{"id":634,"date":"2023-03-23T18:10:00","date_gmt":"2023-09-07T18:10:46","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=634"},"modified":"2023-10-25T16:40:21","modified_gmt":"2023-10-25T16:40:21","slug":"market-intelligence-opportunites-commerciales","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/","title":{"rendered":"Market Intelligence: multipliez vos opportunit\u00e9s commerciales !"},"content":{"rendered":"\n<p>Face \u00e0 un climat \u00e9conomique qui tourne au ralenti, les entreprises, confront\u00e9es \u00e0 des d\u00e9fis commerciaux toujours plus nombreux, doivent accepter le changement de paradigme et trouver de nouvelles voies vers le succ\u00e8s. La Market Intelligence r\u00e9volutionne la veille concurrentielle telle qu\u2019on la conna\u00eet. Elle permet aux entreprises d\u2019obtenir une connaissance in\u00e9gal\u00e9e de leur march\u00e9 et ainsi de se positionner strat\u00e9giquement par rapport \u00e0 la concurrence. <\/p>\n\n\n\n<p>Dans cet article, on vous explique en quoi \u00e7a consiste, les fondamentaux de cette strat\u00e9gie, et comment votre PME peut l\u2019utiliser pour en tirer le maximum de b\u00e9n\u00e9fices.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Le guide des PME \u00e0 l&rsquo;\u00e8re de l&rsquo;\u00e9conomie d&rsquo;exp\u00e9rience<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Comment cr\u00e9er des exp\u00e9riences clients exceptionnelles ?<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/fr\/form\/pdf\/customer-experience-for-smb\/?d=inc-blog-banner&#038;nc=7013y000000ZwO0AAK\">Cr\u00e9er des exp\u00e9riences exceptionnelles<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><b>D\u00e9finition de la Market Intelligence<\/b><\/h2>\n\n\n\n<p>La Market Intelligence est une strat\u00e9gie de renseignements. Elle d\u00e9signe la d\u00e9marche de collecte et d\u2019analyse d\u2019informations men\u00e9e par une entreprise, au sujet du march\u00e9 dans lequel elle \u00e9volue ou dans lequel elle souhaite s\u2019implanter. Cette strat\u00e9gie consiste \u00e0 \u00eatre \u00e0 l\u2019aff\u00fbt des nouvelles tendances, \u00e0 \u00e9tudier les comportements des consommateurs et \u00e0 observer les actions des concurrents.<\/p>\n\n\n\n<p><b>Les objectifs de la Market Intelligence sont simples :<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>rester \u00e0 l\u2019avant-garde et identifier avant les autres les opportunit\u00e9s commerciales,<\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">exploiter les renseignements obtenus pour prendre des d\u00e9cisions \u00e9clair\u00e9es<\/span><\/li>\n\n\n\n<li>am\u00e9liorer les performances de son entreprise.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Market Intelligence ou veille concurrentielle ?<\/b><\/h2>\n\n\n\n<p>Attention \u00e0 ne pas les confondre. Il s\u2019agit bien de deux strat\u00e9gies diff\u00e9rentes.<\/p>\n\n\n\n<p>La veille concurrentielle consiste, en grande partie, \u00e0 surveiller les concurrents principaux et \u00e0 collecter des informations sur le march\u00e9. Une d\u00e9marche peu proactive qui montre vite ses limites. <\/p>\n\n\n\n<p><b>La Market Intelligence est bien plus dynamique. Elle est aussi mieux adapt\u00e9e aux d\u00e9fis de notre \u00e9poque, \u00e0 savoir : <\/b><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>la globalisation du march\u00e9 qui se traduit par un accroissement de la concurrence et l\u2019\u00e9mergence ou la disparition de nouveaux acteurs.