{"id":581,"date":"2017-05-16T18:09:00","date_gmt":"2023-09-07T18:09:32","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=581"},"modified":"2023-11-14T17:09:34","modified_gmt":"2023-11-14T17:09:34","slug":"reconnaissance-visuelle","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/fr\/blog\/reconnaissance-visuelle\/","title":{"rendered":"Reconnaissance visuelle : 4 id\u00e9es \u00e0 explorer pour votre business"},"content":{"rendered":"\n<p><b>Apr\u00e8s le langage, la vision fait partie du nouveau terrain d\u2019apprentissage des machines pour exploiter les richesses des <a href=\"https:\/\/www.salesforce.com\/fr\/blog\/2016\/08\/big-data-a-la-conquete-des-donnees-non-structurees.html\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">donn\u00e9es non structur\u00e9es<\/a>. Comment les machines d\u00e9cryptent-elles les images ? On vous pr\u00e9sente des exemples d\u2019applications pour les marques.<\/b> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-la-reconnaissance-visuelle-un-large-champ-de-manoeuvres\"><b>La reconnaissance visuelle : un large champ de man\u0153uvres<\/b><\/h2>\n\n\n\n<p>De l\u2019identification d\u2019objets sur des photos \u00e0 l\u2019interpr\u00e9tation des \u00e9motions lues sur le visage d\u2019un individu, la reconnaissance visuelle embrasse un large spectre de d\u00e9veloppements technologiques autour du traitement de l\u2019image. Gr\u00e2ce \u00e0 la puissance de l\u2019intelligence artificielle et sa capacit\u00e9 d\u2019analyse du big data, les images (en 2D, en 3D ou capt\u00e9es en live) se mettent \u00e0 parler et livrent des informations utiles pour une foule d\u2019applications.<\/p>\n\n\n\n<div class=\"layout-five wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Focus sur le client connect\u00e9<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Quelles sont les attentes des clients ? Comment les entreprises peuvent-elles mettre en \u0153uvre l\u2019IA de confiance ?<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/fr\/form\/pdf\/client-connecte\/?nc=7013y000000vkjhAAA\">Je d\u00e9couvre les attentes des clients<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2022\/06\/socc-form.png\" class=\"attachment-full size-full\" alt=\"Focus sur le client connect\u00e9\" srcset=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2022\/06\/socc-form.png 1536w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2022\/06\/socc-form.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2022\/06\/socc-form.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2022\/06\/socc-form.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2022\/06\/socc-form.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-five.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-five.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-five.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p><b>Pour en savoir plus : <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/fr\/blog\/2016\/07\/big-data-machine-learning-business-intelligence.html\" target=\"_blank\" rel=\"noopener\">Big data, data mining, machine learning et business intelligence ?<\/a><\/b> <\/p>\n\n\n\n<p>La reconnaissance visuelle commence d\u2019ailleurs \u00e0 affecter toutes les sph\u00e8res de la vie quotidienne : <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>la s\u00e9curit\u00e9<\/b> : \u00e0 travers des syst\u00e8mes de reconnaissance biom\u00e9trique comme la confirmation de paiement en magasin par \u00ab selfie \u00bb lanc\u00e9e par Mastercard en 2016.<\/li>\n\n\n\n<li><b>l\u2019aide \u00e0 la personne<\/b> : l\u2019application Horus d\u00e9crit \u00e0 son utilisateur malvoyant son environnement direct, une technique \u00e9galement utilis\u00e9e par Facebook (\u00ab <i>Image may contain<\/i>\u2026 \u00bb) et Twitter pour d\u00e9crire les images publi\u00e9es sur leur r\u00e9seau social.<\/li>\n\n\n\n<li><b>la robotique domestique<\/b> : en phase de test, le robot chariot wiiGO a fait son apparition dans un <a adhocenable=\"false\" href=\"http:\/\/www.lavoixdunord.fr\/76287\/article\/2016-11-18\/wiigo-le-robot-compagnon-de-courses-vous-suit-partout-dans-les-rayons-d-auchan\" target=\"_blank\" rel=\"noopener\">magasin Auchan de la p\u00e9riph\u00e9rie lilloise fin 2016<\/a> et suit les clients en situation de handicap dans les all\u00e9es de l\u2019hypermarch\u00e9.<\/li>\n\n\n\n<li><b>les transports<\/b> : les voitures autonomes utilisent d\u00e9j\u00e0 depuis des ann\u00e9es des syst\u00e8mes de reconnaissance d\u2019obstacles.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6a3353f936&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6a3353f936\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/09\/Facebook20Automatic20tagging.png?strip=all&#038;quality=95\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Quand l\u2019IA d\u00e9crit les photos sur Facebook. Photo : GNM. Source : <a adhocenable=\"false\" href=\"https:\/\/www.theguardian.com\/technology\/shortcuts\/2016\/apr\/10\/image-may-contain-cat-now-facebook-can-talk-you-through-your-photos\" target=\"_blank\" rel=\"noopener\"><i>The Guardian<\/i>, \u201cImage may contain&#8230; cat?