{"id":4646,"date":"2026-05-19T14:09:19","date_gmt":"2026-05-19T14:09:19","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=4646"},"modified":"2026-05-19T14:13:55","modified_gmt":"2026-05-19T14:13:55","slug":"pme-et-eti-les-champions-regionaux-de-linnovation","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/fr\/blog\/pme-et-eti-les-champions-regionaux-de-linnovation\/","title":{"rendered":"PME et ETI : les champions r\u00e9gionaux de l&rsquo;innovation"},"content":{"rendered":"\n<p><strong>En novembre et d\u00e9cembre 2025, Salesforce a organis\u00e9 une s\u00e9rie d&rsquo;Innovation Days \u00e0 Lyon et Marseille. Ces \u00e9v\u00e9nements r\u00e9gionaux ont r\u00e9v\u00e9l\u00e9 une r\u00e9alit\u00e9 m\u00e9connue : loin des tours de la D\u00e9fense, des entreprises ancr\u00e9es dans leurs territoires d\u00e9montrent une capacit\u00e9 d&rsquo;innovation technologique qui rivalise avec celle des grands groupes.<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-esker-40-ans-d-innovation-depuis-lyon\">Esker, 40 ans d&rsquo;innovation depuis Lyon<\/h1>\n\n\n\n<p>\u00c0 Lyon, Esker prouve qu\u2019une entreprise de taille interm\u00e9diaire peut rester \u00e0 la pointe de l\u2019innovation pendant plus de quarante ans. Sp\u00e9cialis\u00e9 dans la d\u00e9mat\u00e9rialisation des processus documentaires pour les directions financi\u00e8res, le groupe s\u2019appuie sur Salesforce depuis plus de deux d\u00e9cennies afin de structurer son syst\u00e8me d\u2019information.<\/p>\n\n\n\n<p>\u00ab Salesforce est une brique tr\u00e8s importante du syst\u00e8me d\u2019information de l\u2019entreprise. Toutes les fonctions l\u2019utilisent \u00bb, explique Nicolas Bragard, DSI d\u2019Esker. Cette plateforme constitue aujourd\u2019hui un socle central pour piloter l\u2019activit\u00e9 du groupe \u00e0 l\u2019international, tout en maintenant son centre de d\u00e9cision \u00e0 Lyon.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Salesforce est une brique tr\u00e8s importante du syst\u00e8me d\u2019information de l\u2019entreprise. Toutes les fonctions l\u2019utilisent. \u00bb<\/p>\n<\/blockquote>\n<span class=\"citation-role\">Nicolas Bragard<br>DSI, Esker<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Partager sur LinkedIn (S&#039;ouvre dans un nouvel onglet)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Ffr%2Fblog%2Fpme-et-eti-les-champions-regionaux-de-linnovation%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=PME%20et%20ETI%20%3A%20les%20champions%20r%C3%A9gionaux%20de%20l%E2%80%99innovation\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Partager sur Twitter (S&#039;ouvre dans un nouvel onglet)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=PME%20et%20ETI%20%3A%20les%20champions%20r%C3%A9gionaux%20de%20l%E2%80%99innovation&#038;url=https%3A%2F%2Fwww.salesforce.com%2Ffr%2Fblog%2Fpme-et-eti-les-champions-regionaux-de-linnovation%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Partager sur Facebook (S&#039;ouvre dans un nouvel onglet)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Ffr%2Fblog%2Fpme-et-eti-les-champions-regionaux-de-linnovation%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"PME et ETI : les champions r\u00e9gionaux de l&rsquo;innovation\" https:\/\/www.salesforce.com\/fr\/blog\/pme-et-eti-les-champions-regionaux-de-linnovation\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>L\u2019entreprise s\u2019int\u00e9resse d\u00e9sormais de pr\u00e8s aux nouvelles approches de d\u00e9veloppement li\u00e9es \u00e0 l\u2019intelligence artificielle. \u00ab Nous pratiquons le <a href=\"https:\/\/www.salesforce.com\/fr\/agentforce\/developers\/vibe-coding\/\">vibe coding<\/a> depuis plus de six mois et les r\u00e9sultats sont extr\u00eamement impressionnants \u00bb, poursuit le DSI. Cette m\u00e9thode consiste \u00e0 g\u00e9n\u00e9rer du code en formulant directement ses besoins en langage naturel, ce qui permet d\u2019acc\u00e9l\u00e9rer le d\u00e9veloppement.