{"id":3274,"date":"2026-05-21T15:14:59","date_gmt":"2026-05-21T13:14:59","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=3274"},"modified":"2026-05-21T15:15:00","modified_gmt":"2026-05-21T13:15:00","slug":"les-laboratoires-pierre-fabre-selectionnent-agentforce-life-sciences-pour-transformer-lengagement-client-et-reinventer-la-prise-en-charge-medicale-et-dermo-cosmetique","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/fr\/news\/press-releases\/2026\/05\/21\/les-laboratoires-pierre-fabre-selectionnent-agentforce-life-sciences-pour-transformer-lengagement-client-et-reinventer-la-prise-en-charge-medicale-et-dermo-cosmetique\/","title":{"rendered":"Les Laboratoires Pierre Fabre s\u00e9lectionnent Agentforce Life Sciences pour transformer l\u2019engagement client et r\u00e9inventer la prise en charge m\u00e9dicale et dermo-cosm\u00e9tique\u00a0"},"content":{"rendered":"\n<p><strong>CASTRES (FRANCE) &amp; SAN FRANCISCO (\u00c9TATS-UNIS) \u2013 21 mai 2026<\/strong> \u2013 Les Laboratoires Pierre Fabre, un acteur pharmaceutique et dermo-cosm\u00e9tique international, ont choisi Agentforce Life Sciences for Customer Engagement pour plus de 4 000 utilisateurs internes. Ce choix a pour objectifs d&rsquo;harmoniser l\u2019ensemble de ses processus commerciaux sur une plateforme CRM unique (\u201cOne CRM\u201d), couvrant \u00e0 la fois ses activit\u00e9s de m\u00e9dicaments de prescription et de dermo\u2011cosm\u00e9tique.<\/p>\n\n\n\n<p>En s\u2019appuyant sur une base d\u00e9j\u00e0 solide constitu\u00e9e d\u2019<a href=\"https:\/\/www.salesforce.com\/service\/cloud\/\">Agentforce Service<\/a> et de <a href=\"https:\/\/www.salesforce.com\/data\/use-cases\/?filters=2ab5aa0c-6342-400c-9f3a-0dd094606ef9\">Data 360<\/a>, le laboratoire fran\u00e7ais \u00e9tend son utilisation des solutions Salesforce pour harmoniser ses activit\u00e9s m\u00e9dicales et dermo\u2011cosm\u00e9tiques (OTC), qui regroupent des marques internationales embl\u00e9matiques telles qu\u2019Eau Thermale Av\u00e8ne ou Klorane. La plateforme Agentforce 360 deviendra son syst\u00e8me d\u2019exploitation unique et de nouvelle g\u00e9n\u00e9ration, en couvrant l\u2019ensemble des processus m\u00e9dicaux et <a href=\"https:\/\/www.salesforce.com\/retail\/cloud-pos\/\">points de vente (POS)<\/a> \u00e0 l\u2019\u00e9chelle de ses op\u00e9rations mondiales. Cette approche harmonis\u00e9e, conforme aux exigences r\u00e9glementaires, vise \u00e0 garantir un engagement coh\u00e9rent et personnalis\u00e9 sur tous les canaux, et \u00e0 am\u00e9liorer \u00e0 la fois l\u2019exp\u00e9rience de soins et l\u2019acc\u00e8s \u00e0 la sant\u00e9.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Synergie omnicanale<\/strong> : gr\u00e2ce \u00e0 <a href=\"https:\/\/www.salesforce.com\/data\/use-cases\/?filters=2ab5aa0c-6342-400c-9f3a-0dd094606ef9\">Data 360<\/a> et <a href=\"https:\/\/www.salesforce.com\/marketing\/\">Agentforce Marketing<\/a>, le groupe b\u00e9n\u00e9ficiera d\u2019une vision holistique de ses parties prenantes. L\u2019objectif \u00e9tant de piloter l\u2019engagement guid\u00e9 par l\u2019IA et de synchroniser les interactions entre ses activit\u00e9s m\u00e9dicales et dermo\u2011cosm\u00e9tiques, tout en proposant des parcours personnalis\u00e9s aux professionnels de sant\u00e9 (HCP), leaders d\u2019opinion (KOL) et pharmacies.