{"id":4047,"date":"2025-09-11T10:56:00","date_gmt":"2025-09-11T10:56:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=4047"},"modified":"2025-09-05T12:57:38","modified_gmt":"2025-09-05T12:57:38","slug":"what-is-metadata","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/fr\/blog\/what-is-metadata\/","title":{"rendered":"En quoi consiste la metadata dans le contexte de l\u2019IA\u00a0?"},"content":{"rendered":"\n<p>La pertinence de l\u2019<a href=\"https:\/\/www.salesforce.com\/fr\/artificial-intelligence\/what-is-generative-ai\/\">IA\u00a0g\u00e9n\u00e9rative<\/a>, c\u2019est-\u00e0-dire sa capacit\u00e9 \u00e0 produire des r\u00e9ponses utiles, pertinentes et align\u00e9es aux enjeux des entreprises, est un d\u00e9fi de taille. Tellement complexe qu\u2019elle est parfois consid\u00e9r\u00e9e comme l\u2019un des trois angles du \u00ab\u00a0triangle des Bermudes\u00a0\u00bb de l\u2019IA.\u00a0<\/p>\n\n\n\n<p>En effet, les donn\u00e9es seules ne suffisent pas. Elles offrent peu de contexte sur leur signification, leur origine ou autre. En clair, de meilleures donn\u00e9es produisent de meilleures r\u00e9ponses de la part de l\u2019IA. Prenons un exemple simple&nbsp;: si vous interrogez une IA g\u00e9n\u00e9rique \u00e0 propos d\u2019une transaction commerciale, vous obtiendrez des \u00e9l\u00e9ments de base comme le montant et la date. Mais si vous posez la m\u00eame question \u00e0 une IA enrichie de <em>metadata<\/em>, le r\u00e9sultat est bien meilleur&nbsp;: heure exacte, informations sur le client et le produit, canal de vente, moyen de paiement, commerciaux impliqu\u00e9s, g\u00e9olocalisation, etc.&nbsp;<\/p>\n\n\n\n<p>La metadata, c\u2019est ce qui distingue une r\u00e9ponse utile d\u2019une r\u00e9ponse inutile de l\u2019IA.&nbsp;Ces deux exemples l\u2019illustrent clairement&nbsp;: <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8dd0d2fa9f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8dd0d2fa9f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/plain-data.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-4049\" srcset=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/plain-data.png 2560w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/plain-data.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/plain-data.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/plain-data.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/plain-data.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/plain-data.png?w=2048&amp;h=1152 2048w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/plain-data.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Voici d\u2019abord des donn\u00e9es concernant John Anderson. Elles peuvent sembler compl\u00e8tes, mais elles manquent totalement de contexte. Que signifient \u00ab&nbsp;10:00 AM-12:00&nbsp;PM&nbsp;\u00bb ou encore \u00ab&nbsp;19234&nbsp;\u00bb par exemple&nbsp;?<\/em><br><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8dd0d3057f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8dd0d3057f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/04\/datametadata.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-4050\" srcset=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/datametadata.png 2560w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/datametadata.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/datametadata.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/datametadata.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/datametadata.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/datametadata.png?w=2048&amp;h=1152 2048w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/datametadata.