{"id":2129,"date":"2025-07-24T12:36:34","date_gmt":"2025-07-24T10:36:34","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=2129"},"modified":"2025-07-24T14:51:19","modified_gmt":"2025-07-24T12:51:19","slug":"4-cles-pour-comprendre-les-attentes-des-consommateurs-face-a-lessor-des-agents-ia","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/fr\/news\/press-releases\/2025\/07\/24\/4-cles-pour-comprendre-les-attentes-des-consommateurs-face-a-lessor-des-agents-ia\/","title":{"rendered":"4 cl\u00e9s pour comprendre les attentes des consommateurs face \u00e0 l\u2019essor des agents IA"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>L&rsquo;IA n&rsquo;est plus une affaire de technologie, mais de cas d&rsquo;usages concrets<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>A travers 4 profils types, Salesforce r\u00e9v\u00e8le comment les consommateurs veulent que les agents IA simplifient leur quotidien, optimisent leurs d\u00e9cisions et s&rsquo;adaptent \u00e0 leur mode de vie<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Dans un contexte o\u00f9 les agents IA passent d\u2019outils exp\u00e9rimentaux \u00e0 de v\u00e9ritables interfaces du quotidien,&nbsp;<strong>Salesforce d\u00e9voile une nouvelle \u00e9tude<\/strong>&nbsp;qui met en lumi\u00e8re&nbsp;<strong>quatre grandes typologies d\u2019utilisateurs<\/strong>. Tous partagent une attente forte&nbsp;: que l\u2019IA ne soit pas seulement performante, mais r\u00e9ellement utile&nbsp;&#8211;&nbsp;<strong>pour simplifier leur vie, all\u00e9ger leur charge mentale, acc\u00e9l\u00e9rer les t\u00e2ches courantes et les aider \u00e0 prendre de meilleures d\u00e9cisions.<\/strong><\/p>\n\n\n\n<p>Un enjeu d\u2019autant plus strat\u00e9gique pour les marques que les usages se diversifient. Derri\u00e8re l\u2019\u00e9mergence des agents, c\u2019est une&nbsp;<strong>nouvelle relation entre consommateurs et technologie<\/strong>&nbsp;qui se dessine \u2013 plus personnelle, plus contextuelle, plus exigeante.<\/p>\n\n\n\n<p>\u201c<em>Les attentes des consommateurs sont aussi vari\u00e9es que les agents eux-m\u00eames<\/em>\u201d, explique&nbsp;<strong>Vala Afshar<\/strong>, Chief Digital Evangelist chez Salesforce. \u201c<em>Certains cherchent \u00e0 aller plus vite, d\u2019autres \u00e0 mieux choisir, d\u2019autres encore \u00e0 \u00eatre inspir\u00e9s. Comprendre ces profils types, c\u2019est bien plus qu\u2019un exercice \u201cmarketing\u201d&nbsp;: c\u2019est un levier strat\u00e9gique pour les marques qui veulent cr\u00e9er des exp\u00e9riences en phase, sur mesure, et r\u00e9ellement utiles. \u00c0 mesure que les agents IA deviennent la norme, cette granularit\u00e9 dans la compr\u00e9hension client fera toute la diff\u00e9rence<\/em>.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Comprendre ces profils types, c\u2019est bien plus qu\u2019un exercice \u201cmarketing\u201d\u00a0: c\u2019est un levier strat\u00e9gique pour les marques qui veulent cr\u00e9er des exp\u00e9riences en phase, sur mesure, et r\u00e9ellement utiles. <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Vala Afshar, Chief Digital Evangelist chez Salesforce<\/p>\n<\/blockquote>\n\n\n\n<p>C\u2019est la raison pour laquelle Salesforce a demand\u00e9 \u00e0 YouGov de conduire une \u00e9tude qui r\u00e9v\u00e8le 4 profils principaux qui structurent la demande des consommateurs en mati\u00e8re d\u2019agents IA&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Le Strat\u00e8ge (\u201cSmarty Pants\u201d)<\/strong>&nbsp;\u2013&nbsp;<strong>43 %<\/strong>&nbsp;: il veut tout comprendre avant d\u2019agir. Il attend de son agent IA qu\u2019il l\u2019aide \u00e0&nbsp;<strong>analyser les options<\/strong>, vulgariser les informations complexes, et prendre des d\u00e9cisions en toute confiance.<\/li>\n\n\n\n<li><strong>Le Minimaliste (\u201cMinimalist\u201d)<\/strong>&nbsp;\u2013&nbsp;<strong>22 %<\/strong>&nbsp;: souvent issu de la g\u00e9n\u00e9ration X ou des boomers, il veut all\u00e9ger sa charge mentale, aller \u00e0 l\u2019essentiel et \u00e9viter de \u201cse prendre la t\u00eate\u201d. L\u2019agent IA devient un assistant simplificateur. Dans cette cat\u00e9gorie, 58 % se disent&nbsp;<strong>peu \u00e0 l\u2019aise avec l\u2019IA<\/strong>, mais 37 % souhaitent qu\u2019un agent les aide \u00e0 prendre des d\u00e9cisions et faciliter leur quotidien.