{"id":556,"date":"2020-07-01T18:08:00","date_gmt":"2023-09-07T18:08:59","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=556"},"modified":"2023-11-14T16:55:13","modified_gmt":"2023-11-14T16:55:13","slug":"automatisation-service-client-gestion-requetes","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/fr\/blog\/automatisation-service-client-gestion-requetes\/","title":{"rendered":"Comment g\u00e9rer rapidement un plus grand nombre de requ\u00eates du service client gr\u00e2ce \u00e0 l&rsquo;automatisation"},"content":{"rendered":"\n<p>Vos clients ont beau \u00eatre compr\u00e9hensifs face au fort volume de requ\u00eates que votre service client re\u00e7oit, il sera difficile de les faire patienter de longues minutes avant d&rsquo;\u00eatre pris en charge. Pour \u00e9viter \u00e0 vous comme \u00e0 eux cet embarrassement, vous pourriez miser sur l&rsquo;automatisation. Elle permet d&rsquo;accomplir des t\u00e2ches simples, mais r\u00e9p\u00e9titives et chronophages, en toute autonomie. Ainsi, vos agents se concentrent pleinement sur les demandes les plus complexes. D\u00e9cryptons ensemble 3 sc\u00e9narios o\u00f9 l&rsquo;automatisation devient un atout consid\u00e9rable pour votre \u00e9quipe. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-accroitre-l-utilisation-des-canaux-en-libre-service\"><b>1. Accro\u00eetre l&rsquo;utilisation des canaux en libre-service<\/b><\/h2>\n\n\n\n<p>Le libre-service all\u00e8ge la charge de travail des agents lorsque les volumes de requ\u00eates sont sup\u00e9rieurs \u00e0 la normale. Cependant, <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/rethink-customer-service-strategy-drive-self-service\/\" target=\"_blank\" rel=\"nofollow noopener\">selon Gartner<\/a>, m\u00eame si 70 % des clients utilisent les canaux en libre-service pour r\u00e9soudre un probl\u00e8me, seuls 9 % d&rsquo;entre eux y parviennent gr\u00e2ce \u00e0 cet interm\u00e9diaire. Ceci est principalement d\u00fb au fait que l&rsquo;information qu&rsquo;ils recherchent n&rsquo;est pas accessible facilement.<\/p>\n\n\n\n<p>C&rsquo;est l\u00e0 que l&rsquo;automatisation entre en jeu. <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/fr\/blog\/2019\/10\/booster-performance-entreprise-avec-IA.html\" target=\"_blank\" rel=\"noopener\">Dop\u00e9e par l&rsquo;intelligence artificielle (IA)<\/a>, elle analyse les comportements de recherche et fait appara\u00eetre les questions les plus fr\u00e9quemment recherch\u00e9es en haut de votre centre d&rsquo;aide ou de votre base de connaissances. Ainsi, vous aidez la grande majorit\u00e9 de vos clients \u00e0 obtenir les renseignements dont ils ont le plus besoin en un rien de temps. <\/p>\n\n\n\n<p>De plus, chatbots et automatisation vont de paire. Les clients interagissent avec les <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/fr\/blog\/2019\/12\/dessine-moi-un-chatbot.html\" target=\"_blank\" rel=\"noopener\">chatbots<\/a> pour obtenir une assistance imm\u00e9diate sur les questions les plus fr\u00e9quentes. Si une requ\u00eate n\u00e9cessite un agent, le bot enregistre les donn\u00e9es du client et les partage \u00e0 l&rsquo;agent. Ainsi, ce dernier a toutes les cl\u00e9s en main pour r\u00e9soudre la requ\u00eate rapidement, sans que le client n&rsquo;ait \u00e0 r\u00e9p\u00e9ter les informations. <\/p>\n\n\n\n<p>Pour rendre le libre-service encore plus puissant, un chatbot peut d\u00e9sormais puiser dans une FAQ ou une base de connaissances pour afficher directement l&rsquo;article d&rsquo;aide le plus pertinent dans la conversation. D\u00e9monstration en vid\u00e9o :<\/p>\n\n\n\n<p> <iframe loading=\"lazy\" src=\"https:\/\/play.vidyard.com\/FD1NsZ69CKtJRjUEoad87P?disable_popouts=1&amp;v=4.3.12&amp;type=inline\" width=\"100%\" border=\"0\" height=\"406px\" referrerpolicy=\"no-referrer-when-downgrade\"><\/iframe> <script type=\"text\/javascript\" data-uuid=\"FD1NsZ69CKtJRjUEoad87P\"> window.SfdcWwwBase && window.SfdcWwwBase.videoComponent && window.SfdcWwwBase.videoComponent.updateChapter(document.scripts[document.scripts.length - 1].getAttribute(\"data-uuid\")); if(!window.vidyardEmbed){ window.videoUtils && window.videoUtils.loadScriptOnce(\"https:\/\/play.vidyard.com\/embed\/v4.js\", \"Vidyard\", true); } else { window.vidyardEmbed.api.renderDOMPlayers(); } <\/script> <script> (function($) { \/\/ Add 'Configuration' global object with details of our Adobe Analytics instance window.Configuration = window.Configuration || {}; var rsid = (typeof Server !