{"id":3489,"date":"2024-10-15T13:55:58","date_gmt":"2024-10-15T13:55:58","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=3489"},"modified":"2024-10-17T08:39:10","modified_gmt":"2024-10-17T08:39:10","slug":"ia-responsable-durable","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/fr\/blog\/ia-responsable-durable\/","title":{"rendered":"IA responsable : les principes directeurs de la cr\u00e9ation d&rsquo;une IA durable selon Salesforce"},"content":{"rendered":"\n<p><strong><strong>Levier potentiel de d\u00e9carbonation, la technologie devrait \u00eatre mise au service de la transformation durable. \u00c0 ce titre, l\u2019intelligence artificielle (IA) et notamment l\u2019intelligence artificielle g\u00e9n\u00e9rative (GenAI), peut offrir des opportunit\u00e9s int\u00e9ressantes en mati\u00e8re de durabilit\u00e9 \u00e0 condition d\u2019avoir conscience de son impact environnemental et de s\u2019attacher \u00e0 le r\u00e9duire \u00e0 court terme.<\/strong><\/strong><\/p>\n\n\n\n<p>L\u2019intelligence artificielle \u00e9volue tr\u00e8s rapidement. Elle peut apporter des avantages significatifs \u00e9conomiques et sociaux. En am\u00e9liorant les pr\u00e9visions, en optimisant les processus et l\u2019affectation des ressources, en surveillant les \u00e9missions de gaz \u00e0 effet de serre ou de nos pollutions&#8230; les cas sont nombreux pour lesquels l\u2019IA peut aboutir \u00e0 des r\u00e9sultats b\u00e9n\u00e9fiques pour la soci\u00e9t\u00e9 et l\u2019environnement, et offrir des avantages concurrentiels cl\u00e9s aux entreprises.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00ab L\u2019IA peut repr\u00e9senter un v\u00e9ritable levier dans la transformation durable des secteurs \u00e0 fort impact. \u00bb <\/p>\n<\/blockquote>\n<span class=\"citation-role\">Julie Ravillon, directrice du d\u00e9veloppement durable chez Salesforce France.<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Partager sur LinkedIn (S&#039;ouvre dans un nouvel onglet)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Ffr%2Fblog%2Fia-responsable-durable%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=IA%20responsable%20%3A%20les%20principes%20directeurs%20de%20la%20cr%C3%A9ation%20d%E2%80%99une%20IA%20durable%20selon%20Salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Partager sur Twitter (S&#039;ouvre dans un nouvel onglet)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=IA%20responsable%20%3A%20les%20principes%20directeurs%20de%20la%20cr%C3%A9ation%20d%E2%80%99une%20IA%20durable%20selon%20Salesforce&#038;url=https%3A%2F%2Fwww.salesforce.com%2Ffr%2Fblog%2Fia-responsable-durable%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 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class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"IA responsable : les principes directeurs de la cr\u00e9ation d&rsquo;une IA durable selon Salesforce\" https:\/\/www.salesforce.com\/fr\/blog\/ia-responsable-durable\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Pour autant, toute opportunit\u00e9 pr\u00e9sente \u00e9galement des risques. \u00ab C\u2019est pourquoi il faut d\u00e9velopper l\u2019IA g\u00e9n\u00e9rative en consid\u00e9rant les enjeux du d\u00e9veloppement durable \u00bb. Consid\u00e9ration qui fait partie des valeurs cardinales de Salesforce : \u00ab nous appliquons \u00e0 nos technologies, nos exigences en mati\u00e8re de d\u00e9veloppement durable, tout comme nous prenons en compte nos valeurs fondamentales d\u2019innovation, de confiance et de succ\u00e8s client \u00bb. Une approche holistique essentielle \u00e0 Salesforce, pour qui les entreprises sont de v\u00e9ritables plateformes du changement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prendre-en-compte-le-cycle-de-vie-entier-de-l-ia\"><strong>Prendre