{"id":1479,"date":"2024-05-13T09:36:57","date_gmt":"2024-05-13T09:36:57","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1479"},"modified":"2024-09-30T20:46:15","modified_gmt":"2024-09-30T20:46:15","slug":"what-is-meant-by-value-proposition","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/il\/blog\/what-is-meant-by-value-proposition\/","title":{"rendered":"\u05dc\u05de\u05d4 \u05de\u05ea\u05db\u05d5\u05d5\u05e0\u05d9\u05dd \u05db\u05e9\u05d0\u05d5\u05de\u05e8\u05d9\u05dd &quot;\u05d4\u05e6\u05e2\u05ea \u05e2\u05e8\u05da&quot;"},"content":{"rendered":"\n<p><strong>\u05d4\u05e6\u05e2\u05ea \u05d4\u05e2\u05e8\u05da<\/strong> \u05d4\u05d9\u05d0 \u05ea\u05d9\u05d0\u05d5\u05e8 \u05e7\u05e6\u05e8 \u05d5\u05d1\u05e8\u05d5\u05e8 \u05e9\u05dc \u05d4\u05e2\u05e8\u05da \u05d4\u05d9\u05d9\u05d7\u05d5\u05d3\u05d9 \u05d5\u05e9\u05dc \u05d4\u05d9\u05ea\u05e8\u05d5\u05e0\u05d5\u05ea \u05e9\u05de\u05d5\u05e6\u05e8 \u05d0\u05d5 \u05e9\u05d9\u05e8\u05d5\u05ea \u05de\u05e1\u05d5\u05d9\u05dd \u05de\u05e6\u05d9\u05e2 \u05dc\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05e9\u05dc\u05db\u05dd. <\/p>\n\n\n\n<p><strong>\u05d4\u05e6\u05e2\u05ea \u05d4\u05e2\u05e8\u05da<\/strong> \u05e6\u05e8\u05d9\u05db\u05d4 \u05dc\u05d4\u05d9\u05d5\u05ea \u05db\u05d6\u05d5 \u05e9\u05ea\u05e9\u05db\u05e0\u05e2 \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05de\u05d3\u05d5\u05e2 \u05e2\u05dc\u05d9\u05d4\u05dd \u05dc\u05d1\u05d7\u05d5\u05e8 \u05d3\u05d5\u05d5\u05e7\u05d0 \u05d1\u05de\u05d5\u05e6\u05e8 (\u05d0\u05d5 \u05d4\u05de\u05d5\u05ea\u05d2, \u05d0\u05d5 \u05d4\u05e9\u05d9\u05e8\u05d5\u05ea) \u05d4\u05de\u05e1\u05d5\u05d9\u05dd \u05d4\u05d6\u05d4 \u05d5\u05dc\u05d0 \u05d1\u05d7\u05dc\u05d5\u05e4\u05d5\u05ea \u05d4\u05d0\u05d7\u05e8\u05d5\u05ea \u05e9\u05e0\u05de\u05e6\u05d0\u05d5\u05ea \u05d1\u05e9\u05d5\u05e7.<\/p>\n\n\n\n<p>\u05d1\u05d4\u05de\u05e9\u05da, \u05e0\u05e6\u05d9\u05d2 \u05d0\u05ea \u05d4\u05e7\u05e8\u05d9\u05d8\u05e8\u05d9\u05d5\u05e0\u05d9\u05dd \u05e9\u05db\u05d3\u05d0\u05d9 \u05dc\u05d0\u05de\u05e5 &#8211; \u05d5\u05d0\u05ea \u05d4\u05e9\u05d0\u05dc\u05d5\u05ea \u05e9\u05e2\u05dc\u05d9\u05e0\u05d5 \u05dc\u05d4\u05e6\u05d9\u05d2 \u05dc\u05e2\u05e6\u05de\u05e0\u05d5 \u05e2\u05dc \u05de\u05e0\u05ea <strong>\u05dc\u05d9\u05e6\u05d5\u05e8 \u05d4\u05e6\u05e2\u05ea \u05e2\u05e8\u05da \u05de\u05e0\u05e6\u05d7\u05ea<\/strong>.