Access is the new ownership.
More and more people are shifting away from owning stuff in favor of paying for quick access to what they need just when they need it. It’s called the sharing economy, and it’s huge.
If you can name it, you can probably rent it
Turns out, people love helping people
“Just browsing the customer photos on @RentTheRunway – can’t even explain how much I LOVE that feature!!!” #sosmart #thebest - Jackie, Rent the Runway user
“I like to consider myself the ultimate “lyfter”. The drivers are amazing; in fact, I haven't come across one I didn't become best friends with by the end of my ride.” - Angelina, Lyft user
“Tim was super friendly and a pleasure to work with. The furniture came out great, and he finished quickly! We even had time to talk about comics. Thanks, Tim!” - Matthew, TaskRabbit user
“[We exchanged with two different families] and while talking about different places, we discovered we knew each other and had done business together. It’s a small world!” - Alberto and Marisol, Home Exchange users
As innovators, the sharing economy brings up several important questions that we’re keeping an eye on:
Evolving Business Models How do business models stay nimble enough to embrace the sharing economy?
Designing Collaborative Experiences How do we architect inclusive experiences that focus on the community?
Balancing economic and emotional connections How do we emphasize the experience and not the asset to build loyalty?