== 'undefined') ? Server.getAccount() : ''; $.extend(window.Configuration, { PUBLISHER: '8D6C67C25245AF020A490D4C@AdobeOrg', MCID: '8D6C67C25245AF020A490D4C@AdobeOrg', NAMESPACE: 'salesforce', CHANNEL: 'salesforce', RSID: rsid, TRACKING_SERVER: 'salesforce.sc.omtrdc.net', HEARTBEAT_TRACKING_SERVER: 'salesforce.hb.omtrdc.net', DEBUG: false }); }(jQuery)); \/\/ End of IIFE <\/script> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-automatiser-la-qualification-des-requetes\"><b>2. Automatiser la qualification des requ\u00eates<\/b><\/h2>\n\n\n\n<p>Les potentiels de l&rsquo;IA semblent int\u00e9resser de nombreux responsables du service client, selon le livre blanc <a href=\"https:\/\/www.salesforce.com\/fr\/form\/pdf\/state-of-service\/\" target=\"_blank\" rel=\"noopener\"><i>Focus sur le service client<\/i><\/a>. L&rsquo;IA justement, est capable de comprendre la nature d&rsquo;une demande et de la qualifier automatiquement, pour l&rsquo;attribuer au bon agent. Un avantage non n\u00e9gligeable quand les demandes affluent !<\/p>\n\n\n\n<p>En analysant les cas que vous avez r\u00e9solus par le pass\u00e9, l&rsquo;IA est capable de pr\u00e9remplir des champs de qualification des cas (sujet, degr\u00e9 d&rsquo;urgence&#8230;). Ce pr\u00e9remplissage d\u00e9leste vos agents de cette t\u00e2che chronophage et acc\u00e9l\u00e8re ainsi l&rsquo;attribution des cas, donc leur r\u00e9solution.<\/p>\n\n\n\n<p>Si cette fonctionnalit\u00e9 vous int\u00e9resse, vous pourrez la ma\u00eetriser de bout en bout en parcourant ce tutoriel d\u00e9di\u00e9 \u00e0 <a href=\"https:\/\/trailhead.salesforce.com\/en\/content\/learn\/modules\/service_case_class\" target=\"_blank\" rel=\"noopener\">Einstein Case Classification.<\/a> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-ameliorer-le-temps-de-traitement-des-requetes-grace-a-des-macros\"><b>3. Am\u00e9liorer le temps de traitement des requ\u00eates gr\u00e2ce \u00e0 des macros<\/b><\/h2>\n\n\n\n<p>Une fois les requ\u00eates achemin\u00e9es, appliquez automatiquement des macros, d&rsquo;un simple clic.<\/p>\n\n\n\n<p>Les macros sont un ensemble d&rsquo;instructions qui communiquent avec Service Cloud afin d&rsquo;effectuer une t\u00e2che. Les macros ex\u00e9cutent des t\u00e2ches r\u00e9p\u00e9titives (p. ex. : ajouter une remarque, envoyer un e-mail, fermer une requ\u00eate) ou des t\u00e2ches sp\u00e9cifiques (p. ex. : demander un pr\u00eat ou un remboursement) et automatisent chaque instruction.<\/p>\n\n\n\n<p>Un point de d\u00e9part pour utiliser les macros serait de choisir une ou deux requ\u00eates les plus demand\u00e9es par vos clients, ou les plus r\u00e9p\u00e9t\u00e9es par vos agents et qui n\u00e9cessitent un effort minime pour \u00eatre accomplies. Commencez petit, puis augmentez au fur et \u00e0 mesure la voilure. Pour obtenir des instructions d\u00e9taill\u00e9es sur la configuration et la gestion des macros, consultez cet <a href=\"https:\/\/help.salesforce.com\/articleView?id=macros_def.htm&amp;type=5\" target=\"_blank\" rel=\"noopener\">article d&rsquo;aide sur les macros<\/a>, ou la vid\u00e9o ci-dessous.<\/p>\n\n\n\n<p> <iframe loading=\"lazy\" src=\"https:\/\/play.vidyard.com\/Mf8XXpxLR3DFaSYf87wJTR?disable_popouts=1&amp;v=4.3.12&amp;type=inline\" width=\"100%\" border=\"0\" height=\"406px\" referrerpolicy=\"no-referrer-when-downgrade\"><\/iframe> <script type=\"text\/javascript\" data-uuid=\"Mf8XXpxLR3DFaSYf87wJTR\"> window.SfdcWwwBase && window.SfdcWwwBase.videoComponent && window.SfdcWwwBase.videoComponent.updateChapter(document.scripts[document.scripts.length - 1].getAttribute(\"data-uuid\")); if(!window.vidyardEmbed){ window.videoUtils && window.videoUtils.loadScriptOnce(\"https:\/\/play.vidyard.com\/embed\/v4.js\", \"Vidyard\", true); } else { window.vidyardEmbed.api.renderDOMPlayers(); } <\/script> <script> (function($) { \/\/ Add 'Configuration' global object with details of our Adobe Analytics instance window.Configuration = window.Configuration || {}; var rsid = (typeof Server !