{"id":3152,"date":"2024-05-30T09:55:00","date_gmt":"2024-05-30T09:55:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=3152"},"modified":"2024-05-29T16:56:25","modified_gmt":"2024-05-29T16:56:25","slug":"daf-experts-ia","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/fr\/blog\/daf-experts-ia\/","title":{"rendered":"Pourquoi les DAF doivent devenir des experts de l\u2019IA"},"content":{"rendered":"\n<p><strong>Dans un paysage \u00e9conomique en constante mutation, le r\u00f4le du directeur financier (DAF) rev\u00eat une importance cruciale. Autrefois circonscrit \u00e0 la gestion quotidienne de l\u2019entreprise, le DAF se mue d\u00e9sormais en un strat\u00e8ge de choix, qui doit tirer le plein potentiel des outils \u00e0 sa disposition. En premier lieu, l\u2019intelligence artificielle (IA) et l\u2019automatisation des donn\u00e9es, au c\u0153ur d\u2019une v\u00e9ritable r\u00e9volution des syst\u00e8mes. D\u00e9cryptage.<\/strong><\/p>\n\n\n\n<p>Ces derni\u00e8res ann\u00e9es, aucune fonction n\u2019a plus \u00e9volu\u00e9 que celle de directeur financier. Au sein des entreprises, les directeurs financiers ne sont plus de simples gestionnaires se contentant de surveiller les chiffres cl\u00e9s. Leur r\u00f4le \u00e9volue progressivement vers celui de partenaire strat\u00e9gique, garant de la croissance des ventes et acteur majeur des orientations strat\u00e9giques en mati\u00e8re de technologies et d\u2019innovation.<\/p>\n\n\n\n<p>De plus en plus, le r\u00f4le du directeur financier int\u00e8gre aussi le d\u00e9veloppement de nouvelles sources de revenus. Cela n\u00e9cessite, entre autres, de se tenir inform\u00e9 des tendances du march\u00e9 et de comprendre le comportement des clients dans l\u2019environnement num\u00e9rique actuel. De solides connaissances en mati\u00e8re de marketing digital et de technologies sont donc requises. En effet, celles-ci sont indispensables pour atteindre les objectifs d\u2019am\u00e9lioration de l\u2019efficacit\u00e9, de r\u00e9duction du Time to Value (TTV, ou d\u00e9lai de r\u00e9alisation de la valeur) et, <em>in fine<\/em>, de croissance \u00e9conomique.<\/p>\n\n\n\n<p>Dans un contexte de ralentissement \u00e9conomique, opter pour des investissements judicieux devient absolument crucial. Alors que les budgets se resserrent, il importe avant tout de choisir des technologies propices \u00e0 am\u00e9liorer l\u2019efficacit\u00e9 des entreprises, et offrant un solide retour sur investissement. Mais comment voir clair au milieu de cet oc\u00e9an de nouvelles technologies ?<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>La r\u00e9duction de la complexit\u00e9 entra\u00eene presque automatiquement une am\u00e9lioration de l&rsquo;efficacit\u00e9 et de la productivit\u00e9, ainsi que des opportunit\u00e9s de croissance du chiffre d&rsquo;affaires<\/em>. <em>La consolidation des syst\u00e8mes est la cl\u00e9 mais \u00e9galement le point de d\u00e9part pour devenir une entreprise <\/em>data driven<em> et pr\u00eate pour les transformations li\u00e9es \u00e0 l&rsquo;IA<\/em>.<\/p>\n<cite>Lesa McDonagh <\/cite><\/blockquote>\n<span class=\"citation-role\">Vice-Pr\u00e9sidente International GoTo Market et Finance Leader chez Salesforce<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Partager sur LinkedIn (S&#039;ouvre dans un nouvel onglet)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Ffr%2Fblog%2Fdaf-experts-ia%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Pourquoi%20les%20DAF%20doivent%20devenir%20des%20experts%20de%20l%E2%80%99IA\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Partager sur Twitter (S&#039;ouvre dans un nouvel onglet)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Pourquoi%20les%20DAF%20doivent%20devenir%20des%20experts%20de%20l%E2%80%99IA&#038;url=https%3A%2F%2Fwww.salesforce.com%2Ffr%2Fblog%2Fdaf-experts-ia%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Partager sur Facebook (S&#039;ouvre dans un nouvel onglet)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Ffr%2Fblog%2Fdaf-experts-ia%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Pourquoi les DAF doivent devenir des experts de