{"id":3461,"date":"2024-12-30T08:00:00","date_gmt":"2024-12-30T08:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=3461"},"modified":"2024-12-20T11:24:52","modified_gmt":"2024-12-20T11:24:52","slug":"compensation-changes","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/fr\/blog\/compensation-changes\/","title":{"rendered":"Part variable des r\u00e9mun\u00e9rations : comment communiquer\u00a0avec les \u00e9quipes ?"},"content":{"rendered":"\n<p><strong>La seule constante des commissions sur les ventes&nbsp;? Leur inconstance, bien s\u00fbr&nbsp;! Et si cette plaisanterie tombait plut\u00f4t juste&nbsp;? Les strat\u00e9gies commerciales comprennent toujours une part d\u2019incertitude&nbsp;; un sujet qui devient sensible en touchant les r\u00e9mun\u00e9rations. Voici quelques recommandations pour assurer votre communication aupr\u00e8s de votre \u00e9quipe.<\/strong><\/p>\n\n\n\n<p>Point liminaire important : ces conseils ne r\u00e8gleront pas tous les conflits qui peuvent d\u00e9couler de r\u00e9mun\u00e9rations variables. Mais ils seront d\u2019une aide pr\u00e9cieuse pour les managers comme pour les gestionnaires de paie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-impliquer-votre-equipe-des-le-debut\"><a><\/a><strong>Impliquer votre \u00e9quipe d\u00e8s le d\u00e9but<\/strong><\/h3>\n\n\n\n<p>Un plan de commissionnement peut \u00e9voluer pour diverses raisons li\u00e9es \u00e0 la strat\u00e9gie d&rsquo;entreprise, aux questions budg\u00e9taires, \u00e0 l\u2019apparition de nouvelles fonctionnalit\u00e9s ou de nouveaux produits, etc. Autant de changements qui peuvent intervenir \u00e0 tout moment. Pour ne pas prendre votre \u00e9quipe au d\u00e9pourvu, nous conseillons de l\u2019associer aux discussions d\u00e8s le d\u00e9part. Les collaborateurs r\u00e9agissent toujours mieux au changement lorsqu&rsquo;ils y participent et qu\u2019ils peuvent l&rsquo;anticiper\u00a0!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mettre-en-place-un-suivi-regulier\"><strong>Mettre en place un suivi r\u00e9gulier<\/strong><\/h3>\n\n\n\n<p>Il est essentiel <a href=\"https:\/\/www.salesforce.com\/fr\/blog\/coaching-commercial-conseils\/\">de communiquer tout au long du processus<\/a> de planification et d\u2019avoir conscience des impacts du changement de r\u00e9mun\u00e9ration sur la vie personnelle des collaborateurs. En nourrissant ainsi la relation et en leur laissant le temps de s\u2019adapter, vos \u00e9quipes continuent \u00e0 se sentir impliqu\u00e9es dans la prise de d\u00e9cision.<\/p>\n\n\n\n<p>N\u2019attendez toutefois pas que les collaborateurs vous posent des questions ; mettez plut\u00f4t en place un suivi proactif, tout en cr\u00e9ant un canal anonyme leur permettant de s&rsquo;exprimer, de d\u00e9poser des r\u00e9clamations voire de partager des retours positifs.<\/p>\n\n\n\n<p>Globalement, <a href=\"https:\/\/www.salesforce.com\/fr\/form\/sales\/sales-commission-software-guide.html\">d\u00e9ployer un suivi r\u00e9gulier du sujet<\/a> vous permettra de diffuser une culture plus tol\u00e9rante \u00e0 l&rsquo;\u00e9gard du changement. Lorsque les collaborateurs se sentent \u00e0 l\u2019\u00e9cart de la prise de d\u00e9cision, leur satisfaction tend \u00e0 diminuer et vous vous exposez \u00e0 un taux \u00e9lev\u00e9 de rotation du personnel. Une communication ouverte, transparente et accessible \u00e0 tous contribue \u00e0 maintenir l&rsquo;engagement de votre \u00e9quipe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-recueillir-les-avis\"><strong>Recueillir les avis<\/strong><\/h3>\n\n\n\n<p>Un autre aspect important est d&rsquo;instaurer un v\u00e9ritable dialogue. Ne vous contentez pas de dicter les changements li\u00e9s \u00e0 vos plans de r\u00e9mun\u00e9ration variable. Assurez-vous plut\u00f4t de recueillir r\u00e9guli\u00e8rement les avis de vos collaborateurs, en leur proposant par exemple de r\u00e9agir \u00e0 votre pr\u00e9sentation de l&rsquo;analyse de rentabilit\u00e9.