{"id":2397,"date":"2025-07-07T16:18:00","date_gmt":"2025-07-07T14:18:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=2397"},"modified":"2025-09-16T16:18:54","modified_gmt":"2025-09-16T14:18:54","slug":"salesforce-accelere-la-revolution-des-agents-ia-dans-le-secteur-des-medias-grace-a-agentforce","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/fr\/news\/press-releases\/2025\/07\/07\/salesforce-accelere-la-revolution-des-agents-ia-dans-le-secteur-des-medias-grace-a-agentforce\/","title":{"rendered":"Salesforce acc\u00e9l\u00e8re la r\u00e9volution des agents IA dans le secteur des m\u00e9dias gr\u00e2ce \u00e0 Agentforce"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong><em>Une nouvelle version d\u2019agents IA pour transformer les campagnes publicitaires et l&rsquo;engagement des clients avec les marques<\/em><\/strong><\/p>\n\n\n\n<p>Salesforce, le leader mondial du CRM int\u00e9gr\u00e9 \u00e0 l\u2019IA, annonce le lancement d\u2019Agentforce for Media, une nouvelle version d\u2019agents IA con\u00e7ue pour r\u00e9inventer les campagnes commerciales, publicitaires et relationnelles dans le secteur des m\u00e9dias.<\/p>\n\n\n\n<p>Pens\u00e9e pour r\u00e9pondre aux d\u00e9fis sp\u00e9cifiques des r\u00e9gies, des \u00e9quipes marketing, des services aux abonn\u00e9s et des fonctions support, cette nouvelle version s\u2019appuie sur des agents IA sp\u00e9cialis\u00e9s capables d\u2019automatiser des t\u00e2ches complexes. Agentforce for Media permet d&rsquo;augmenter la r\u00e9activit\u00e9 des \u00e9quipes, de fluidifier la collaboration entre humains et agents IA, sur une plateforme taill\u00e9e sur-mesure pour les entreprises des m\u00e9dias et du divertissement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-des-agents-ia-agiles-intelligents-et-prets-a-l-emploi-pour-chaque-fonction\"><strong>Des agents IA agiles, intelligents et pr\u00eats \u00e0 l\u2019emploi pour chaque fonction<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Publicit\u00e9: passer de l\u2019id\u00e9e \u00e0 la campagne en quelques heures<\/strong><\/li>\n<\/ul>\n\n\n\n<p>La fonctionnalit\u00e9 <a href=\"https:\/\/www.salesforce.com\/in\/marketing\/ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Campaign Creation Skill<\/strong><\/a> permet de transformer une id\u00e9e marketing en campagne activable tr\u00e8s rapidement. Elle g\u00e9n\u00e8re des briefs complets, r\u00e9dige automatiquement des emails ou SMS engageants, et construit des parcours client personnalis\u00e9s. Gr\u00e2ce \u00e0 la segmentation en langage naturel et au suivi de performance en temps r\u00e9el, les \u00e9quipes conservent agilit\u00e9 et visibilit\u00e9 \u00e0 chaque \u00e9tape.