{"id":641,"date":"2022-01-06T15:30:00","date_gmt":"2024-09-19T15:30:06","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=641"},"modified":"2025-05-02T13:43:38","modified_gmt":"2025-05-02T11:43:38","slug":"le-groupe-hueber-assurances-sappuie-sur-salesforce-pour-personnaliser-son-experience-client","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/fr\/news\/press-releases\/2022\/01\/06\/le-groupe-hueber-assurances-sappuie-sur-salesforce-pour-personnaliser-son-experience-client\/","title":{"rendered":"Le Groupe Hueber Assurances s\u2019appuie sur Salesforce pour personnaliser son exp\u00e9rience client"},"content":{"rendered":"

Au d\u00e9but du Covid-19, le Groupe Hueber Assurances<\/a>, alors en pleine croissance, lance un vaste plan de transformation digitale. Pour ce faire, les co-fondateurs d\u00e9cident de faire appel \u00e0 Salesforce afin de gagner en efficacit\u00e9 et flexibilit\u00e9. <\/b><\/h4>\n

Le Groupe Hueber Assurances, PME familiale fond\u00e9e en 2014 par Larry et Romain Hueber, est le comparateur d\u2019assurances en compl\u00e9mentaire sant\u00e9, pr\u00e9voyance et assurance emprunteur 100% fran\u00e7ais et ind\u00e9pendant. Avec ses 150 conseillers en France, le groupe place l\u2019exp\u00e9rience client au c\u0153ur de ses services et de sa strat\u00e9gie.<\/p>\n

\u00c0 une \u00e9poque o\u00f9 il est plus facile que jamais pour les clients de changer d’assurance, il est essentiel de proposer des exp\u00e9riences personnalis\u00e9es et adapt\u00e9es. Or, selon une r\u00e9cente \u00e9tude*, 61% des consommateurs fran\u00e7ais ont g\u00e9n\u00e9ralement l\u2019impression d\u2019un manque de coh\u00e9rence <\/b>entre les \u00e9quipes commerciales, service client ou marketing qui ne partagent pas leurs informations. Cette probl\u00e9matique de personnalisation \u00e9tait justement au c\u0153ur de l’activit\u00e9 des t\u00e9l\u00e9vendeurs du Groupe Hueber Assurances, charg\u00e9s d’aiguiller par t\u00e9l\u00e9phone de nombreux clients sur la sant\u00e9, la pr\u00e9voyance et l\u2019emprunteur. Face \u00e0 ce constat, et confront\u00e9 au besoin de refondre ses process pour accompagner sa croissance, le Groupe Hueber Assurances s\u2019est tourn\u00e9 vers Salesforce.<\/p>\n

Conscient de l\u2019importance de la connaissance client et confront\u00e9 au besoin de b\u00e9n\u00e9ficier d\u2019un comparateur en interne, le comparateur a ainsi choisi de s\u2019appuyer sur 3 solutions Salesforce. D\u00e8s janvier 2021, plusieurs solutions ont \u00e9t\u00e9 d\u00e9ploy\u00e9es afin de r\u00e9pondre \u00e0 des enjeux m\u00e9tiers bien sp\u00e9cifiques : Heroku (solution de d\u00e9veloppement applicatif), Marketing Cloud (solution de marketing digital) et Service Cloud (outil de gestion omnicanale de la relation client). D\u00e8s lors, les 150 t\u00e9l\u00e9vendeurs de la PME peuvent traiter l\u2019ensemble des interactions clients, quel que soit le canal. Appels, emails, requ\u00eates via les r\u00e9seaux sociaux : les salari\u00e9s ont la possibilit\u00e9 de s\u2019occuper d\u2019une multitude de demandes depuis une m\u00eame console, et ce, de mani\u00e8re personnalis\u00e9e. En effet, il \u00e9tait fondamental pour le comparateur d\u2019assurances que le m\u00eame conseiller soit en mesure de r\u00e9pondre \u00e0 un client donn\u00e9. Le Groupe Hueber Assurances<\/a> a ainsi pu b\u00e9n\u00e9ficier de davantage de donn\u00e9es sur ses clients tout en se dotant d\u2019un comparateur interne pour lui permettre de disposer d\u2019une vision 360. <\/p>\n

