It’s important to deliver a consistent message across all of your sites to create a coherent brand experience. A 2010 study found that 85% of consumers expect a seamless integration across all channels. In order to make customers feel like they are “in their element” and comfortable with your support center experience, be sure to use the same header and footer as your corporate site and that the domain and subdomain are consistent (for example: www.company.com and support.company.com). Uniformity is key to building out the brand.
It’s also important to have a style guide to ensure consistency across all of your sites, including feature names, capitalizations, and formatting, as well as your tone and voice. You don’t have to write your own style guide from scratch — you can save a lot of time by finding public ones.