{"id":4965,"date":"2026-11-03T15:09:32","date_gmt":"2026-11-03T15:09:32","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=4965"},"modified":"2026-11-03T15:09:34","modified_gmt":"2026-11-03T15:09:34","slug":"pathe-transforme-la-donnee-en-avantage-concurrentiel-grace-a-tableau","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/fr\/blog\/pathe-transforme-la-donnee-en-avantage-concurrentiel-grace-a-tableau\/","title":{"rendered":"Path\u00e9 transforme la donn\u00e9e en avantage concurrentiel gr\u00e2ce \u00e0 Tableau"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Mieux comprendre les spectateurs, affiner la programmation des films, accompagner les d\u00e9cisions m\u00e9tier\u2026 Chez Path\u00e9, la donn\u00e9e est devenue un levier strat\u00e9gique du pilotage de l\u2019activit\u00e9 et un v\u00e9ritable outil d&rsquo;aide \u00e0 la d\u00e9cision. Une transformation port\u00e9e par Tableau, qui ouvre la voie \u00e0 de nouveaux usages de l&rsquo;intelligence artificielle.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Premier exploitant cin\u00e9matographique en Europe continentale et leader en France, aux Pays-Bas et en Suisse, Path\u00e9 produit et distribue chaque ann\u00e9e une douzaine de films, des com\u00e9dies populaires aux \u0153uvres d&rsquo;auteur s\u00e9lectionn\u00e9es dans les plus grands festivals internationaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des innovations dans l&rsquo;exp\u00e9rience en salle au d\u00e9veloppement de ses plateformes de location et d&rsquo;achat de films (Path\u00e9 Home en France et Path\u00e9 Thuis aux Pays-Bas), le groupe continue de se r\u00e9inventer pour accompagner les \u00e9volutions du secteur et les nouvelles attentes des spectateurs.<\/p>\n\n\n\n<h1 id=\"h-la-connaissance-client-au-coeur-de-la-strategie\" class=\"wp-block-heading\">La connaissance client au c\u0153ur de la strat\u00e9gie<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd&rsquo;hui, l&rsquo;exp\u00e9rience du cin\u00e9ma commence bien avant l&rsquo;entr\u00e9e en salle. Pr\u00e8s de sept billets sur dix sont vendus via les canaux digitaux, offrant \u00e0 Path\u00e9 une connaissance toujours plus fine de ses spectateurs et de leurs habitudes. Un atout pr\u00e9cieux, \u00e0 condition de savoir exploiter ces insights pour adapter son offre, guider les d\u00e9cisions m\u00e9tier et proposer une exp\u00e9rience \u00e0 la hauteur des attentes du public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Chez Path\u00e9, l&rsquo;innovation est au c\u0153ur de notre strat\u00e9gie afin de moderniser nos op\u00e9rations et de favoriser une mont\u00e9e en gamme continue, explique Jaime Tarrazon, Directeur Business Analyst du groupe. Notre objectif est de partager les donn\u00e9es et la connaissance client avec les diff\u00e9rentes \u00e9quipes m\u00e9tier afin de les mettre dans les meilleures dispositions pour optimiser la prise de d\u00e9cision et atteindre leurs objectifs business \u00bb.<\/p>\n\n\n\n<h1 id=\"h-moderniser-les-outils-transformer-les-usages\" class=\"wp-block-heading\">Moderniser les outils, transformer les usages<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">La transformation engag\u00e9e par Path\u00e9 est n\u00e9e d&rsquo;un besoin concret. \u00ab Nous souhaitions initialement reproduire des tableaux historiques, fixes, dits <em>legacy<\/em>, tout en modernisant l&rsquo;approche, d\u00e9taille Timoth\u00e9e Real, Data Manager chez Path\u00e9. Apr\u00e8s deux tentatives infructueuses, nous avons r\u00e9alis\u00e9 qu&rsquo;il fallait transformer l&rsquo;approche et moderniser la culture de l&rsquo;entreprise \u00bb.