en compte le cycle de vie entier de l\u2019IA<\/strong><\/h2>\n\n\n\n<p>\u00ab Des<a href=\"https:\/\/www.cutter.com\/article\/environmental-impact-large-language-models\"> \u00e9tudes r\u00e9centes<\/a> ont estim\u00e9 que l\u2019entra\u00eenement des mod\u00e8les de GenAI GPT-3 ou Llama 2 a \u00e9mis 550 tonnes de carbone chacun. Et il ne s\u2019agit que de la face \u00e9merg\u00e9e de l\u2019iceberg car la consommation d\u2019\u00e9lectricit\u00e9, le d\u00e9ploiement des solutions, l\u2019exp\u00e9rimentation et l\u2019\u00e9quipement informatique ne sont pas pris en compte dans ces estimations \u00bb, pr\u00e9cise Sasha Luccioni, Climate Lead au sein de Hugging Face, start-up franco-am\u00e9ricaine sp\u00e9cialis\u00e9e dans le domaine de l\u2019IA.<\/p>\n\n\n\n<p>L\u2019analyse du cycle de vie (ACV) peut offrir une r\u00e9ponse pertinente pour avoir une vision \u00e9largie de l\u2019impact environnemental de l\u2019intelligence artificielle. Extraction des mat\u00e9riaux, fabrication des composants et des \u00e9quipements, logistique, \u00e9nergie et ressources consomm\u00e9es pour entra\u00eener les Large Language Models (LLM) sont autant de variables \u00e0 consid\u00e9rer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-les-principes-de-l-ia-responsable-de-salesforce\">Les principes de l\u2019IA responsable de Salesforce<\/h2>\n\n\n\n<p>L\u2019\u00e9quipe <a href=\"https:\/\/www.salesforceairesearch.com\/\">AI Research<\/a> de Salesforce privil\u00e9gie les mod\u00e8les de taille ad\u00e9quate, plus faciles \u00e0 perfectionner et plus rapides, \u00e0 l\u2019instar de CodeGen, qui traduit des commandes en langage Python. D\u00e9velopp\u00e9e par AI Research, sa version 2.5 utilise moins de variables que les pr\u00e9c\u00e9dentes, tout en d\u00e9livrant des r\u00e9sultats identiques, ce qui garantit son efficacit\u00e9 tout en diminuant sa consommation d\u2019\u00e9nergie.<br>Des principes de conception pour une IA durable r\u00e9sum\u00e9s en quatre piliers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-optimisation-des-modeles\"><strong>1. Optimisation des mod\u00e8les<\/strong><\/h3>\n\n\n\n<p>L&rsquo;\u00e9nergie n\u00e9cessaire \u00e0 l&rsquo;entra\u00eenement d&rsquo;un mod\u00e8le d\u00e9pend du nombre de ses param\u00e8tres et de la taille des donn\u00e9es d&rsquo;entra\u00eenement. Ces derni\u00e8res ann\u00e9es, la tendance a \u00e9t\u00e9 d&rsquo;augmenter consid\u00e9rablement ces deux facteurs, ce qui a entra\u00een\u00e9 une croissance exponentielle (multiplication par 750 tous les 2 ans) des besoins \u00e9nerg\u00e9tiques des transformateurs, l&rsquo;architecture LLM de r\u00e9f\u00e9rence. En fait, cette tendance semble \u00e9clipser <a href=\"https:\/\/www.intel.com\/content\/www\/us\/en\/newsroom\/resources\/moores-law.html\">la loi de Moore<\/a> , sugg\u00e9rant que les am\u00e9liorations de l&rsquo;efficacit\u00e9 mat\u00e9rielle \u00e0 elles seules ne suffiront pas \u00e0 r\u00e9pondre \u00e0 la demande croissante de calcul.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d49b406b1ec&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d49b406b1ec\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"532\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/image_9c37bc.png?w=1024\" alt=\"\" class=\"wp-image-3493\" srcset=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/image_9c37bc.png 1400w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/image_9c37bc.png?w=300&amp;h=156 300w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/image_9c37bc.png?w=768&amp;h=399 768w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/image_9c37bc.png?w=1024&amp;h=532 1024w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/image_9c37bc.png?w=150&amp;h=78 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><em>La