{"id":2865,"date":"2026-01-08T17:31:41","date_gmt":"2026-01-08T16:31:41","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=2865"},"modified":"2026-01-08T17:31:44","modified_gmt":"2026-01-08T16:31:44","slug":"novartis-choisit-salesforce-avec-agentforce-life-sciences-pour-renforcer-un-engagement-client-personnalise-a-lechelle-mondiale","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/fr\/news\/press-releases\/2026\/01\/08\/novartis-choisit-salesforce-avec-agentforce-life-sciences-pour-renforcer-un-engagement-client-personnalise-a-lechelle-mondiale\/","title":{"rendered":"Novartis choisit Salesforce avec Agentforce Life Sciences pour renforcer un engagement client personnalis\u00e9 \u00e0 l\u2019\u00e9chelle mondiale"},"content":{"rendered":"\n<p><strong>Paris, le 7 janvier 2025 <\/strong>\u2013 Salesforce, le leader mondial des solutions de gestion de la relation client int\u00e9gr\u00e9es \u00e0 l\u2019IA, annonce que Novartis (NYSE : NVS), l\u2019un des principaux groupes pharmaceutiques innovants \u00e0 l\u2019\u00e9chelle mondiale, a choisi <a href=\"https:\/\/www.salesforce.com\/healthcare-life-sciences\/life-sciences-software\/customer-engagement\/\">Agentforce Life Sciences pour renforcer son engagement client<\/a>. Cette solution vise \u00e0 connecter les exp\u00e9riences des patients et des professionnels de sant\u00e9 (HCP), tout en permettant aux \u00e9quipes de se concentrer sur des interactions clients strat\u00e9giques et \u00e0 forte valeur ajout\u00e9e. S\u2019appuyant sur les solutions Salesforce d\u00e9j\u00e0 d\u00e9ploy\u00e9es, notamment <a href=\"https:\/\/www.salesforce.com\/healthcare-life-sciences\/health-cloud\/?d=cta-body-promo-8\">Agentforce Health<\/a>, <a href=\"https:\/\/www.salesforce.com\/data\/use-cases\/?filters=2ab5aa0c-6342-400c-9f3a-0dd094606ef9?d=cta-body-promo-8\">Data 360 for Health &amp; Life Sciences<\/a>, <a href=\"https:\/\/www.mulesoft.com\/life-sciences?d=cta-body-promo-8&amp;_ga=2.263892932.976363441.1765795044-397042395.1724748665&amp;_gac=1.262493694.1764927444.Cj0KCQiAosrJBhD0ARIsAHebCNrLbYQHGYQrmQzt8I5JxXrFbRlvnr-lZgvJq7fm4LJqRrvSM6FX_5kaAkSVEALw_wcB&amp;_gl=1*x9ckfz*_gcl_aw*R0NMLjE3NjU4OTIwMzUuQ2owS0NRaUFvNFRLQmhEUkFSSXNBR1cyOWJjV3BaUXVwVHZwRUpqdDRwMFJmU1NrQVR5QVpSU0dmdHhzUVNXZXhCQjdzSWpKQ3RBNXh3c2FBajhsRUFMd193Y0I.*_gcl_dc*R0NMLjE3NjU4OTIwMzUuQ2owS0NRaUFvNFRLQmhEUkFSSXNBR1cyOWJjV3BaUXVwVHZwRUpqdDRwMFJmU1NrQVR5QVpSU0dmdHhzUVNXZXhCQjdzSWpKQ3RBNXh3c2FBajhsRUFMd193Y0I.*_gcl_au*MTU5NTM4Mjc5MC4xNzY0Njc5Njc0*_ga*Mzk3MDQyMzk1LjE3MjQ3NDg2NjU.*_ga_3VHBZ2DJWP*czE3NjYwNjc5MTgkbzIzOCRnMSR0MTc2NjA2ODk3MSRqNTckbDAkaDA.\">MuleSoft for Life Sciences<\/a> et <a href=\"https:\/\/www.salesforce.com\/marketing\/?d=cta-body-promo-8\">Agentforce Marketing<\/a>, Novartis pr\u00e9voit d\u2019unifier l\u2019engagement \u00e0 travers le marketing, les ventes, les services aux patients, les affaires m\u00e9dicales, l\u2019acc\u00e8s au march\u00e9 ainsi que d\u2019autres parties prenantes des services, afin de proposer des points de contact de sant\u00e9 plus coh\u00e9rents et plus intelligents.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"2560\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/fr\/news\/press-releases\/2025\/10\/14\/avec-agentforce-360-salesforce-marque-une-nouvelle-ere-de-lentreprise-agentique-ou-lia-augmente-le-potentiel-des-collaborateurs\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Welcome-to-the-Agentic-Enterprise.png?w=1024\" class=\"content-card__image\" alt=\"Agentic Enterprise Announcement\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Welcome-to-the-Agentic-Enterprise.png 1200w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Welcome-to-the-Agentic-Enterprise.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Welcome-to-the-Agentic-Enterprise.