<\/p>\n\n\n\n<p>Au-del\u00e0 de la productivit\u00e9 des d\u00e9veloppeurs, c&rsquo;est l&rsquo;ensemble de l&rsquo;architecture de ses solutions qui est en cours de recomposition. Esker int\u00e8gre des agents IA dans ses processus op\u00e9rationnels ainsi que les protocoles MCP et MCP-UI, des standards \u00e9mergents qui permettent d&rsquo;interroger des donn\u00e9es dispers\u00e9es dans plusieurs syst\u00e8mes au sein d&rsquo;une m\u00eame requ\u00eate, et d&rsquo;interagir avec elles directement depuis les outils collaboratifs du quotidien.<\/p>\n\n\n\n<p>Cette strat\u00e9gie technologique accompagne une nouvelle phase de d\u00e9veloppement pour l\u2019\u00e9diteur lyonnais, r\u00e9cemment acquis par deux fonds d\u2019investissement priv\u00e9s. L\u2019enjeu : poursuivre la croissance internationale tout en renfor\u00e7ant ses capacit\u00e9s d\u2019innovation.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-groupe-novad-la-tech-au-service-de-l-hospitalite-provencale\">Groupe Novad, la tech au service de l&rsquo;hospitalit\u00e9 proven\u00e7ale<\/h1>\n\n\n\n<p>\u00c0 Marseille, le Groupe Novad prouve que l&rsquo;innovation touche aussi les secteurs traditionnels. Cette entreprise sp\u00e9cialis\u00e9e dans la cr\u00e9ation d\u2019exp\u00e9riences hautement qualitatives dans le secteur de l\u2019hospitalit\u00e9 (principalement les mariages), int\u00e8gre l\u2019ensemble de la cha\u00eene : captation de la demande, gestion des propri\u00e9t\u00e9s, prestations logistiques, et outils num\u00e9riques. Avec plus de 9 000 demandes annuelles et seulement deux commerciaux, l&rsquo;automatisation \u00e9tait devenue indispensable.<\/p>\n\n\n\n<p>\u00ab Avec Salesforce, nous captons et traitons instantan\u00e9ment toutes les demandes annuelles. L&rsquo;automatisation nous a permis de r\u00e9duire drastiquement le d\u00e9lai de r\u00e9ponse \u00bb, explique Fabrice Schwertz, son CEO. Un simulateur en ligne permet aux prospects d&rsquo;obtenir imm\u00e9diatement une estimation personnalis\u00e9e, captant tr\u00e8s t\u00f4t leur attention. Salesforce orchestre ensuite les workflows : envoi automatique d&rsquo;offres, relances, et ajustement dynamique des prix.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Avec Salesforce, nous captons et traitons instantan\u00e9ment toutes les demandes annuelles. L&rsquo;automatisation nous a permis de r\u00e9duire drastiquement le d\u00e9lai de r\u00e9ponse. \u00bb<\/p>\n<\/blockquote>\n<span class=\"citation-role\">Fabrice Schwertz<br>CEO, Groupe Novad<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Partager sur LinkedIn (S&#039;ouvre dans un nouvel onglet)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Ffr%2Fblog%2Fpme-et-eti-les-champions-regionaux-de-linnovation%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=PME%20et%20ETI%20%3A%20les%20champions%20r%C3%A9gionaux%20de%20l%E2%80%99innovation\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Partager sur Twitter (S&#039;ouvre dans un nouvel onglet)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=PME%20et%20ETI%20%3A%20les%20champions%20r%C3%A9gionaux%20de%20l%E2%80%99innovation&#038;url=https%3A%2F%2Fwww.salesforce.com%2Ffr%2Fblog%2Fpme-et-eti-les-champions-regionaux-de-linnovation%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Partager sur Facebook (S&#039;ouvre dans un nouvel onglet)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Ffr%2Fblog%2Fpme-et-eti-les-champions-regionaux-de-linnovation%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"PME