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Dans le second exemple, les donn\u00e9es sont enrichies de metadata concernant John. Chaque information est pr\u00e9c\u00e9d\u00e9e d\u2019un qualificatif. On comprend alors que \u00ab&nbsp;10:00AM- 12:00PM&nbsp;\u00bb correspond \u00e0 sa plage horaire de contact pr\u00e9f\u00e9r\u00e9e, et que \u00ab&nbsp;19234&nbsp;\u00bb correspond \u00e0 son volume de ventes pr\u00e9c\u00e9dent.<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"TOC\">Th\u00e8mes abord\u00e9s dans cet article<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#whatis\">Metadata\u00a0: d\u00e9finition<\/a><\/li>\n\n\n\n<li><a href=\"#howdoes\">Comment fonctionne la metadata&nbsp;?<\/a><\/li>\n\n\n\n<li><a href=\"#how\">En quoi la metadata am\u00e9liore-t-elle les performances de l\u2019IA&nbsp;?<\/a><\/li>\n\n\n\n<li><a href=\"#queries\">Comment l\u2019IA comprend-t-elle mieux vos requ\u00eates gr\u00e2ce \u00e0 la metadata&nbsp;?<\/a><\/li>\n\n\n\n<li><a href=\"#make\">Comment exploiter tout le potentiel de vos donn\u00e9es&nbsp;?<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatis\">Metadata\u00a0: d\u00e9finition<\/h2>\n\n\n\n<p>La metadata agit comme un syst\u00e8me d\u2019\u00e9tiquetage pour vos donn\u00e9es. Elle leur ajoute du contexte et des informations compl\u00e9mentaires. R\u00e9sultat&nbsp;: les entreprises peuvent classer et retrouver leurs donn\u00e9es beaucoup plus efficacement, un atout de taille face \u00e0 des volumes toujours plus importants. Ce contexte enrichi permet \u00e9galement de garantir la fiabilit\u00e9 des informations, de renforcer la conformit\u00e9 r\u00e9glementaire et de mieux s\u00e9curiser les donn\u00e9es. En effet, la metadata permet de savoir qui a acc\u00e9d\u00e9 aux donn\u00e9es et quelles modifications ont \u00e9t\u00e9 apport\u00e9es.&nbsp;<\/p>\n\n\n\n<p>Pour les entreprises, la metadata fournit un contexte pr\u00e9cieux&nbsp;: origine des donn\u00e9es, finalit\u00e9, mots-cl\u00e9s, profils, autorisations et bien plus encore. Chez Salesforce, la metadata est au c\u0153ur de l\u2019ensemble de notre portefeuille&nbsp;CRM. Elle permet notamment de d\u00e9crire les donn\u00e9es et de d\u00e9finir le comportement des enregistrements.&nbsp;<\/p>\n\n\n\n<p>Toutes les plates-formes d\u2019IA reposent sur des volumes massifs de donn\u00e9es. Mais <a href=\"https:\/\/www.salesforce.com\/products\/\">l<\/a><a href=\"https:\/\/www.salesforce.com\/fr\/products\/\">es plus performantes<\/a> s\u2019appuient \u00e0 la fois sur les donn\u00e9es <em>et<\/em> la metadata. Voici pourquoi cette combinaison fait toute la diff\u00e9rence pour la r\u00e9ussite de vos projets en mati\u00e8re d\u2019IA.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"howdoes\">Comment fonctionne la metadata&nbsp;?<\/h2>\n\n\n\n<p>Contrairement aux donn\u00e9es brutes, qui manquent de contexte, la metadata d\u00e9crit la structure, le comportement et les liens entre les donn\u00e9es. Ces informations contextuelles permettent aux syst\u00e8mes d\u2019IA de mieux interpr\u00e9ter les contenus et de produire des r\u00e9ponses plus pertinentes.&nbsp;<\/p>\n\n\n\n<p>\u00ab&nbsp;Vous avez sans doute des donn\u00e9es \u00e9parpill\u00e9es dans des feuilles de calcul, des pr\u00e9sentations ou des documents texte. Mais cela n\u2019aide pas \u00e0 obtenir une vue unifi\u00e9e de votre client ni \u00e0 comprendre l\u2019ensemble des donn\u00e9es qui le concernent&nbsp;\u00bb, explique Gabe Sumner, directeur marketing produits techniques chez Salesforce. \u00ab&nbsp;Ce qu\u2019il vous faut, c\u2019est la combinaison des donn\u00e9es et de la metadata. Les entreprises n\u2019y pensent pas toujours, mais c\u2019est un v\u00e9ritable levier de diff\u00e9renciation ainsi qu\u2019un crit\u00e8re essentiel \u00e0 consid\u00e9rer dans le choix de leur plate-forme d\u2019IA.