{"id":3373,"date":"2024-11-28T08:00:00","date_gmt":"2024-11-28T08:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=3373"},"modified":"2024-11-22T17:01:12","modified_gmt":"2024-11-22T17:01:12","slug":"manufacturing-data-strategy","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/fr\/blog\/manufacturing-data-strategy\/","title":{"rendered":"Industrie manufacturi\u00e8re : 4 \u00e9tapes pour se lancer dans la GenAI"},"content":{"rendered":"\n<p><strong>Jamais l\u2019intelligence artificielle n\u2019avait suscit\u00e9 autant d\u2019engouement au sein de l\u2019industrie manufacturi\u00e8re. En effet, les capacit\u00e9s d\u2019automatisation de cette technologie pr\u00e9sentent un potentiel immense pour fluidifier les processus de fabrication et optimiser les op\u00e9rations r\u00e9p\u00e9titives des entreprises. D\u00e9couvrez les quatre \u00e9tapes \u00e0 suivre pour vous lancer.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-data-analytics\/\"><strong>94 % des directeurs industriels estiment qu&rsquo;ils pourraient mieux tirer parti de leurs donn\u00e9es<\/strong><\/a>, notamment en exploitant les outils d\u2019intelligence artificielle (IA). Bien que nombre d\u2019entre eux utilisent d\u00e9j\u00e0 l\u2019IA pr\u00e9dictive pour optimiser la cha\u00eene d\u2019approvisionnement ou l\u2019analyse des stocks, l\u2019utilisation de l\u2019intelligence artificielle g\u00e9n\u00e9rative (GenAI) reste quant \u00e0 elle balbutiante.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Pour utiliser l\u2019IA g\u00e9n\u00e9rative, une entreprise doit d\u2019abord r\u00e9unir et harmoniser ses donn\u00e9es. <\/strong>C\u2019est une \u00e9tape indispensable <strong>afin de nourrir vos mod\u00e8les d\u2019IA avec des donn\u00e9es pertinentes, compl\u00e8tes. Ces donn\u00e9es unifi\u00e9es apporteront toute une connaissance et le contexte n\u00e9cessaire \u00e0 une utilisation pertinente de l\u2019IA. <\/strong>Sans cette unification, l\u2019IA g\u00e9n\u00e9rative n&rsquo;apportera que des r\u00e9sultats morcel\u00e9s<strong>.<\/strong> Voici les quatre \u00e9tapes pour y parvenir.<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Le guide de l&rsquo;optimisation des co\u00fbts pour les fabricants<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">D\u00e9couvrez comment les fabricants modernisent toutes leurs activit\u00e9s commerciales gr\u00e2ce \u00e0 une automatisation fluide et une IA int\u00e9gr\u00e9e.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/fr\/resources\/guides\/smarter-savings-manufacturers\/\">Obtenir le guide<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"350\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/11\/smarter-savings-manufacturers-fr.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/11\/smarter-savings-manufacturers-fr.png 640w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/11\/smarter-savings-manufacturers-fr.png?w=300&amp;h=164 300w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/11\/smarter-savings-manufacturers-fr.png?w=150&amp;h=82 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-evaluez-vos-systemes-et-processus-actuels\"><strong>1. \u00c9valuez vos syst\u00e8mes et processus actuels<\/strong><\/h2>\n\n\n\n<p>De nombreuses entreprises se voient frein\u00e9es dans leur d\u00e9veloppement \u00e0 cause d\u2019un<strong> manque de coh\u00e9rence dans l\u2019organisation de leurs donn\u00e9es et syst\u00e8mes<\/strong><a href=\"https:\/\/www.salesforce.com\/products\/cpq\/resources\/benefits-of-erp-software\/\"><strong> <\/strong><strong>ERP<\/strong><\/a><strong>. <\/strong>Pour gagner en efficacit\u00e9, il convient de<strong> centraliser et d\u2019harmoniser vos donn\u00e9es afin de r\u00e9duire les silos entre vos syst\u00e8mes.