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Devis instantan\u00e9s, pr\u00e9cis et conformes<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Le <a href=\"https:\/\/www.salesforce.com\/sales\/ai-sales-agent\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Quoting Skill<\/strong><\/a> automatise la g\u00e9n\u00e9ration de devis, quels que soient les formats, en s\u2019appuyant sur les donn\u00e9es CRM, les catalogues produits, les conditions tarifaires et les moteurs de conformit\u00e9 existants. Les ajustements se font en temps r\u00e9el, acc\u00e9l\u00e9rant la conclusion des ventes tout en renfor\u00e7ant la fiabilit\u00e9 des \u00e9changes avec les annonceurs.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conversion accrue des leads<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Gr\u00e2ce \u00e0 l\u2019agent d\u00e9di\u00e9 \u00e0 l\u2019<strong>engagement des prospects<\/strong>, les nouveaux leads sont automatiquement orient\u00e9s vers le bon interlocuteur. L\u2019outil enrichit les profils avec des donn\u00e9es externes pour permettre une prise de contact personnalis\u00e9e et pertinente, \u00e0 grande \u00e9chelle. Des garde-fous int\u00e9gr\u00e9s garantissent une communication cibl\u00e9e, au bon moment, avec le bon ton.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Relation abonn\u00e9s renforc\u00e9e<\/strong><\/li>\n<\/ul>\n\n\n\n<p>L\u2019agent <strong>Subscriber Care<\/strong> donne aux \u00e9quipes support les moyens de r\u00e9soudre rapidement les demandes les plus courantes (facturation, abonnements, acc\u00e8s, etc.) gr\u00e2ce \u00e0 des informations de compte instantan\u00e9ment accessibles et des r\u00e9ponses automatis\u00e9es. Les \u00e9quipes peuvent ainsi se concentrer sur les cas complexes, tout en am\u00e9liorant la satisfaction et la fid\u00e9lit\u00e9 des abonn\u00e9s.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Engagement fan facilit\u00e9<\/strong><\/li>\n<\/ul>\n\n\n\n<p>L\u2019agent d\u00e9di\u00e9 \u00e0 l\u2019<strong>engagement audience<\/strong> simplifie des workflows souvent complexes, tout en les int\u00e9grant aux op\u00e9rations existantes. Il permet de proposer des exp\u00e9riences personnalis\u00e9es \u00e0 grande \u00e9chelle, sans surcharge manuelle, pour maintenir un lien fort avec les communaut\u00e9s de fans.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-une-plateforme-unifiee-pensee-pour-les-medias\"><strong>Une plateforme unifi\u00e9e, pens\u00e9e pour les m\u00e9dias<\/strong><\/h3>\n\n\n\n<p>Contrairement aux bots traditionnels, <strong>Agentforce<\/strong> agit comme une couche intelligente et proactive, capable de collaborer avec les \u00e9quipes pour prendre en charge des actions pr\u00e9cises, align\u00e9es avec les objectifs de chaque m\u00e9tier.