quantit\u00e9 de calcul n\u00e9cessaire pour former diff\u00e9rents mod\u00e8les par rapport \u00e0 la loi de Moore. <\/em><a href=\"https:\/\/medium.com\/riselab\/ai-and-memory-wall-2cb4265cb0b8\"><em><u>Source : Amir Gholami<\/u><\/em><\/a><\/p>\n\n\n\n<p>Bien que la tendance soit aux mod\u00e8les de grande taille et polyvalents, Salesforce <a href=\"https:\/\/www.salesforceairesearch.com\/\">AI Research<\/a> reste concentr\u00e9 sur le d\u00e9veloppement de mod\u00e8les sp\u00e9cifiques \u00e0 un domaine, personnalis\u00e9s en fonction de leurs applications pr\u00e9vues.<\/p>\n\n\n\n<p>Par exemple, le mod\u00e8le <a href=\"https:\/\/blog.salesforceairesearch.com\/codegen\/\">CodeGen<\/a> de l\u2019\u00e9quipe Salesforce, initialement publi\u00e9 en 2022, a \u00e9t\u00e9 l\u2019un des premiers LLM \u00e0 permettre aux utilisateurs de \u00ab traduire \u00bb un langage naturel en langages de programmation, comme Python.<br>La derni\u00e8re version \u2013 <a href=\"https:\/\/blog.salesforceairesearch.com\/codegen25\/\">CodeGen 2.5<\/a> \u2013 a \u00e9t\u00e9 optimis\u00e9e pour l\u2019efficacit\u00e9 gr\u00e2ce \u00e0 <a href=\"https:\/\/blog.salesforceairesearch.com\/codegen25\/#:~:text=%E2%80%9Cmore%20than%20one%20epoch%E2%80%9D\">une formation multi-\u00e9poques<\/a> et <a href=\"https:\/\/arxiv.org\/abs\/2205.14135\">\u00e0 l\u2019attention flash<\/a> . Le r\u00e9sultat est un mod\u00e8le qui <a href=\"https:\/\/blog.salesforceairesearch.com\/codegen25\/#:~:text=82.71-,Table%201%3A,-HumanEval%20pass%2Drates\">fonctionne aussi bien que<\/a> des mod\u00e8les plus grands \u00e0 <strong>moins de la moiti\u00e9 de la taille<\/strong> .<\/p>\n\n\n\n<p>En plus d\u2019\u00eatre plus durables, l\u2019\u00e9quipe a appris que les mod\u00e8les plus petits sont plus rentables, plus faciles \u00e0 optimiser et fonctionnent plus rapidement, am\u00e9liorant ainsi l\u2019exp\u00e9rience utilisateur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-choix-du-materiel-pour-entrainer-et-deployer-l-ia\">2. Choix du mat\u00e9riel pour entra\u00eener et d\u00e9ployer l\u2019IA<\/h3>\n\n\n\n<p>Une fois le mod\u00e8le optimis\u00e9, il faut choisir le hardware pour former et d\u00e9ployer une IA. Les fabricants de mat\u00e9riel d&rsquo;IA d\u00e9voilent fr\u00e9quemment de nouvelles versions avec des am\u00e9liorations d&rsquo;efficacit\u00e9 substantielles. Le mat\u00e9riel d&rsquo;IA de Google, le <a href=\"https:\/\/cloud.google.com\/tpu\">Tensor Processor Unit (TPU)<\/a> , est devenu plus efficace \u00e0 chaque nouvelle g\u00e9n\u00e9ration, et Salesforce AI Research a exploit\u00e9 ces avanc\u00e9es. <\/p>\n\n\n\n<p>Google estime que le nouveau TPU v4 est <a href=\"https:\/\/cloud.google.com\/blog\/topics\/systems\/tpu-v4-enables-performance-energy-and-co2e-efficiency-gains\">2,7 fois plus efficace<\/a> que le TPU v3et les calculs de l&rsquo;\u00e9quipe ont confirm\u00e9 cette affirmation, notant une <strong>augmentation de l&rsquo;efficacit\u00e9 de 2,8 fois<\/strong> (mesur\u00e9e en faisant la moyenne des param\u00e8tres du mod\u00e8le par \u00e9nergie d&rsquo;entra\u00eenement consomm\u00e9e). De plus, nos premiers tests ont r\u00e9v\u00e9l\u00e9 que le tout nouveau \u00ab <a href=\"https:\/\/cloud.google.com\/blog\/products\/ai-machine-learning\/introducing-cloud-tpu-v5p-and-ai-hypercomputer#:~:text=Cloud%20TPU%20v5p%20compute%20outperforms%20the%20previous%20generation%20TPU%20v4%20by%20as%20much%20as%202X\">TPU v5p surpasse jusqu&rsquo;\u00e0 2 fois la g\u00e9n\u00e9ration pr\u00e9c\u00e9dente de TPU v4<\/a> \u00bb.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d49b406bce4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d49b406bce4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"836\" height=\"611\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/image_113f74.