<\/li>\n\n\n\n<li>la quantit\u00e9 faramineuse de donn\u00e9es accessibles \u00e0 tous sur internet. <\/li>\n<\/ol>\n\n\n\n<p>Gr\u00e2ce aux outils de Market Intelligence, les entreprises sont d\u00e9sormais capables d\u2019exploiter ce volume extraordinaire de donn\u00e9es afin de d\u00e9velopper leur agilit\u00e9, d\u2019observer tous les concurrents (d\u2019o\u00f9 qu\u2019ils viennent), et m\u00eame <a href=\"https:\/\/www.salesforce.com\/fr\/blog\/2017\/01\/comment-l_analyse-predictive-bouleverse-le-retail.html\" target=\"_blank\" rel=\"noopener\">de r\u00e9aliser des pr\u00e9dictions sur l\u2019\u00e9mergence d\u2019opportunit\u00e9s<\/a>. <\/p>\n\n\n\n<p>La Market Intelligence se diff\u00e9rencie de la veille concurrentielle traditionnelle, par son approche holistique. Elle offre une vue bien plus compl\u00e8te de la r\u00e9alit\u00e9 du march\u00e9 et ainsi, des insights bien plus pertinents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Les 3 piliers de la Market Intelligence<\/b><\/h2>\n\n\n\n<p>La Market Intelligence s\u2019appuie sur l\u2019\u00e9tude de 3 \u00e9l\u00e9ments fondamentaux. <\/p>\n\n\n\n<p><b style=\"color: var(--c-text-primary); font-family: var(--f-primary); font-size: 2.25rem; letter-spacing: -0.4px;\">Le consommateur<\/b> <\/p>\n\n\n\n<p>Il faut conna\u00eetre ses consommateurs pour mieux les servir. Un pr\u00e9cepte qui n\u2019a cependant pas toujours \u00e9t\u00e9 facile \u00e0 mettre en \u0153uvre. Aujourd\u2019hui toutefois, les outils de Market Intelligence permettent d\u2019acqu\u00e9rir une vision vraiment pr\u00e9cise des besoins des clients. Notamment gr\u00e2ce \u00e0 l\u2019analyse crois\u00e9e de multiples sources d\u2019informations telles que : des sondages, des groupes de discussions, l\u2019\u00e9tude des comportements d\u2019achats, mais aussi les avis post\u00e9s en ligne (sur votre site internet comme sur ceux des concurrents), les commentaires des r\u00e9seaux sociaux et bien plus encore\u2026<\/p>\n\n\n\n<p>Cette m\u00e9thode vous permet d\u2019\u00e9tudier les r\u00e9actions et feedback des consommateurs par rapport \u00e0 l\u2019offre de produits disponibles. Elle vous permet aussi de d\u00e9couvrir, avant la concurrence, les cr\u00e9neaux \u00e0 combler sur le march\u00e9 et donc d\u2019identifier des opportunit\u00e9s commerciales potentielles. <\/p>\n\n\n\n<p><b style=\"color: var(--c-text-primary); font-family: var(--f-primary); font-size: 2.25rem; letter-spacing: -0.4px;\">Le produit ou service<\/b> <\/p>\n\n\n\n<p>Dans une d\u00e9marche de Market Intelligence, il est indispensable d\u2019\u00e9valuer le produit ou service que vous proposez : qualit\u00e9, caract\u00e9ristiques, performances\u2026 Le produit peut-il \u00eatre am\u00e9lior\u00e9 ? La Market Intelligence \u00e9tudie aussi le positionnement du produit par rapport au march\u00e9. R\u00e9pond-il parfaitement aux besoins des consommateurs ? Faut-il le repositionner ?<\/p>\n\n\n\n<p><b style=\"color: var(--c-text-primary); font-family: var(--f-primary); font-size: 2.25rem; letter-spacing: -0.4px;\">La concurrence<\/b> <\/p>\n\n\n\n<p>Le troisi\u00e8me pilier de la Market Intelligence est l\u2019\u00e9tude de la concurrence. Quelle est l\u2019offre des comp\u00e9titeurs ? Quel est leur USP (proposition unique de vente) ?<\/p>\n\n\n\n<p>La Market Intelligence s\u2019int\u00e9resse aussi \u00e0 la mani\u00e8re dont les concurrents interagissent avec les clients et ce que ces derniers disent d\u2019eux. Elle \u00e9tudie leur strat\u00e9gie \u00e0 long terme et les changements de comportements des concurrents. Par exemple, comment et o\u00f9 produisent-ils leurs produits ? Quels sont leurs fournisseurs ? S\u2019ils se mettent \u00e0 communiquer diff\u00e9remment (changement de ton, diff\u00e9rence dans le type de m\u00e9dia choisi), cela constitue un faisceau d\u2019indices pour indiquer, peut-\u00eatre, un changement de positionnement ou la volont\u00e9 de viser une audience diff\u00e9rente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Exemples de sources d\u2019informations pour la Market Intelligence<\/b><\/h2>\n\n\n\n<p>L\u2019une des caract\u00e9ristiques de la Market Intelligence est la vari\u00e9t\u00e9 de sources d\u2019informations pour alimenter l\u2019intelligence (au sens anglo-saxon du terme). <\/p>\n\n\n\n<p><b>Voici une liste non-exhaustive : <\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sondages quantitatifs et qualitatifs<\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Donn\u00e9es marketing qui informent