et ETI : les champions r\u00e9gionaux de l&rsquo;innovation\" https:\/\/www.salesforce.com\/fr\/blog\/pme-et-eti-les-champions-regionaux-de-linnovation\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Le Groupe Novad applique des techniques dignes des compagnies a\u00e9riennes et h\u00f4teli\u00e8res. \u00ab Salesforce nous permet d&rsquo;int\u00e9grer notre mod\u00e8le de pricing dynamique : chaque client re\u00e7oit le bon prix, au bon moment, selon la saisonnalit\u00e9 et nos taux d&rsquo;occupation \u00bb, d\u00e9taille Fabrice Schwertz. La gestion op\u00e9rationnelle est tout aussi sophistiqu\u00e9e. L&rsquo;entreprise a mesur\u00e9 et mod\u00e9lis\u00e9 chaque \u00e9tape logistique pour optimiser ses co\u00fbts et sa rentabilit\u00e9.<\/p>\n\n\n\n<p>Commercialement, l&rsquo;enjeu est la r\u00e9activit\u00e9. \u00ab Nos commerciaux peuvent r\u00e9pondre imm\u00e9diatement \u00e0 une demande, directement depuis Salesforce, sans perdre 15 minutes \u00e0 v\u00e9rifier le stock ou la disponibilit\u00e9 \u00bb, souligne l&rsquo;\u00e9quipe. \u00ab Salesforce centralise toutes les donn\u00e9es logistiques : disponibilit\u00e9, capacit\u00e9, rotation du stock, d\u00e9placements&#8230; plus besoin d&rsquo;aller chercher l&rsquo;information. \u00bb Cette optimisation a notamment permis de d\u00e9velopper Oravis, une activit\u00e9 de location de mobilier \u00e9v\u00e9nementiel qui s&rsquo;est fortement d\u00e9velopp\u00e9e gr\u00e2ce \u00e0 ce mod\u00e8le diff\u00e9renciant.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-pure-ocean-quand-une-ong-marseillaise-industrialise-son-mecenat\">Pure Ocean, quand une ONG marseillaise industrialise son m\u00e9c\u00e9nat<\/h1>\n\n\n\n<p>Pure Ocean, fonds de dotation marseillais d\u00e9di\u00e9 \u00e0 la protection des oc\u00e9ans, a connu une transformation spectaculaire gr\u00e2ce \u00e0 Salesforce. \u00ab Au d\u00e9but, tout le monde nous disait : c&rsquo;est g\u00e9nial ce que vous faites, mais on r\u00e9colte trop peu de dons \u00bb, raconte Thomas de Williencourt, directeur de Pure Ocean. \u00ab Et je r\u00e9pondais : oui, mais sans \u00e9quipe et sans structuration, on ne peut pas y arriver. La mise en place de Salesforce a \u00e9t\u00e9 la premi\u00e8re \u00e9tape indispensable pour sortir de l&rsquo;artisanat. \u00bb<\/p>\n\n\n\n<p>Avant Salesforce, \u00ab on travaillait avec Excel, on saisissait tout \u00e0 la main&#8230; Impossible de cr\u00e9er de la g\u00e9n\u00e9rosit\u00e9 \u00e0 grande \u00e9chelle. \u00bb La transformation a \u00e9t\u00e9 radicale. \u00ab Avec Salesforce, tout a chang\u00e9. On a enfin pu industrialiser, automatiser et professionnaliser notre m\u00e9c\u00e9nat. \u00bb L&rsquo;automatisation de la gestion des dons et des re\u00e7us fiscaux, la centralisation des informations des donateurs et partenaires ont permis de cr\u00e9er des mod\u00e8les innovants : micro-don quotidien, m\u00e9c\u00e9nat de comp\u00e9tence.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Salesforce nous a permis de devenir une ONG moderne, efficace et impactante. \u00bb<\/p>\n<\/blockquote>\n<span class=\"citation-role\">Thomas de Williencourt<br>Directeur, Pure Ocean<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Partager sur LinkedIn (S&#039;ouvre dans un nouvel onglet)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Ffr%2Fblog%2Fpme-et-eti-les-champions-regionaux-de-linnovation%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=PME%20et%20ETI%20%3A%20les%20champions%20r%C3%A9gionaux%20de%20l%E2%80%99innovation\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Partager sur Twitter (S&#039;ouvre dans