Everyone has different wants and needs, and customers are no different. As such, customers like to know that the experiences they’re having are personalized for them, individually. In fact, 86% of consumers admit that personalization plays a role in their purchasing decisions, and 25% of consumers claim that personalization plays a significant role. But customers aren’t the only ones who like customization.
Beyond just personalized emails and purchase-history-specific offers, B2B and B2C businesses are also interested in tools and services that are more than just cookie-cutter platforms designed for mass production; they want something that fits their own unique processes, and does so in a way that is intuitive and effective.
Salesforce does just that by providing a platform that is specifically designed for configuration and customization. So, in addition to being able to customize Salesforce standard programs to meet individual needs, organizations can also easily develop, run, and optimize their own apps in order to perform an unlimited variety of tasks, for a completely customizable CRM solution.
Salesforce App Cloud makes a customized CRM solution possible. App Cloud exists as a single ecosystem and is used for creating and running all of the personalized applications that an organization might need. And, while it is possible for businesses to build and run their own applications without the Salesforce platform, App Cloud has certain advantages over other potential options:
And, if total app and/or platform customization isn’t what’s best for an organization, Salesforce also offers more basic configuration options for easier platform adoption for CRM beginners. These configurations can be implemented straight from the administration panel.
Whatever the need, whatever the organization, Salesforce provides customizable, configurable, and buildable solutions, and does so effectively, quickly, and with minimum difficulty.
Summary: Salesforce is committed to providing businesses large and small with the tools they need. Of the hundreds of advantages offered by Salesforce, perhaps the most valuable are the comprehensive CRM solutions, improved performance, high security-standards, customizable solutions, innovation-focused systems, and specifically designed apps that allow for a CRM usability that extends as far and as wide as needed. And given that Salesforce provides an ROI on par with the best in the industry, there’s no reason not to give it a try.
Can Salesforce transform your business, too? You bet. Get a more detailed look at all the Salesforce advantages and their potential impact by reading our e-book — it’s completely free.
Questions? Our reps have answers. 1-800-667-6389