sur les pr\u00e9f\u00e9rences clients<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Comportements d\u2019achats des clients existants<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">\u00c9tudes et rapports sur l\u2019industrie, newsletters des concurrents et articles de presse<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Avis et les commentaires r\u00e9colt\u00e9s sur les r\u00e9seaux sociaux de l\u2019entreprise et des concurrents<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Retours re\u00e7us par les commerciaux et les agents du service client <\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Questionnaires envoy\u00e9s aux clients<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Web Analytics<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Tests A\/B notamment dans le cadre de campagnes marketing.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Sites internet des concurrents<\/span>.<\/li>\n<\/ul>\n\n\n\n<p>Les sources d\u2019information sont si nombreuses qu\u2019il est imp\u00e9ratif d\u2019utiliser les bons outils pour les exploiter efficacement. Par exemple, <a href=\"https:\/\/www.salesforce.com\/fr\/products\/\" target=\"_blank\" rel=\"noopener\">l\u2019utilisation d\u2019une plateforme CRM permet de centraliser toutes les donn\u00e9es clients<\/a> et les informations importantes de l\u2019entreprise. Elle permet d\u2019obtenir une source unique de v\u00e9rit\u00e9, plus fiable, et plus pratique \u00e0 utiliser pour prendre des d\u00e9cisions plus \u00e9clair\u00e9es. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Market Intelligence, par o\u00f9 commencer ? 7 conseils pour se lancer !<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">La Market Intelligence offre tellement de possibilit\u00e9s, que sans fil rouge pour avancer on peut facilement se perdre dans la quantit\u00e9 d\u2019informations. Alors pensez bien \u00e0 d\u00e9finir vos objectifs et vos KPIs en amont.<\/span> <\/li>\n\n\n\n<li><a style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.salesforce.com\/fr\/blog\/2020\/05\/experience-client-au-dela-des-transactions.html\" target=\"_blank\" rel=\"noopener\">La qualit\u00e9 de l\u2019exp\u00e9rience client <\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">(CX) propos\u00e9e est devenue d\u00e9terminante dans le succ\u00e8s des entreprises. Et dans ce domaine, la Market Intelligence peut r\u00e9ellement faire des merveilles. Utilisez les donn\u00e9es relatives au parcours client et les analytiques de votre site internet pour identifier les points douloureux et les incoh\u00e9rences. Jetez aussi un \u0153il du c\u00f4t\u00e9 des concurrents ? \u00c0 quoi ressemble l\u2019exp\u00e9rience client qu\u2019ils proposent ? Y a-t-il des \u00e9l\u00e9ments dont vous pourriez vous inspirer pour offrir une CX inoubliable ? Une exp\u00e9rience client d\u00e9cevante ne tient parfois qu\u2019\u00e0 un d\u00e9tail. En vous assurant que la v\u00f4tre est toujours au top, vous mettez toutes les chances de votre c\u00f4t\u00e9.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Utilisez la puissance de la Market Intelligence pour accompagner <\/span><a style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.salesforce.com\/fr\/blog\/2021\/10\/developpement-produits-PME.html\" target=\"_blank\" rel=\"noopener\">le d\u00e9veloppement de nouveaux produits ou services pour votre PME<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> et am\u00e9liorer vos produits existants.