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour ce faire, Path\u00e9 a structur\u00e9 sa transformation autour de trois axes compl\u00e9mentaires :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Faciliter l&rsquo;adoption de la plateforme<\/strong>, en recr\u00e9ant les tableaux de bord historiques afin de pr\u00e9server les rep\u00e8res des utilisateurs et assurer une transition fluide vers Tableau.<\/li>\n\n\n\n<li><strong>Donner davantage d&rsquo;autonomie aux \u00e9quipes<\/strong>, en mettant les donn\u00e9es \u00e0 disposition en libre-service (<em>self-service BI<\/em>). Les utilisateurs peuvent ainsi explorer les donn\u00e9es, construire leurs propres analyses et r\u00e9pondre plus rapidement \u00e0 leurs enjeux m\u00e9tier.<\/li>\n\n\n\n<li><strong>Cr\u00e9er une v\u00e9ritable communaut\u00e9 autour de Tableau<\/strong>. \u00c0 travers des \u00e9changes hebdomadaires, les utilisateurs partagent leurs bonnes pratiques, d\u00e9veloppent leurs comp\u00e9tences et con\u00e7oivent les visualisations les plus adapt\u00e9es \u00e0 leurs besoins.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Cette communaut\u00e9 s&rsquo;est tellement d\u00e9velopp\u00e9e qu\u2019une Direction Data M\u00e9tier a \u00e9t\u00e9 cr\u00e9\u00e9e chez Path\u00e9, se r\u00e9jouit Timoth\u00e9e Real. C&rsquo;est une formidable marque de confiance envers la donn\u00e9e, qui vient r\u00e9compenser le travail r\u00e9alis\u00e9 par nos \u00e9quipes \u00bb.<\/p>\n\n\n\n<h1 id=\"h-grandir-avec-la-plateforme\" class=\"wp-block-heading\">Grandir avec la plateforme<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Pour soutenir cette dynamique dans la dur\u00e9e, Path\u00e9 s&rsquo;appuie \u00e9galement sur Tableau Signature. \u00ab Plus qu&rsquo;un accompagnement au d\u00e9ploiement, Tableau Signature permet \u00e0 nos utilisateurs de se former de mani\u00e8re autonome, \u00e0 leur rythme et selon leurs besoins, sans d\u00e9pendre de sessions de formation collectives \u00bb, explique Timoth\u00e9e Real.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Nous sommes pass\u00e9s d&rsquo;une approche statique \u00e0 une exploitation beaucoup plus dynamique de la donn\u00e9e. \u00bb<\/p>\n<\/blockquote>\n<span class=\"citation-role\">Timoth\u00e9e Real, <br>Data Manager, Path\u00e9<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Partager sur LinkedIn (S&#039;ouvre dans un nouvel onglet)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Ffr%2Fblog%2Fpathe-transforme-la-donnee-en-avantage-concurrentiel-grace-a-tableau%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Path%C3%A9%20transforme%20la%20donn%C3%A9e%20en%20avantage%20concurrentiel%20gr%C3%A2ce%20%C3%A0%20Tableau\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Partager sur Twitter (S&#039;ouvre dans un nouvel onglet)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Path%C3%A9%20transforme%20la%20donn%C3%A9e%20en%20avantage%20concurrentiel%20gr%C3%A2ce%20%C3%A0%20Tableau&#038;url=https%3A%2F%2Fwww.salesforce.com%2Ffr%2Fblog%2Fpathe-transforme-la-donnee-en-avantage-concurrentiel-grace-a-tableau%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewbox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Partager sur Facebook (S&#039;ouvre dans un nouvel onglet)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Ffr%2Fblog%2Fpathe-transforme-la-donnee-en-avantage-concurrentiel-grace-a-tableau%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Path\u00e9 transforme la donn\u00e9e en avantage concurrentiel gr\u00e2ce \u00e0 Tableau\" https:\/\/www.salesforce.com\/fr\/blog\/pathe-transforme-la-donnee-en-avantage-concurrentiel-grace-a-tableau\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Les \u00e9quipes b\u00e9n\u00e9ficient aussi de l&rsquo;accompagnement des experts Tableau, qui les aident \u00e0 faire \u00e9voluer leurs pratiques, \u00e0 optimiser les tableaux de bord