<\/p>\n\n\n\n<p>M\u00eame si vous ne suivez pas les suggestions formul\u00e9es, la sollicitation de l&rsquo;\u00e9quipe finira par porter ses fruits. Proposez un \u00e9change ouvert et plaisant. Laissez votre \u00e9quipe faire entendre sa voix, en vous assurant qu\u2019elle dispose des canaux appropri\u00e9s pour poser des questions et obtenir des r\u00e9ponses. Elle vous surprendra probablement avec des id\u00e9es efficaces auxquelles vous n&rsquo;aviez pas pens\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-etre-concis-et-transparent\"><a><\/a><strong>\u00catre concis et transparent<\/strong><\/h3>\n\n\n\n<p>Une fois les changements finalis\u00e9s, ne tournez pas autour du pot. Pr\u00e9sentez-les, expliquez-en la raison \u00e0 vos collaborateurs et comment ils seront affect\u00e9s. Veillez \u00e0 communiquer de mani\u00e8re claire et concise, en pr\u00e9sentant diff\u00e9rents sc\u00e9narios positifs d\u00e9coulant de ces changements.<\/p>\n\n\n\n<p>Votre communication autour du plan est aussi importante que sa mise en \u0153uvre&nbsp;!<a><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mieux-communiquer-pour-transformer-l-experience-des-collaborateurs\"><a><\/a><strong>Mieux communiquer pour transformer l&rsquo;exp\u00e9rience des collaborateurs<\/strong><\/h2>\n\n\n\n<p>Les changements sont in\u00e9vitables, tout particuli\u00e8rement en mati\u00e8re de r\u00e9mun\u00e9ration des ventes, par d\u00e9finition instable. Pour vos commerciaux, la fa\u00e7on dont vous mettez en \u0153uvre ces changements peut faire toute la diff\u00e9rence entre une exp\u00e9rience positive et un v\u00e9cu n\u00e9gatif. En synth\u00e8se&nbsp;: d\u00e9livrez une strat\u00e9gie de communication claire, soyez \u00e0 l&rsquo;\u00e9coute des collaborateurs qui touchent des commissions et faites preuve d&#8217;empathie \u00e0 chaque \u00e9tape.<\/p>\n\n\n\n<div class=\"layout-three wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Incentive Compensation Management<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Stimulez les performances et permettez aux commerciaux de visualiser leurs commissions en temps r\u00e9el sur une plateforme int\u00e9gr\u00e9e.\u00a0<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/fr\/sales\/incentive-compensation-management\/\">D\u00e9couvrir le produit<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-three.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-three.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La seule constante des commissions sur les ventes&nbsp;? Leur inconstance, bien s\u00fbr&nbsp;! Et si cette plaisanterie tombait plut\u00f4t juste&nbsp;? Les strat\u00e9gies commerciales comprennent toujours une part d\u2019incertitude&nbsp;; un sujet qui devient sensible en&hellip;<\/p>\n","protected":false},"author":482,"featured_media":3462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"76a50131122b43e491c4fa7496451834","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[4],"sf_content_type":[],"blog":[358],"coauthors":[27],"class_list":["post-3461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-sales","blog-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Part variable des r\u00e9mun\u00e9rations : comment communiquer avec les \u00e9quipes ?<\/title>\n<meta name=\"description\" content=\"Voici quatre principes largement \u00e9prouv\u00e9s par les professionnels du secteur pour g\u00e9rer avec efficacit\u00e9 les changements de r\u00e9mun\u00e9ration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/fr\/blog\/compensation-changes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Part variable des r\u00e9mun\u00e9rations : comment communiquer\u00a0avec les \u00e9quipes ?\" \/>\n<meta property=\"og:description\" content=\"La seule constante des commissions sur les ventes&nbsp;? 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