{"id":665,"date":"2023-05-18T18:11:00","date_gmt":"2023-09-07T18:11:07","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=665"},"modified":"2023-10-25T21:25:38","modified_gmt":"2023-10-25T21:25:38","slug":"definir-profil-client-pme","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/fr\/blog\/definir-profil-client-pme\/","title":{"rendered":"5 bonnes raisons de d\u00e9finir le profil client de votre PME"},"content":{"rendered":"\n<p>Savez-vous \u00e0 quoi ressemble votre client id\u00e9al ? Et pourquoi c\u2019est utile de le d\u00e9finir ? Si la r\u00e9ponse \u00e0 ces deux questions est n\u00e9gative, alors cet article est fait pour vous. <\/p>\n\n\n\n<p>L\u2019importance de la relation client et son impact sur le succ\u00e8s des entreprises ne sont plus \u00e0 d\u00e9montrer. Mais pour \u00eatre en mesure de mener une strat\u00e9gie customer centric efficace, il est indispensable de bien conna\u00eetre ses clients. C\u2019est l\u00e0 que le profil client entre en jeu. <\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 lui, les entreprises obtiennent une description pr\u00e9cise de leur client id\u00e9al. Elles peuvent d\u00e9sormais mieux cibler leurs actions, augmenter leur taux de fid\u00e9lisation et leur chiffre d\u2019affaires. Pour les PME, c\u2019est une opportunit\u00e9 non n\u00e9gligeable d\u2019am\u00e9liorer la rentabilit\u00e9 de leurs activit\u00e9s. D\u00e9couvrez dans cet article 5 bonnes raisons de d\u00e9finir le profil client type de votre PME et les \u00e9tapes pour y parvenir.<\/p>\n\n\n\n<div class=\"layout-five wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Exploitez le CRM \u00e0 100% !<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">R\u00e9duisez vos d\u00e9penses et boostez la productivit\u00e9 !<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/fr\/form\/pdf\/crm-superpowers\/?d=inc-blog-banner&#038;nc=7013y000002lvs1AAA\">Voir comment<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/05\/16_9-Template-Blog-1.png\" class=\"attachment-full size-full\" alt=\"CRM SUperpower ESMB\" srcset=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/05\/16_9-Template-Blog-1.png 1268w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/05\/16_9-Template-Blog-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/05\/16_9-Template-Blog-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/05\/16_9-Template-Blog-1.png?w=1024&amp;h=577 1024w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/05\/16_9-Template-Blog-1.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-five.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-five.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-five.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Qu\u2019est-ce qu\u2019un profil client (ou profil type client) ?<\/b><\/h2>\n\n\n\n<p>Le profil client est un concept marketing qui consiste \u00e0 fournir \u00e0 l\u2019entreprise un portrait-robot de son client id\u00e9al. Le profil client informe sur des \u00e9l\u00e9ments tels que les caract\u00e9ristiques d\u00e9mographiques, les modes de vie, les comportements d&rsquo;achat. Il <a href=\"https:\/\/www.salesforce.com\/fr\/blog\/2023\/04\/analyse-besoins-clients.html\" target=\"_blank\" rel=\"noopener\">identifie aussi les besoins et les attentes des clients<\/a>. C\u2019est gr\u00e2ce \u00e0 l\u2019\u00e9laboration du profil client que l\u2019entreprise peut ensuite d\u00e9finir et <a href=\"https:\/\/www.salesforce.com\/fr\/blog\/2020\/11\/methode-creer-personas-marketing.html\" target=\"_blank\" rel=\"noopener\">cr\u00e9er ses buyer personas.<\/a><\/p>\n\n\n\n<p><b>Par exemple, le profil client peut mettre \u00e0 jour les informations suivantes :<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">L\u2019\u00e2ge, la situation familiale, le statut professionnel et les revenus, le niveau d\u2019\u00e9ducation<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Les centres d\u2019int\u00e9r\u00eats <\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Le type de m\u00e9dia consult\u00e9<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Les r\u00e9seaux sociaux auxquels le client est abonn\u00e9<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Ses priorit\u00e9s et ses objectifs lorsqu\u2019il r\u00e9alise des achats<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">De quels autres commerces est-il le client ?