&nbsp;<\/p>\n\n\n\n<p>Int\u00e9gr\u00e9 \u00e0 <a href=\"https:\/\/www.salesforce.com\/media\/cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Media Cloud<\/strong><\/a>, il s\u2019appuie sur des comp\u00e9tences IA pr\u00eates \u00e0 l\u2019emploi, pens\u00e9es pour les r\u00e9alit\u00e9s du secteur. Elle permet de piloter et automatiser l\u2019ensemble du cycle relationnel, de maximiser la valeur vie client, de r\u00e9duire les co\u00fbts et d\u2019acc\u00e9l\u00e9rer l\u2019innovation. Media Cloud s\u2019adresse \u00e0 tous les acteurs du secteur : diffuseurs, agences publicitaires, soci\u00e9t\u00e9s de jeux, studios, m\u00e9dias sportifs, retail media, et bien plus..<\/p>\n\n\n\n<p><strong>\u00c0 propos de Salesforce<\/strong><\/p>\n\n\n\n<p>Salesforce aide les organisations de toutes tailles \u00e0 r\u00e9inventer leur activit\u00e9 gr\u00e2ce \u00e0 l&rsquo;intelligence artificielle. Agentforce est la premi\u00e8re solution de travail num\u00e9rique pour entreprises qui s&rsquo;int\u00e8gre parfaitement aux applications CRM \u00ab\u00a0Customer 360\u00a0\u00bb, \u00e0 \u00ab\u00a0Data Cloud\u00a0\u00bb et \u00e0 \u00ab\u00a0Einstein AI\u00a0\u00bb. En r\u00e9unissant humains et agents, Agentforce permet d&rsquo;assurer le succ\u00e8s des clients sur une plateforme unique et de confiance.&nbsp;<\/p>\n\n\n\n<p>Pour plus d&rsquo;informations<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/rumeur-publique.fr\/c6.php?ec=2&amp;l=h354rnquc2pnj5Vm&amp;i=ZGRpmWmbZ2tj&amp;t=ZA&amp;e=ppWiyaPJoKmWlaWkpc%2BXrNSk2pOfzKSpyZKbqQ&amp;u=m6iq1KOdYGalpdKXpdRfp9eW0Zqk2JhiytZkmm1i08qjc5vHbZVXo3CYmGdk1KCo15eXoaHNaIrRip50kXu10qCLm72Rq3OnWaSijHGIl3TSpLyarMSDftOvoo6jlbrNo5dblnK7o4WGm5eif8isgrWk3ot+xaSFitlypG2d1JN+g5q9d8Sip2yozKFosZelsIvGYn6yiq2rq41ncHrO0JSgoNykqpinfZa4o4qtmKWtpc+cpK6crJq7pqKYiLvOpJaNvXvFe2d9ob6joNCJorp\/1aKnqoNl1aeop5GErsRmY5fRZLd1pZd3xqGT0oyoxp63nX62lqGx3o2mf3vFzY1ne9GhsYunl53LnGi5hqewf7uro8ybo6u6pKOBrNG8aI5qlZPIhqaNqrmho8OJo9N3u6qN2IWclrajrm14rtFpmn\/Pn8l3Z32h1qCRsoivvJuLp3CUYw&amp;v=10\" target=\"_blank\" rel=\"noreferrer noopener\">Communiqu\u00e9s<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rumeur-publique.fr\/c6.php?ec=2&amp;l=h354rnquc2pnj5Vm&amp;i=ZGRpmWmbZ2tj&amp;t=ZA&amp;e=ppWiyaPJoKmWlaWkpc%2BXrNSk2pOfzKSpyZKbqQ&amp;u=m6iq1KOdYGalpdKXpdRfp9eW0Zqk2JhiytZkmm1i08qjc5vHbZVXo3CYmGdk1KCo15eXoaHNaIrRip50kXu10qCLm72Rq3OnWaSijHGIl3TSpLyarMSDftOvoo6jlbrNo5dblnK7o4WGm5eif8isgrWk3ot+xaSFitlypG2d1JN+g5q9d8Sip2yozKFosZelsIvGYn6yiq2rq41ncHrO0JSgoNOkyJ+mjYi9oGnLnKTSnNmlftSNppmznLGnZ7fPeaKP1GardWeNocehe9CDpZeczaBruo2ulcmop2xnqM6NfIbToM19pGx+2oyKxpyZrJW6nXvYo6HHuIWkmIPS2miMedKg3Imkloq9i6CthqaamdJjjcSGqNS3nLCbmcXSpKGO3XGJp3RkYA&amp;v=10\" target=\"_blank\" rel=\"noreferrer noopener\">Web<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rumeur-publique.fr\/c6.php?ec=2&amp;l=h354rnquc2pnj5Vm&amp;i=ZGRpmWmbZ2tj&amp;t=ZA&amp;e=ppWiyaPJoKmWlaWkpc%2BXrNSk2pOfzKSpyZKbqQ&amp;u=m6iq1KOdYGalpdKXpdRfp9eW0Zqk2JhiytZkmm1i08qjc5vHbZVXo3CYmGdk1KCo15eXoaHNaIrRip50kXu10qCLm72Rq3OnWaSijHGIl3TSpLyarMSDftOvoo6jlbrNo5dblnK7o4WGm5eif8isgrWk3ot+xaSFitlypG2d1JN+g5q9d8Sjj6aZzaCKqZ6kr2q\/Y33InGW+xY+wq46T1H6pntukupqolJqtnpGlc6mXrJ6po9iWrZqnmqCCor3Qo4CH0XrNf2mUepWgd6qDrpetzImB0J5krqeWo4Fnuc1oooDTeLaGmH2G1YyKsYWcsJavnaS2l6OdvHukgYPN242Ig8+droalgKHQon3HhKDVg8yqpLaNZNW7jbCIWtmfZGQ&amp;v=10\" target=\"_blank\" rel=\"noreferrer