l\u2019IA\" https:\/\/www.salesforce.com\/fr\/blog\/daf-experts-ia\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-l-aube-d-une-nouvelle-ere\"><strong>L&rsquo;aube d&rsquo;une nouvelle \u00e8re<\/strong><\/h3>\n\n\n\n<p>L\u2019ann\u00e9e 2023 a \u00e9t\u00e9 marqu\u00e9e par l&rsquo;av\u00e8nement d&rsquo;une nouvelle \u00e8re en mati\u00e8re d&rsquo;IA et d&rsquo;automatisation, red\u00e9finissant la mani\u00e8re dont les entreprises travaillent et interagissent avec leurs clients. Assur\u00e9ment, le d\u00e9ferlement de l\u2019IA g\u00e9n\u00e9rative bouleverse et bouleversera le quotidien des entreprises plus que toute autre innovation ! Dans ce cadre, il est n\u00e9cessaire pour les entreprises d\u2019adopter une strat\u00e9gie num\u00e9rique forte, assurant productivit\u00e9, efficacit\u00e9 et r\u00e9silience \u00e0 tous les niveaux de l\u2019organisation.<br>Selon une r\u00e9cente enqu\u00eate interne de Salesforce*, pr\u00e8s de la moiti\u00e9 des directeurs financiers investissent aujourd\u2019hui dans l&rsquo;IA, et une proportion non n\u00e9gligeable de ceux qui n\u2019ont pas encore franchi le pas y songent fortement. La courbe d\u2019adoption augmente donc rapidement, incitant les organisations \u00e0 tirer profit des opportunit\u00e9s li\u00e9es \u00e0 l\u2019IA.<\/p>\n\n\n\n<div class=\"layout-seven wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Einstein, l&rsquo;intelligence artificielle de Salesforce<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Utilisez l&rsquo;IA avec vos donn\u00e9es clients pour faire profiter toutes vos \u00e9quipes de fonctionnalit\u00e9s d&rsquo;IA g\u00e9n\u00e9rative et pr\u00e9dictive, toutes deux personnalisables et s\u00e9curis\u00e9es.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/fr\/artificial-intelligence\/\">D\u00e9couvrir l&#039;IA Salesforce<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-seven.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-seven.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-la-qualite-des-donnees-condition-sine-qua-non-du-developpement-de-l-ia-pour-les-daf\"><strong>La qualit\u00e9 des donn\u00e9es, condition <em>sine qua non<\/em> du d\u00e9veloppement de l\u2019IA<\/strong> pour les DAF<\/h3>\n\n\n\n<p>Lorsque les grands mod\u00e8les de langage auront d\u00e9pass\u00e9 leurs applications actuelles dans la cr\u00e9ation et l&rsquo;analyse de contenu pour \u00eatre largement employ\u00e9s dans la prise de d\u00e9cision et l&rsquo;automatisation des processus, l\u2019IA finira par affecter l\u2019ensemble des d\u00e9partements et des flux de travail.<br>Mais tout cela n\u2019est envisageable que si le d\u00e9ploiement de l\u2019IA repose sur des donn\u00e9es pr\u00e9cises et exhaustives. Investir dans l\u2019harmonisation des donn\u00e9es sera donc une priorit\u00e9 absolue pour les directeurs financiers, apr\u00e8s la d\u00e9finition de protocoles de gouvernance des donn\u00e9es et le d\u00e9veloppement d\u2019une culture de la donn\u00e9e au sein des organisations.<br>En 2024, la d\u00e9mocratisation des donn\u00e9es et les analyses r\u00e9alis\u00e9es gr\u00e2ce \u00e0 l&rsquo;IA sont destin\u00e9es \u00e0 prendre encore plus d&rsquo;ampleur. Et, compte tenu de l\u2019augmentation de 23 % en moyenne du volume total de donn\u00e9es pr\u00e9vue au cours de l\u2019ann\u00e9e \u00e0 venir, assurer la qualit\u00e9 des donn\u00e9es constitue un pr\u00e9alable indispensable au d\u00e9ploiement de l\u2019IA g\u00e9n\u00e9rative.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-les-questions-que-tout-daf-devrait-se-poser-sur-l-ia\"><strong>Les questions que tout DAF devrait se poser sur l\u2019IA<\/strong><\/h3>\n\n\n\n<p>Pour \u00e9laborer une strat\u00e9gie efficace \u00e0 l\u2019\u00e8re de l\u2019IA (et de la r\u00e9volution des donn\u00e9es), tour d\u2019horizon des orientations possibles \u00e0 travers cette liste de questions :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mod\u00e9lisation financi\u00e8re pour les investissements dans l&rsquo;IA <\/strong>: Comment d\u00e9velopper des mod\u00e8les financiers sophistiqu\u00e9s pour pr\u00e9dire avec pr\u00e9cision le ROI des investissements dans l&rsquo;IA ?