{"id":849,"date":"2023-12-20T15:30:00","date_gmt":"2024-09-19T15:30:55","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=849"},"modified":"2025-04-25T16:10:29","modified_gmt":"2025-04-25T14:10:29","slug":"comment-la-tech-contribue-a-la-transformation-du-tissu-economique-de-la-region-sud-ouest","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/fr\/news\/press-releases\/2023\/12\/20\/comment-la-tech-contribue-a-la-transformation-du-tissu-economique-de-la-region-sud-ouest\/","title":{"rendered":"Comment la Tech contribue \u00e0 la transformation du tissu \u00e9conomique de la r\u00e9gion Sud-Ouest ?"},"content":{"rendered":"<p><b>Salesforce d\u00e9voile le barom\u00e8tre de l\u2019ACSEL sur la transformation digitale des PME en r\u00e9gion : <\/b><\/p>\n<ul>\n<li><b><i>49% des entreprises du Sud Ouest consid\u00e8rent que le digital permet le d\u00e9veloppement du commerce local <\/i><\/b><\/li>\n<li><b><i>39% de ces derni\u00e8res reconnaissent une contribution du digital dans leur chiffre d\u2019affaires en 2023<\/i><\/b><\/li>\n<\/ul>\n<p><b>Paris, le 20 d\u00e9cembre 2023 \u2014 <\/b>Salesforce, le leader des solutions de gestion de la relation client int\u00e9grant l&rsquo;IA, d\u00e9voile la 7\u00e8me \u00e9dition du <a href=\"https:\/\/www.acsel.eu\/7eme-ed-du-baro-croiss-resultats\/\">Barom\u00e8tre Croissance et Digital de l\u2019ACSEL<\/a>. Salesforce en profite \u00e9galement pour renforcer son partenariat avec le fonds de dotation INDARRA qui accompagne les transitions territoriales des entit\u00e9s de la r\u00e9gion Sud-Ouest. INDARRA est un acteur essentiel qui permet de dynamiser la transformation des PME, ETI et du tissu associatif, \u00e0 la fois au niveau \u00e9conomique, social, environnemental et num\u00e9rique.<\/p>\n<h2><b>Salesforce : moteur de la transformation num\u00e9rique<\/b><\/h2>\n<p>Avec 40% de son activit\u00e9 en r\u00e9gion, Salesforce apporte son savoir-faire en mati\u00e8re de transformation num\u00e9rique pour renforcer l\u2019attractivit\u00e9 des territoires. L\u2019entreprise soutient diverses initiatives locales, notamment des campagnes de sensibilisation portant sur les enjeux num\u00e9riques en collaboration avec <a href=\"https:\/\/www.indarra.fr\/\">INDARRA<\/a> ou <a href=\"https:\/\/www.acsel.eu\/\">l\u2019ACSEL<\/a>.<\/p>\n<p>Le num\u00e9rique se r\u00e9v\u00e8le \u00eatre une ressource moteur pour stimuler la croissance et le d\u00e9veloppement du secteur entrepreneurial dans la r\u00e9gion Sud-Ouest.<\/p>\n<ul>\n<li>Selon le<a href=\"https:\/\/www.acsel.eu\/7eme-ed-du-baro-croiss-resultats\/\"> 7\u00e8me Barom\u00e8tre Croissance et Digital de l\u2019ACSEL<\/a>, seulement <b>49%<\/b> des entreprises de cette r\u00e9gion per\u00e7oivent le num\u00e9rique comme une opportunit\u00e9 de croissance, en comparaison \u00e0 une moyenne nationale de<b> 50%. <\/b><\/li>\n<li>En outre, seules<b> 39% <\/b>d&rsquo;entre elles reconnaissent actuellement une contribution du num\u00e9rique \u00e0 leur chiffre d&rsquo;affaires, contre une moyenne nationale de<b> 51%,<\/b> soulignant ainsi la n\u00e9cessit\u00e9 d&rsquo;efforts suppl\u00e9mentaires dans ce domaine.