COST

All Things Considered, the Cost of Salesforce is Worth Every Penny

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The Salesforce Cost is an affordable CRM cost allowing for huge ROI

Given that the Salesforce platform averages 2.3 billion transactions every day, there’s no denying that Salesforce is the most popular, most respected CRM solution in the marketplace. And this conclusion wasn’t reached simply by looking at the numbers alone; according to the user-generated site G2 Crowd, Salesforce is the top CRM on the market in terms of customer satisfaction, scalability, and market presence.

In short, when it comes to an effective CRM platform for both large and small businesses, Salesforce is clearly the superior choice when compared to their CRM competitors.

But is it cost-effective?

That’s a question that requires a bit more evaluation. Here are a few key points to consider regarding Salesforce’s ROI:

  • Training. Businesses in the United States spend a total of approximately 70 billion dollars on corporate training every year, so anything that cuts down on training costs is certainly welcome. Salesforce offers complete, intuitive, built-in training and support features, such as online manuals and video walk-throughs. As a result, all users — including customers and employees — can easily become platform experts at no additional cost to the organization.
  • Customization and configuration. No two businesses are exactly alike. As such, no out-of-the-box CRM solution is likely to be a perfect match for every company — that means customization is necessary. Salesforce allows for extensive customization and configuration of the CRM platform. This lets businesses work with a CRM platform that’s designed to fit their own unique needs. And, as an added bonus, Salesforce only charges users for the features that they choose to take advantage of.
  • You don't have to pay a high price for our CRM's speed with our low CRM cost
  • Hosting. On-premise CRM hosting solutions force organizations to pay a number of peripheral costs — such as in-house maintenance, server management, infrastructure design, and more. Salesforce CRM, on the other hand, is completely cloud-based, which means that users can access the full platform without having to worry about any hardware, software, storage, or data-security issues. Likewise, maintenance is handled by Salesforce itself, saving users a number of IT expenses.
  • Integration. Thanks to the Salesforce AppExchange marketplace, our platform’s functionality can be extended indefinitely. Users can create, share, and locate third-party applications designed to help integrate Salesforce with any existing systems. AppExchange provides creation tools for all experience levels — from novice to expert — so any user can solve any problem without having to hire app development teams.
  • Collaboration. Employee miscommunication costs U.S. businesses billions of dollars every year, so any solution that improves interdepartmental collaboration within an organization will eventually pay for itself. Salesforce provides a single ecosystem that is completely accessible across devices and departments, for a more unified organization from top to bottom.
  • Mutli-Tenant Architecture and Experience: Features at an affordable CRM cost
  • Marketing. The Professional edition of Salesforce makes it possible for teams to create and track marketing campaigns, identifying successes and failures in real time for better results across the board.
  • Customer support. More than anything else, CRM is designed to improve customer relationships. Salesforce does this by providing a unified platform on which organizations can keep track of customer issues, history, and other key information. These are organized to be easily accessed and addressed, without the need for extensive searching through the system. The end result is improved customer satisfaction and higher customer retention rates.
  • Analytics. Often, the key to business success lies in being able to accurately draw conclusions from available data. Salesforce comes pre-built with a number of analytics features so that mining data in search of actionable information is easy, saving you money that would otherwise go toward non-Salesforce analytics expenses.
  • Pricing options. Even with all of these cost-saving features, there may be circumstances when a business simply cannot afford our full CRM solution. Salesforce addresses these concerns by offering several pricing options, some starting as low as $5 per month. So, no matter how little budget an organization may have to put toward CRM, Salesforce has an option it can afford.

All together, the cost-saving features of Salesforce result in an average ROI of 70% — the highest ROI of any CRM solution on the market.

So is Salesforce cost-effective? In a word, yes.

Summary: Salesforce is invested in your business’ success. By providing you with the tools needed to improve business performance, helping your organization perfect its customer-facing processes through a complete CRM solution, protecting its data with enhanced cloud security, enhance existing systems through tool customization, extending CRM functionality with advanced apps, and looking towards the future with innovation-focused systems, Salesforce ensures that no matter what, you’ll always be ready give your customers what they want.

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Resources

 
How a Mobile CRM Makes You More Successful

How a Mobile CRM Makes You More Successful

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Find out the Benefits of CRM

Find out the Benefits of CRM

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How a CRM Helps Your Business Grow

How a CRM Helps Your Business Grow

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Insights From the 2015 State of Sales Report

Insights From the 2015 State of Sales Report

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