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-3494\" srcset=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/image_113f74.png 836w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/image_113f74.png?w=300&amp;h=219 300w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/image_113f74.png?w=768&amp;h=561 768w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/image_113f74.png?w=150&amp;h=110 150w\" sizes=\"auto, (max-width: 836px) 100vw, 836px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Ces gains d\u2019efficacit\u00e9 devraient se poursuivre. Nvidia <a href=\"https:\/\/www.nvidia.com\/en-gb\/data-center\/h200\/\">affirme<\/a> par exemple que ses prochains GPU H200 atteindront des performances 18 fois sup\u00e9rieures \u00e0 celles des GPU A100, largement utilis\u00e9s aujourd\u2019hui.<\/p>\n\n\n\n<p>Au-del\u00e0 du mat\u00e9riel GPU\/TPU sp\u00e9cialis\u00e9 pour l&rsquo;IA, des progr\u00e8s ont \u00e9galement \u00e9t\u00e9 r\u00e9alis\u00e9s dans le d\u00e9ploiement de l&rsquo;IA sur des processeurs plus traditionnels, pr\u00e9sents sur les ordinateurs grand public. CodeGen 2.5 peut \u00eatre <a href=\"https:\/\/blog.salesforceairesearch.com\/codegen25\/#:~:text=for%20further%20gains.-,Local%20deployment,-.%20In%20the%20future\">d\u00e9ploy\u00e9 localement<\/a> d\u00e8s aujourd&rsquo;hui, ce qui permet de r\u00e9duire la consommation d&rsquo;\u00e9nergie, d&rsquo;augmenter la vitesse, de renforcer la s\u00e9curit\u00e9 et d&rsquo;am\u00e9liorer la personnalisation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-priorite-aux-centres-de-donnees-a-faible-emission-de-carbone\">3. Priorit\u00e9 aux centres de donn\u00e9es \u00e0 faible \u00e9mission de carbone<\/h3>\n\n\n\n<p>Les \u00e9missions des centres de donn\u00e9es varient consid\u00e9rablement car ils sont aliment\u00e9s par les r\u00e9seaux \u00e9lectriques locaux. En fonction de la d\u00e9pendance des r\u00e9seaux aux combustibles fossiles, leur intensit\u00e9 carbone peut varier consid\u00e9rablement d&rsquo;une r\u00e9gion \u00e0 l&rsquo;autre (voir graphique ci-dessous).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d49b406c539&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d49b406c539\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"681\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/image_bde9f1.png?w=1024\" alt=\"\" class=\"wp-image-3492\" srcset=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/image_bde9f1.png 2046w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/image_bde9f1.png?w=300&amp;h=199 300w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/image_bde9f1.png?w=768&amp;h=510 768w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/image_bde9f1.png?w=1024&amp;h=681 1024w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/image_bde9f1.png?w=1536&amp;h=1021 1536w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/image_bde9f1.png?w=150&amp;h=100 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><em>L&rsquo;intensit\u00e9 carbone variable des r\u00e9seaux \u00e9lectriques mondiaux (source : <\/em><a href=\"https:\/\/app.electricitymaps.com\/map\"><em><u>electricitymaps.com<\/u><\/em><\/a><em> )<\/em><\/p>\n\n\n\n<p>Dans cette optique, il est important de savoir quels centres de donn\u00e9es sont utilis\u00e9s pour former et d\u00e9ployer l\u2019IA.<\/p>\n\n\n\n<p>Pour r\u00e9duire les \u00e9missions de notre mod\u00e8le d\u2019IA, Salesforce a form\u00e9 ses mod\u00e8les dans des centres de donn\u00e9es \u00e0 faible intensit\u00e9 de carbone, aliment\u00e9s par une \u00e9lectricit\u00e9 qui \u00e9met <strong>68,8 % de carbone de moins<\/strong> que la moyenne mondiale de l\u2019\u00e9lectricit\u00e9. Cela a permis d\u2019 \u00e9conomiser <strong>105 tonnes d\u2019\u00e9quivalent dioxyde de carbone<\/strong> (tCO2e) par rapport \u00e0 l\u2019utilisation de centres de donn\u00e9es ayant une intensit\u00e9 carbone moyenne mondiale pour la formation. <strong><sup>.