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Welcome-to-the-Agentic-Enterprise.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Welcome-to-the-Agentic-Enterprise.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Welcome-to-the-Agentic-Enterprise.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Welcome-to-the-Agentic-Enterprise.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Welcome-to-the-Agentic-Enterprise.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Welcome-to-the-Agentic-Enterprise.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2025\/10\/Welcome-to-the-Agentic-Enterprise.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/fr\/news\/press-releases\/2025\/10\/14\/avec-agentforce-360-salesforce-marque-une-nouvelle-ere-de-lentreprise-agentique-ou-lia-augmente-le-potentiel-des-collaborateurs\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tAvec Agentforce 360, Salesforce marque une nouvelle \u00e8re de l\u2019Entreprise agentique, o\u00f9 l\u2019IA augmente le potentiel des collaborateurs\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t8 min de lecture\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"3133\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/fr\/news\/press-releases\/2026\/04\/08\/salesforce-fait-evoluer-slack-en-interface-unifiee-pour-orchestrer-les-agents-ia-en-entreprise\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=1024\" class=\"content-card__image\" alt=\"View of Slackbot answering a request in Slack.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png 1200w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/fr\/news\/wp-content\/uploads\/sites\/23\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/fr\/news\/press-releases\/2026\/04\/08\/salesforce-fait-evoluer-slack-en-interface-unifiee-pour-orchestrer-les-agents-ia-en-entreprise\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce fait \u00e9voluer Slack en interface unifi\u00e9e pour orchestrer les agents IA en entreprise\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t12 min de lecture\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/fr\/news\/wp-json\/wp\/v2\/sf_press_release\/2865\/page\/2\/?bc=OTH#section-title\">\n\t\t\tPublications plus anciennes\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p>Novartis pr\u00e9voit de d\u00e9ployer la plateforme <a href=\"https:\/\/www.salesforce.com\/healthcare-life-sciences\/life-sciences-software\/?d=cta-body-promo-8\">Agentforce 360 for Life Sciences<\/a> de Salesforce \u00e0 l\u2019\u00e9chelle mondiale au cours des cinq prochaines ann\u00e9es, avec l\u2019ambition de simplifier en profondeur l\u2019orchestration et les exp\u00e9riences au sein de ses \u00e9quipes. La plateforme permettra de renforcer l\u2019int\u00e9gration autour du client, en int\u00e9grant directement des capacit\u00e9s de conformit\u00e9 ainsi que des insights clients issus de l\u2019IA et de l\u2019harmonisation des donn\u00e9es.<\/p>\n\n\n\n<p><em>\u00ab Ce partenariat \u00e9largi avec Novartis souligne notre engagement \u00e0 transformer en profondeur la mani\u00e8re dont l\u2019industrie de la sant\u00e9 interagit avec les parties prenantes du marketing, des ventes et des fonctions m\u00e9dicales. En unifiant l\u2019engagement au sein d\u2019Agentforce Life Sciences, cela permet de cr\u00e9er des exp\u00e9riences plus personnalis\u00e9es, plus pr\u00e9cises et plus connect\u00e9es. Cette collaboration vise avant tout \u00e0 faire en sorte que les bons traitements parviennent aux patients qui en ont le plus besoin \u00bb,<\/em> <strong>d\u00e9clare Frank Defesche, General Manager Life Sciences chez Salesforce<\/strong>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-en-savoir-plus\"><strong>En savoir plus :<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9couvrir comment Salesforce ouvre la voie \u00e0 la <a href=\"http:\/\/salesforce.com\/form\/industries\/healthcare\/leading-the-next-era-of-life-sciences-transformation\/?