&nbsp;\u00bb&nbsp;<\/p>\n\n\n\n<div class=\"layout-five wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Glossaire de l&rsquo;IA<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">32 d\u00e9finitions pour gagner en confiance \u00e0 l&rsquo;\u00e8re de l&rsquo;Intelligence Artificielle.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/fr\/form\/pdf\/glossaire-ia\/?nc=7013y000000vkkLAAQ\">Lire le glossaire<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/glossaire-ia-intelligence-artificielle-fr.png\" class=\"attachment-full size-full\" alt=\"Couverture du glossaire de l&#039;IA\" srcset=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/glossaire-ia-intelligence-artificielle-fr.png 1268w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/glossaire-ia-intelligence-artificielle-fr.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/glossaire-ia-intelligence-artificielle-fr.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/glossaire-ia-intelligence-artificielle-fr.png?w=1024&amp;h=577 1024w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/glossaire-ia-intelligence-artificielle-fr.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-five.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-five.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-five.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">En quoi la metadata am\u00e9liore-t-elle les performances de l\u2019IA&nbsp;?<\/h2>\n\n\n\n<p>La metadata am\u00e9liore la qualit\u00e9 de l\u2019<a href=\"https:\/\/www.salesforce.com\/fr\/artificial-intelligence\/what-is-generative-ai\/\">IA g\u00e9n\u00e9rative<\/a> en apportant un contexte qui affine la pr\u00e9cision et garantit l\u2019utilisation de donn\u00e9es pertinentes. R\u00e9sultat\u00a0: les contenus g\u00e9n\u00e9r\u00e9s par l\u2019IA sont plus fiables, plus utiles et mieux adapt\u00e9s \u00e0 vos besoins. En r\u00e9sum\u00e9, la metadata vous permet d\u2019obtenir de bien meilleurs r\u00e9sultats avec l\u2019IA.<\/p>\n\n\n\n<p>Si vous demandez \u00e0 une IA&nbsp;: \u00ab&nbsp;Ai-je une chance de finaliser le contrat avec ABC&nbsp;Inc. d\u2019ici la fin du trimestre&nbsp;?&nbsp;\u00bb, elle analysera instantan\u00e9ment l\u2019historique des ventes, l\u2019\u00e9tat d\u2019avancement, le montant estim\u00e9 et bien d\u2019autres facteurs pour vous donner une r\u00e9ponse claire, fiable et ancr\u00e9e dans les donn\u00e9es les plus r\u00e9centes.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Lorsque vous int\u00e9grez les donn\u00e9es de votre entreprise dans un prompt adress\u00e9 \u00e0 l\u2019IA avec un ancrage contextuel, la r\u00e9ponse obtenue est souvent meilleure, mais pas forc\u00e9ment parfaite. Pourquoi\u00a0? Parce que les donn\u00e9es peuvent pr\u00eater \u00e0 confusion. Cette suite de chiffres extraite d\u2019un enregistrement client, par exemple\u00a0: est-ce un num\u00e9ro de t\u00e9l\u00e9phone, un historique d\u2019achats ou autre chose\u00a0?<\/p>\n\n\n\n<p>Parce que la metadata fournit le contexte de ces chiffres, cette couche d\u2019information suppl\u00e9mentaire permet de comprendre pr\u00e9cis\u00e9ment ce qu\u2019ils repr\u00e9sentent. Elle d\u00e9crit et d\u00e9finit la structure, la configuration et le comportement des donn\u00e9es, en incluant des \u00e9l\u00e9ments comme les objets, les champs, les workflows, les r\u00e8gles de validation ou encore les mises en page. Lorsqu\u2019on applique de la metadata, les r\u00e9ponses obtenues sont bien plus pr\u00e9cises et pertinentes.