<\/li>\n\n\n\n<li><strong>Techniques avanc\u00e9es d&rsquo;\u00e9valuation des risques<\/strong> : Quelles analyses avanc\u00e9es d\u00e9ployer pour \u00e9valuer les risques associ\u00e9s \u00e0 l&rsquo;IA ?<\/li>\n\n\n\n<li><strong>Valeur \u00e9conomique ajout\u00e9e (Economic Value Added &#8211; EVA) de l&rsquo;IA<\/strong> : Comment \u00e9valuer le potentiel de solutions IA en termes de valeur \u00e9conomique ajout\u00e9e afin de prioriser les investissements maximisant la valeur actionnariale ?<\/li>\n\n\n\n<li><strong>Impact de l&rsquo;IA sur les op\u00e9rations financi\u00e8res de l&rsquo;entreprise<\/strong> : De quelle mani\u00e8re l&rsquo;IA peut-elle r\u00e9volutionner les fonctions financi\u00e8res traditionnelles telles que la comptabilit\u00e9, l&rsquo;audit et la conformit\u00e9, et quelles sont les implications pour la restructuration et la mont\u00e9e en comp\u00e9tences de la main-d&rsquo;\u0153uvre ?<\/li>\n\n\n\n<li><strong>L&rsquo;IA dans les pr\u00e9visions et la planification financi\u00e8res<\/strong> : Comment l&rsquo;IA peut-elle am\u00e9liorer la pr\u00e9cision de notre planification et de nos pr\u00e9visions financi\u00e8res ?<\/li>\n\n\n\n<li><strong>Int\u00e9gration avec l&rsquo;analyse avanc\u00e9e et le Big Data<\/strong> : Comment s\u2019assurer que la strat\u00e9gie IA est \u00e9troitement int\u00e9gr\u00e9e \u00e0 la strat\u00e9gie globale de l&rsquo;organisation en mati\u00e8re d&rsquo;analyse et de big data ?<\/li>\n\n\n\n<li><strong>L&rsquo;IA dans la strat\u00e9gie concurrentielle <\/strong>: Comment utiliser l&rsquo;IA comme un atout strat\u00e9gique pour d\u00e9velopper des avantages concurrentiels, par exemple gr\u00e2ce \u00e0 des exp\u00e9riences client personnalis\u00e9es et \u00e0 des analyses de march\u00e9 avanc\u00e9es ?<\/li>\n\n\n\n<li><strong>Cadre de gouvernance et d&rsquo;\u00e9thique de l&rsquo;IA<\/strong> : Comment \u00e9tablir un cadre de gouvernance qui promeut une utilisation \u00e9thique de l&rsquo;IA, en garantissant des normes d&rsquo;\u00e9quit\u00e9, de transparence et de responsabilit\u00e9 ?<\/li>\n\n\n\n<li><strong>IA durable et consid\u00e9rations environnementales <\/strong>: Comment int\u00e9grer la durabilit\u00e9 dans la strat\u00e9gie IA, en tenant notamment compte de l&rsquo;impact environnemental des centres de donn\u00e9es ?<\/li>\n<\/ul>\n\n\n\n<p>C\u2019est d\u00e9sormais une certitude, le potentiel de l&rsquo;IA permet de lib\u00e9rer du temps pour les t\u00e2ches pr\u00e9sentant une valeur ajout\u00e9e pour l\u2019entreprise. Tout directeur financier moderne doit donc comprendre la valeur ajout\u00e9e que pr\u00e9sentent l\u2019IA et l\u2019automatisation des donn\u00e9es pour la viabilit\u00e9 future de son entreprise !<\/p>\n\n\n\n<p><em>*Source: FY24 Salesforce quantitative survey among n=250 Chief Financial Officers across AMER (US, Canada), EMEA (UK, Germany, France), Japan, APAC (Australia) and LATAM (Brazil)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un paysage \u00e9conomique en constante mutation, le r\u00f4le du directeur financier (DAF) rev\u00eat une importance cruciale. Autrefois circonscrit \u00e0 la gestion quotidienne de l\u2019entreprise, le DAF se mue d\u00e9sormais en un strat\u00e8ge&hellip;<\/p>\n","protected":false},"author":113,"featured_media":3153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[8,1,16,22,87,44,88],"sf_content_type":[],"blog":[409,374,365,354,298,297,294],"coauthors":[27],"class_list":["post-3152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-best-practices","sf_topic-small-business","sf_topic-business-as-a-platform-for-change","sf_topic-digital-transformation","sf_topic-future-of-work","sf_topic-c-suite","sf_topic-generative-ai","blog-generative-ai","blog-best-practices","blog-small-business","blog-c-suite","blog-future-of-work","blog-digital-transformation","blog-business-as-a-platform-for-change"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pourquoi les DAF doivent devenir des experts de l\u2019IA \u2022 Salesforce<\/title>\n<meta name=\"description\" content=\"Dans un paysage \u00e9conomique en constante mutation, le r\u00f4le du directeur financier (DAF) rev\u00eat une importance cruciale. 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