\u00ab Nous avions besoin d\u2019une solution robuste et de qualit\u00e9 pour \u00eatre en mesure de traiter nos \u201cleads\u201d (opportunit\u00e9s) de fa\u00e7on plus fluide et efficace. Gr\u00e2ce \u00e0 Salesforce, nos agents disposent d\u2019informations personnalis\u00e9es qui leur permettent d\u2019avoir une connaissance optimale du client. \u00bb<\/i> d\u00e9clare Larry Hueber<\/b>, fondateur du Groupe Hueber Assurances.<\/b><\/p>\n

Cette transformation simple, rapide et \u00e9volutive a permis au Groupe Hueber Assurances de gagner en flexibilit\u00e9 ainsi qu\u2019en performance. Une transformation qui s\u2019inscrit dans la dynamique de croissance de la PME et qui r\u00e9pond d\u00e9sormais au plus pr\u00e8s des besoins des \u00e9quipes m\u00e9tiers. Forte de ces r\u00e9ussites, l\u2019entreprise \u00e9tudie de nouveaux projets et notamment la solution RH Work.com<\/i>, pour permettre au salari\u00e9 de b\u00e9n\u00e9ficier d\u2019un canal personnalis\u00e9. <\/p>\n

Pour de plus amples informations sur le cas du Groupe Hueber Assurances<\/a>, n\u2019h\u00e9sitez pas \u00e0 nous contacter pour une mise en relation avec Larry Hueber.<\/p>\n

L\u2019\u00e9quipe Rumeur Publique<\/b><\/p>\n

salesforce@rumeurpublique.fr<\/a><\/p>\n

Marion LARIVIERE | t\u00e9l : 06 28 11 07 75 – marion.lariviere@rumeurpublique.fr<\/a><\/p>\n

S\u00e9bastien LANGA | t\u00e9l : 06 14 10 68 21 – sebastien.langa@rumeurpublique.fr<\/a><\/p>\n

Dimitri LECERF | t\u00e9l : 06 29 84 91 27 – dimitri@rumeurpublique.fr<\/a><\/p>\n

Rebecca BIRNA | t\u00e9l : 01 55 74 52 00 – rebecca.birna@rumeurpublique.fr<\/a><\/p>\n

Sybille KLEIN | t\u00e9l : 01 55 74 52 00 – sybille.klein@rumeurpublique.fr<\/a><\/p>\n

SALESFORCE<\/b><\/p>\n

Guillaume TOURRES | Responsable des relations publiques – gtourres@salesforce.com<\/a><\/p>\n

Patrice TAUREL | Directeur de la communication (France & Secteur Public Europe du Sud) – ptaurel@salesforce.com<\/a><\/p>\n

<\/h4>\n","protected":false},"excerpt":{"rendered":"

Au d\u00e9but du Covid-19, le Groupe Hueber Assurances, alors en pleine croissance, lance un vaste plan de transformation digitale. Pour ce faire, les co-fondateurs d\u00e9cident de faire appel \u00e0 Salesforce afin de gagner en efficacit\u00e9 et flexibilit\u00e9. Le Groupe Hueber Assurances, PME familiale fond\u00e9e en 2014 par Larry et Romain Hueber, est le comparateur d\u2019assurances […]<\/p>\n","protected":false},"author":267,"featured_media":0,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[47],"sf_theme":[58],"sf_topic":[7,33,30],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[],"sf_collection":[],"sf_visibility":[],"coauthors":[351],"class_list":["post-641","sf_press_release","type-sf_press_release","status-publish","hentry","sf_content_type-press-releases-customer","sf_theme-customer-engagement","sf_topic-company-news","sf_topic-sustainability","sf_topic-salesforce-partners"],"yoast_head":"\nLe Groupe Hueber Assurances s\u2019appuie sur Salesforce pour personnaliser son exp\u00e9rience client - Salesforce<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Groupe Hueber Assurances s\u2019appuie sur Salesforce pour personnaliser son exp\u00e9rience client\" \/>\n<meta property=\"og:description\" content=\"Au d\u00e9but du Covid-19, le Groupe Hueber Assurances, alors en pleine croissance, lance un vaste plan de transformation digitale. 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