<\/li>\n\n\n\n<li><strong>Engagement m\u00e9dical personnalis\u00e9<\/strong> : Agentforce Life Sciences permettra de pr\u00e9parer, accompagner et consigner les visites m\u00e9dicales, de mettre \u00e0 jour les dossiers pour rester en conformit\u00e9 et de contribuer \u00e0 r\u00e9duire la charge administrative des d\u00e9l\u00e9gu\u00e9s m\u00e9dicaux pour les dossiers de liaisons. En alignant mieux les contenus sur les attentes cliniques, et en fluidifiant l\u2019exp\u00e9rience entre les canaux physiques et digitaux, les Laboratoires Pierre Fabre visent une am\u00e9lioration de la satisfaction des professionnels de sant\u00e9, jusqu\u2019\u00e0 20%.<\/li>\n\n\n\n<li><strong>Excellence commerciale<\/strong> : <a href=\"https:\/\/www.salesforce.com\/healthcare-life-sciences\/life-sciences-software\/\">Agentforce 360 for Life Sciences<\/a> permettra de dynamiser le \u201csell\u2011in\u201d, de mieux accompagner le \u201csell\u2011out\u201d et de renforcer l\u2019excellence en point de vente \u2013 notamment pour la gestion des remises, bons de r\u00e9duction et politiques de ristournes, \u00e0 l\u2019\u00e9chelle mondiale. En s\u2019appuyant sur une <a href=\"https:\/\/www.salesforce.com\/blog\/medtech-order-management-wismo\/\">gestion des commandes automatis\u00e9e<\/a> et fiable, le leader de la dermo\u2011cosm\u00e9tique pourra am\u00e9liorer \u00e0 la fois l\u2019exp\u00e9rience de soins et la performance commerciale, tout en prenant en compte la complexit\u00e9 des r\u00e9glementations locales et des structures tarifaires propres \u00e0 chaque pays.<\/li>\n<\/ul>\n\n\n\n<p><strong>Marie<\/strong>&#8211;<strong>Andr\u00e9e Gamache, CEO Pierre Fabre Pharma, explique<\/strong> : <em>\u201cGr\u00e2ce \u00e0 Salesforce, nous pla\u00e7ons d\u00e9sormais le client au c\u0153ur de notre strat\u00e9gie, en harmonisant l\u2019ensemble de nos activit\u00e9s sur une plateforme unique. Cette \u00e9tape concr\u00e9tise notre ambition : d\u00e9ployer un \u00e9cosyst\u00e8me technologique de nouvelle g\u00e9n\u00e9ration, totalement int\u00e9gr\u00e9 et coh\u00e9rent. Cette transformation permet \u00e0 nos \u00e9quipes d\u2019agir en tant qu&rsquo;acteur de sant\u00e9 et de dermo-cosm\u00e9tique pleinement int\u00e9gr\u00e9, garantissant une coh\u00e9rence, parfaite qu\u2019elles s\u2019adressent \u00e0 un oncologue ou \u00e0 un pharmacien. Le choix d\u2019Agentforce Life Sciences repose sur la robustesse et la flexibilit\u00e9 de sa plateforme, indispensables pour simplifier nos op\u00e9rations tout en ma\u00eetrisant la complexit\u00e9 de notre mod\u00e8le \u00e9conomique mondial.&nbsp;\u00bb&nbsp;<\/em><\/p>\n\n\n\n<p><strong>Emilie Sidiqian, CEO France de Salesforce, ajoute<\/strong> : <em>\u201cNous sommes ravis de nous associer aux Laboratoires Pierre Fabre pour cette transformation commerciale d\u2019envergure. Cette collaboration illustre la position de leader d\u2019Agentforce Life Sciences sur son march\u00e9 et notre engagement \u00e0 proposer des solutions innovantes, con\u00e7ues pour r\u00e9pondre aux besoins sp\u00e9cifiques des acteurs mondiaux des sciences de la vie. Nous sommes fiers de mettre \u00e0 disposition des Laboratoires Pierre Fabre une plateforme de confiance pour briser les silos de donn\u00e9es, renforcer l\u2019engagement client et soutenir leur mission : am\u00e9liorer la sant\u00e9 et le bien\u2011\u00eatre, gr\u00e2ce \u00e0 une combinaison unique de m\u00e9dicaments de prescription et de soins dermo\u2011cosm\u00e9tiques.