<\/span> <\/li>\n<\/ul>\n\n\n\n<p><b>Dans un contexte B2B, c\u2019est un peu diff\u00e9rent. Le profil type client B2B se concentrera sur les informations relatives \u00e0 l\u2019entreprise :<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Sa taille <\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Son chiffre d\u2019affaires, son budget<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Son secteur d\u2019activit\u00e9<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Son secteur g\u00e9ographique<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Ses objectifs <\/span> <\/li>\n\n\n\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Les d\u00e9fis qu\u2019elles rencontrent <\/span> <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>5 b\u00e9n\u00e9fices obtenus gr\u00e2ce au profil client <\/b><\/h2>\n\n\n\n<p>L\u2019\u00e9laboration du profil client a un int\u00e9r\u00eat strat\u00e9gique pour les PME. En effet, pour <a href=\"https:\/\/www.salesforce.com\/fr\/blog\/2022\/07\/determiner-potentiel-clientele.html\" target=\"_blank\" rel=\"noopener\">construire une base de client\u00e8le solide<\/a>, il faut d\u2019abord s\u00e9duire les clients et les fid\u00e9liser. Et pour cela, il est n\u00e9cessaire de bien les conna\u00eetre et de d\u00e9velopper une connaissance fine de leurs attentes. Cela s\u2019obtient gr\u00e2ce au customer profiling, c\u2019est-\u00e0-dire, l\u2019\u00e9laboration du profil client. <\/p>\n\n\n\n<p><b>Lorsque les entreprises d\u00e9finissent avec attention le profil client type, elles peuvent esp\u00e9rer obtenir de multiples avantages. En voici quelques-uns : <\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Une meilleure exp\u00e9rience client puisqu\u2019elles adaptent leurs parcours de vente aux attentes de leur profil type client. <\/span> <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Un gain de temps pour leurs commerciaux. Les entreprises font le m\u00e9nage dans leur entonnoir de vente et se concentrent sur les prospects qualifi\u00e9s qui correspondent au profil client.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Les entreprises obtiennent un avantage concurrentiel. En apportant des solutions aux d\u00e9fis rencontr\u00e9s par les consommateurs, elles se d\u00e9marquent, elles nouent des liens plus solides avec les clients et r\u00e9duisent le taux d\u2019attrition. <\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">La r\u00e9duction des co\u00fbts est un sujet br\u00fblant en entreprise. En tirant profit du profil client, les PME r\u00e9duisent leurs d\u00e9penses marketing. Elles ciblent plus efficacement les communications et r\u00e9alisent une s\u00e9lection plus pertinente des canaux de diffusion. Elles obtiennent aussi un meilleur retour sur investissement car les campagnes sont plus pertinentes. <\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Le d\u00e9veloppement de nouveaux produits ou services est une \u00e9tape indispensable \u00e0 la croissance des entreprises. Avec le profil client, elles disposent d\u2019informations cruciales pour <\/span><a style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.salesforce.com\/fr\/blog\/2021\/10\/developpement-produits-PME.html\" target=\"_blank\" rel=\"noopener\">d\u00e9velopper avec succ\u00e8s de nouveaux produits pour PME<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">. <\/span> <\/li>\n<\/ul>\n\n\n\n<p>Lorsqu\u2019une entreprise sait \u00e0 qui elle s\u2019adresse, c\u2019est toute sa strat\u00e9gie commerciale qui devient plus efficace. Son marketing et sa communication ont plus d\u2019impact et toutes les actions qu\u2019elles m\u00e8nent deviennent automatiquement plus rentables. En r\u00e9sum\u00e9, elle obtient plus de r\u00e9sultats en fournissant moins d\u2019efforts. <\/p>\n\n\n\n<p>Maintenant que vous avez une id\u00e9e des avantages offerts par le profil client, voici quelques \u00e9tapes \u00e0 suivre pour le d\u00e9finir pour votre PME. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Comment d\u00e9finir le profil client ?<\/b><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u00c9tape 1 : Rassembler les informations<\/b><\/h3>\n\n\n\n<p>Pour \u00e9laborer le profil client de votre PME, il vous faudra r\u00e9pondre \u00e0 des questions. Pour cela, vous avez besoin de disposer d\u2019informations. <\/p>\n\n\n\n<p>La premi\u00e8re \u00e9tape va donc consister \u00e0 collecter toutes les donn\u00e9es disponibles et susceptibles de vous \u00e9clairer dans cette chasse \u00e0 l\u2019information. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Vos donn\u00e9es d\u2019entreprise sont une source pr\u00e9cieuse d\u2019informations : adresses, historiques d\u2019achat, produits achet\u00e9s, montant des d\u00e9penses, canaux de pr\u00e9dilection pour l\u2019achat. <\/span><a style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.salesforce.com\/fr\/solutions\/small-business-solutions\/overview\/\" target=\"_blank\" rel=\"noopener\">Un outil CRM pour les PME<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> vous permettra de les centraliser et de les exploiter de mani\u00e8re optimale.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Rassemblez tout le feedback client. Cela englobe aussi bien les r\u00e9ponses aux sondages effectu\u00e9s par l\u2019entreprise, que les commentaires post\u00e9s sur les r\u00e9seaux sociaux.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Consultez les \u00e9tudes de march\u00e9 disponibles.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Il est toujours tr\u00e8s int\u00e9ressant de regarder du c\u00f4t\u00e9 des comp\u00e9titeurs. Vos concurrents directs cherchent \u00e0 attirer un profil de client identique au v\u00f4tre. Analysez leur approche marketing et commerciale, cela devrait vous donner des informations tr\u00e8s utiles sur le type de client qu\u2019ils tentent de s\u00e9duire. <\/span> <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u00c9tape 2 : Exploiter les donn\u00e9es<\/b><\/h3>\n\n\n\n<p>Une fois que vous avez collect\u00e9 des donn\u00e9es, l\u2019\u00e9tape suivante consiste \u00e0 les trier par cat\u00e9gories. Rep\u00e9rez les tendances qui se dessinent et les sch\u00e9mas qui se r\u00e9p\u00e8tent. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u00c9tape 3 : Cr\u00e9er le profil client<\/b><\/h3>\n\n\n\n<p>\u00c0 l\u2019aide de vos donn\u00e9es, d\u00e9finissez votre profil type de client. Si vous proposez une large gamme de produits, il se peut que vos informations sugg\u00e8rent diff\u00e9rents types de consommateurs. <\/p>\n\n\n\n<p>Dans ce cas, cr\u00e9ez plusieurs profils client. N\u2019oubliez pas d\u2019inclure pour chacun : les caract\u00e9ristiques socio-d\u00e9mographiques, les habitudes d\u2019achat, les motivations et les d\u00e9fis. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u00c9tape 4 : Tirer parti du profil client<\/b><\/h3>\n\n\n\n<p>Apr\u00e8s ces efforts, voici l\u2019heure de la r\u00e9compense. Vous allez enfin pouvoir profiter du travail fourni ! <\/p>\n\n\n\n<p>Voici quelques suggestions pour tirer parti de votre profil client :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">V\u00e9rifiez que vos strat\u00e9gies commerciale et marketing sont bien align\u00e9es avec votre profil client. \u00c0 l\u2019aune des informations d\u00e9couvertes, votre proposition unique de vente (USP) est-elle suffisamment attrayante ?