existants et \u00e0 identifier de nouveaux cas d&rsquo;usage. \u00ab L&rsquo;objectif n&rsquo;\u00e9tait pas seulement que les \u00e9quipes utilisent Tableau, mais qu&rsquo;elles continuent \u00e0 progresser avec la plateforme. Cette dynamique d&rsquo;apprentissage continu nous permet aujourd&rsquo;hui d&rsquo;aller beaucoup plus loin dans l&rsquo;exploitation de nos donn\u00e9es, r\u00e9sume Timoth\u00e9e Real. Gr\u00e2ce \u00e0 ces \u00e9changes, nous sommes pass\u00e9s d&rsquo;une approche statique \u00e0 une exploitation beaucoup plus dynamique de la donn\u00e9e \u00bb.<\/p>\n\n\n\n<h1 id=\"h-quand-la-donnee-eclaire-les-decisions\" class=\"wp-block-heading\">Quand la donn\u00e9e \u00e9claire les d\u00e9cisions<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 mesure que les usages se d\u00e9veloppent, l\u2019utilisation de Tableau d\u00e9passe le p\u00e9rim\u00e8tre envisag\u00e9 initialement. D&rsquo;abord d\u00e9ploy\u00e9e en France pour le suivi du box-office et des ventes retail, la plateforme accompagne d\u00e9sormais les activit\u00e9s de huit pays et couvre de nouveaux domaines fonctionnels, de la connaissance client \u00e0 la vid\u00e9o \u00e0 la demande (VOD). La donn\u00e9e se mue ainsi en un outil cl\u00e9 d&rsquo;aide \u00e0 la d\u00e9cision pour l&rsquo;ensemble des m\u00e9tiers, dont les b\u00e9n\u00e9fices se mesurent au quotidien.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">La donn\u00e9e n&rsquo;est plus un simple outil technique, mais un v\u00e9ritable actif strat\u00e9gique qui \u00e9claire nos d\u00e9cisions et accompagne le pilotage du business. \u00bb<\/p>\n<\/blockquote>\n<span class=\"citation-role\">Jaime Tarrazon, Directeur Business Analyst, Path\u00e9<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Partager sur LinkedIn (S&#039;ouvre dans un nouvel onglet)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Ffr%2Fblog%2Fpathe-transforme-la-donnee-en-avantage-concurrentiel-grace-a-tableau%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Path%C3%A9%20transforme%20la%20donn%C3%A9e%20en%20avantage%20concurrentiel%20gr%C3%A2ce%20%C3%A0%20Tableau\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Partager sur Twitter (S&#039;ouvre dans un nouvel onglet)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Path%C3%A9%20transforme%20la%20donn%C3%A9e%20en%20avantage%20concurrentiel%20gr%C3%A2ce%20%C3%A0%20Tableau&#038;url=https%3A%2F%2Fwww.salesforce.com%2Ffr%2Fblog%2Fpathe-transforme-la-donnee-en-avantage-concurrentiel-grace-a-tableau%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewbox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Partager sur Facebook (S&#039;ouvre dans un nouvel onglet)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Ffr%2Fblog%2Fpathe-transforme-la-donnee-en-avantage-concurrentiel-grace-a-tableau%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Path\u00e9 transforme la donn\u00e9e en avantage concurrentiel gr\u00e2ce \u00e0 Tableau\" https:\/\/www.salesforce.com\/fr\/blog\/pathe-transforme-la-donnee-en-avantage-concurrentiel-grace-a-tableau\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">La transformation du cin\u00e9ma Path\u00e9 Parnasse, avec l&rsquo;installation de fauteuils enti\u00e8rement inclinables, a r\u00e9v\u00e9l\u00e9 une \u00e9volution des habitudes des spectateurs. Des films auparavant confidentiels ont rencontr\u00e9 un succ\u00e8s in\u00e9dit, tandis que d&rsquo;autres, traditionnellement pl\u00e9biscit\u00e9s, ont attir\u00e9 un public diff\u00e9rent. Les rep\u00e8res historiques ne suffisaient alors plus pour construire la programmation. L\u2019analyse des donn\u00e9es a permis de comprendre ces nouveaux comportements, d&rsquo;adapter la programmation, d&rsquo;accompagner les \u00e9quipes d&rsquo;exploitation