<\/p>\n\n\n\n<p>\u00ab&nbsp;Toutes ces descriptions sont transmises \u00e0 l\u2019IA, ce qui influence tr\u00e8s positivement les r\u00e9sultats obtenus&nbsp;\u00bb, explique Gabe Sumner.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"queries\">Comment l\u2019IA comprend-t-elle mieux vos requ\u00eates gr\u00e2ce \u00e0 la metadata&nbsp;? <\/h2>\n\n\n\n<p>Ce niveau d\u2019intelligence et d\u2019assistance est d\u00e9j\u00e0 remarquable. Il devient encore plus puissant lorsque toutes vos sources et tous les types de donn\u00e9es, pas uniquement celles issues de Salesforce, sont r\u00e9unis sur une plate-forme unifi\u00e9e pour enrichir et contextualiser votre IA.&nbsp;<\/p>\n\n\n\n<p>Avec <a href=\"https:\/\/www.salesforce.com\/fr\/data\/\">Data Cloud<\/a>, n\u2019importe quelle donn\u00e9e, quel que soit son type ou sa source, peut \u00eatre connect\u00e9e et unifi\u00e9e dans des mod\u00e8les de donn\u00e9es standards. C\u2019est un atout majeur, surtout quand on sait que la plupart des entreprises peinent \u00e0 tirer parti de leurs donn\u00e9es, souvent dispers\u00e9es, cloisonn\u00e9es et difficilement accessibles.\u00a0<\/p>\n\n\n\n<p>Une plate-forme unique de donn\u00e9es harmonis\u00e9es vous offre une vision unifi\u00e9e de vos clients et de votre activit\u00e9, en une fraction de seconde. Ces donn\u00e9es structur\u00e9es constituent la base la plus solide pour obtenir des r\u00e9ponses pertinentes gr\u00e2ce \u00e0 l\u2019IA.<\/p>\n\n\n\n<p>\u00ab&nbsp;Derri\u00e8re chaque r\u00e9ponse g\u00e9n\u00e9r\u00e9e par un copilote&nbsp;IA se cache une biblioth\u00e8que d\u2019actions enrichies en metadata, qui lui permet de comprendre l\u2019intention et le contexte de chaque requ\u00eate&nbsp;\u00bb, explique Gabe Sumner. \u00ab&nbsp;C\u2019est ce qui fait toute la diff\u00e9rence et permet aux entreprises d\u2019obtenir des r\u00e9ponses r\u00e9ellement utiles de l\u2019IA.&nbsp;\u00bb&nbsp;<\/p>\n\n\n\n<p>Par exemple, demander \u00e0 votre copilote&nbsp;: \u00ab&nbsp;Quelles sont mes affaires les plus prioritaires \u00e0 conclure avec Fiction&nbsp;S.A. le mois prochain&nbsp;?&nbsp;\u00bb est une mani\u00e8re naturelle de poser une question. Mais pour y r\u00e9pondre correctement, l\u2019IA doit disposer d\u2019un fort niveau de compr\u00e9hension contextuelle, possible uniquement gr\u00e2ce aux donn\u00e9es et \u00e0 la metadata, et \u00eatre capable d\u2019interpr\u00e9ter&nbsp;:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c0 qui correspond le \u00ab&nbsp;mes&nbsp;\u00bb de la requ\u00eate, et quelles autorisations sont n\u00e9cessaires pour acc\u00e9der \u00e0 l\u2019information.<\/li>\n\n\n\n<li>Que Fiction&nbsp;S.A. est un client, m\u00eame si cela n\u2019est pas pr\u00e9cis\u00e9 explicitement.<\/li>\n\n\n\n<li>Que le mot \u00ab&nbsp;affaire&nbsp;\u00bb est utilis\u00e9 comme synonyme d\u2019\u00ab&nbsp;opportunit\u00e9&nbsp;\u00bb, l\u2019objet r\u00e9el de la demande.<\/li>\n\n\n\n<li>Comment \u00e9tablir la relation entre un compte et une opportunit\u00e9.<\/li>\n\n\n\n<li>Respecter le champ personnalis\u00e9 associ\u00e9 \u00e0 une opportunit\u00e9 \u00ab&nbsp;prioritaire&nbsp;\u00bb.