{"id":402,"date":"2022-03-03T18:06:00","date_gmt":"2023-09-07T18:06:36","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=402"},"modified":"2023-12-01T13:15:06","modified_gmt":"2023-12-01T13:15:06","slug":"cloud-computing-pme","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/fr\/blog\/cloud-computing-pme\/","title":{"rendered":"PME:  5 bonnes raisons de migrer vers le Cloud cette ann\u00e9e"},"content":{"rendered":"\n<p>Le march\u00e9 du Cloud Computing est en pleine croissance. <a href=\"https:\/\/www.idg.com\/tools-for-marketers\/2020-cloud-computing-study\/\" target=\"_blank\" rel=\"noopener\">92 % des PME am\u00e9ricaines<\/a> utilisent d\u00e9j\u00e0 des services dans le Cloud. En Europe, ce march\u00e9, estim\u00e9 \u00e0 53 milliards d\u2019euros, en 2020, devrait atteindre <a href=\"https:\/\/home.kpmg\/fr\/fr\/home\/insights\/2021\/04\/cloud-europeen-croissance-enjeux.html\" target=\"_blank\" rel=\"noopener\">500 milliards d\u2019ici 2030<\/a>. Son \u2019usage offre des avantages substantiels aux entreprises de toutes tailles. Mais pour les PME, cela va au-del\u00e0, il change la donne en leur permettant de rivaliser comme jamais avec les grandes structures. Voici 5 bonnes raisons d\u2019ajouter la migration de votre PME vers le Cloud, \u00e0 la liste de vos priorit\u00e9s de cette ann\u00e9e. <\/p>\n\n\n\n<div class=\"layout-five wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Exploitez le CRM \u00e0 100% !<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">R\u00e9duisez vos d\u00e9penses et boostez la productivit\u00e9 !<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/fr\/form\/pdf\/crm-superpowers\/?d=inc-blog-banner&#038;nc=7013y000002lvs1AAA\">Voir comment<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/05\/16_9-Template-Blog-1.png\" class=\"attachment-full size-full\" alt=\"CRM SUperpower ESMB\" srcset=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/05\/16_9-Template-Blog-1.png 1268w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/05\/16_9-Template-Blog-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/05\/16_9-Template-Blog-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/05\/16_9-Template-Blog-1.png?w=1024&amp;h=577 1024w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/05\/16_9-Template-Blog-1.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-five.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-five.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-five.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"le-guide-de-lentrepreneur-comment-trouver-le-bon-crm\"><b>Cloud Computing \u2013 D\u00e9finition : <\/b><\/h2>\n\n\n\n<p>Le<a href=\"https:\/\/www.salesforce.com\/fr\/learning-centre\/tech\/cloudcomputing\/\" target=\"_blank\" rel=\"noopener\"> Cloud Computing<\/a>, vous pensez savoir de quoi il s\u2019agit, mais la notion reste toutefois un peu floue ? Restez avec nous, on vous explique tout. <\/p>\n\n\n\n<p>Le Cloud Computing (ou Cloud ou informatique en nuage), c\u2019est tout simplement la fourniture de services informatiques, \u00e0 la demande. Ces services permettent aux entreprises d\u2019acc\u00e9der \u00e0 leurs donn\u00e9es de n\u2019importe quel endroit, la seule condition \u00e9tant de disposer d\u2019une connexion internet et d\u2019un appareil pour se connecter. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Quels sont les types de service propos\u00e9s par le Cloud ?