un nouvel onglet)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=PME%20et%20ETI%20%3A%20les%20champions%20r%C3%A9gionaux%20de%20l%E2%80%99innovation&#038;url=https%3A%2F%2Fwww.salesforce.com%2Ffr%2Fblog%2Fpme-et-eti-les-champions-regionaux-de-linnovation%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Partager sur Facebook (S&#039;ouvre dans un nouvel onglet)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Ffr%2Fblog%2Fpme-et-eti-les-champions-regionaux-de-linnovation%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"PME et ETI : les champions r\u00e9gionaux de l&rsquo;innovation\" https:\/\/www.salesforce.com\/fr\/blog\/pme-et-eti-les-champions-regionaux-de-linnovation\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>\u00ab Salesforce nous a permis de devenir une ONG moderne, efficace et impactante \u00bb, r\u00e9sume Thomas de Williencourt. En huit ans, plus de 10 millions d&rsquo;euros ont \u00e9t\u00e9 collect\u00e9s. Cette digitalisation a lib\u00e9r\u00e9 l&rsquo;\u00e9quipe pour se concentrer sur sa mission de protection de l&rsquo;oc\u00e9an \u00e0 travers trois axes : mieux comprendre l&rsquo;oc\u00e9an, lutter contre les pollutions, notamment le plastique, et pr\u00e9server la biodiversit\u00e9 marine.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-le-bon-choix-au-bon-moment\">Le bon choix au bon moment<\/h1>\n\n\n\n<p>Ces trois histoires partagent un d\u00e9nominateur commun : le choix strat\u00e9gique d&rsquo;un partenaire technologique d\u00e8s le d\u00e9part. Il est en effet crucial de choisir le bon outil d\u00e8s le d\u00e9part, solide, complet et aussi d\u2019une grande scalabilit\u00e9. La preuve que les territoires ne sont pas en retard. Ils sont en avance. Les ETI qui y sont ancr\u00e9es combinent l&rsquo;agilit\u00e9 de leur taille, la proximit\u00e9 avec leurs clients et l&rsquo;ambition technologique des grands groupes. En choisissant des partenaires comme Salesforce pour structurer leur croissance, elles prouvent que l&rsquo;innovation n&rsquo;a pas de capitale.<\/p>\n\n\n<div class=\"wp-block-salesforce-blog-trending-articles\">\n\n\t<header class=\"wp-block-salesforce-blog-trending-articles__header\">\n\t\t<h2 class=\"wp-block-salesforce-blog-trending-articles__title\">Articles tendance<\/h2>\n\t<\/header>\n\n\t\t\t\t\t\t<div class=\"wp-block-salesforce-blog-trending-article\">\n\t\t\n\t\t\t<div class=\"wp-block-salesforce-blog-trending-article__thumbnail\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/AI-sales.png?w=300&#038;quality=80\" sizes=\"(min-width: 48em) 500px, 100vw\" srcset=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/AI-sales.png 1186w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/AI-sales.png?w=300&amp;h=166 300w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/AI-sales.png?w=768&amp;h=426 768w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/AI-sales.png?w=1024&amp;h=568 1024w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/AI-sales.png?w=150&amp;h=83 150w\" alt=\"Graphic of a winding path leading to a laptop with people walking and looking at various graphical icons\" loading=\"lazy\" \/><\/span>\t\t\t<\/div>\n\n\t\t\t<div class=\"wp-block-salesforce-blog-trending-article__content\">\n\t\t\t\t<h3 class=\"wp-block-salesforce-blog-trending-article__content--title\">\n\t\t\t\t\tQuels sont les avantages de l&#039;IA pour une entreprise ?