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">La connaissance approfondie du march\u00e9 offerte par la Market Intelligence vous permettra d\u2019<\/span><a style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.salesforce.com\/fr\/blog\/2022\/11\/identifier-public-cible.html\" target=\"_blank\" rel=\"noopener\">identifier de nouvelles cibles<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> et donc de nouvelles opportunit\u00e9s de croissance pour votre marque. <\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Mettez \u00e0 jour le SWOT de votre entreprise en vous aidant des donn\u00e9es r\u00e9colt\u00e9es par la Market Intelligence. <\/span><a style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.salesforce.com\/fr\/blog\/2021\/10\/analyse-swot-pme.html\" target=\"_blank\" rel=\"noopener\">R\u00e9aliser l\u2019analyse SWOT de votre PME<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> permet de mettre \u00e0 jour les forces et les faiblesses de votre organisation, ainsi que les menaces et les opportunit\u00e9s \u00e0 saisir sur le march\u00e9. <\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">D\u00e9cider de quels investissements l\u2019entreprise a besoin pour assurer sa p\u00e9rennit\u00e9 n\u2019est jamais une mince affaire. \u00c7a l\u2019est encore moins lorsque les budgets sont en berne et que chaque action doit g\u00e9n\u00e9rer un retour sur investissement (ROI) cons\u00e9quent. Tirez profit des insights obtenus gr\u00e2ce \u00e0 la Market Intelligence pour guider vos investissements et vous assurer de leur pertinence. <\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Pour bien fonctionner, la Market Intelligence a besoin de donn\u00e9es \u00ab propres \u00bb. L\u2019int\u00e9gration d\u2019une plateforme CRM permet de centraliser les informations pertinentes et d\u2019assurer leur fiabilit\u00e9. <\/span><a style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.salesforce.com\/fr\/solutions\/small-business-solutions\/why-salesforce\/\" target=\"_blank\" rel=\"noopener\">Notre plateforme CRM est id\u00e9ale pour les PME <\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">: elle fournit des insights 29 % plus rapidement et augmente le chiffre d\u2019affaires de 29 % \u00e9galement ! (source : 2022 Salesforce Success Metrics Global Highlights.)<\/span> <\/li>\n<\/ul>\n\n\n\n<p>La Market Intelligence est la cl\u00e9 vers un futur davantage centr\u00e9 sur les clients\u2026 et plus prosp\u00e8re pour les PME. Saisissez maintenant les opportunit\u00e9s qu\u2019elle a \u00e0 offrir !<\/p>\n\n\n\n<p><span id=\"authorRoot\" path=\"\/content\/blogs\/fr\/fr\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les PME doivent trouver de nouvelles voies vers le succ\u00e8s. D\u00e9couvrez comment la Market Intelligence leur donne une longueur d&rsquo;avance.<\/p>\n","protected":false},"author":1,"featured_media":636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"784338ee74594641be96d0fa2d518171","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[1],"sf_content_type":[],"blog":[365],"coauthors":[27],"class_list":["post-634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-small-business","blog-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Les opportunit\u00e9s de la Market Intelligence pour les PME \u2022 Salesforce<\/title>\n<meta name=\"description\" content=\"Les PME doivent trouver de nouvelles voies vers le succ\u00e8s. D\u00e9couvrez comment la Market Intelligence leur donne une longueur d&#039;avance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les opportunit\u00e9s de la Market Intelligence pour les PME \u2022 Salesforce\" \/>\n<meta property=\"og:description\" content=\"Les PME doivent trouver de nouvelles voies vers le succ\u00e8s. D\u00e9couvrez comment la Market Intelligence leur donne une longueur d&#039;avance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-07T18:10:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-25T16:40:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/09\/power-up-with-market-intelligence.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Market Intelligence: multipliez vos opportunit\u00e9s commerciales !\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"digital-delivery-operations7076\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Salesforce\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/#\/schema\/person\/image\/c4dae87da9a6134c35582db989c80f90\"}],\"headline\":\"Market Intelligence: multipliez vos opportunit\u00e9s commerciales !