{"id":1493,"date":"2024-05-15T09:40:29","date_gmt":"2024-05-15T09:40:29","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1493"},"modified":"2024-09-05T22:51:43","modified_gmt":"2024-09-05T22:51:43","slug":"how-to-create-effective-claims-and-payoffs","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/il\/blog\/how-to-create-effective-claims-and-payoffs\/","title":{"rendered":"\u05db\u05d9\u05e6\u05d3 \u05d9\u05d5\u05e6\u05e8\u05d9\u05dd \u05de\u05e1\u05e8 (claim) \u05d5\u05de\u05dc\u05dc \u05e0\u05dc\u05d5\u05d5\u05d4 (payoff) \u05e4\u05e8\u05e1\u05d5\u05de\u05d9\u05d9\u05dd \u05d9\u05e2\u05d9\u05dc\u05d9\u05dd"},"content":{"rendered":"\n<p>\u05db\u05dc \u05de\u05d5\u05e6\u05e8 \u05d5\u05e9\u05d9\u05e8\u05d5\u05ea \u05de\u05d5\u05bc\u05e6\u05d0\u05d9\u05dd \u05dc\u05e9\u05d5\u05e7 \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05de\u05e1\u05e2 \u05e9\u05d9\u05d5\u05d5\u05e7 \u05d9\u05d9\u05e2\u05d5\u05d3\u05d9 \u05e9\u05d1\u05d5 \u05de\u05e9\u05dc\u05d1\u05d9\u05dd \u05ea\u05de\u05d5\u05e0\u05d5\u05ea \u05d4\u05de\u05dc\u05d5\u05d5\u05ea <strong>\u05d1\u05d7\u05d9\u05d5\u05d5\u05d9\u05d9\u05dd \u05e4\u05e8\u05e1\u05d5\u05de\u05d9\u05d9\u05dd,<\/strong> \u05de\u05ea\u05d5\u05da \u05db\u05d5\u05d5\u05e0\u05d4 \u05e9\u05d9\u05d9\u05d7\u05e8\u05d8\u05d5 \u05d1\u05de\u05d7\u05e9\u05d1\u05ea\u05dd \u05e9\u05dc \u05d4\u05e6\u05e8\u05db\u05e0\u05d9\u05dd.<\/p>\n\n\n\n<p>\u05d9\u05d5\u05d6\u05de\u05d5\u05ea \u05de\u05e1\u05d5\u05d2 \u05d6\u05d4 \u05e0\u05e2\u05e8\u05db\u05d5\u05ea \u05d1\u05d3\u05e8\u05da \u05db\u05dc\u05dc \u05d1\u05e4\u05d5\u05e8\u05de\u05d8\u05d9\u05dd \u05e9\u05d5\u05e0\u05d9\u05dd: \u05de\u05d5\u05d3\u05e2\u05d4 (\u05e1\u05e4\u05d5\u05d8) \u05d1\u05d8\u05dc\u05d5\u05d5\u05d9\u05d6\u05d9\u05d4, \u05e9\u05dc\u05d8 \u05d7\u05d5\u05e6\u05d5\u05ea, \u05d0\u05d9\u05d9\u05d8\u05dd \u05d0\u05d5 \u05de\u05d5\u05d3\u05e2\u05d4 \u05d1\u05e8\u05d3\u05d9\u05d5. \u05d0\u05dd \u05de\u05ea\u05db\u05e0\u05e0\u05d9\u05dd \u05d0\u05d5\u05ea\u05df \u05db\u05e8\u05d0\u05d5\u05d9, \u05d4\u05d9\u05d5\u05d6\u05de\u05d5\u05ea \u05d4\u05dc\u05dc\u05d5 \u05e2\u05e9\u05d5\u05d9\u05d5\u05ea \u05dc\u05d4\u05e9\u05e4\u05d9\u05e2 \u05e2\u05dc \u05e8\u05d5\u05db\u05e9\u05d9\u05dd \u05d0\u05e4\u05e9\u05e8\u05d9\u05d9\u05dd \u05e9\u05d9\u05d7\u05dc\u05d9\u05d8\u05d5 \u05dc\u05e7\u05e0\u05d5\u05ea \u05d0\u05ea \u05d4\u05de\u05d5\u05e6\u05e8.