\t\t\t\t<\/h3>\n\t\t\t\t<p class=\"wp-block-salesforce-blog-trending-article__content--text trending-article__content--font-size-small\">\n\t\t\t\t\t5 min de lecture\t\t\t\t<\/p>\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"wp-block-salesforce-blog-trending-article\">\n\t\t\n\t\t\t<div class=\"wp-block-salesforce-blog-trending-article__thumbnail\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/data-cloud-whitepaper_visual_asset__1_.png?w=300&#038;quality=80\" sizes=\"(min-width: 48em) 500px, 100vw\" srcset=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/data-cloud-whitepaper_visual_asset__1_.png 1268w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/data-cloud-whitepaper_visual_asset__1_.png?w=300&amp;h=224 300w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/data-cloud-whitepaper_visual_asset__1_.png?w=768&amp;h=572 768w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/data-cloud-whitepaper_visual_asset__1_.png?w=1024&amp;h=763 1024w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/04\/data-cloud-whitepaper_visual_asset__1_.png?w=150&amp;h=112 150w\" alt=\"\" loading=\"lazy\" \/><\/span>\t\t\t<\/div>\n\n\t\t\t<div class=\"wp-block-salesforce-blog-trending-article__content\">\n\t\t\t\t<h3 class=\"wp-block-salesforce-blog-trending-article__content--title\">\n\t\t\t\t\tQu&#039;est-ce que Data\u00a0Cloud\u00a0?\t\t\t\t<\/h3>\n\t\t\t\t<p class=\"wp-block-salesforce-blog-trending-article__content--text trending-article__content--font-size-small\">\n\t\t\t\t\t4 min de lecture\t\t\t\t<\/p>\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"wp-block-salesforce-blog-trending-article\">\n\t\t\n\t\t\t<div class=\"wp-block-salesforce-blog-trending-article__thumbnail\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/retail-marketing-blog-salesforce-fr.jpeg?w=300&#038;quality=80\" sizes=\"(min-width: 48em) 500px, 100vw\" srcset=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/retail-marketing-blog-salesforce-fr.jpeg 1500w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/retail-marketing-blog-salesforce-fr.jpeg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/retail-marketing-blog-salesforce-fr.jpeg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/retail-marketing-blog-salesforce-fr.jpeg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2024\/10\/retail-marketing-blog-salesforce-fr.jpeg?w=150&amp;h=84 150w\" alt=\"Une illustration montre une cliente entour\u00e9e de pictogrammes, repr\u00e9sentant les diff\u00e9rents canaux marketing.\" loading=\"lazy\" \/><\/span>\t\t\t<\/div>\n\n\t\t\t<div class=\"wp-block-salesforce-blog-trending-article__content\">\n\t\t\t\t<h3 class=\"wp-block-salesforce-blog-trending-article__content--title\">\n\t\t\t\t\tRetail marketing : data et IA au service de l\u2019engagement client\t\t\t\t<\/h3>\n\t\t\t\t<p class=\"wp-block-salesforce-blog-trending-article__content--text trending-article__content--font-size-small\">\n\t\t\t\t\t4 min de lecture\t\t\t\t<\/p>\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>En novembre et d\u00e9cembre 2025, Salesforce a organis\u00e9 une s\u00e9rie d&rsquo;Innovation Days \u00e0 Lyon et Marseille. Ces \u00e9v\u00e9nements r\u00e9gionaux ont r\u00e9v\u00e9l\u00e9 une r\u00e9alit\u00e9 m\u00e9connue : loin des tours de la D\u00e9fense, des entreprises&hellip;<\/p>\n","protected":false},"author":748,"featured_media":4647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"6a0c663ffccc3d5adc3cc884","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[539],"sf_content_type":[],"blog":[],"coauthors":[27],"class_list":["post-4646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-temoignages-clients"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PME et ETI : les champions r\u00e9gionaux de l&#039;innovation \u2022 Salesforce<\/title>\n<meta name=\"description\" content=\"En novembre et d\u00e9cembre 2025, Salesforce a organis\u00e9 une s\u00e9rie d&#039;Innovation Days \u00e0 Lyon et Marseille. 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