\",\"datePublished\":\"2023-09-07T18:10:46+00:00\",\"dateModified\":\"2023-10-25T16:40:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/\"},\"wordCount\":1374,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/09\/power-up-with-market-intelligence.jpg\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/\",\"url\":\"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/\",\"name\":\"Les opportunit\u00e9s de la Market Intelligence pour les PME \u2022 Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/09\/power-up-with-market-intelligence.jpg\",\"datePublished\":\"2023-09-07T18:10:46+00:00\",\"dateModified\":\"2023-10-25T16:40:21+00:00\",\"description\":\"Les PME doivent trouver de nouvelles voies vers le succ\u00e8s. D\u00e9couvrez comment la Market Intelligence leur donne une longueur d'avance.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/09\/power-up-with-market-intelligence.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/09\/power-up-with-market-intelligence.jpg\",\"width\":500,\"height\":333,\"caption\":\"Market Intelligence: multipliez vos opportunit\u00e9s commerciales !\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/fr\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Market Intelligence: multipliez vos opportunit\u00e9s commerciales !\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/fr\/blog\/\",\"name\":\"Salesforce\",\"description\":\"Le Blog du CRM, de l&#039;experience et du Cloud Computing\",\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/fr\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/#organization\",\"name\":\"Salesforce\",\"url\":\"https:\/\/www.salesforce.com\/fr\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/Salesforce.webp\",\"contentUrl\":\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/Salesforce.webp\",\"width\":1200,\"height\":630,\"caption\":\"Salesforce\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/fr\/blog\/#\/schema\/person\/image\/c4dae87da9a6134c35582db989c80f90\",\"name\":\"Salesforce\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/7b22a1347a70a190b5cdd1eadab50e55b6123719ad0c5571e2ab30226dcbe85d?s=96&d=mm&r=g60edf16c093aaa190ff084acb1722622\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7b22a1347a70a190b5cdd1eadab50e55b6123719ad0c5571e2ab30226dcbe85d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7b22a1347a70a190b5cdd1eadab50e55b6123719ad0c5571e2ab30226dcbe85d?s=96&d=mm&r=g\",\"caption\":\"Salesforce\"},\"url\":\"https:\/\/www.salesforce.com\/fr\/blog\/author\/salesforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Les opportunit\u00e9s de la Market Intelligence pour les PME \u2022 Salesforce","description":"Les PME doivent trouver de nouvelles voies vers le succ\u00e8s. D\u00e9couvrez comment la Market Intelligence leur donne une longueur d'avance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/","og_locale":"fr_FR","og_type":"article","og_title":"Les opportunit\u00e9s de la Market Intelligence pour les PME \u2022 Salesforce","og_description":"Les PME doivent trouver de nouvelles voies vers le succ\u00e8s. D\u00e9couvrez comment la Market Intelligence leur donne une longueur d'avance.","og_url":"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/","og_site_name":"Salesforce","article_published_time":"2023-09-07T18:10:46+00:00","article_modified_time":"2023-10-25T16:40:21+00:00","og_image":[{"width":500,"height":333,"url":"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/09\/power-up-with-market-intelligence.jpg","type":"image\/jpeg"}],"author":"Salesforce","twitter_card":"summary_large_image","twitter_title":"Market Intelligence: multipliez vos opportunit\u00e9s commerciales !","twitter_misc":{"\u00c9crit par":"digital-delivery-operations7076","Dur\u00e9e de lecture estim\u00e9e":"7 minutes","Written by":"Salesforce"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/fr\/blog\/#\/schema\/person\/image\/c4dae87da9a6134c35582db989c80f90"}],"headline":"Market Intelligence: multipliez