ways to improve performance at work

Employee Productivity Management: How CRM Can Boost Worker Engagement

Productivity is on the rise. From the first quarter of 2016 to the first quarter of 2017, employee productivity in the U.S. improved by 1.1%, increasing output by 2.4%. However, this number could stand to be a little higher, and for a business that hopes to stay ahead of the pack, boosting productivity should be one of the main priorities. But what can a business do to improve its productivity?

In order to tackle that problem, it is important to first understand what hurdles are standing in the way. Among the most common problems are the sheer number of distractions that individuals at work now face — around 90% of adult Americans spend between 15 and 18 hours per month on Facebook. That is two full workdays wasted. Furthermore, many employees are not getting enough rest — it is estimated that lack of sleep costs US industries around $411 billion in lost productivity, every year.

But the problem is not limited to things that employees themselves can change — many businesses are actually making it harder for their employees to be productive. Office conditions, excessive or overlong meetings, and too many administration tasks are all contributing factors in decreasing productivity.

Identifying the Hurdles in Your Business.

“What can a business do to improve its productivity?” is a broad question. Which of these specific productivity hurdles is your business facing? A good place to start is by looking at where exactly your productivity is lacking. Is it a specific department that is consistently falling behind? Maybe it’s a matter of timing — do you have certain times of the day, week, or month where you notice an active dip in energy, communication, or even results?

Are your employees happy? Do they feel sufficiently challenged, without feeling overwhelmed? The best way to figure out why your employees are struggling at work is to ask them. A recent survey found that 90% of workers around the world are less than satisfied with their work environments. Environment can have a significant effect on a person’s productivity, and if your employees are uncomfortable in the office, it could be putting a gradual dent in their regular output.

Another serious barrier to productivity is holding an excess of unnecessary meetings. 47% of employees identify meetings as the largest time waster or distraction while at work. Given that meetings are supposed to be for the benefit of the company, this is a concerning statistic. A collaborative environment is important, but it should not be at the expense of individual work. Make it a habit of communicating more efficiently to cut down on meetings, and trim the unnecessary parts of the meetings that you do have, keeping them short and to the point.

Meetings are not the only thing eating into your employees’ time. Among sales teams that cited ineffective internal processes as their top challenge, excessive administrative tasks were the top cause. Administrative tasks and other can take up a huge chunk of a person’s time. However, while these tasks may be important, they often have little to do with an employee’s special skillset. When this is the case, the tasks end up pulling employees away from the jobs they were hired for. The question then is this: How can a business ensure that important administrative tasks are being handled, without pulling time away from other valuable human resources?

CRM Technology May be the Answer.

Technology has done a lot in recent years to provide solutions to many of the most prevalent obstacles to productivity. For example, Salesforce Quip has been shown to produce a 46% increase in productivity for teams that use it. In particular, advanced automation solutions are now capable of assisting with the majority of repetitive, time consuming tasks facing managers and employees in all departments. Tasks such as scheduling, employee onboarding, sales tracking, data analysis, customer service case management, and more can all be accomplished through investing in automation tools. The best customer relationship management (CRM) uses automation to free up valuable employee time, but that’s only the beginning.

CRM tools also improve collaboration, reducing the need for additional in-person meetings. One good example of this is collaborative selling. Using CRM tools to create an open channel of communication between departments, companies can streamline the sales process and ensure greater customer success. In fact, 60% of sales professionals say that collaborative selling has increased productivity by more than 25%, and more than half say that it has done the same for increasing pipeline completion.

Improved flexibility is another advantage offered by CRM solutions. The best CRMs are cloud based, meaning they can be accessed on any device, from anywhere in the world. This allows employees to work from wherever they are most productive. In the modern work environment, an increasing number of companies are allowing employees to work remotely, and studies have shown that remote work increases productivity as well as employee retention rate. Taken all together, the right CRM solution may be just as effective at guiding your workforce as it is at connecting with your clientbase.

Be the Solution.

Don’t let the “customer” part of customer relationship management fool you, CRM is not just for clients. The advanced data collection and analysis possibilities that make CRM such a useful tool for building customer relationships can also be put to use for your employees. However, not every CRM is the same, and not every platform is as well suited to improving employee productivity.

Salesforce provides the most comprehensive and efficient collection of CRM tools on the market. With applications for sales, marketing, app development, customer support, and more, Salesforce can improve every aspect of your business, including employee productivity.

It does this through tracking employee engagement on an individual level and developing in-depth productivity profiles. You can use Salesforce CRM data to give your workers detailed feedback, identifying trouble areas and using built-in coaching tools to ensure that everyone on your team is up to speed. Finally, automate the important-yet-repetitive tasks that are eating up your employees’ time. With Salesforce CRM, it’s all possible.  

What can a business do to improve its productivity? Simple: It can invest in the right tools. Salesforce gives you the resources you need to boost your employee productivity. Be the solution. Give your workforce the power to improve, and see for yourself how productive they can be.

Questions? We’ll put you on the right path.

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