_ga=2.193726693.976363441.1765795044-397042395.1724748665&amp;_gac=1.15021764.1764927444.Cj0KCQiAosrJBhD0ARIsAHebCNrLbYQHGYQrmQzt8I5JxXrFbRlvnr-lZgvJq7fm4LJqRrvSM6FX_5kaAkSVEALw_wcB&amp;_gl=1*9736p1*_gcl_aw*R0NMLjE3NjU4OTIwMzUuQ2owS0NRaUFvNFRLQmhEUkFSSXNBR1cyOWJjV3BaUXVwVHZwRUpqdDRwMFJmU1NrQVR5QVpSU0dmdHhzUVNXZXhCQjdzSWpKQ3RBNXh3c2FBajhsRUFMd193Y0I.*_gcl_dc*R0NMLjE3NjU4OTIwMzUuQ2owS0NRaUFvNFRLQmhEUkFSSXNBR1cyOWJjV3BaUXVwVHZwRUpqdDRwMFJmU1NrQVR5QVpSU0dmdHhzUVNXZXhCQjdzSWpKQ3RBNXh3c2FBajhsRUFMd193Y0I.*_gcl_au*MTU5NTM4Mjc5MC4xNzY0Njc5Njc0*_ga*Mzk3MDQyMzk1LjE3MjQ3NDg2NjU.*_ga_3VHBZ2DJWP*czE3NjYwNjc5MTgkbzIzOCRnMCR0MTc2NjA2NzkxOCRqNjAkbDAkaDA.\">prochaine \u00e8re de transformation des sciences de la vie<\/a><\/li>\n\n\n\n<li>\u00c9couter les t\u00e9moignages de <a href=\"https:\/\/www.salesforce.com\/news\/stories\/industry-leaders-choose-life-sciences-cloud\/\">plus de 70 organisations<\/a> ayant choisi Agentforce Life Sciences<\/li>\n\n\n\n<li>D\u00e9couvrir en avant-premi\u00e8re la f<a href=\"https:\/\/www.salesforce.com\/events\/webinars\/reimagining-life-sciences-engagement-with-agentforce\/\">euille de route des contenus r\u00e9glement\u00e9s<\/a> ainsi que le <a href=\"https:\/\/www.salesforce.com\/form\/events\/webinars\/form-rss\/5033770\">cadre de transition<\/a><\/li>\n<\/ul>\n\n\n\n<p>En savoir plus sur le solide <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/05\/08\/partner-network-for-life-sciences-announcement\/\">\u00e9cosyst\u00e8me de partenaires<\/a> de Salesforce, notamment <a href=\"https:\/\/resources.industrydive.com\/life-sciences-cloud-content-migration\">Deloitte Digital<\/a>, <a href=\"https:\/\/www.honeywell.com\/us\/en\/press\/2024\/10\/honeywell-and-salesforce-team-up-to-deliver-life-sciences-solutions\">Honeywell<\/a> et <a href=\"https:\/\/www.zs.com\/insights\/transforming-pharma-crm-with-agentic-ai-and-salesforce\">ZS<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paris, le 7 janvier 2025 \u2013 Salesforce, le leader mondial des solutions de gestion de la relation client int\u00e9gr\u00e9es \u00e0 l\u2019IA, annonce que Novartis (NYSE : NVS), l\u2019un des principaux groupes pharmaceutiques innovants \u00e0 l\u2019\u00e9chelle mondiale, a choisi Agentforce Life Sciences pour renforcer son engagement client. Cette solution vise \u00e0 connecter les exp\u00e9riences des patients [&hellip;]<\/p>\n","protected":false},"author":742,"featured_media":1405,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[43],"sf_theme":[401],"sf_topic":[433,360],"sf_product":[62],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[],"sf_collection":[],"sf_visibility":[],"coauthors":[405],"class_list":["post-2865","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-news-announcements-customer","sf_theme-agentic-ai","sf_topic-agentic-enterprise","sf_topic-agents","sf_product-agentforce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Novartis choisit Salesforce avec Agentforce Life Sciences pour renforcer un engagement client personnalis\u00e9 \u00e0 l\u2019\u00e9chelle mondiale - Salesforce<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novartis choisit Salesforce avec Agentforce Life Sciences pour renforcer un engagement client personnalis\u00e9 \u00e0 l\u2019\u00e9chelle mondiale\" \/>\n<meta property=\"og:description\" content=\"Paris, le 7 janvier 2025 \u2013 Salesforce, le leader mondial des solutions de gestion de la relation client int\u00e9gr\u00e9es \u00e0 l\u2019IA, annonce que Novartis (NYSE : NVS), l\u2019un des principaux groupes pharmaceutiques innovants \u00e0 l\u2019\u00e9chelle mondiale, a choisi Agentforce Life Sciences pour renforcer son engagement client. 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