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Pour cela, commencez par poser un diagnostic de votre situation :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Combien de syst\u00e8mes utilisez-vous ?\u00a0<\/li>\n\n\n\n<li>Cette multiplication de solutions est-elle \u00e0 l\u2019origine de doublons ou d\u2019informations contradictoires ?\u00a0<\/li>\n\n\n\n<li>Vos collaborateurs ont-ils encore recours \u00e0 des processus manuels, comme des feuilles de calcul, pour traiter les donn\u00e9es ?\u00a0<\/li>\n\n\n\n<li>Combien de sources d\u2019informations diff\u00e9rentes vos collaborateurs doivent-ils consulter pour obtenir la r\u00e9ponse \u00e0 une question simple ?<\/li>\n<\/ul>\n\n\n\n<p>\u00c0 travers ces questions, <strong>examinez chaque syst\u00e8me utilis\u00e9 par vos \u00e9quipes pour identifier ceux qui offrent un acc\u00e8s fluide aux donn\u00e9es et ceux qui en compliquent l\u2019extraction et l\u2019analyse. <\/strong>Allez \u00e9galement \u00e0 la rencontre de vos \u00e9quipes sur le terrain pour mieux comprendre les obstacles qui nuisent \u00e0 leur productivit\u00e9. Tous ces insights vous permettront de b\u00e2tir une strat\u00e9gie de gestion des donn\u00e9es centralis\u00e9e et coh\u00e9rente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Int\u00e9grez vos syst\u00e8mes<\/strong><\/h2>\n\n\n\n<p><strong>Une fois que vous avez pos\u00e9 le bon diagnostic, la prochaine \u00e9tape consiste \u00e0 int\u00e9grer l\u2019ensemble de vos syst\u00e8mes. <\/strong>Cette op\u00e9ration est cruciale pour<strong> renforcer votre efficacit\u00e9 op\u00e9rationnelle et votre capacit\u00e9 de pr\u00e9diction.<\/strong> Pour cela, il vous faut unifier des donn\u00e9es provenant de diff\u00e9rentes sources, des parcours clients \u00e0 vos processus de back-office.&nbsp;<\/p>\n\n\n\n<p>N\u00e9anmoins, l\u2019int\u00e9gration de syst\u00e8mes tels que les bases de donn\u00e9es, les ERP et les applications personnalis\u00e9es peut sembler complexe. <a href=\"https:\/\/www.mulesoft.com\/lp\/whitepaper\/api\/integration-value-framework\"><strong>En moyenne, les entreprises utilisent 976 applications, mais seulement 28 % d\u2019entre elles sont int\u00e9gr\u00e9es<\/strong><\/a><strong>.<\/strong> Les petites structures optent parfois pour une <a href=\"https:\/\/www.mulesoft.com\/resources\/esb\/eliminating-point-point-integration-pain-mule-esb-use-cases\"><strong>int\u00e9gration point-\u00e0-point<\/strong><\/a>, mais ce type d\u2019approche manque de flexibilit\u00e9 et ne convient que pour un petit nombre de syst\u00e8mes.&nbsp;<\/p>\n\n\n\n<p>Pour les entreprises devant g\u00e9rer des volumes de donn\u00e9es plus importants, la solution tient dans <a href=\"https:\/\/www.mulesoft.com\/fr\/lp\/ebook\/api\/salesforce-integration-customer-360\">l\u2019<strong>int\u00e9gration par API<\/strong><\/a><strong>.<\/strong> <strong>Ces interfaces connectent des syst\u00e8mes h\u00e9t\u00e9rog\u00e8nes, via une plateforme interm\u00e9diaire, afin d\u2019\u00e9changer plus facilement des donn\u00e9es entre elle<\/strong>s, sans avoir \u00e0 r\u00e9aliser des d\u00e9veloppements co\u00fbteux. L\u2019avantage qui en d\u00e9coule, est que vous obtenez une visibilit\u00e9 compl\u00e8te sur toutes vos donn\u00e9es, entre toutes vos applications (CRM, ERP\u2026) et pilotez mieux vos actions.<strong> <\/strong>Vous pouvez par exemple suivre l\u2019utilisation qui est faite d\u2019un \u00e9quipement par un client, anticiper les besoins de maintenance et d\u00e9clencher automatiquement une alerte lorsque les performances d\u2019un \u00e9quipement se d\u00e9gradent. Il est m\u00eame possible de cr\u00e9er des ponts avec vos \u00e9quipes commerciales en proposant des offres promotionnelles personnalis\u00e9es pour aider vos clients \u00e0 remplacer leurs actifs d\u00e9suets. Il ne fait aucun doute que la satisfaction et la fid\u00e9lit\u00e9 de vos clients s\u2019en verront accrues.