<\/b><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">l\u2019infrastructure en tant que service (IaaS ou Infrastructure as a Service)<\/span> <\/li>\n<\/ul>\n\n\n\n<p>Le fournisseur propose l\u2019externalisation de votre infrastructure informatique. Concr\u00e8tement, cela signifie qu\u2019il h\u00e9berge hardware, software, qu\u2019il fournit les serveurs et prend en charge le stockage ainsi que les autres composants de l\u2019infrastructure. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">le <\/span><a style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.salesforce.com\/fr\/learning-centre\/tech\/saas\/\" target=\"_blank\" rel=\"noopener\">logiciel en tant que service<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> (SaaS ou Software as a Service) <\/span> <\/li>\n<\/ul>\n\n\n\n<p>Il s\u2019agit d\u2019un mod\u00e8le de distribution de logiciels ou applications dans le Cloud. <\/p>\n\n\n\n<p>Le fournisseur tiers g\u00e8re l\u2018h\u00e9bergement, la maintenance et les mises \u00e0 jour du logiciel. Les utilisateurs n\u2019ont pas d\u2019installation \u00e0 faire sur leur ordinateur et le l\u2019atout majeur, c\u2019est qu\u2019ils peuvent acc\u00e9der \u00e0 leurs donn\u00e9es et aux logiciels quel que soit l\u2019appareil utilis\u00e9. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">la <\/span><a style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.salesforce.com\/fr\/learning-centre\/tech\/paas\/\" target=\"_blank\" rel=\"noopener\">plateforme en tant que service<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> (PaaS ou Platform as a Service) <\/span> <\/li>\n<\/ul>\n\n\n\n<p>C\u2019est une solution qui s\u2019adresse en priorit\u00e9 aux d\u00e9veloppeurs. Le fournisseur met \u00e0 leur disposition un ensemble de services cloud (hardware, logiciels) pour faciliter le d\u00e9veloppement rapide d\u2019applications. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>5 avantages du Cloud Computing pour les PME<\/b><\/h2>\n\n\n\n<p>La crise sanitaire a acc\u00e9l\u00e9r\u00e9 la transformation num\u00e9rique des PME et notamment leur recours aux infrastructures et solutions disponibles dans le Cloud. Face aux confinements successifs et aux mesures de distanciation sociale, le Cloud a largement montr\u00e9 son utilit\u00e9. Les PME fran\u00e7aises ont toutes pu constater l\u2019importance vitale de l\u2019acc\u00e8s \u00e0 distance des donn\u00e9es d\u2019entreprise pour maintenir l\u2019activit\u00e9, faciliter le t\u00e9l\u00e9travail et s\u2019adapter rapidement aux contraintes de leur environnement. Mais l\u2019int\u00e9r\u00eat du Cloud ne r\u00e9side pas seulement dans la r\u00e9silience qu\u2019il offre en cas de crise. L\u2019informatique en nuage est source de nombreux avantages pour les PME, voici quelques-uns de ses principaux atouts : <\/p>\n\n\n\n<p><b>1. R\u00e9duction des co\u00fbts informatiques<\/b><\/p>\n\n\n\n<p>Les PME qui ont recours au Cloud voient leurs d\u00e9penses informatiques diminuer de mani\u00e8re drastique. Elles n\u2019ont plus besoin d\u2019investir dans de co\u00fbteux serveurs sur site pour stocker leurs donn\u00e9es. Elles \u00e9vitent ainsi les d\u00e9penses li\u00e9es \u00e0 la maintenance ou au renouvellement des serveurs lorsqu\u2019ils deviennent obsol\u00e8tes. <\/p>\n\n\n\n<p>Autre point positif, les serveurs h\u00e9berg\u00e9s dans le Cloud ont une capacit\u00e9 de stockage avec laquelle les serveurs priv\u00e9s d\u2019entreprise ne peuvent pas rivaliser. Cela signifie que les PME peuvent disposer de quantit\u00e9s de stockage plus importantes au fur et \u00e0 mesure de leurs besoins. Elles ne sont plus limit\u00e9es. <\/p>\n\n\n\n<p>Les PME qui optent pour une solution