Digital Marketing Analytics

Getting the Most Out of Digital Marketing Analytics

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Digital marketing analytics helps to review the data that your business acquires through online connections. To this end, market-related digital analytics entails a number of important factors:

  • Digital marketing analytics records the demographic information of those who visit a website or social media account. This is especially important for organizations who would like to increase their social media presence.
  • Digital marketing analytics records information related to how a visitor arrives at a site, as well as which path the visitor takes through the site.
  • Digital marketing analytics also takes daily engagement points into account. These often relate to the specific times of the day when visitors are most likely to access websites.

Analytics are critical for developing successful digital marketing plans. In fact, businesses who invest in digital analytics are 19 times more likely to be profitable.

85% of CEO's say that digital technologies related to analytics  are creating high value for their organizations

 

In order for an organization to gain an accurate idea of the effectiveness of their digital marketing strategies, digital marketing analytics must be used to mine available data, identify trends, and come to viable conclusions. This allows digital-marketing conscious businesses to address potential problems, and to adapt their core digital-marketing strategies to better reflect their goals.

Unfortunately, it is often a challenge to find digital marketing analysts who understand what people need. A review of Fortune 500 companies found that fewer than 30% of agencies believed that their online digital marketing analytics teams were capable of handling information effectively.

With this in mind, many businesses are turning towards automation and advanced analytic tools to help them gain a better grasp on digital marketing analytics. These can help with digital marketing plans to make it easier for a business to grow and thrive.

Digital Marketing Analytic Tools

Digital marketing analytic tools can help you to get more out of your data. These tools are advantageous for a variety of reasons:

  • They read and review data in real time.
  • They provide information on traffic sources, demographics of visitors, and other valuable client data.
  • They supply keyword information that can be used to help you identify which keywords are the most relevant to your marketing plans.

What Features Define the Best Analytics Tools?

There are a variety of digital marketing analytics software solutions available on the market, but some offer more value than others. To find the best analytics tools, one should consider the features that each brings to the table.

One such feature that has become an absolute must in today’s business world is mobile accessibility. Approximately 81% of small-business owners use their mobile devices for business-related tasks at least once per day, and enterprise level businesses are equally attached to their mobile smart devices. By adopting a digital marketing analytics solution that is designed to operate at full functionality across any device, users gain the ability to access valuable data in its complete form, no matter where or when they need it. Of course, for this to be possible, the tool itself will have to be cloud-based. Cloud-based tools are web-based application, meaning that they can be accessed and used without having to install any local hardware or software. Just by connecting to the application via the internet, users can take advantage of their full range of functionality. This means that the applications themselves are fully compatible with any and all internet-enabled devices.

Likewise, for a digital marketing analytics tool to be usable for non-IT trained personnel, it needs to be able to present data in a way that is accessible, understandable, and easy-to-find. By using enhanced data visualization techniques, in conjunction with detailed, comprehensive dashboards, users are able to quickly locate and assimilate the information they need, without having to dig through mountains of numbers.

Finally, digital marketing analytics tools need to be able to make it possible for users to connect directly with their clients in real time. In the instantaneous world of social media, trends rise and fall very quickly. Analytics programs that allow organizations to identify and take advantage of trends as they occur, rather than forcing them to wait on outdated reports, mean timelier campaigns and fewer missed opportunities. Additionally, one of the draws of social media is that it allows customers to speak directly with the brands they patronize. Of course, when the brands fail to respond, then it’s image suffers. The best analytics tools allow users to automatically monitor and respond to individual customers, without having to be constantly checking social media feeds.

Turning Digital Marketing Analytics into Usable Data

Business invested in digital analytics are19 times more likely to be profitable.

 

Given that nearly a third of all visitors who access websites reach them through web searches or referrals, it becomes apparent that real value lies in analyzing website and social media traffic data. In fact, 85% of CEOs are saying that digital technologies related to analytics are creating high value for their organizations.

Don’t let that value slip away. The right digital marketing analytics tool can help turn digital marketing analysis into a powerful force for business success.

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