et d&rsquo;ajuster les d\u00e9cisions en fonction des usages r\u00e9ellement observ\u00e9s. \u00ab\u00a0Aujourd&rsquo;hui, la donn\u00e9e n&rsquo;est plus un simple outil technique, mais un v\u00e9ritable actif strat\u00e9gique qui \u00e9claire nos d\u00e9cisions et accompagne le pilotage du business \u00bb, r\u00e9sume Jaime Tarrazon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019expertise et la connaissance acquises ouvrent \u00e9galement de nouvelles perspectives. \u00ab\u00a0Nous avons souhait\u00e9 valoriser notre connaissance client au-del\u00e0 de nos murs en cr\u00e9ant Path\u00e9 Insights, une plateforme data d\u00e9di\u00e9e \u00e0 nos partenaires offrant une lecture enrichie des dynamiques du march\u00e9 \u00bb, indique Jaime Tarrazon. Fond\u00e9e sur des donn\u00e9es transactionnelles, la plateforme permet \u00e9galement aux partenaires distributeurs de mieux comprendre les habitudes de fr\u00e9quentation, d&rsquo;identifier les profils de spectateurs les plus susceptibles d&rsquo;\u00eatre int\u00e9ress\u00e9s par un film, d&rsquo;\u00e9valuer son potentiel avant sa sortie et d&rsquo;affiner leurs campagnes marketing. Une approche qui anime et renforce la collaboration avec l&rsquo;ensemble de l\u2019\u00e9cosyst\u00e8me tout en faisant de la donn\u00e9e un v\u00e9ritable avantage concurrentiel.<\/p>\n\n\n\n<h1 id=\"h-de-l-analyse-a-l-action-grace-a-l-ia\" class=\"wp-block-heading\">De l&rsquo;analyse \u00e0 l&rsquo;action gr\u00e2ce \u00e0 l&rsquo;IA<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir d\u00e9mocratis\u00e9 l&rsquo;acc\u00e8s aux donn\u00e9es et leur exploitation, le groupe Path\u00e9 entend d\u00e9sormais franchir une nouvelle \u00e9tape. L&rsquo;enjeu est de rendre l&rsquo;analyse toujours plus accessible en levant la barri\u00e8re de la comp\u00e9tence technique. \u00ab\u00a0Demain, un directeur de cin\u00e9ma pourra obtenir instantan\u00e9ment tous les indicateurs dont il a besoin pour piloter son activit\u00e9, explique Timoth\u00e9e Real. Le tout sans expertise technique pr\u00e9alable, sans formation et sans interm\u00e9diaire, gr\u00e2ce \u00e0 des interactions en langage naturel via Tableau Pulse \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais au-del\u00e0 de cette simplicit\u00e9 d&rsquo;utilisation, le v\u00e9ritable potentiel de l&rsquo;intelligence artificielle r\u00e9side dans sa capacit\u00e9 d\u2019anticipation. Avec Tableau, le groupe Path\u00e9 entend progressivement sortir d&rsquo;une logique de reporting <em>a posteriori<\/em> pour d\u00e9tecter les tendances de fr\u00e9quentation avant m\u00eame qu&rsquo;elles ne se mat\u00e9rialisent, et permettre aux \u00e9quipes d&rsquo;agir en amont. \u00ab Concr\u00e8tement, une baisse pr\u00e9visible de fr\u00e9quentation pourra \u00eatre d\u00e9tect\u00e9e avant une s\u00e9ance, les audiences les plus susceptibles d&rsquo;y r\u00e9pondre automatiquement identifi\u00e9es, puis une campagne personnalis\u00e9e d\u00e9clench\u00e9e afin d&rsquo;influencer le r\u00e9sultat avant m\u00eame que la s\u00e9ance n&rsquo;ait lieu \u00bb, d\u00e9taille Jaime Tarrazon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La donn\u00e9e n&rsquo;est alors plus un simple outil d&rsquo;aide \u00e0 la d\u00e9cision. Elle devient un partenaire capable d&rsquo;anticiper, de recommander et, demain, d&rsquo;orchestrer les meilleures actions au service de la performance.<\/p>\n\n\n\n<div class=\"sp-bottom-r sp-top-r\">\n\t<h2 class=\"hr-headline label\">\n\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewbox=\"0 0 20 20\" aria-hidden=\"true\" class=\"hr-headline__icon hr-headline__icon--start\"><g fill=\"none\" fill-rule=\"evenodd\" stroke=\"#032D60\" stroke-width=\"2\"><path d=\"M15 5.05v9.9M10 8.071v6.858M5 12v3\" \/><\/g><\/svg>\n\t\tArticles connexes\t<\/h2>\n\n\t<!