SaaS sont gagnantes \u00e0 plusieurs niveaux. Elles r\u00e9alisent des \u00e9conomies car le co\u00fbt d\u2019acquisition des licences de logiciels est \u00e9limin\u00e9 et gagnent en tranquillit\u00e9 d\u2019esprit car elles n\u2019ont aucune installation \u00e0 effectuer. Par ailleurs, gr\u00e2ce aux mises \u00e0 jour automatiques, les entreprises b\u00e9n\u00e9ficient des versions les plus r\u00e9centes des logiciels sans effort. <\/p>\n\n\n\n<p><b>2. Faible investissement de d\u00e9part<\/b><\/p>\n\n\n\n<p>La tr\u00e9sorerie est un sujet important pour les PME. \u00c7a tombe bien, le second avantage du Cloud Computing concerne encore les finances des entreprises. <\/p>\n\n\n\n<p>Pour b\u00e9n\u00e9ficier des prestations Cloud, il y a peu de co\u00fbts initiaux. La mise en service est quasi-instantan\u00e9e et les entreprises n\u2019ont, en principe, presque rien \u00e0 d\u00e9penser de plus que l\u2019abonnement mensuel auquel elles souscrivent, et qu\u2019elles peuvent modifier en fonction de leurs besoins. Un avantage financier de taille pour les PME qui ont souvent des capitaux limit\u00e9s. <\/p>\n\n\n\n<p><b>3. Encourager le travail collaboratif <\/b><\/p>\n\n\n\n<p>La migration vers le Cloud est l\u2019un des moyens les plus efficaces de stimuler la productivit\u00e9 en favorisant la communication et la coop\u00e9ration au sein de ses \u00e9quipes. La d\u00e9mat\u00e9rialisation des donn\u00e9es vers le Cloud facilite la circulation des informations et favorise la transparence.<\/p>\n\n\n\n<p>Les collaborateurs ne perdent plus de temps \u00e0 rechercher des informations, ils partagent les m\u00eames donn\u00e9es. Ils peuvent s\u2019ils le souhaitent travailler en groupe sur des documents communs sans avoir \u00e0 se soucier du contr\u00f4le des versions. <\/p>\n\n\n\n<p>L\u2019accessibilit\u00e9 en tout lieu et en tout temps du Cloud permet aux professionnels de travailler durant leurs d\u00e9placements et de partager des informations en temps r\u00e9el avec le reste de leur \u00e9quipe. Tout le monde y gagne.<\/p>\n\n\n\n<p><b>4. Optimiser vos donn\u00e9es<\/b><\/p>\n\n\n\n<p>Tous les professionnels s\u2019accordent pour reconna\u00eetre l\u2019avantage concurrentiel qu\u2019offre l\u2019exploitation des donn\u00e9es d\u2019entreprise. Les PME qui mettent \u00e0 profit leurs donn\u00e9es sont plus performantes. Elles font des choix plus pertinents, plus rapides et sont en mesure de les impl\u00e9menter plus facilement. Mais, aucune exploitation des donn\u00e9es n\u2019est possible sans centralisation et gestion des donn\u00e9es. Les PME qui font migrer leurs informations vers le Cloud font un premier pas vers la cr\u00e9ation d\u2019une culture d\u2019entreprise data driven.<\/p>\n\n\n\n<p><b>5. S\u00e9curiser vos donn\u00e9es<\/b><\/p>\n\n\n\n<p>Erreur humaine, n\u00e9gligence ou cyberattaque, la perte de data est le cauchemar de tous les dirigeants de PME. Et, avec le d\u00e9veloppement massif du e-commerce, la s\u00e9curit\u00e9 des informations des clients est devenue une v\u00e9ritable priorit\u00e9. D\u2019apr\u00e8s notre <a href=\"https:\/\/www.salesforce.com\/fr\/form\/pdf\/2022-small-business-trends-report\/?nc=7013y000002hQJhAAM\" target=\"_blank\" rel=\"noopener\">dernier rapport de tendances relatif aux PME<\/a>, 90 % d\u2019entre elles se concentrent sur la protection des donn\u00e9es et prennent des mesures pour garantir la s\u00e9curit\u00e9 des informations de leurs clients.