<\/li>\n<\/ul>\n\n\n\n<p>L\u2019IA comprend l\u2019information que vous recherchez, m\u00eame si vous ne formulez pas votre question de la \u00ab&nbsp;bonne&nbsp;\u00bb mani\u00e8re, et c\u2019est gr\u00e2ce \u00e0 la metadata. \u00ab&nbsp;Il serait impossible d\u2019obtenir une r\u00e9ponse utile si votre plate-forme d\u2019IA se contentait d\u2019inventer des r\u00e9ponses \u00e0 partir de documents texte ou de tableurs&nbsp;\u00bb, explique Gabe Sumner. \u00ab&nbsp;Ce niveau d\u2019intuition n\u2019est possible que si votre plate-forme d\u2019IA repose sur des donn\u00e9es et de la metadata.&nbsp;\u00bb&nbsp;<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Apprenez comment l&rsquo;IA g\u00e9n\u00e9rative permet de booster les ventes.<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">D\u00e9couvrez les observations de plus de 1\u00a0000\u00a0vendeurs sur l&rsquo;utilisation \u2014 avec confiance \u2014 de l&rsquo;IA g\u00e9n\u00e9rative en entreprise.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/fr\/form\/sales\/trends-in-generative-ai-report\/?nc=7013y000000vmgSAAQ\">Obtenir le guide<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/08\/trends-in-generativre-AI-sales-FR-768x432-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/08\/trends-in-generativre-AI-sales-FR-768x432-1.png 768w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/08\/trends-in-generativre-AI-sales-FR-768x432-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/08\/trends-in-generativre-AI-sales-FR-768x432-1.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"make\">Comment exploiter tout le potentiel de vos donn\u00e9es&nbsp;? <\/h2>\n\n\n\n<p>L\u2019<a href=\"https:\/\/www.salesforce.com\/fr\/artificial-intelligence\/what-is-generative-ai\/\">IA g\u00e9n\u00e9rative<\/a> et les copilotes\u00a0IA ont un potentiel immense pour transformer notre mani\u00e8re de travailler, \u00e0 condition qu\u2019ils ne produisent pas de r\u00e9ponses <a href=\"https:\/\/www.salesforce.com\/blog\/generative-ai-hallucinations\/\">fantaisistes<\/a> ou d\u00e9connect\u00e9es des enjeux concrets de votre entreprise.\u00a0<\/p>\n\n\n\n<p>Comme l\u2019a <a href=\"https:\/\/hbr.org\/2024\/05\/ais-trust-problem#:~:text=The%20AI%20trust%20gap%20can,machine%20learning%20and%20generative%20AI.\">soulign\u00e9 la Harvard Business Review<\/a>, l\u2019accumulation de ces risques alimente des pr\u00e9occupations l\u00e9gitimes autour du d\u00e9ploiement de l\u2019IA, ce qui pourrait freiner son adoption en entreprise.\u00a0<\/p>\n\n\n\n<p>Lorsque les donn\u00e9es de l\u2019entreprise sont disponibles sous forme de metadata, elles apportent un contexte exploitable dans toutes les applications. L\u2019IA devient alors plus performante, plus pertinente et plus fiable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toutes les plates-formes d\u2019IA reposent sur des volumes massifs de donn\u00e9es. Mais les plus pr\u00e9cis et les plus pertinents s\u2019appuient \u00e0 la fois sur les donn\u00e9es et la metadata. Et c\u2019est exactement ce qui fait la diff\u00e9rence. <\/p>\n","protected":false},"author":145,"featured_media":4048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"81babc4334b44d54b572388997900dba","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[24,88,245],"sf_content_type":[],"blog":[],"coauthors":[27],"class_list":["post-4047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-data-culture","sf_topic-generative-ai","sf_topic-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Metadata : ce que l\u2019IA comprend de vos donn\u00e9es<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment la metadata enrichit vos donn\u00e9es, booste les performances de l\u2019IA et permet une compr\u00e9hension fine des requ\u00eates. 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