An industry survey of sales professionals by Ring Central reveals that not only are professionals using text for business, but over 32% of professionals have closed a business deal using text.* Our HeyWire Business survey shows the same trend, with 67% of sales professionals texting for business, and over 50% texting external customers — prospects, leads and new customers.**
One Customer’s Results
In addition to survey data, we are witnessing this trend first-hand. Several Business Messenger customers are seeing improved sales results due to the immediacy and efficiency of text messaging. One customer, a leading personal finance business, has seen significant improvements in their sales results. This includes increasing sales close rate by 21% and reducing the time to close leads by 33%. In the case of this customer, text messaging enabled sales representatives to reach prospects more quickly, provide requested information, and move forward to a deal. And while these results happen to be specific to Business messenger, some lessons are clearly applicable to business texting in general.
Why Text? It’s just efficient!
Text has emerged as a preferred communication channel for many professionals precisely because it is quick and efficient. The medium itself emphasizes sending short messages with only critical information. For today’s professionals, buried under a deluge of email and voicemail, text messaging is proving a great way to break through the clutter and reach business prospects, partners and customers. Today, many top professionals are using text messaging to accelerate the sales process — to qualify more prospects, nurture more leads and close more sales. So, the next time you’re involved in a business discussion or sales deal and need to get a quick response, or provide an immediate answer you may want to try text messaging!
* Ring Central Survey of Participants in North America, Dec 2012
**HeyWire Survey of Professionals in NA/ Nov. 2013