronde-ia","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/fr\/blog\/wtparis-24-table-ronde-ia\/","title":{"rendered":"World Tour Paris 2024\u00a0: l\u2019avenir de l\u2019IA g\u00e9n\u00e9rative selon Mistral AI, Accor, Adecco et McKinsey"},"content":{"rendered":"\n

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Depuis son irruption tonitruante dans l\u2019actualit\u00e9, l\u2019intelligence artificielle g\u00e9n\u00e9rative d\u00e9cha\u00eene les passions. Si tous les dirigeants reconnaissent son potentiel immense en mati\u00e8re d\u2019automatisation des t\u00e2ches et de production de contenus, beaucoup demeurent ind\u00e9cis quant \u00e0 la meilleure fa\u00e7on de se l\u2019approprier. Pour y voir plus clair, retour sur la table ronde \u00ab IA, l\u2019\u00e8re de l\u2019entreprise augment\u00e9e ? \u00bb organis\u00e9e lors de l\u2019\u00e9tape parisienne du Salesforce World Tour 2024.<\/strong><\/p>\n\n\n\n

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Gloria Macias, Partner chez McKinsey & Company : \u00ab 2023 a \u00e9t\u00e9 l\u2019ann\u00e9e de l\u2019adoption massive de l\u2019IA g\u00e9n\u00e9rative \u00bb<\/h2>\n<\/div>\n<\/div>\n\n\n\n

L\u2019une des grandes diff\u00e9rences entre l\u2019IA g\u00e9n\u00e9rative et les pr\u00e9c\u00e9dentes r\u00e9volutions technologiques r\u00e9side dans la fulgurance de son adoption. \u00ab Un mois apr\u00e8s son lancement, un tiers des entreprises lan\u00e7aient leurs premiers pilotes<\/em> \u00bb, d\u00e9clare Gloria Macias en s\u2019appuyant sur l\u2019\u00e9tude The State of AI 2023<\/em> du cabinet McKinsey. Et 60 % des entreprises leaders dans le domaine de l\u2019IA traditionnelle utilisaient d\u00e9j\u00e0 l\u2019IA g\u00e9n\u00e9rative sur au moins une fonction en 2023<\/p>\n\n\n\n

Parmi les secteurs d\u2019activit\u00e9 les plus avanc\u00e9s se trouvent : le retail, la distribution et les services financiers qui manipulent au quotidien de grands volumes de donn\u00e9es. <\/p>\n\n\n\n

Le d\u00e9veloppement de solutions port\u00e9es par l\u2019IA g\u00e9n\u00e9rative conna\u00eet lui aussi un essor exponentiel. La start-up fran\u00e7aise Mistral AI, l\u2019un des leaders mondiaux dans le domaine des LLM (grands mod\u00e8les de langage), a \u00e9t\u00e9 fond\u00e9e\u2026 en avril 2023 ! Et Hugging Face, qui rassemble une communaut\u00e9 de d\u00e9veloppeurs et autres ing\u00e9nieurs data, propose pas moins de 544 000 LLM en open source sur sa plateforme, contre seulement 60 000 il y a deux ans. De quoi donner le tournis !<\/p>\n\n\n\n

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Arthur Mensch, co-fondateur & CEO chez Mistral AI : \u00ab Quelle que soit sa taille, chaque entreprise peut rapidement tirer profit de l\u2019IA g\u00e9n\u00e9rative \u00bb<\/h2>\n<\/div>\n\n\n\n
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Malgr\u00e9 sa jeunesse, l\u2019IA g\u00e9n\u00e9rative a d\u00e9j\u00e0 d\u00e9montr\u00e9 sa capacit\u00e9 \u00e0 simplifier un grand nombre de t\u00e2ches. On peut retenir cinq domaines o\u00f9 son d\u00e9ploiement am\u00e9liore l\u2019efficacit\u00e9 des entreprises : le marketing avec la cr\u00e9ation automatique de supports de communication adapt\u00e9s \u00e0 la cible (contenus et tone of voice<\/em>), le service client via des assistants connect\u00e9s \u00e0 la documentation interne, l\u2019exp\u00e9rience client gr\u00e2ce \u00e0 la mise \u00e0 disposition de chatbots \u00ab intelligents \u00bb (r\u00e9ponses \u00e0 des questions, recommandations\u2026), ou encore le d\u00e9veloppement informatique (g\u00e9n\u00e9ration de code et de tests\u2026). <\/p>\n\n\n\n

Selon Arthur Mensch, m\u00eame les plus petites entreprises ont la capacit\u00e9 d\u2019int\u00e9grer facilement des modules d\u2019IA g\u00e9n\u00e9rative, \u00e0 co\u00fbt ma\u00eetris\u00e9. C\u2019est d\u2019ailleurs ce \u00e0 quoi la jeune start-up s\u2019emploie, notamment avec son robot conversationnel Le Chat, lanc\u00e9 en 2024.\u00a0<\/p>\n\n\n\n

Une conviction partag\u00e9e par Bassem Asseh, Head of Sales chez Hugging Face : \u00ab Notre mission est de d\u00e9mocratiser l\u2019IA avec toute notre communaut\u00e9 de d\u00e9veloppeurs. Nous allons maintenant aider les entreprises \u00e0 adopter ces mod\u00e8les et les accompagner dans leurs projets futurs.<\/em> \u00bb<\/p>\n\n\n\n

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Alix Boulnois, Chief Digital Officer chez Accor : \u00ab La libert\u00e9 \u00e0 l\u2019int\u00e9rieur du cadre \u00bb<\/h2>\n<\/div>\n<\/div>\n\n\n\n

