{"version":"1.0","provider_name":"Salesforce","provider_url":"https:\/\/www.salesforce.com\/fr\/news","author_url":"https:\/\/www.salesforce.com\/fr\/news\/author\/connor-dalysalesforce-com\/","title":"Salesforce propulse le commerce agentique dans une nouvelle dimension\u200b avec le protocole UCP de Google","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"VO6U9uKJz9\"><a href=\"https:\/\/www.salesforce.com\/fr\/news\/press-releases\/2026\/01\/22\/commerce-protocole-google\/\">Salesforce propulse le commerce agentique dans une nouvelle dimension\u200b avec le protocole UCP de Google<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.salesforce.com\/fr\/news\/press-releases\/2026\/01\/22\/commerce-protocole-google\/embed\/#?secret=VO6U9uKJz9\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Salesforce propulse le commerce agentique dans une nouvelle dimension\u200b avec le protocole UCP de Google\u00a0\u00bb &#8212; Salesforce\" data-secret=\"VO6U9uKJz9\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/wp-bn.salesforce.com\/fr\/news\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/wp-bn.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png","thumbnail_width":1200,"thumbnail_height":675,"description":"Salesforce \u00e9tend son partenariat avec Google pour adapter les transactions e-commerce \u00e0 l\u2019\u00e8re de l\u2019IA conversationnelle Paris, le 22 janvier 2026 \u2014 Salesforce annonce son soutien au Universal Commerce Protocol (UCP) de Google. En int\u00e9grant nativement l\u2019UCP \u00e0 Agentforce Commerce, Salesforce permet aux marques de transformer chaque interaction en opportunit\u00e9 de conversion, au c\u0153ur des [&hellip;]"}