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Nettoyez vos donn\u00e9es<\/strong><\/h2>\n\n\n\n<p><strong>En travaillant \u00e0 partir de donn\u00e9es provenant de syst\u00e8mes disparates, vous risquez de voir vos analyses fauss\u00e9es par des informations redondantes ou contradictoires.<\/strong> Il est donc essentiel de proc\u00e9der au <a href=\"https:\/\/www.tableau.com\/learn\/articles\/what-is-data-cleaning\"><strong>nettoyage de vos donn\u00e9es<\/strong><\/a> afin de corriger les anomalies, supprimer les doublons et mettre de c\u00f4t\u00e9 les informations non pertinentes.&nbsp;<\/p>\n\n\n\n<p>Cette t\u00e2che effectu\u00e9e, <strong>vous am\u00e9liorerez la prise de d\u00e9cision au sein de votre organisation gr\u00e2ce \u00e0 une vision holistique et fiable de toutes vos donn\u00e9es.<\/strong> Par exemple, une vue d\u00e9taill\u00e9e de l\u2019ensemble des parcours clients. Ces gains d\u2019agilit\u00e9 et les \u00e9conomies r\u00e9alis\u00e9es vous permettront de <a href=\"https:\/\/www.tableau.com\/learn\/articles\/what-is-data-cleaning#:~:text=cleaning%20that%20data.-,How%20to%20clean%20data,-While%20the%20techniques\"><strong>renforcer votre productivit\u00e9<\/strong><\/a> et d\u2019<strong>accro\u00eetre votre chiffre d\u2019affaires.&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-procedez-par-iteration-nbsp\"><strong>4. Proc\u00e9dez par it\u00e9ration&nbsp;<\/strong><\/h2>\n\n\n\n<p>Lorsque vous serez parvenus \u00e0 int\u00e9grer vos syst\u00e8mes et \u00e0 nettoyer vos donn\u00e9es, votre organisation sera en mesure de tester des<a href=\"https:\/\/www.salesforce.com\/blog\/generative-ai-glossary\/#h-model\"> <strong>mod\u00e8les d&rsquo;IA<\/strong><\/a>. <strong>Ces technologies favorisent l\u2019optimisation d\u2019un large \u00e9ventail de t\u00e2ches et de processus de l\u2019industrie manufacturi\u00e8re. <\/strong>Et si de nombreuses entreprises recourent d\u00e9j\u00e0 \u00e0 des <a href=\"https:\/\/www.salesforce.com\/products\/data\/\"><strong>mod\u00e8les pr\u00e9dictifs<\/strong><\/a> pour la planification, les pr\u00e9visions de march\u00e9, ou la gestion de la cha\u00eene d&rsquo;approvisionnement,<strong> l&rsquo;<\/strong><a href=\"https:\/\/www.salesforce.com\/news\/stories\/what-is-generative-ai\/\"><strong>IA g\u00e9n\u00e9rative<\/strong><\/a><strong> ouvre d\u00e9sormais de nouvelles opportunit\u00e9s.<\/strong><\/p>\n\n\n\n<p><strong>Pour en exploiter le plein potentiel, adoptez une d\u00e9marche it\u00e9rative.<\/strong> <a href=\"https:\/\/www.salesforce.com\/blog\/what-is-intelligent-automation\/\"><strong>Processus d\u2019automatisation<\/strong><\/a><strong> <\/strong>pour lib\u00e9rer du temps pour vos \u00e9quipes, <a href=\"https:\/\/www.salesforce.com\/blog\/what-is-a-chatbot\/\"><strong>chatbots<\/strong><\/a><strong> <\/strong>pour fluidifier les r\u00e9ponses aux demandes des clients\u2026 <strong>Commencez par tester cette technologie \u00e0 travers ce type de cas d\u2019usage mineurs, afin d\u2019identifier les ajustements n\u00e9cessaires pour d\u00e9ployer la technologie \u00e0 plus grande \u00e9chelle. <\/strong>Vous pourrez alors exploiter tout le potentiel qu\u2019offrent ces nouvelles technologies pour rester \u00e0 la pointe de l&rsquo;industrie manufacturi\u00e8re.<\/p>\n\n\n\n<div class=\"layout-two wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Rassemblez toutes vos donn\u00e9es pour entrer dans l&rsquo;\u00e8re de l&rsquo;IA<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/fr\/products\/data\/\">D\u00e9couvrir Data\u00a0Cloud<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-two.