\u2019 \u2013 now Facebook can talk you through your photos\u201d<\/a><\/p>\n\n\n\n<p> Le potentiel d\u2019usage de la reconnaissance visuelle s\u2019\u00e9tend au fur et \u00e0 mesure des avanc\u00e9es de l\u2019IA et notamment du <i>deep learning<\/i>, cette capacit\u00e9 d\u2019auto-apprentissage des programmes. Et si des erreurs subsistent, notamment dans la diff\u00e9renciation d\u2019objets en 3D, les progr\u00e8s sont continus. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-des-enjeux-multiples-pour-les-marques-et-le-commerce\"><b>Des enjeux multiples pour les marques et le commerce<\/b><\/h2>\n\n\n\n<p>Les marques s\u2019int\u00e9ressent de pr\u00e8s \u00e0 la reconnaissance visuelle. Premier usage : elle <b>simplifie les parcours d\u2019achat<\/b>. C\u2019est le cas de l\u2019application Overlay qui permet \u00e0 l\u2019utilisateur de <a adhocenable=\"false\" href=\"http:\/\/www.lsa-conso.fr\/photos\/e-commerce-12-applications-qui-utilisent-la-reconnaissance-visuelle,205966\/overlay.1\" target=\"_blank\" rel=\"noopener\">scanner avec son smartphone<\/a> un produit dans un magazine de mode, puis de l\u2019acheter en ligne. Pratique pour le consommateur, cette appli sert aussi au vendeur afin de recueillir des informations sur les habitudes de shopping et adapter ses offres.<\/p>\n\n\n\n<p>En allant plus loin, la reconnaissance visuelle permet l\u2019hyper-personnalisation de la relation client. En 2016, Microsoft a d\u00e9velopp\u00e9 la technologie open-source <i><a adhocenable=\"false\" href=\"http:\/\/www.e-marketing.fr\/Thematique\/general-1080\/Breves\/Comment-intelligence-artificielle-investit-magasins-312743.htm\" target=\"_blank\" rel=\"noopener\">Realtime Crowd Insights<\/a> <\/i>: <b>le sexe, l\u2019\u00e2ge et m\u00eame les \u00e9motions de chaque client en magasin sont identifi\u00e9s gr\u00e2ce \u00e0 la reconnaissance faciale<\/b>. Le vendeur dispose alors de pr\u00e9cieuses informations pour orienter son discours commercial selon l\u2019\u00e9tat du client&#8230; <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6a33540725&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6a33540725\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/09\/Microsoft20Realtime20Crowd20Insights.png?strip=all&#038;quality=95\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u00ab 34 ans, homme, surpris \u00bb : <i>Realtime Crowd Insights<\/i> est capable de d\u00e9tecter le sexe, l\u2019\u00e2ge et les \u00e9motions de vos clients. Photo : Microsoft. Source : <a adhocenable=\"false\" href=\"https:\/\/github.com\/Microsoft\/Cognitive-Samples-IntelligentKiosk\/blob\/master\/Documentation\/RealtimeCrowdInsights.md\" target=\"_blank\" rel=\"noopener\">Microsoft on Github<\/a><\/p>\n\n\n\n<p> Salesforce n&rsquo;est (\u00e9videmment) pas en reste. Lanc\u00e9 en en mars 2017, <b>Einstein Vision<\/b> est un ensemble d&rsquo;API, int\u00e9grable \u00e0 une app en quelques clics, qui permet d&rsquo;allier reconnaissance visuelle et CRM. Pour quoi faire ? Identification de produits (si un client veut des informations ou savoir comment acheter un produit pris en photo par exemple), reconnaissance de marques pour les \u00e9quipes marketing \u00e0 l&rsquo;\u00e9coute des r\u00e9seaux sociaux, filtres d&rsquo;analyse pour identifier automatiquement les leads les plus matures&#8230; Les possibilit\u00e9s sont immenses !<\/p>\n\n\n\n<p>Nota bene : les robots n&rsquo;arrivent pas (encore) \u00e0 d\u00e9celer l&rsquo;ironie et le second degr\u00e9. La prochaine fois que vous posterez un sourire moqueur, vous laisserez peut-\u00eatre une IA perplexe&#8230; Pensez \u00e0 elles.<\/p>\n\n\n\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/fr\/fr\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s le langage, la vision fait partie du nouveau terrain d\u2019apprentissage des machines pour exploiter les richesses des donn\u00e9es non structur\u00e9es. Comment les machines d\u00e9cryptent-elles les images ? On vous pr\u00e9sente des exemples d\u2019applications pour les marques.<\/p>\n","protected":false},"author":1,"featured_media":583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[8,11,19],"sf_content_type":[],"blog":[356,374,414],"coauthors":[27],"class_list":["post-581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-best-practices","sf_topic-it","sf_topic-innovation","blog-it","blog-best-practices","blog-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reconnaissance visuelle : 4 id\u00e9es \u00e0 explorer pour votre business \u2022 Salesforce<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s le langage, la vision fait partie du nouveau terrain d\u2019apprentissage des machines pour exploiter les richesses des donn\u00e9es non structur\u00e9es. Comment les machines d\u00e9cryptent-elles les images ? On vous pr\u00e9sente des exemples d\u2019applications pour les marques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/fr\/blog\/reconnaissance-visuelle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reconnaissance visuelle : 4 id\u00e9es \u00e0 explorer pour votre business\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s le langage, la vision fait partie du nouveau terrain d\u2019apprentissage des machines pour exploiter les richesses des donn\u00e9es non structur\u00e9es. Comment les machines d\u00e9cryptent-elles les images ? 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