<\/p>\n\n\n\n<p><strong>\u05de\u05d4\u05dd \u05d4\u05d9\u05ea\u05e8\u05d5\u05e0\u05d5\u05ea \u05d4\u05d1\u05d5\u05dc\u05d8\u05d9\u05dd \u05e9\u05dc \u05d4\u05de\u05d5\u05e6\u05e8 \u05e9\u05dc\u05da?<\/strong><\/p>\n\n\n\n<p>\u05d1\u05e0\u05d9\u05d2\u05d5\u05d3 \u05dc\u05e1\u05d9\u05e1\u05de\u05ea \u05e4\u05e8\u05e1\u05d5\u05de\u05ea, \u05dc\u05de\u05e1\u05e8 \u05de\u05e8\u05db\u05d6\u05d9 \u05d0\u05d5 \u05dc\u05e7\u05de\u05e4\u05d9\u05d9\u05df \u05e2\u05e1\u05e7\u05d9, <strong>\u05d4\u05e6\u05e2\u05ea \u05e2\u05e8\u05da<\/strong> \u05de\u05db\u05d5\u05d5\u05e0\u05ea \u05dc\u05ea\u05d9\u05d0\u05d5\u05e8 \u05e9\u05dc \u05d4\u05de\u05d5\u05e6\u05e8 \u05d1\u05e4\u05d5\u05e2\u05dc \u05d5\u05d1\u05d9\u05d9\u05d7\u05d5\u05d3 <strong>\u05dc\u05d9\u05ea\u05e8\u05d5\u05e0\u05d5\u05ea \u05d4\u05de\u05e2\u05e9\u05d9\u05d9\u05dd \u05d5\u05d4\u05e0\u05e8\u05d0\u05d9\u05dd \u05dc\u05e2\u05d9\u05df<\/strong> \u05e9\u05d4\u05d5\u05d0 \u05d9\u05db\u05d5\u05dc \u05dc\u05d4\u05e2\u05e0\u05d9\u05e7 \u05dc\u05e6\u05e8\u05db\u05e0\u05d9\u05dd: \u05db\u05dc\u05d5\u05de\u05e8, \u05dc\u05d0 \u05e8\u05e7 \u05d4\u05de\u05d0\u05e4\u05d9\u05d9\u05e0\u05d9\u05dd \u05d4\u05d8\u05db\u05e0\u05d9\u05d9\u05dd \u05d0\u05d5 \u05e0\u05e7\u05d5\u05d3\u05d5\u05ea \u05d4\u05d7\u05d5\u05d6\u05e7\u05d4 \u05d4\u05de\u05e1\u05d7\u05e8\u05d9\u05d5\u05ea, \u05d0\u05dc\u05d0 \u05db\u05d9\u05e6\u05d3 \u05d0\u05dc\u05d5 \u05e2\u05d5\u05e9\u05d9\u05dd \u05d0\u05d5\u05ea\u05d5 \u05dc\u05de\u05d1\u05d5\u05e7\u05e9 \u05d5\u05e8\u05e6\u05d5\u05d9 \u05e2\u05d1\u05d5\u05e8 <a href=\"https:\/\/www.salesforce.com\/il\/blog\/how-to-analyse-and-define-your-target-audience-il\/\">\u05e7\u05d4\u05dc \u05d4\u05d9\u05e2\u05d3<\/a>.<\/p>\n\n\n\n<p>\u05db\u05da \u05dc\u05de\u05e9\u05dc, \u05e8\u05d9\u05d4\u05d5\u05d8 \u05de\u05e9\u05e8\u05d3\u05d9 \u05e9\u05de\u05e1\u05ea\u05d9\u05e8 \u05d0\u05ea \u05d4\u05db\u05d1\u05dc\u05d9\u05dd \u05e9\u05dc \u05d4\u05d4\u05ea\u05e7\u05e0\u05d9\u05dd \u05d4\u05e9\u05d5\u05e0\u05d9\u05dd, \u05d9\u05d5\u05e6\u05e8 \u05e1\u05d1\u05d9\u05d1\u05d4 \u05de\u05d9\u05e0\u05d9\u05de\u05dc\u05d9\u05e1\u05d8\u05d9\u05ea \u05d5\u05de\u05e4\u05d7\u05d9\u05ea \u05ea\u05d7\u05d5\u05e9\u05d4 \u05e9\u05dc \u05d1\u05dc\u05d2\u05df \u05d5\u05d2\u05d5\u05d3\u05e9: \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05d9\u05e2\u05e8\u05d9\u05db\u05d5 \u05d0\u05ea \u05d4\u05e1\u05d3\u05e8 \u05d5\u05d0\u05ea \u05d4\u05d7\u05d6\u05d5\u05ea \u05d4\u05de\u05d0\u05d5\u05e8\u05d2\u05e0\u05ea \u05d5\u05d4\u05de\u05e7\u05e6\u05d5\u05e2\u05d9\u05ea \u05d9\u05d5\u05ea\u05e8 \u05e9\u05dc \u05d4\u05de\u05e9\u05e8\u05d3, \u05d0\u05d1\u05dc \u05d2\u05dd \u05d0\u05ea \u05d4\u05d1\u05d8\u05d9\u05d7\u05d5\u05ea \u05d4\u05de\u05d5\u05d2\u05d1\u05e8\u05ea \u05d1\u05e1\u05d1\u05d9\u05d1\u05d4 \u05de\u05e1\u05d5\u05d2 \u05d6\u05d4.<\/p>\n\n\n\n<p><strong>\u05d4\u05ea\u05de\u05e7\u05d3\u05d5\u05ea \u05d1\u05d1\u05e2\u05d9\u05d5\u05ea \u05d5\u05d1\u05e4\u05ea\u05e8\u05d5\u05e0\u05d5\u05ea<\/strong><\/p>\n\n\n\n<p>\u05dc\u05e9\u05dd \u05db\u05da \u05e6\u05e8\u05d9\u05da \u05dc\u05d4\u05db\u05d9\u05e8 \u05d4\u05d9\u05d8\u05d1 \u05dc\u05d0 \u05e8\u05e7 \u05d0\u05ea \u05d4\u05de\u05d5\u05e6\u05e8 \u05d4\u05e4\u05e8\u05d8\u05d9, \u05d0\u05dc\u05d0 \u05d2\u05dd \u05d0\u05ea \u05e7\u05d4\u05dc \u05d4\u05d9\u05e2\u05d3, \u05d0\u05ea \u05e6\u05e8\u05db\u05d9\u05d5 \u05d5\u05d0\u05ea \u05e1\u05d5\u05d2 \u05d4\u05de\u05e2\u05e0\u05d4 \u05e9\u05d4\u05d5\u05d0 \u05de\u05d7\u05e4\u05e9. <strong>\u05d4\u05e6\u05e2\u05ea \u05e2\u05e8\u05da \u05d9\u05e2\u05d9\u05dc\u05d4<\/strong> \u05de\u05ea\u05e8\u05db\u05d6\u05ea \u05d1\u05e6\u05e8\u05db\u05d9\u05d4\u05dd \u05e9\u05dc \u05d4\u05e6\u05e8\u05db\u05e0\u05d9\u05dd: \u05db\u05dc\u05d5\u05de\u05e8, \u05de\u05d4\u05df <strong>\u05d4\u05d1\u05e2\u05d9\u05d5\u05ea<\/strong> \u05e9\u05dc \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05d5\u05de\u05d4\u05dd <strong>\u05d4\u05e4\u05ea\u05e8\u05d5\u05e0\u05d5\u05ea \u05d4\u05d9\u05d9\u05d7\u05d5\u05d3\u05d9\u05d9\u05dd<\/strong> \u05e9\u05d4\u05de\u05d5\u05e6\u05e8 \u05de\u05e6\u05d9\u05e2 \u05dc\u05d4\u05dd.<\/p>\n\n\n\n<p>\u05d4\u05d4\u05e6\u05e2\u05d4 \u05e6\u05e8\u05d9\u05db\u05d4 \u05dc\u05e4\u05e0\u05d5\u05ea \u05dc\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05d1\u05d0\u05d5\u05e4\u05df \u05db\u05d6\u05d4, \u05e9\u05d9\u05d5\u05db\u05dc\u05d5 \u05dc\u05d4\u05d6\u05d3\u05d4\u05d5\u05ea \u05e2\u05dd \u05d4\u05e4\u05ea\u05e8\u05d5\u05df \u05e9\u05de\u05e6\u05d9\u05e2\u05d9\u05dd \u05dc\u05d4\u05dd, \u05d5\u05dc\u05d4\u05e8\u05d2\u05d9\u05e9 \u05e9\u05de\u05d1\u05d9\u05e0\u05d9\u05dd \u05d0\u05d5\u05ea\u05dd \u05d5\u05ea\u05d5\u05de\u05db\u05d9\u05dd \u05d1\u05d4\u05dd.