<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Comparez le service que vous offrez avec les attentes et comportements de votre profil client. Par exemple, s\u2019il utilise fr\u00e9quemment les r\u00e9seaux sociaux, il est souhaitable que votre entreprise y ait aussi une pr\u00e9sence forte et pourquoi pas, qu\u2019elle y offre une assistance client. <\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Modifiez les fonctionnalit\u00e9s et caract\u00e9ristiques de vos produits ou services afin qu\u2019ils correspondent aux d\u00e9sirs formul\u00e9s par les clients.<\/span> <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u00c9tape 5 : Mettre \u00e0 jour et peaufiner le profil<\/b><\/h3>\n\n\n\n<p>Le profil client n\u2019est pas fig\u00e9 dans le temps. Au contraire, il doit \u00eatre r\u00e9guli\u00e8rement mis \u00e0 jour car les attentes des clients \u00e9voluent. De nouvelles tendances apparaissent et modifient les comportements des consommateurs. <\/p>\n\n\n\n<p>Pour enrichir votre profil client, <a href=\"https:\/\/www.salesforce.com\/fr\/products\/marketing-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">adoptez une approche A\/B testing<\/a> lors de vos communications. Elles vous permettra de d\u00e9terminer \u00e0 quels \u00ab arguments \u00bb les consommateurs sont les plus r\u00e9ceptifs et vous aidera \u00e0 peaufiner la description de votre client id\u00e9al. <\/p>\n\n\n\n<p><b>En \u00e9laborant le profil client de votre PME, vous pouvez r\u00e9duire vos co\u00fbts d\u2019acquisition et optimiser les efforts des commerciaux, du marketing et du service client. N\u2019avancez plus \u00e0 l\u2019aveuglette ! Laissez-vous plut\u00f4t guider par les donn\u00e9es. <\/b><\/p>\n\n\n\n<p><b>D\u00e9couvrez notre livre blanc \u00ab <a href=\"https:\/\/www.salesforce.com\/fr\/form\/pdf\/crm-superpowers\/?nc=7013y000002lvs1AAA\" target=\"_blank\" rel=\"noopener\">Comment exploiter pleinement la puissance d\u2019un CRM ?<\/a> \u00bb<\/b><\/p>\n\n\n\n<p><b>Un guide indispensable pour r\u00e9duire les d\u00e9penses de votre PME et augmenter sa productivit\u00e9 et son efficacit\u00e9.<\/b><\/p>\n\n\n\n<div class=\"layout-five wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Exploitez le CRM \u00e0 100% !<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">R\u00e9duisez vos d\u00e9penses et boostez la productivit\u00e9 !<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/fr\/form\/pdf\/crm-superpowers\/?d=inc-blog-banner&#038;nc=7013y000002lvs1AAA\">Voir comment<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/05\/16_9-Template-Blog-1.png\" class=\"attachment-full size-full\" alt=\"CRM SUperpower ESMB\" srcset=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/05\/16_9-Template-Blog-1.png 1268w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/05\/16_9-Template-Blog-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/05\/16_9-Template-Blog-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/05\/16_9-Template-Blog-1.png?w=1024&amp;h=577 1024w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/05\/16_9-Template-Blog-1.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-five.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-five.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-five.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment les PME tirent parti du profil client pour optimiser leurs efforts et r\u00e9duire les d\u00e9penses. Suivez nos conseils pour \u00e9laborer celui de votre PME.<\/p>\n","protected":false},"author":1,"featured_media":667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"66f7196ac64f4850b7d85388e442eaca","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[8,1],"sf_content_type":[],"blog":[365,374],"coauthors":[27],"class_list":["post-665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-best-practices","sf_topic-small-business","blog-small-business","blog-best-practices"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 bonnes raisons de d\u00e9finir le profil client de votre PME \u2022 Salesforce<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment les PME tirent parti du profil client pour optimiser leurs efforts et r\u00e9duire les d\u00e9penses. 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