<\/sup><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-au-dela-du-developpement-de-modeles-d-ia-les-techniques-d-ia-durables\">2. Au-del\u00e0 du d\u00e9veloppement de mod\u00e8les d\u2019IA : les techniques d\u2019IA durables<\/h2>\n\n\n\n<p>L&rsquo;approche de l&rsquo;\u00e9quipe en mati\u00e8re de durabilit\u00e9 de l&rsquo;IA ne s&rsquo;arr\u00eate pas au d\u00e9veloppement et au d\u00e9ploiement des mod\u00e8les.<\/p>\n\n\n\n<p>Comme pour tous les produits de Salesforce, AI Research veillent \u00e0 ce que ses mod\u00e8les soient con\u00e7us dans une optique de durabilit\u00e9, de l&rsquo;architecture \u00e0 l&rsquo;interface utilisateur. Par exemple, lorsque plusieurs mod\u00e8les d&rsquo;IA sont disponibles, nous choisissons par d\u00e9faut l&rsquo;option la plus efficace et la plus appropri\u00e9e pour chaque cas d&rsquo;utilisation.<\/p>\n\n\n\n<p>De plus, les techniques d&rsquo;ing\u00e9nierie rapides int\u00e9gr\u00e9es \u00e0 la fonctionnalit\u00e9 Prompt Builder \u2014 qui permet la conception de mod\u00e8les de prompts plus personnalis\u00e9s et enrichis \u2014 dispose d\u2019une mise en cache. En mettant en cache les invites et les sorties pour stocker et r\u00e9utiliser les r\u00e9ponses aux requ\u00eates courantes, l&rsquo;\u00e9quipe r\u00e9duit consid\u00e9rablement les calculs r\u00e9p\u00e9titifs, acc\u00e9l\u00e9rant ainsi les temps de r\u00e9ponse et la consommation d&rsquo;\u00e9nergie. L\u2019exp\u00e9rience utilisateur n\u2019en est que plus am\u00e9lior\u00e9e.<\/p>\n\n\n\n<p>L&rsquo;\u00e9quipe AI Research int\u00e8gre \u00e9galement des m\u00e9canismes tels que le suivi de l&rsquo;utilisation et les limites de d\u00e9bit dans sa <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/09\/12\/salesforce-platform-news-dreamforce\/\">plateforme Einstein 1<\/a> bas\u00e9e sur <a href=\"https:\/\/www.salesforce.com\/products\/platform\/hyperforce\/\">Hyperforce<\/a> , favorisant une utilisation consciente, responsable et s\u00e9curis\u00e9e de nos syst\u00e8mes d&rsquo;IA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mesure-et-transparence-de-l-impact\"><strong>Mesure et Transparence de l&rsquo;impact<\/strong><\/h3>\n\n\n\n<p>L&rsquo;int\u00e9gration de ces strat\u00e9gies dans l&rsquo;approche de d\u00e9veloppement de l&rsquo;\u00e9quipe de recherche en IA a permis de cr\u00e9er des mod\u00e8les d&rsquo;IA \u00e0 empreinte carbone nettement plus faible. Pour comprendre ces impacts, l&rsquo;\u00e9quipe a calcul\u00e9 la consommation d&rsquo;\u00e9nergie et de carbone de la pr\u00e9formation du mod\u00e8le, qui est de loin l&rsquo;\u00e9tape du cycle de vie du mod\u00e8le d&rsquo;IA la plus impactante :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-impacts-environnementaux-de-la-preformation-du-modele-d-ia-salesforce\"><strong>Impacts environnementaux de la pr\u00e9formation du mod\u00e8le d&rsquo;IA Salesforce<\/strong><\/h3>\n\n\n\n<p>Au total, la pr\u00e9-formation de ces mod\u00e8les a permis d&rsquo;obtenir <strong>48 tCO2 <sub>e<\/sub> :<\/strong> 11 fois moins que les \u00e9missions de <a href=\"https:\/\/arxiv.org\/pdf\/2104.10350.pdf\">GPT-3<\/a>. Au-del\u00e0 de la phase de formation, l&rsquo;impact de l&rsquo;utilisation continue de nos mod\u00e8les a \u00e9t\u00e9 r\u00e9v\u00e9l\u00e9 dans les classements <a href=\"https:\/\/huggingface.co\/spaces\/optimum\/llm-perf-leaderboard\">Hugging Face<\/a> et <a href=\"https:\/\/ml.energy\/leaderboard\/?