<\/li>\n<\/ul>\n<p>Dans cet objectif de soutien aux entreprises locales, Salesforce propose une offre sur mesure, \u00e0<a href=\"https:\/\/www.salesforce.com\/fr\/products\/salesforce-starter\/\"> l&rsquo;image de Starter<\/a>, une application de CRM simplifi\u00e9e, regroupant des fonctionnalit\u00e9s de marketing, de vente et de service client. Con\u00e7ue pour r\u00e9pondre aux besoins des TPE, PME et start-up en croissance, Starter propose un processus d&rsquo;int\u00e9gration guid\u00e9, des mod\u00e8les de reporting, des tableaux de bord pr\u00e9-configur\u00e9s, une centralisation des donn\u00e9es clients ainsi qu&rsquo;une intelligence artificielle int\u00e9gr\u00e9e, visant \u00e0 permettre aux entreprises d&rsquo;exploiter pleinement les b\u00e9n\u00e9fices de leur CRM.<\/p>\n<h2><b>INDARRA : un partenariat pour renforcer l\u2019ancrage en r\u00e9gion<\/b><\/h2>\n<p>Salesforce multiplie les partenariats avec des structures \u0153uvrant \u00e0 la transformation et au d\u00e9veloppement des territoires du Sud-Ouest. Cette ann\u00e9e encore, la collaboration se renforce avec des initiatives conjointes visant \u00e0 soutenir les mutations<b> \u00e9conomiques, environnementales et soci\u00e9tales<\/b> en cours au sein des entreprises. Ainsi, Salesforce a organis\u00e9 en collaboration avec <a href=\"https:\/\/www.indarra.fr\/\">Indarra<\/a> au<a href=\"https:\/\/www.leconnecteur-biarritz.fr\/\"> Connecteur de Biarritz<\/a> le 15 d\u00e9cembre dernier un \u00e9v\u00e9nement nomm\u00e9 \u201cPlans de Travail\u201d. Ce dernier est la continuit\u00e9 du projet de Webinar \u201cNouvelles Transitions &#8211; Nouveaux Territoires\u201d qui prendra bient\u00f4t la forme de podcast.<\/p>\n<p>Salesforce est d\u00e9j\u00e0 pr\u00e9sent dans la r\u00e9gion Sud-Ouest \u00e0 travers plusieurs clients et notamment la Chambre de Commerce et d\u2019Industrie de Bordeaux-Gironde. La CCI s\u2019appuie sur la plate-forme CRM de Salesforce pour orchestrer ses activit\u00e9s commerciales, marketing en temps r\u00e9el et ainsi r\u00e9pondre \u00e0 la demande des entreprises et des usagers.<\/p>\n<p><b>St\u00e9phanie Pussiau, Vice-Pr\u00e9sidente Industries et D\u00e9veloppement R\u00e9gional de Salesforce France<\/b>, \u00e9voque cette orientation en d\u00e9clarant : <i>\u201cEn 2024, notre ambition est de renforcer notre empreinte territoriale et d&rsquo;accro\u00eetre les opportunit\u00e9s de partage et d&rsquo;inspiration, essentielles au d\u00e9veloppement de notre tissu \u00e9conomique r\u00e9gional. Ceci se mat\u00e9rialise notamment par des partenariats solides avec INDARRA, dont les valeurs et les convictions sont partag\u00e9es, ainsi qu&rsquo;avec l&rsquo;ACSEL, une collaboration fructueuse depuis de nombreuses ann\u00e9es.\u201d<\/i><\/p>\n<p><b>Salesforce est Supporteur Officiel des Jeux Olympiques et Paralympiques de Paris 2024<\/b><\/p>\n<p>Salesforce fournit des solutions de gestion de la relation client, \u00e0 travers sa plateforme Customer 360. Ce partenariat permet \u00e0 Paris 2024 de proposer des contenus personnalis\u00e9s \u00e0 sa communaut\u00e9 de fans et de supporters.<\/p>\n<p><b>\u00c0 propos de Salesforce<\/b><\/p>\n<p>Salesforce permet aux entreprises de toutes tailles et de tous secteurs d&rsquo;activit\u00e9 de se connecter \u00e0 leurs clients d&rsquo;une mani\u00e8re totalement nouvelle gr\u00e2ce \u00e0 la puissance de l&rsquo;IA, des donn\u00e9es et de la gestion de la relation client. Pour plus d&rsquo;informations : <a href=\"https:\/\/rumeur-publique.fr\/c6.php?ec=2&amp;l=h354rnquc2pnj5Vm&amp;i=ZGRonWKbaWdo&amp;t=ZA&amp;e=ppWiyaPJoKmWlaWkpc+XrNSk2pOfzKSpyZKbqQ&amp;u=m6iq1KOdYGaqp9xgo8OenNWa1KOWyGGX09Fknalj&amp;v=10\">Web<\/a> | <a href=\"https:\/\/rumeur-publique.fr\/c6.php?ec=2&amp;l=h354rnquc2pnj5Vm&amp;i=ZGRonWKbaWdo&amp;t=ZA&amp;e=ppWiyaPJoKmWlaWkpc+XrNSk2pOfzKSpyZKbqQ&amp;u=m6iq1KOdYGanp86mpMekZcWj0mCmxJ+Z18qkqZqZydRyoJfSl6CWpQ&amp;v=10\">X<\/a> | <a