<\/li>\n\n\n\n<li><strong>Le Champion de l\u2019Efficacit\u00e9 (\u201cLife-Hacker\u201d)<\/strong>&nbsp;\u2013&nbsp;<strong>16 %<\/strong>&nbsp;: profil tr\u00e8s \u00e0 l\u2019aise avec les outils num\u00e9riques, il cherche \u00e0&nbsp;<strong>maximiser son efficacit\u00e9<\/strong>, automatiser ses t\u00e2ches, et optimiser chaque minute de sa journ\u00e9e.<\/li>\n\n\n\n<li><strong>Le Cr\u00e9ateur de Tendance (\u201cTastemaker\u201d)<\/strong>&nbsp;\u2013<strong>&nbsp;15 %<\/strong>&nbsp;: majoritairement issu des g\u00e9n\u00e9rations Z et millennials, il veut des&nbsp;<strong>recommandations pointues et personnalis\u00e9es<\/strong>&nbsp;: 40 % attendent en effet d\u2019un agent qu\u2019il leur sugg\u00e8re&nbsp;<strong>s\u00e9ries, restos ou produits parfaitement align\u00e9s avec leurs go\u00fbts<\/strong>.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1022 \/ 1024)\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1142\" height=\"1144\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-2133\" data-id=\"2133\" data-aspect-ratio=\"1022 \/ 1024\" src=\"https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.53.49.png?w=1022\" srcset=\"https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.53.49.png 1142w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.53.49.png?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.53.49.png?w=300&amp;h=300 300w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.53.49.png?w=768&amp;h=769 768w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.53.49.png?w=1022&amp;h=1024 1022w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.53.49.png?w=264&amp;h=264 264w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.53.49.png?w=364&amp;h=365 364w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.53.49.png?w=678&amp;h=679 678w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.53.49.png?w=193&amp;h=193 193w\" sizes=\"(max-width: 1142px) 100vw, 1142px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1142\" height=\"1134\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-2134\" data-id=\"2134\" data-aspect-ratio=\"1024 \/ 1017\" src=\"https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.02.png?w=1024\" srcset=\"https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.02.png 1142w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.02.png?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.02.png?w=300&amp;h=298 300w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.02.png?w=768&amp;h=763 768w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.02.png?w=1024&amp;h=1017 1024w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.02.png?w=264&amp;h=262 264w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.02.png?w=368&amp;h=365 368w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.02.png?w=678&amp;h=673 678w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.02.png?w=194&amp;h=193 194w\" sizes=\"(max-width: 1142px) 100vw, 1142px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1138\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-2135\" data-id=\"2135\" data-aspect-ratio=\"1024 \/ 1022\" src=\"https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.11.png?w=1024\" srcset=\"https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.11.png 1140w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.11.png?