__theme=light\">ML.Energy<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d49b406cf44&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d49b406cf44\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"541\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/image.png?w=1024\" alt=\"\" class=\"wp-image-3491\" srcset=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/image.png 1132w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/image.png?w=300&amp;h=158 300w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/image.png?w=768&amp;h=406 768w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/image.png?w=1024&amp;h=541 1024w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/image.png?w=150&amp;h=79 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>L&rsquo;\u00e9quipe estime que la transparence est la cl\u00e9 d&rsquo; <a href=\"https:\/\/www.salesforceairesearch.com\/trusted-ai\">une IA fiable<\/a><\/strong> et reste d\u00e9termin\u00e9e \u00e0 partager ses impacts environnementaux et les le\u00e7ons apprises, et enjoint d&rsquo;autres acteurs de l&rsquo;\u00e9cosyst\u00e8me de l&rsquo;IA \u00e0 suivre son exemple. Pour suivre notre progression, vous pouvez consulter <a href=\"https:\/\/www.salesforceairesearch.com\/\">les mises \u00e0 jour<\/a> d&rsquo;AI Research et explorer les mod\u00e8les sur <a href=\"https:\/\/huggingface.co\/Salesforce\">Hugging Face<\/a> et <a href=\"https:\/\/github.com\/SalesforceAIResearch\">GitHub<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-mettre-la-technologie-au-service-d-actions-environnementales\">3. Mettre la technologie au service d\u2019actions environnementales<\/h2>\n\n\n\n<p>L&rsquo;engagement de Salesforce en mati\u00e8re de d\u00e9veloppement durable ne se limite pas \u00e0 la r\u00e9duction de l&rsquo;impact, il s&rsquo;agit \u00e9galement de tirer parti de l&rsquo;IA pour cr\u00e9er des avantages environnementaux tangibles. Les innovations en mati\u00e8re d&rsquo;IA am\u00e9liorent <a href=\"https:\/\/www.salesforce.com\/products\/net-zero\/esg-reporting\/\">les rapports ESG<\/a> au sein de notre <a href=\"https:\/\/www.salesforce.com\/news\/stories\/net-zero-cloud-ai-reporting-news\/\">Net Zero Cloud<\/a> , illustrant l&rsquo;intersection croissante entre la technologie et la durabilit\u00e9 des entreprises. CodeGen, qui alimente <a href=\"https:\/\/developer.salesforce.com\/tools\/vscode\/en\/einstein\/einstein-overview\">Einstein for Developers<\/a> et <a href=\"https:\/\/engineering.salesforce.com\/einstein-for-flow-bringing-ai-innovation-to-the-next-generation-of-automation\/\">Einstein for Flow<\/a>, am\u00e9liore l&rsquo;efficacit\u00e9 du code, avec des recherches tierces indiquant une <a href=\"https:\/\/arxiv.org\/abs\/2302.07867\">am\u00e9lioration de 2,5 fois<\/a> . Cette efficacit\u00e9 am\u00e9lior\u00e9e s&rsquo;\u00e9tend \u00e9galement aux clients de Salesforce, avec des outils bas\u00e9s sur l&rsquo;IA qui leur permettent d&rsquo;analyser et de r\u00e9duire automatiquement les \u00e9missions de carbone de leur code Apex.<\/p>\n\n\n\n<p>L\u2019environnement est \u00e9galement un <a href=\"https:\/\/www.salesforceairesearch.com\/research\/environment\">domaine d\u2019int\u00e9r\u00eat majeur<\/a> pour l\u2019\u00e9quipe de recherche en IA. Elle est pionni\u00e8re dans le domaine <a href=\"https:\/\/www.ai4climatecoop.org\/\">de l\u2019IA pour la coop\u00e9ration climatique mondiale<\/a> , en utilisant l\u2019IA pour \u00e9laborer des protocoles de n\u00e9gociation et des accords climatiques qui pourraient fa\u00e7onner les futures politiques environnementales.<\/p>\n\n\n\n<p>De plus, son mod\u00e8le de langage <a href=\"https:\/\/www.salesforceairesearch.com\/projects\/ProGen\">ProGen<\/a> AI, con\u00e7u pour g\u00e9n\u00e9rer de nouvelles prot\u00e9ines artificielles, fait des progr\u00e8s dans le d\u00e9veloppement de mat\u00e9riaux compostables \u00e0 partir d\u2019amidon de carotte.