== 'undefined') ? Server.getAccount() : ''; $.extend(window.Configuration, { PUBLISHER: '8D6C67C25245AF020A490D4C@AdobeOrg', MCID: '8D6C67C25245AF020A490D4C@AdobeOrg', NAMESPACE: 'salesforce', CHANNEL: 'salesforce', RSID: rsid, TRACKING_SERVER: 'salesforce.sc.omtrdc.net', HEARTBEAT_TRACKING_SERVER: 'salesforce.hb.omtrdc.net', DEBUG: false }); }(jQuery)); \/\/ End of IIFE <\/script> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-l-automatisation-du-service-client-rien-que-des-avantages\"><b>L&rsquo;automatisation du service client, rien que des avantages<\/b><\/h2>\n\n\n\n<p>L&rsquo;automatisation permet au meilleur atout de votre organisation \u2013 vos \u00e9quipes \u2013 de se concentrer sur les requ\u00eates les plus complexes et d&rsquo;interagir avec les clients en faisant preuve d&#8217;empathie. Vos agents n&rsquo;ont plus \u00e0 passer des heures \u00e0 r\u00e9p\u00e9ter des m\u00eames informations, ni \u00e0 faire patienter vos clients en ligne. Pour d\u00e9couvrir quelles fonctionnalit\u00e9s d&rsquo;automatisation pourraient vous aider le plus dans vos missions, n&rsquo;h\u00e9sitez pas \u00e0 consulter cette <a href=\"https:\/\/trailhead.salesforce.com\/en\/content\/learn\/modules\/business_process_automation\" target=\"_blank\" rel=\"noopener\">pr\u00e9sentation de Lightning Flow.<\/a><\/p>\n\n\n\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/fr\/fr\/authors\/\"><\/span><\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">79% des professionnels du service client investissent dans l&rsquo;IA<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Obtenez des insights cl\u00e9s de 6\u00a0500 professionnels sur l&rsquo;avenir du secteur.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/fr\/form\/service-cloud\/state-of-service-7\/?nc=701ed000010AvAzAAK\">Lire le guide<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2026\/04\/Form-Conf-7th.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2026\/04\/Form-Conf-7th.png 2533w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2026\/04\/Form-Conf-7th.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2026\/04\/Form-Conf-7th.png?w=768&amp;h=433 768w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2026\/04\/Form-Conf-7th.png?w=1024&amp;h=577 1024w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2026\/04\/Form-Conf-7th.png?w=1536&amp;h=865 1536w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2026\/04\/Form-Conf-7th.png?w=2048&amp;h=1154 2048w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2026\/04\/Form-Conf-7th.png?w=150&amp;h=85 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;automatisation ou automation du service client aide vos \u00e9quipes \u00e0 traiter plus rapidement les demandes. D\u00e9couvrez 3 avantages de l&rsquo;automatisation du service client.<\/p>\n","protected":false},"author":1,"featured_media":558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"2c8b030085a34f97b491756c8895ac1c","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[12,20],"sf_content_type":[],"blog":[363,419],"coauthors":[27],"class_list":["post-556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-service","sf_topic-leading-through-change","blog-service","blog-leading-through-change"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment g\u00e9rer rapidement un plus grand nombre de requ\u00eates du service client gr\u00e2ce \u00e0 l&#039;automatisation \u2022 Salesforce<\/title>\n<meta name=\"description\" content=\"L&#039;automatisation ou automation du service client aide vos \u00e9quipes \u00e0 traiter plus rapidement les demandes. D\u00e9couvrez 3 avantages de l&#039;automatisation du service client.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/fr\/blog\/automatisation-service-client-gestion-requetes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment g\u00e9rer rapidement un plus grand nombre de requ\u00eates du service client gr\u00e2ce \u00e0 l&#039;automatisation\" \/>\n<meta property=\"og:description\" content=\"L&#039;automatisation ou automation du service client aide vos \u00e9quipes \u00e0 traiter plus rapidement les demandes. 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