OfficeMax's private label products were previously being used to fill gaps within incomplete portfolios to maintain a small, but otherwise unremarkable position within the low margin commodity market of office supplies. The company's management knew that the creation of a highly visible and sought-after private labels could drive significant growth, but needed help getting there. Diving deep into business strategies, core user segmentation, and sales data, gravitytank worked closely with internal stakeholders to identify opportunities to meet shopper needs with private label products that set them apart.
'gravitytank provides a unique combination of sharp strategy that is brought to life through design. I've worked with firms that are good at one or the other, but not both. The visualization of new opportunities really helps sell programs and drive understanding within our company. '
' Mike Kitz, former Chief Marketing Officer, OfficeMax