-- Related Posts Grid -->\n\t<div class=\"grid grid--3-up sp-top-xl\">\n\t\t\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"numbered-articles bb\">\n\t<ol class=\"numbered-articles__list sp-top-xl\">\n\t\t\n<li class=\"card card--list card--numbered\">\n\t<article>\n\t\t<div class=\"card__flex-container\">\n\t\t\t\t\t\t\t<div class=\"card__number\">\n\t\t\t\t\t1\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__contents\">\n\t\t\t\t<header>\n\t\t\t\t\t<h3 class=\"card__title h6\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.salesforce.com\/fr\/blog\/fillmed-injecte-les-donnees-et-lia-au-coeur-de-sa-strategie\/\" target=\"_self\">\n\t\t\t\t\t\t\tFillMed injecte les donn\u00e9es et l&rsquo;IA au c\u0153ur de sa strat\u00e9gie\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t<div class=\"card__meta\">\n\t\t\t\t\t\t<span class=\"label\">\n\t\t\t\t\t\t\tSalesforce\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/article>\n<\/li>\n\n<li class=\"card card--list card--numbered\">\n\t<article>\n\t\t<div class=\"card__flex-container\">\n\t\t\t\t\t\t\t<div class=\"card__number\">\n\t\t\t\t\t2\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__contents\">\n\t\t\t\t<header>\n\t\t\t\t\t<h3 class=\"card__title h6\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.salesforce.com\/fr\/blog\/agents-ia-comment-meilleurtaux-placement-reinvente-le-conseil-patrimonial\/\" target=\"_self\">\n\t\t\t\t\t\t\tMeilleurtaux Placement r\u00e9invente le conseil patrimonial \u00e0 l\u2019\u00e8re agentique\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t<div class=\"card__meta\">\n\t\t\t\t\t\t<span class=\"label\">\n\t\t\t\t\t\t\tSalesforce\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/article>\n<\/li>\n\n<li class=\"card card--list card--numbered\">\n\t<article>\n\t\t<div class=\"card__flex-container\">\n\t\t\t\t\t\t\t<div class=\"card__number\">\n\t\t\t\t\t3\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__contents\">\n\t\t\t\t<header>\n\t\t\t\t\t<h3 class=\"card__title h6\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.salesforce.com\/fr\/blog\/courir-transforme-lit-en-levier-de-croissance-grace-a-mulesoft\/\" target=\"_self\">\n\t\t\t\t\t\t\tCourir transforme l\u2019IT en levier de croissance gr\u00e2ce \u00e0\u00a0MuleSoft\u00a0\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t<div class=\"card__meta\">\n\t\t\t\t\t\t<span class=\"label\">\n\t\t\t\t\t\t\tSalesforce\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/article>\n<\/li>\n\t<\/ol>\n\t<img decoding=\"async\" class=\"numbered-articles__ornament\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/tmp-most-popular.png\" alt=\"\" loading=\"lazy\" \/>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Mieux comprendre les spectateurs, affiner la programmation des films, accompagner les d\u00e9cisions m\u00e9tier\u2026 Chez Path\u00e9, la donn\u00e9e est devenue un levier strat\u00e9gique du pilotage de l\u2019activit\u00e9 et un v\u00e9ritable outil d&rsquo;aide \u00e0 la&hellip;<\/p>\n","protected":false},"author":748,"featured_media":4966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"6ae9e056464cc20296aaa372","post_meta_title":"","ai_synopsis":"","_sf_experience":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[],"sf_content_type":[535],"blog":[296],"coauthors":[27],"class_list":["post-4965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-blog","blog-data-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Path\u00e9 transforme la donn\u00e9e en avantage concurrentiel gr\u00e2ce \u00e0 Tableau \u2022 Salesforce<\/title>\n<meta name=\"description\" content=\"Mieux comprendre les spectateurs, 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