\u201d<\/em><\/p>\n\n\n\n<p><strong>Pour en savoir plus:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comment <a href=\"http:\/\/salesforce.com\/form\/industries\/healthcare\/leading-the-next-era-of-life-sciences-transformation\/\">Salesforce pr\u00e9pare la transformation des sciences de la vie<\/a>.<\/li>\n\n\n\n<li>Pourquoi <a href=\"https:\/\/www.salesforce.com\/news\/stories\/industry-leaders-choose-life-sciences-cloud\/\">un nombre croissant d\u2019organisations<\/a> ont choisi Agentforce Life Sciences.<\/li>\n\n\n\n<li>Obtenir <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/dreamforce_2025\/series\/healthcare_and_life_sciences_at_dreamforce_2025\/episode\/episode-s1e8\">un aper\u00e7u de la feuille de route d\u2019Agentforce Life Sciences<\/a>.<\/li>\n\n\n\n<li>En savoir plus sur <a href=\"https:\/\/www.salesforce.com\/compare\/salesforce-vs-veeva\/\">l\u2019\u00e9cosyst\u00e8me ouvert de Salesforce<\/a> et sur son <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/05\/08\/partner-network-for-life-sciences-announcement\/\">r\u00e9seau de partenaires<\/a> pour le secteur des sciences de la vie (<a href=\"https:\/\/www.capgemini.com\/solutions\/salesforce-life-sciences-cloud\/\">Capgemini<\/a>, <a href=\"https:\/\/www.deloittedigital.com\/de\/en\/hub\/life-sciences-and-health-care.html\">Deloitte<\/a>, <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/04\/08\/iqvia-and-salesforce-expand-global-partnership-to-accelerate-the-development-of-life-sciences-cloud\/\">IQVIA<\/a>, <a href=\"https:\/\/appexchange.salesforce.com\/appxListingDetail?listingId=a0N3000000DpdZPEAZ\">ULIT<\/a>).<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><br><\/strong><strong>A propos des Laboratoires Pierre Fabre<\/strong><\/p>\n\n\n\n<p>Les Laboratoires Pierre Fabre sont le 2\u00e8me acteur mondial de la&nbsp;dermo-cosm\u00e9tique et comptent parmi les premiers laboratoires pharmaceutiques europ\u00e9ens. Leur portefeuille&nbsp;Dermo-Cosm\u00e9tique &amp;&nbsp;Personal&nbsp;Care r\u00e9unit de grandes marques internationales telles qu\u2019Eau Thermale Av\u00e8ne,&nbsp;Ducray, Dexeryl,&nbsp;Klorane, A-Derma, Ren\u00e9&nbsp;Furterer, M\u00eame Cosmetics et&nbsp;Elgydium. L\u2019activit\u00e9 Pharma couvre 5 domaines th\u00e9rapeutiques : l\u2019oncologie, la dermatologie,&nbsp;les maladies rares,&nbsp;les maladies chroniques&nbsp;et&nbsp;la sant\u00e9 familiale.&nbsp;<\/p>\n\n\n\n<p>En 2025, les Laboratoires Pierre Fabre ont r\u00e9alis\u00e9 un chiffre d\u2019affaires de 3,2 milliards d\u2019euros, dont 71% \u00e0 l\u2019international dans 130 territoires. Implant\u00e9s depuis toujours en r\u00e9gion Occitanie, ils fabriquent pr\u00e8s de 90% de leurs produits en France et emploient 10 000 collaborateurs dans le monde.