href=\"https:\/\/rumeur-publique.fr\/c6.php?ec=2&amp;l=h354rnquc2pnj5Vm&amp;i=ZGRonWKbaWdo&amp;t=ZA&amp;e=ppWiyaPJoKmWlaWkpc+XrNSk2pOfzKSpyZKbqQ&amp;u=m6iq1KOdYGaqp9xgnMugoseYzp9hxqKhk8ekpKeV0dtip5fQldaXpqWTymE&amp;v=10\">LinkedIn<\/a> | <a href=\"https:\/\/rumeur-publique.fr\/c6.php?ec=2&amp;l=h354rnquc2pnj5Vm&amp;i=ZGRonWKbaWdo&amp;t=ZA&amp;e=ppWiyaPJoKmWlaWkpc+XrNSk2pOfzKSpyZKbqQ&amp;u=m6iq1KOdYGaqp9xgqdGnq9eWyl+W0qBj2deaqWaHxM6Yp5zTosaWfaWR05WV&amp;v=10\">YouTube<\/a><\/p>\n<p><b>\u00c0 propos de l\u2019ACSEL (<\/b><a href=\"http:\/\/www.acsel.eu\/\"><b>www.acsel.eu<\/b><\/a><b>) et du barom\u00e8tre Croissance et Digital<\/b><\/p>\n<p>L\u2019ACSEL est la principale association multisectorielle et transversale du num\u00e9rique en France dont la mission est l\u2019acc\u00e9l\u00e9ration de la transformation num\u00e9rique. Elle r\u00e9unit l\u2019ensemble des acteurs de l\u2019\u00e9conomie num\u00e9rique, des entreprises et des organismes publics, de toutes tailles (grands groupes, PME, TPE, ETI, startups) et \u0153uvre \u00e0 leur mise en relation par des \u00e9v\u00e8nements de networking.<\/p>\n<p><b><\/b><\/p>\n<p>Contacts presse<\/p>\n<p>RUMEUR PUBLIQUE | <a href=\"mailto:salesforce@rumeurpublique.fr\"><u>salesforce@rumeurpublique.fr<\/u><\/a><\/p>\n<p>Marion LARIVIERE | t\u00e9l : 06 28 11 07 75 \u2013 <a href=\"mailto:marion.lariviere@rumeurpublique.fr\"><u>marion.lariviere@rumeurpublique.fr<\/u><\/a><\/p>\n<p>S\u00e9bastien LANGA | t\u00e9l : 06 14 10 68 21 &#8211; <a href=\"mailto:sebastien.langa@rumeurpublique.fr\"><u>sebastien.langa@rumeurpublique.fr<\/u><\/a><\/p>\n<p>Mary BARTHE | t\u00e9l : 06 18 70 66 31 &#8211; <a href=\"mailto:mary.barthe@rumeurpublique.fr\"><u>mary.barthe@rumeurpublique.fr<\/u><\/a><\/p>\n<p>Amanda LIBERCIER SALDANA | t\u00e9l : 06 18 98 49 37 &#8211; <a href=\"mailto:amanda.libercier-saldana@rumeurpublique.fr\"><u>amanda.libercier-saldana@rumeurpublique.fr<\/u><\/a><\/p>\n<p>Aida Kadouri | 01 55 74 52 22 &#8211; <a href=\"mailto:aida.kadouri@rumeurpublique.fr\"><u>aida.kadouri@rumeurpublique.fr<\/u><\/a><\/p>\n<p><b>Salesforce<\/b><\/p>\n<p>Patrice TAUREL | t\u00e9l : 07 63 95 04 45 &#8211; <a href=\"mailto:ptaurel@salesforce.com\"><u>ptaurel@salesforce.com<\/u><\/a><\/p>\n<h4><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce d\u00e9voile le barom\u00e8tre de l\u2019ACSEL sur la transformation digitale des PME en r\u00e9gion : 49% des entreprises du Sud Ouest consid\u00e8rent que le digital permet le d\u00e9veloppement du commerce local 39% de ces derni\u00e8res reconnaissent une contribution du digital dans leur chiffre d\u2019affaires en 2023 Paris, le 20 d\u00e9cembre 2023 \u2014 Salesforce, le leader [&hellip;]<\/p>\n","protected":false},"author":267,"featured_media":1753,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[45],"sf_theme":[59],"sf_topic":[15,34],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[],"sf_collection":[],"sf_visibility":[],"coauthors":[351],"class_list":["post-849","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases","sf_theme-digital-transformation","sf_topic-digital-transformation","sf_topic-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment la Tech contribue \u00e0 la transformation du tissu \u00e9conomique de la r\u00e9gion Sud-Ouest ? - Salesforce<\/title>\n<meta name=\"robots\" content=\"noindex, follow, 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