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-two.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-two.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jamais l\u2019intelligence artificielle n\u2019avait suscit\u00e9 autant d\u2019engouement au sein de l\u2019industrie manufacturi\u00e8re. En effet, les capacit\u00e9s d\u2019automatisation de cette technologie pr\u00e9sentent un potentiel immense pour fluidifier les processus de fabrication et optimiser les&hellip;<\/p>\n","protected":false},"author":477,"featured_media":3374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[88,103],"sf_content_type":[],"blog":[311,409],"coauthors":[27],"class_list":["post-3373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-generative-ai","sf_topic-manufacturing","blog-manufacturing","blog-generative-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Industrie : 4 \u00e9tapes pour se lancer dans la GenAI | Salesforce<\/title>\n<meta name=\"description\" content=\"Pour adopter avec succ\u00e8s l&#039;IA g\u00e9n\u00e9rative, il faut une solide strat\u00e9gie de gestion des donn\u00e9es. Voici 4 \u00e9tapes pour pr\u00e9parer votre entreprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/fr\/blog\/manufacturing-data-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industrie manufacturi\u00e8re : 4 \u00e9tapes pour se lancer dans la GenAI\" \/>\n<meta property=\"og:description\" content=\"Jamais l\u2019intelligence artificielle n\u2019avait suscit\u00e9 autant d\u2019engouement au sein de l\u2019industrie manufacturi\u00e8re. En effet, les capacit\u00e9s d\u2019automatisation de\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/fr\/blog\/manufacturing-data-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-28T08:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/02\/4-Steps-to-Build-a-Manufacturing-Data-Strategy-image-credit_-Adobe-Stock-_-Studio-Science.jpg_draft_1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Salesforce\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/manufacturing-data-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/manufacturing-data-strategy\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/#\/schema\/person\/image\/c4dae87da9a6134c35582db989c80f90\"}],\"headline\":\"Industrie manufacturi\u00e8re : 4 \u00e9tapes pour se lancer dans la GenAI\",\"datePublished\":\"2024-11-28T08:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/manufacturing-data-strategy\/\"},\"wordCount\":1022,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/manufacturing-data-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/02\/4-Steps-to-Build-a-Manufacturing-Data-Strategy-image-credit_-Adobe-Stock-_-Studio-Science.jpg_draft_1.jpeg\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/fr\/blog\/manufacturing-data-strategy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/manufacturing-data-strategy\/\",\"url\":\"https:\/\/www.salesforce.com\/fr\/blog\/manufacturing-data-strategy\/\",\"name\":\"Industrie : 4 \u00e9tapes pour se lancer dans la GenAI | Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/manufacturing-data-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/manufacturing-data-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/02\/4-Steps-to-Build-a-Manufacturing-Data-Strategy-image-credit_-Adobe-Stock-_-Studio-Science.jpg_draft_1.jpeg\",\"datePublished\":\"2024-11-28T08:00:00+00:00\",\"description\":\"Pour adopter avec succ\u00e8s l'IA g\u00e9n\u00e9rative, il faut une solide strat\u00e9gie de gestion des donn\u00e9es. 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