&nbsp;&nbsp;Les investissements en R&amp;D ont augment\u00e9 de 14% par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente pour atteindre 250M\u20ac, dont 67% sont consacr\u00e9s aux th\u00e9rapies cibl\u00e9es en oncologie.&nbsp;<\/p>\n\n\n\n<p>L\u2019actionnaire majoritaire des Laboratoires Pierre Fabre est&nbsp;la Fondation Pierre Fabre (86,3% du capital), fondation&nbsp;humanitaire reconnue d\u2019utilit\u00e9 publique. Les collaborateurs&nbsp;de l\u2019entreprise en sont le deuxi\u00e8me&nbsp;actionnaire&nbsp;(pr\u00e8s de 10%).&nbsp;Cette structure capitalistique&nbsp;garantit&nbsp;l\u2019ind\u00e9pendance de l\u2019entreprise, sa vision \u00e0 long-terme et sa contribution&nbsp;durable&nbsp;au bien commun. Les dividendes vers\u00e9s \u00e0 la Fondation Pierre Fabre&nbsp;financent&nbsp;35 programmes d\u2019acc\u00e8s \u00e0 la sant\u00e9 d\u00e9ploy\u00e9s dans 22 pays parmi les moins avanc\u00e9s au monde.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Depuis 2023, la d\u00e9marche RSE des Laboratoires Pierre Fabre est \u00e9valu\u00e9e par AFNOR Certification au niveau Exemplaire du label Engag\u00e9 RSE (norme ISO 26 000 du d\u00e9veloppement durable).&nbsp;&nbsp;<\/p>\n\n\n\n<p>Plus d\u2019informations sur&nbsp;&nbsp;<a href=\"http:\/\/www.pierre-fabre.com\/\">www.pierre-fabre.com<\/a>&nbsp;| <a href=\"https:\/\/www.linkedin.com\/company\/pierre-fabre\/\">LinkedIn<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.facebook.com\/laboratoirespierrefabre\/\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.instagram.com\/pierre.fabre.group\/\">Instagram<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CASTRES (FRANCE) &amp; SAN FRANCISCO (\u00c9TATS-UNIS) \u2013 21 mai 2026 \u2013 Les Laboratoires Pierre Fabre, un acteur pharmaceutique et dermo-cosm\u00e9tique international, ont choisi Agentforce Life Sciences for Customer Engagement pour plus de 4 000 utilisateurs internes. Ce choix a pour objectifs d&rsquo;harmoniser l\u2019ensemble de ses processus commerciaux sur une plateforme CRM unique (\u201cOne CRM\u201d), couvrant [&hellip;]<\/p>\n","protected":false},"author":742,"featured_media":3275,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[47],"sf_theme":[401],"sf_topic":[],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[],"sf_collection":[],"sf_visibility":[],"coauthors":[405],"class_list":["post-3274","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-customer","sf_theme-agentic-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Les Laboratoires Pierre Fabre s\u00e9lectionnent Agentforce Life Sciences pour transformer l\u2019engagement client et r\u00e9inventer la prise en charge m\u00e9dicale et dermo-cosm\u00e9tique\u00a0 - Salesforce<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Laboratoires Pierre Fabre s\u00e9lectionnent Agentforce Life Sciences pour transformer l\u2019engagement client et r\u00e9inventer la prise en charge m\u00e9dicale et dermo-cosm\u00e9tique\u00a0\" \/>\n<meta property=\"og:description\" content=\"CASTRES (FRANCE) &amp; SAN FRANCISCO (\u00c9TATS-UNIS) \u2013 21 mai 2026 \u2013 Les Laboratoires Pierre Fabre, un acteur pharmaceutique et dermo-cosm\u00e9tique international, ont choisi Agentforce Life Sciences for Customer Engagement pour plus de 4 000 utilisateurs internes. 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