<\/p>\n\n\n\n<p>Un autre projet notable est <a href=\"https:\/\/sharkeye.org\/\">SharkEye<\/a> , qui utilise l\u2019IA pour d\u00e9tecter les grands requins blancs, contribuant ainsi \u00e0 une base de donn\u00e9es vitale pour les scientifiques, les \u00e9cologistes et les communaut\u00e9s locales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-en-savoir-plus\">En savoir plus<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consultez ce <a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-guidelines\/\"><u>blog<\/u><\/a> pour en savoir plus sur la mani\u00e8re dont Salesforce d\u00e9veloppe l\u2019IA de mani\u00e8re responsable.<\/li>\n\n\n\n<li>Restez connect\u00e9 \u2014 rejoignez notre <a href=\"https:\/\/careers.mail.salesforce.com\/w2?cid=7017y00000CRDS7AAP\">communaut\u00e9 de talents<\/a> !<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/company\/careers\/teams\/tech-and-product\/?d=cta-tms-tp-2\">Consultez nos \u00e9quipes Technologie et Produits<\/a> pour savoir comment vous pouvez vous impliquer.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-default\"><br><sup>1<\/sup> Salesforce a form\u00e9 ses mod\u00e8les dans des centres de donn\u00e9es dont les \u00e9missions de carbone \u00e9taient inf\u00e9rieures de 68,8 % \u00e0 l&rsquo;intensit\u00e9 carbone moyenne mondiale de l&rsquo;\u00e9lectricit\u00e9. Le facteur carbone agr\u00e9g\u00e9 pond\u00e9r\u00e9 avant formation du mod\u00e8le Salesforce est de 136 gCO2e\/kWh. La r\u00e9duction de 68,8 % et l&rsquo;\u00e9vitement de 105 tCO2e sont compar\u00e9s \u00e0 la moyenne mondiale de 436 gCO2e\/kWh ( <a href=\"https:\/\/ember-climate.org\/data-catalogue\/yearly-electricity-data\/\">source<\/a> ).<br><br><sup>2<\/sup> L&rsquo;\u00e9nergie est calcul\u00e9e en multipliant le temps de formation, le TDP du processeur (utilis\u00e9 pour une hypoth\u00e8se prudente, fourni par le fabricant du processeur) et le PUE du centre de donn\u00e9es (fourni par le propri\u00e9taire du centre de donn\u00e9es).<br><br><sup>3<\/sup> Le carbone est calcul\u00e9 en multipliant l&rsquo;\u00e9nergie par l&rsquo;intensit\u00e9 carbone du r\u00e9seau \u00e9lectrique (fournie par le propri\u00e9taire du centre de donn\u00e9es).<br><br><sup>4<\/sup> \u00c9missions de carbone dues uniquement \u00e0 l&rsquo;\u00e9lectricit\u00e9. Bien que les donn\u00e9es sur le carbone incorpor\u00e9 ne soient pas actuellement fournies par les fabricants, nous esp\u00e9rons \u00e9tendre la port\u00e9e du calcul \u00e0 l&rsquo;avenir.<br><br><sup>5<\/sup> Gr\u00e2ce \u00e0 une combinaison d&rsquo;approvisionnement en \u00e9nergie renouvelable et de cr\u00e9dits carbone de haute qualit\u00e9, toutes les \u00e9missions r\u00e9siduelles sont enti\u00e8rement compens\u00e9es par Salesforce et\/ou nos fournisseurs.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019IA g\u00e9n\u00e9rative peut \u00eatre responsable et durable \u00e0 condition d\u2019avoir conscience de son impact environnemental et de le r\u00e9duire \u00e0 court terme.<\/p>\n","protected":false},"author":206,"featured_media":3496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[16,141],"sf_content_type":[],"blog":[294,444],"coauthors":[27],"class_list":["post-3489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-business-as-a-platform-for-change","sf_topic-sustainability","blog-business-as-a-platform-for-change","blog-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IA Responsable : les principes d&#039;une IA durable \u2022 Salesforce<\/title>\n<meta name=\"description\" content=\"L&#039;IA responsable selon Salesforce : d\u00e9couvrez les solutions pour minimiser l&#039;empreinte carbone tout en maintenant l&#039;efficacit\u00e9 des technologies IA. 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