vos opportunit\u00e9s commerciales !","datePublished":"2023-09-07T18:10:46+00:00","dateModified":"2023-10-25T16:40:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/"},"wordCount":1374,"commentCount":0,"publisher":{"@id":"https:\/\/www.salesforce.com\/fr\/blog\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/09\/power-up-with-market-intelligence.jpg","inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/","url":"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/","name":"Les opportunit\u00e9s de la Market Intelligence pour les PME \u2022 Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/fr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/09\/power-up-with-market-intelligence.jpg","datePublished":"2023-09-07T18:10:46+00:00","dateModified":"2023-10-25T16:40:21+00:00","description":"Les PME doivent trouver de nouvelles voies vers le succ\u00e8s. D\u00e9couvrez comment la Market Intelligence leur donne une longueur d'avance.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/#primaryimage","url":"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/09\/power-up-with-market-intelligence.jpg","contentUrl":"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/09\/power-up-with-market-intelligence.jpg","width":500,"height":333,"caption":"Market Intelligence: multipliez vos opportunit\u00e9s commerciales !"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/fr\/blog\/market-intelligence-opportunites-commerciales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/fr\/blog\/"},{"@type":"ListItem","position":2,"name":"Market Intelligence: multipliez vos opportunit\u00e9s commerciales !"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/fr\/blog\/#website","url":"https:\/\/www.salesforce.com\/fr\/blog\/","name":"Salesforce","description":"Le Blog du CRM, de l&#039;experience et du Cloud Computing","publisher":{"@id":"https:\/\/www.salesforce.com\/fr\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/fr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/fr\/blog\/#organization","name":"Salesforce","url":"https:\/\/www.salesforce.com\/fr\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.salesforce.com\/fr\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/Salesforce.webp","contentUrl":"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/Salesforce.webp","width":1200,"height":630,"caption":"Salesforce"},"image":{"@id":"https:\/\/www.salesforce.com\/fr\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/fr\/blog\/#\/schema\/person\/image\/c4dae87da9a6134c35582db989c80f90","name":"Salesforce","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/7b22a1347a70a190b5cdd1eadab50e55b6123719ad0c5571e2ab30226dcbe85d?s=96&d=mm&r=g60edf16c093aaa190ff084acb1722622","url":"https:\/\/secure.gravatar.com\/avatar\/7b22a1347a70a190b5cdd1eadab50e55b6123719ad0c5571e2ab30226dcbe85d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7b22a1347a70a190b5cdd1eadab50e55b6123719ad0c5571e2ab30226dcbe85d?s=96&d=mm&r=g","caption":"Salesforce"},"url":"https:\/\/www.salesforce.com\/fr\/blog\/author\/salesforce\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/09\/power-up-with-market-intelligence.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/fr\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/comments?post=634"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/634\/revisions"}],"predecessor-version":[{"id":2402,"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/634\/revisions\/2402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/media\/636"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/media?parent=634"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/sf_topic?post=634"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/sf_content_type?post=634"},{"taxonomy":"blog","embeddable":true,"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/blog?post=634"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/fr\/blog\/wp-json\/wp\/v2\/coauthors?post=634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}