noopener\">X<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rumeur-publique.fr\/c6.php?ec=2&amp;l=h354rnquc2pnj5Vm&amp;i=ZGRpmWmbZ2tj&amp;t=ZA&amp;e=ppWiyaPJoKmWlaWkpc%2BXrNSk2pOfzKSpyZKbqQ&amp;u=m6iq1KOdYGalpdKXpdRfp9eW0Zqk2JhiytZkmm1i08qjc5vHbZVXo3CYmGdk1KCo15eXoaHNaIrRip50kXu10qCLm72Rq3OnWaSijHGIl3TSpLyarMSDftOvoo6jlbrNo5dblnK7o4WGm5eif8isgrWk3ot+xaSFitlypG2d1JN+g5q9d8Sip2yozKB915mm1Zm+q6Ocm6zVr52icKG606CVnZSj0JSmoYi9npTDnaatf8qpfraJrNTZpa9smr3Eo6qO1Ga3iaCKmJmKd8Oin5SKm6OX2KGfvpacppGqrs6jooe9etWDpoygz5eTw5umxoiroGqllo7V0oujgnfFk2iWidNl1IqNjZSZoX6pnqibir+dZseMoNLRlrCaob3MlHeQlp\/Hnpx9lragcYiodJNk&amp;v=10\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rumeur-publique.fr\/c6.php?ec=2&amp;l=h354rnquc2pnj5Vm&amp;i=ZGRpmWmbZ2tj&amp;t=ZA&amp;e=ppWiyaPJoKmWlaWkpc%2BXrNSk2pOfzKSpyZKbqQ&amp;u=m6iq1KOdYGaqp9xgqdGnq9eWyl+W0qBjpLeWo5ynydGll5uqosSfmpg&amp;v=10\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une nouvelle version d\u2019agents IA pour transformer les campagnes publicitaires et l&rsquo;engagement des clients avec les marques Salesforce, le leader mondial du CRM int\u00e9gr\u00e9 \u00e0 l\u2019IA, annonce le lancement d\u2019Agentforce for Media, une nouvelle version d\u2019agents IA con\u00e7ue pour r\u00e9inventer les campagnes commerciales, publicitaires et relationnelles dans le secteur des m\u00e9dias. Pens\u00e9e pour r\u00e9pondre aux [&hellip;]<\/p>\n","protected":false},"author":267,"featured_media":2399,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[417],"sf_theme":[401],"sf_topic":[360,402],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[381],"sf_collection":[],"sf_visibility":[],"coauthors":[351],"class_list":["post-2397","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-snapshots-2","sf_theme-agentic-ai","sf_topic-agents","sf_topic-ai","sf_location-france"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce acc\u00e9l\u00e8re la r\u00e9volution des agents IA dans le secteur des m\u00e9dias gr\u00e2ce \u00e0 Agentforce - Salesforce<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce acc\u00e9l\u00e8re la r\u00e9volution des agents IA dans le secteur des m\u00e9dias gr\u00e2ce \u00e0 Agentforce\" \/>\n<meta property=\"og:description\" content=\"Une nouvelle version d\u2019agents IA pour transformer les campagnes publicitaires et l&rsquo;engagement des clients avec les marques Salesforce, le leader mondial du CRM int\u00e9gr\u00e9 \u00e0 l\u2019IA, annonce le lancement d\u2019Agentforce for Media, une nouvelle version d\u2019agents IA con\u00e7ue pour r\u00e9inventer les campagnes commerciales, publicitaires et relationnelles dans le secteur des m\u00e9dias. 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