<\/p>\n\n\n\n<p>En d\u00e9pla\u00e7ant leurs donn\u00e9es vers le Cloud, les PME renforcent leur s\u00e9curit\u00e9 et r\u00e9duisent les risques de pertes d\u2019informations pr\u00e9cieuses. Ce stockage centralis\u00e9 leur permet de se pr\u00e9munir contre les pertes de donn\u00e9es li\u00e9es au d\u00e9part d\u2019employ\u00e9s ou dues \u00e0 des actes de malveillance. <\/p>\n\n\n\n<p>Les fournisseurs de Cloud sont mieux \u00e9quip\u00e9s pour assurer la protection des informations. Ils jouissent aussi d\u2019une expertise dans les r\u00e9glementations qui encadrent la collecte et le stockage des donn\u00e9es et pourront ainsi accompagner les PME dans la mise en place d\u2019un programme de conformit\u00e9 au RGPD.<\/p>\n\n\n\n<p>Vous d\u00e9sirez plus d\u2019informations sur ce th\u00e8me ? <\/p>\n\n\n\n<p><b>Poursuivez votre lecture <a href=\"https:\/\/www.salesforce.com\/fr\/customer-success-stories\/proprioo\/\" target=\"_blank\" rel=\"noopener\">avec le t\u00e9moignage de Proprioo<\/a>, une PME comme la v\u00f4tre et d\u00e9couvrez comment elle a boost\u00e9 sa croissance avec le Cloud. <\/b><\/p>\n\n\n\n<p><b>Retrouvez \u00e9galement <a href=\"https:\/\/www.salesforce.com\/fr\/form\/pdf\/entrepreneurs-guide-to-CRM\/?nc=7013y000002hQfmAAE\" target=\"_blank\" rel=\"noopener\">notre guide \u00e0 destination des entrepreneurs <\/a>pour d\u2019autres recommandations d\u00e9di\u00e9es aux PME. <\/b><span id=\"authorRoot\" path=\"\/content\/blogs\/fr\/fr\/authors\/\"><\/span><\/p>\n\n\n\n<div class=\"layout-five wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Starter, un CRM complet pour faire grandir votre PME<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">D\u00e9couvrez Salesforce Starter, une suite CRM compl\u00e8te pour vos ventes, votre service client et votre marketing.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/fr\/form\/starter\/overview-demo\/?d=7013y000002OsixAAC&#038;nc=7013y000002OsiwAAC&#038;utm_source=blog&#038;utm_medium=bloc&#038;utm_campaign=emea+fr+ESMBLOBCON_gtm&#038;utm_content=bloc&#038;soc=FR\">Voir la d\u00e9mo<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"434\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/form-starter-overview-demo.png\" class=\"attachment-full size-full\" alt=\"SF Starter Demo\" srcset=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/form-starter-overview-demo.png 768w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/form-starter-overview-demo.png?w=300&amp;h=170 300w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/form-starter-overview-demo.png?w=150&amp;h=85 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-five.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-five.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-five.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Flexibilit\u00e9, agilit\u00e9, productivit\u00e9\u2026le Cloud offre de nombreux avantages. Voici pourquoi votre PME devrait s\u2019y int\u00e9resser avant qu\u2019il ne soit trop tard.<\/p>\n","protected":false},"author":1,"featured_media":404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"98d24781a13f41b4aa99c66eb98c5ea6","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[1],"sf_content_type":[],"blog":[365],"coauthors":[27],"class_list":["post-402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-small-business","blog-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PME: 5 bonnes raisons de migrer vers le Cloud cette ann\u00e9e \u2022 Salesforce<\/title>\n<meta name=\"description\" content=\"Flexibilit\u00e9, agilit\u00e9, productivit\u00e9\u2026le Cloud offre de nombreux avantages. 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