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.11.png?w=300&amp;h=300 300w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.11.png?w=768&amp;h=767 768w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.11.png?w=1024&amp;h=1022 1024w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.11.png?w=264&amp;h=264 264w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.11.png?w=366&amp;h=365 366w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.11.png?w=678&amp;h=677 678w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.11.png?w=193&amp;h=193 193w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"1134\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-2132\" data-id=\"2132\" data-aspect-ratio=\"1024 \/ 1008\" src=\"https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.19.png?w=1024\" srcset=\"https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.19.png 1152w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.19.png?w=300&amp;h=295 300w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.19.png?w=768&amp;h=756 768w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.19.png?w=1024&amp;h=1008 1024w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.19.png?w=264&amp;h=260 264w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.19.png?w=371&amp;h=365 371w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.19.png?w=678&amp;h=667 678w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.19.png?w=150&amp;h=148 150w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/07\/Capture-deecran-2025-07-24-aE-11.54.19.png?w=196&amp;h=193 196w\" sizes=\"(max-width: 1152px) 100vw, 1152px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Face \u00e0 cette \u00e9volution, des questions s\u2019imposent&nbsp;:<\/p>\n\n\n\n<p>Cette \u00e9tude r\u00e9v\u00e8le bien plus qu\u2019un int\u00e9r\u00eat grandissant pour l\u2019IA&nbsp;: elle&nbsp;<strong>dessine les contours d\u2019une nouvelle norme d\u2019interaction entre marques et consommateurs<\/strong>. Dans un monde satur\u00e9 d\u2019informations et de choix, les utilisateurs attendent d\u00e9sormais des technologies qu\u2019elles&nbsp;<strong>comprennent leurs besoins, agissent \u00e0 leur place et s\u2019adaptent \u00e0 leur style de vie.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les marques sauront-elles cr\u00e9er des agents suffisamment intelligents pour ne pas \u00eatre per\u00e7us comme intrusifs, mais comme vraiment utiles&nbsp;?<\/li>\n\n\n\n<li>Seront-elles capables de concilier personnalisation et respect des usages, automatisation et confiance, instantan\u00e9it\u00e9 et transparence&nbsp;?<\/li>\n<\/ul>\n\n\n\n<p>\u201c<em>L\u2019IA agentique n\u2019est plus une promesse futuriste\u00a0: c\u2019est un levier strat\u00e9gique qui va red\u00e9finir l\u2019exp\u00e9rience client. Et dans cette nouvelle \u00e8re, comprendre finement les motivations des utilisateurs \u2013 au-del\u00e0 des donn\u00e9es d\u00e9mographiques \u2013 devient un avantage concurrentiel d\u00e9cisif<\/em>\u201d, conclut <strong>Vala Afshar<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>L\u2019IA agentique n\u2019est plus une promesse futuriste\u00a0: c\u2019est un levier strat\u00e9gique qui va red\u00e9finir l\u2019exp\u00e9rience client.<\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Vala Afshar, Chief Digital Evangelist chez Salesforce<\/p>\n<\/blockquote>\n\n\n\n<p>\u00c0 travers ces 4 profils,&nbsp;<strong>Salesforce propose aux marques une grille de lecture pour b\u00e2tir des exp\u00e9riences IA ancr\u00e9es dans le r\u00e9el, align\u00e9es sur des usages concrets, mais capables d\u2019\u00e9voluer avec les attentes<\/strong>. Car dans l\u2019\u00e9conomie de l\u2019attention, c\u2019est l\u2019intelligence contextuelle \u2013 pas la technologie brute \u2013 qui fera la diff\u00e9rence.<\/p>\n\n\n\n<p><strong>M\u00e9thodologie de l&rsquo;\u00e9tude<\/strong>&nbsp;: Cette \u00e9tude a \u00e9t\u00e9 r\u00e9alis\u00e9e en partenariat avec YouGov, qui a interrog\u00e9 2&nbsp;552 adultes am\u00e9ricains \u00e2g\u00e9s de 18 ans et plus, au cours du 2\u00e8me trimestre 2025.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"2597\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable 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https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Salesforce-and-OpenAI-announce-partnership-to-bring-Enterprise-Intelligence-to-ChatGPT.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Salesforce-and-OpenAI-announce-partnership-to-bring-Enterprise-Intelligence-to-ChatGPT.