Le potentiel de l\u2019IA g\u00e9n\u00e9rative semble ph\u00e9nom\u00e9nal. Cependant, difficile de savoir ce qui va se passer dans un mois ! Ne pas foncer t\u00eate baiss\u00e9e dans l\u2019IA semble \u00eatre la voie de la raison. Ce que confirme Alix Boulnois Chief Digital Officer chez Accor : \u00ab Cela ne doit pas \u00eatre le Far West, o\u00f9 chacun teste n\u2019importe quoi, manipulant la donn\u00e9e pour des raisons de co\u00fbt et aussi de compliance\u2026 Il faut un cadre et il faut aussi pouvoir embarquer un grand nombre d\u2019utilisateurs pour tester des solutions, identifier les cas d\u2019usage \u00e0 haut potentiel et les mettre \u00e0 l\u2019\u00e9chelle.<\/em> \u00bb L\u2019ouverture, oui. Mais ma\u00eetris\u00e9e ! Cela implique de bien d\u00e9finir le besoin en amont, de le qualifier et de construire un projet d\u2019IA qui va y r\u00e9pondre avec des indicateurs de suivi et un ROI accept\u00e9 par tous. Le danger ? Faire de l\u2019innovation pour l\u2019innovation. Tout doit partir d\u2019un cas d\u2019usage\u2026<\/p>\n\n\n\n

Autre n\u00e9cessit\u00e9 : envisager l\u2019IA comme un vecteur de progr\u00e8s, dans le droit fil de la strat\u00e9gie RSE des entreprises. \u00ab Nous avons notamment d\u00e9ploy\u00e9 une solution qui a permis de r\u00e9duire de 30 \u00e0 40 % le gaspillage alimentaire dans les restaurants participant \u00e0 cette op\u00e9ration<\/em> \u00bb, souligne Alix Boulnois.<\/p>\n\n\n\n

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Pierre Matuchet, SVP Transformation Digitale chez Adecco : \u00ab L\u2019IA ne va pas d\u00e9truire le travail, mais le transformer \u00bb<\/h2>\n<\/div>\n\n\n\n
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Tout bouleversement technologique est accompagn\u00e9 de son lot d\u2019inqui\u00e9tudes : la robotique, l\u2019arriv\u00e9e du web ou de la t\u00e9l\u00e9phonie mobile ont, en leur temps, r\u00e9veill\u00e9 les oiseaux de mauvais augure annon\u00e7ant la destruction des emplois. L\u2019intelligence artificielle, et l\u2019IA g\u00e9n\u00e9rative en particulier, doivent \u00eatre appr\u00e9hend\u00e9es comme des aides, comme des innovations au service des \u00e9quipes et de leur productivit\u00e9. C\u2019est le point de vue partag\u00e9 par Pierre Matuchet (Adecco) qui cite en exemple un puissant outil cr\u00e9\u00e9 gr\u00e2ce \u00e0 l\u2019IA g\u00e9n\u00e9rative : CV Maker. \u00ab Cette application permet \u00e0 des personnes \u00e9loign\u00e9es de l\u2019emploi de g\u00e9n\u00e9rer un CV \u00e9crit, en expliquant \u00e0 l\u2019oral leur parcours professionnel<\/em>. \u00bb <\/p>\n\n\n\n

D\u00e9ploy\u00e9 en France puis \u00e0 l\u2019international, cet outil a connu un d\u00e9veloppement particulier en Allemagne, o\u00f9 les r\u00e9fugi\u00e9s ukrainiens ont pu l\u2019utiliser pour concevoir et traduire leur CV dans la langue de Goethe. Un v\u00e9ritable levier d\u2019int\u00e9gration, rendu possible gr\u00e2ce \u00e0 l\u2019IA g\u00e9n\u00e9rative. <\/p>\n\n\n\n

Pour Pierre Matuchet, l\u2019humilit\u00e9 reste cependant de rigueur : \u00ab Il faut rester vigilant et veiller \u00e0 ne pas se couper de certaines options de d\u00e9veloppement, \u00e0 ne pas se mettre en situation de d\u00e9pendance vis-\u00e0-vis d\u2019un fournisseur de solution. Il faut \u00e9galement rester scalable, se mettre en conformit\u00e9 avec le RGPD \u2026 Et surtout \u00e9viter les mauvaises d\u00e9cisions !<\/em> \u00bb<\/p>\n\n\n\n

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IA : l\u2019\u00e8re de l\u2019entreprise augment\u00e9e ?<\/h2>\n\t\t\t\t\t\t\t

Choix du LLM, b\u00e2tir sa strat\u00e9gie IA, tour d’horizon sectoriel. : visionnez le replay de la table ronde sur l’IA du World Tour Paris 2024.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tVoir sur Salesforce+<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
\n\t\t\t\"\"\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"

Plongez au c\u0153ur des discussions de la table ronde sur l’intelligence artificielle g\u00e9n\u00e9rative organis\u00e9e lors du Salesforce World Tour Paris et d\u00e9couvrez comment tirer le meilleur parti de l’IA pour votre entreprise.<\/p>\n","protected":false},"author":206,"featured_media":3028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[15,8,1,12,10,4,19,6,88],"sf_content_type":[],"blog":[347,423,414,409,374,365,363,358,357],"coauthors":[27],"class_list":["post-3013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-commerce","sf_topic-best-practices","sf_topic-small-business","sf_topic-service","sf_topic-news","sf_topic-sales","sf_topic-innovation","sf_topic-marketing","sf_topic-generative-ai","blog-commerce","blog-news","blog-innovation","blog-generative-ai","blog-best-practices","blog-small-business","blog-service","blog-sales","blog-marketing"],"yoast_head":"\nL\u2019avenir de l\u2019IA selon McKinsey, Mistral AI, Accor et 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