<\/p>\n\n\n\n<p>\u05d3\u05d5\u05d2\u05de\u05d4: \u05d4\u05e6\u05e2\u05ea \u05e2\u05e8\u05da \u05d9\u05d9\u05d7\u05d5\u05d3\u05d9\u05ea (<strong>UVP<\/strong>) \u05e9\u05dc \u05de\u05d5\u05ea\u05d2 \u05e9\u05e2\u05d5\u05e1\u05e7 \u05d1\u05e7\u05d5\u05e8\u05e1\u05d9\u05dd \u05dc\u05d4\u05db\u05e9\u05e8\u05d4 \u05de\u05e7\u05d5\u05d5\u05e0\u05ea, \u05d9\u05db\u05d5\u05dc\u05d4 \u05dc\u05de\u05e0\u05e3 \u05d0\u05ea \u05e2\u05d5\u05d1\u05d3\u05ea \u05d4\u05d2\u05de\u05d9\u05e9\u05d5\u05ea \u05e9\u05d4\u05d5\u05d0 \u05de\u05e6\u05d9\u05e2 \u05dc\u05d0\u05e0\u05e9\u05d9 \u05de\u05e7\u05e6\u05d5\u05e2 \u05e9\u05d1\u05e8\u05e6\u05d5\u05e0\u05dd \u05dc\u05e4\u05ea\u05d7 \u05d0\u05ea \u05db\u05d9\u05e9\u05d5\u05e8\u05d9\u05d4\u05dd \u05d1\u05de\u05e7\u05d1\u05d9\u05dc \u05dc\u05e2\u05d1\u05d5\u05d3\u05ea\u05dd, \u05d5\u05e9\u05d0\u05d9\u05df \u05d1\u05d0\u05e4\u05e9\u05e8\u05d5\u05ea\u05dd \u05dc\u05d4\u05ea\u05e0\u05d9\u05d9\u05d3. \u05d4\u05d4\u05d1\u05d8\u05d7\u05d4 \u05e9\u05dc\u05d4\u05dd \u05e2\u05e9\u05d5\u05d9\u05d4 \u05dc\u05d4\u05ea\u05d1\u05e1\u05e1 \u05e2\u05dc \u05d4\u05d0\u05e4\u05e9\u05e8\u05d5\u05ea \u05dc\u05dc\u05de\u05d5\u05d3 \u05d1\u05db\u05dc \u05e8\u05d2\u05e2 \u05e0\u05ea\u05d5\u05df \u05d5\u05de\u05db\u05dc \u05de\u05e7\u05d5\u05dd, \u05d1\u05db\u05da \u05e9\u05d4\u05dd \u05de\u05e6\u05d9\u05e2\u05d9\u05dd \u05de\u05e1\u05dc\u05d5\u05dc\u05d9\u05dd \u05de\u05d5\u05ea\u05d0\u05de\u05d9\u05dd \u05d0\u05d9\u05e9\u05d9\u05ea \u05e9\u05d0\u05d5\u05ea\u05dd \u05d9\u05d5\u05db\u05dc \u05d4\u05dc\u05e7\u05d5\u05d7 \u05dc\u05e0\u05e6\u05dc, \u05db\u05d0\u05e9\u05e8 \u05d9\u05ea\u05d0\u05e4\u05e9\u05e8 \u05dc\u05d5.<\/p>\n\n\n\n<p><strong>\u05de\u05d4 \u05de\u05d1\u05d3\u05d9\u05dc \u05d1\u05d9\u05e0\u05d9\u05db\u05dd \u05dc\u05d1\u05d9\u05df \u05d4\u05de\u05ea\u05d7\u05e8\u05d9\u05dd?<\/strong><\/p>\n\n\n\n<p><strong>\u05d4\u05e6\u05e2\u05ea \u05d4\u05e2\u05e8\u05da \u05de\u05d3\u05d2\u05d9\u05e9\u05d4 \u05d0\u05ea \u05d4\u05d9\u05d9\u05d7\u05d5\u05d3\u05d9\u05d5\u05ea<\/strong> <strong>\u05e9\u05dc \u05d4\u05d4\u05e6\u05e2\u05d4 \u05e9\u05dc\u05db\u05dd<\/strong>, \u05d2\u05dd \u05d5\u05d1\u05e2\u05d9\u05e7\u05e8 \u05d1\u05d9\u05d7\u05e1 \u05dc\u05de\u05ea\u05d7\u05e8\u05d9\u05dd. \u05de\u05d3\u05d5\u05e2 \u05db\u05d3\u05d0\u05d9 \u05dc\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05d4\u05e4\u05d5\u05d8\u05e0\u05e6\u05d9\u05d0\u05dc\u05d9\u05d9\u05dd \u05dc\u05d1\u05d7\u05d5\u05e8 \u05d3\u05d5\u05d5\u05e7\u05d0 \u05d1\u05de\u05d5\u05e6\u05e8 \u05e9\u05dc\u05db\u05dd? \u05d0\u05dd \u05de\u05d3\u05d5\u05d1\u05e8 \u05d1\u05de\u05d7\u05d9\u05e8 \u05de\u05e9\u05ea\u05dc\u05dd, \u05d0\u05d5 \u05d1\u05d8\u05db\u05e0\u05d5\u05dc\u05d5\u05d2\u05d9\u05d4 \u05d1\u05dc\u05e2\u05d3\u05d9\u05ea \u05d0\u05d5 \u05d1\u05de\u05ea\u05df \u05de\u05e2\u05e0\u05d4 \u05de\u05d4\u05d9\u05e8 \u05d1\u05de\u05d9\u05d5\u05d7\u05d3 \u05dc\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea &#8211; \u05e6\u05e8\u05d9\u05da \u05dc\u05d4\u05d1\u05dc\u05d9\u05d8 \u05d0\u05ea \u05d4\u05d3\u05d1\u05e8 \u05e9\u05d1\u05d6\u05db\u05d5\u05ea\u05d5 \u05d4\u05de\u05d5\u05e6\u05e8 \u05d0\u05d5 \u05d4\u05e9\u05d9\u05e8\u05d5\u05ea \u05e9\u05dc\u05db\u05dd \u05e2\u05d5\u05dc\u05d4 \u05e2\u05dc \u05d4\u05d0\u05d7\u05e8\u05d9\u05dd, \u05d1\u05db\u05da \u05e9\u05d4\u05d5\u05d0 \u05de\u05e6\u05d9\u05e2 \u05e2\u05e8\u05da \u05d9\u05d9\u05d7\u05d5\u05d3\u05d9.<\/p>\n\n\n\n<p>\u05dc\u05d3\u05d5\u05d2\u05de\u05d4: \u05e9\u05d9\u05e8\u05d5\u05ea \u05e9\u05dc\u05d9\u05d7\u05d5\u05d9\u05d5\u05ea \u05e9\u05dc \u05d0\u05e8\u05d5\u05d7\u05d5\u05ea \u05de\u05d0\u05d5\u05d6\u05e0\u05d5\u05ea \u05de\u05de\u05e6\u05e8\u05db\u05d9\u05dd \u05d0\u05d5\u05e8\u05d2\u05e0\u05d9\u05d9\u05dd, \u05d4\u05de\u05d9\u05d5\u05e2\u05d3 \u05dc\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05e9\u05d4\u05d4\u05d2\u05e0\u05d4 \u05e2\u05dc \u05d4\u05e1\u05d1\u05d9\u05d1\u05d4 \u05d7\u05e9\u05d5\u05d1\u05d4 \u05dc\u05d4\u05dd, \u05e2\u05e9\u05d5\u05d9 \u05dc\u05d4\u05d3\u05d2\u05d9\u05e9 \u05d0\u05ea \u05d4\u05e2\u05e8\u05da \u05d4\u05de\u05d5\u05e1\u05e3 \u05e9\u05d9\u05e9 \u05dc\u05e6\u05d9 \u05de\u05e9\u05dc\u05d5\u05d7\u05d9\u05dd \u05e9\u05d2\u05d5\u05e8\u05dd \u05dc\u05e4\u05dc\u05d9\u05d8\u05ea \u05d6\u05d9\u05d4\u05d5\u05dd \u05de\u05e2\u05d8\u05d4 \u05d9\u05d7\u05e1\u05d9\u05ea.<\/p>\n\n\n\n<p><strong>\u05de\u05e1\u05e8 \u05d1\u05e8\u05d5\u05e8<\/strong><\/p>\n\n\n\n<p>\u05d4\u05e6\u05e2\u05ea \u05d4\u05e2\u05e8\u05da \u05e9\u05dc\u05db\u05dd \u05d7\u05d9\u05d9\u05d1\u05ea \u05dc\u05d4\u05d9\u05d5\u05ea <strong>\u05d1\u05e8\u05d5\u05e8\u05d4 \u05d5\u05de\u05de\u05e9\u05d9\u05ea<\/strong>. \u05d9\u05e9 \u05dc\u05d4\u05d9\u05de\u05e0\u05e2 \u05de\u05e9\u05d9\u05de\u05d5\u05e9 \u05d1\u05de\u05d5\u05e9\u05d2\u05d9\u05dd \u05db\u05dc\u05dc\u05d9\u05d9\u05dd \u05d5\u05de\u05e2\u05d5\u05e8\u05e4\u05dc\u05d9\u05dd, \u05de\u05de\u05e9\u05d7\u05e7\u05d9 \u05de\u05d9\u05dc\u05d9\u05dd \u05d5\u05de\u05e4\u05ea\u05e8\u05d5\u05e0\u05d5\u05ea \u05d9\u05e6\u05d9\u05e8\u05ea\u05d9\u05d9\u05dd \u05e9\u05de\u05ea\u05d0\u05d9\u05de\u05d9\u05dd \u05d9\u05d5\u05ea\u05e8 \u05dc\u05e1\u05d9\u05e1\u05de\u05ea \u05e4\u05e8\u05e1\u05d5\u05de\u05ea. \u05d5\u05d4\u05e2\u05d9\u05e7\u05e8 &#8211; \u05d9\u05e9 \u05dc\u05d3\u05d1\u05e8 \u05d1\u05e9\u05e4\u05d4 \u05e9\u05dc \u05e7\u05d4\u05dc \u05d4\u05d9\u05e2\u05d3: \u05e6\u05e8\u05d9\u05da \u05dc\u05e0\u05d8\u05e8 \u05d0\u05ea \u05e9\u05d9\u05d7\u05d5\u05ea \u05d4\u05e6\u05e8\u05db\u05e0\u05d9\u05dd \u05d1\u05e0\u05d5\u05d2\u05e2 \u05dc\u05de\u05d5\u05ea\u05d2, \u05dc\u05d4\u05e7\u05e9\u05d9\u05d1 \u05dc\u05d0\u05d5\u05e4\u05df \u05e9\u05d1\u05d5 <a href=\"https:\/\/www.salesforce.com\/il\/blog\/12-salesforce-customer-review\/\">\u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05d4\u05de\u05e8\u05d5\u05e6\u05d9\u05dd \u05de\u05ea\u05d0\u05e8\u05d9\u05dd \u05d0\u05ea \u05d4\u05de\u05d5\u05e6\u05e8\u05d9\u05dd<\/a>, \u05d5\u05dc\u05dc\u05de\u05d5\u05d3 \u05dc\u05e1\u05e4\u05e8 \u05e2\u05dc \u05d4\u05e2\u05e8\u05da \u05e9\u05dc \u05d4\u05de\u05d5\u05e6\u05e8 \u05d1\u05d0\u05d5\u05ea\u05d5 \u05e0\u05d5\u05e1\u05d7 \u05e9\u05dc \u05de\u05d9 \u05e9\u05d4\u05ea\u05e0\u05e1\u05d4 \u05d1\u05d5.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u05de\u05d4\u05d9 \u05d4\u05e6\u05e2\u05ea \u05e2\u05e8\u05da \u05e9\u05dc \u05de\u05d5\u05ea\u05d2 \u05d5\u05dc\u05de\u05d4 \u05d4\u05d9\u05d0 \u05e2\u05e9\u05d5\u05d9\u05d4 \u05dc\u05d4\u05d9\u05d5\u05ea \u05d2\u05d5\u05e8\u05dd \u05de\u05d1\u05d3\u05dc \u05de\u05d4\u05de\u05ea\u05d7\u05e8\u05d9\u05dd? \u05d1\u05de\u05d0\u05de\u05e8 \u05d6\u05d4 \u05ea\u05d5\u05db\u05dc\u05d5 \u05dc\u05e7\u05d1\u05dc \u05d0\u05ea \u05d4\u05ea\u05e9\u05d5\u05d1\u05d5\u05ea<\/p>\n","protected":false},"author":73,"featured_media":1480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"470d9ae2cd9e4eae890ebaf4127c431e","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[19],"sf_content_type":[],"coauthors":[60],"class_list":["post-1479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u05dc\u05de\u05d4 \u05de\u05ea\u05db\u05d5\u05d5\u05e0\u05d9\u05dd \u05db\u05e9\u05d0\u05d5\u05de\u05e8\u05d9\u05dd &quot;\u05d4\u05e6\u05e2\u05ea \u05e2\u05e8\u05da&quot; &#8212; \u05d4\u05d1\u05dc\u05d5\u05d2 \u05e9\u05dc 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