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Salesforce-and-OpenAI-announce-partnership-to-bring-Enterprise-Intelligence-to-ChatGPT.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Salesforce-and-OpenAI-announce-partnership-to-bring-Enterprise-Intelligence-to-ChatGPT.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Salesforce-and-OpenAI-announce-partnership-to-bring-Enterprise-Intelligence-to-ChatGPT.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/fr\/news\/press-releases\/2025\/10\/15\/salesforce-et-openai-nouent-un-partenariat-qui-marque-une-nouvelle-ere-dans-le-domaine-des-applications-dentreprise-et-pour-le-commerce\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce et OpenAI nouent un partenariat qui marque une nouvelle \u00e8re dans le domaine des applications d\u2019entreprise et pour le commerce\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min de lecture\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"2560\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/fr\/news\/press-releases\/2025\/10\/14\/avec-agentforce-360-salesforce-marque-une-nouvelle-ere-de-lentreprise-agentique-ou-lia-augmente-le-potentiel-des-collaborateurs\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Welcome-to-the-Agentic-Enterprise.png?w=1024\" class=\"content-card__image\" alt=\"Agentic Enterprise Announcement\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Welcome-to-the-Agentic-Enterprise.png 1200w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Welcome-to-the-Agentic-Enterprise.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Welcome-to-the-Agentic-Enterprise.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Welcome-to-the-Agentic-Enterprise.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Welcome-to-the-Agentic-Enterprise.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Welcome-to-the-Agentic-Enterprise.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Welcome-to-the-Agentic-Enterprise.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Welcome-to-the-Agentic-Enterprise.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Welcome-to-the-Agentic-Enterprise.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Welcome-to-the-Agentic-Enterprise.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/fr\/news\/press-releases\/2025\/10\/14\/avec-agentforce-360-salesforce-marque-une-nouvelle-ere-de-lentreprise-agentique-ou-lia-augmente-le-potentiel-des-collaborateurs\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tAvec Agentforce 360, Salesforce marque une nouvelle \u00e8re de l\u2019Entreprise agentique, o\u00f9 l\u2019IA augmente le potentiel des collaborateurs\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t8 min de lecture\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/fr\/news\/wp-json\/wp\/v2\/sf_press_release\/2129\/page\/2\/?bc=OTH#section-title\">\n\t\t\tPublications plus anciennes\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;IA n&rsquo;est plus une affaire de technologie, mais de cas d&rsquo;usages concrets A travers 4 profils types, Salesforce r\u00e9v\u00e8le comment les consommateurs veulent que les agents IA simplifient leur quotidien, optimisent leurs d\u00e9cisions et s&rsquo;adaptent \u00e0 leur mode de vie Dans un contexte o\u00f9 les agents IA passent d\u2019outils exp\u00e9rimentaux \u00e0 de v\u00e9ritables interfaces du [&hellip;]<\/p>\n","protected":false},"author":742,"featured_media":2136,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[40,45,46],"sf_theme":[401],"sf_topic":[360,402],"sf_product":[62],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[381],"sf_collection":[],"sf_visibility":[348],"coauthors":[405],"class_list":["post-2129","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-news","sf_content_type-press-releases","sf_content_type-press-releases-corporate","sf_theme-agentic-ai","sf_topic-agents","sf_topic-ai","sf_product-agentforce","sf_location-france"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 cl\u00e9s pour comprendre les attentes des consommateurs face \u00e0 l\u2019essor des 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