<\/p>\n\n\n\n<p>\u05dc\u05d0 \u05de\u05d3\u05d5\u05d1\u05e8 <strong>\u05d1\u05d8\u05d0\u05d2\u05dc\u05d9\u05d9\u05df<\/strong>,<strong> <\/strong>\u05e9\u05d4\u05d5\u05d0 \u05e4\u05e1\u05d5\u05e7\u05d9\u05ea \u05e2\u05e9\u05d9\u05e8\u05d4 \u05d1\u05de\u05e9\u05de\u05e2\u05d5\u05ea \u05e9\u05de\u05e7\u05d5\u05e9\u05e8\u05ea \u05d1\u05d0\u05d5\u05e4\u05df \u05d1\u05dc\u05e2\u05d3\u05d9 \u05dc\u05dc\u05d5\u05d2\u05d5 \u05d5\u05e2\u05dc\u05d9\u05d4 \u05dc\u05d4\u05d9\u05e9\u05de\u05e8 \u05d1\u05d6\u05d9\u05db\u05e8\u05d5\u05df \u05dc\u05d0\u05d5\u05e8\u05da \u05d6\u05de\u05df (\u05dc\u05de\u05e9\u05dc: Just do it \u05e9\u05dc \u05e0\u05d9\u05d9\u05e7); \u05d4\u05de\u05e1\u05e8 (\u05d0\u05d5 &quot;\u05e7\u05dc\u05d9\u05d9\u05dd&quot; \u05e9\u05de\u05db\u05d5\u05e0\u05d4 \u05d1\u05d3\u05e8\u05da \u05db\u05dc\u05dc &quot;\u05e1\u05d9\u05e1\u05de\u05d4&quot;, \u05d0\u05d5 \u05d1\u05ea\u05d7\u05d5\u05dd \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7 &#8211; \u05db\u05d5\u05ea\u05e8\u05ea) <strong>\u05d5\u05d4\u05de\u05dc\u05dc \u05d4\u05de\u05dc\u05d5\u05d5\u05d4<\/strong> \u05d0\u05d5\u05ea\u05d5 (&quot;\u05e4\u05d9\u05d9\u05d0\u05d5\u05e3&quot;) \u05db\u05d5\u05dc\u05dc\u05d9\u05dd \u05e4\u05e1\u05d5\u05e7\u05d9\u05d5\u05ea \u05d0\u05e8\u05d5\u05db\u05d5\u05ea \u05d9\u05d5\u05ea\u05e8 \u05d4\u05de\u05d5\u05e8\u05db\u05d1\u05d5\u05ea \u05de\u05de\u05d9\u05dc\u05d9\u05dd \u05d4\u05e0\u05d5\u05d2\u05e2\u05d5\u05ea \u05dc\u05de\u05e1\u05e2 \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd \u05d4\u05de\u05e1\u05d5\u05d9\u05dd \u05d5\u05de\u05e9\u05ea\u05e0\u05d5\u05ea \u05d1\u05de\u05e9\u05da \u05d4\u05d6\u05de\u05df.<\/p>\n\n\n\n<p>\u05d4\u05de\u05e1\u05e8 \u05d0\u05d7\u05e8\u05d0\u05d9 \u05dc\u05d4\u05e6\u05d9\u05d2 \u05d0\u05ea \u05de\u05e1\u05e2 \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7 \u05d5\u05d4\u05de\u05dc\u05dc \u05d4\u05e0\u05dc\u05d5\u05d5\u05d4 \u05e0\u05d5\u05e2\u05d3 \u05dc\u05d4\u05e1\u05d1\u05d9\u05e8 \u05d0\u05d5\u05ea\u05d5, \u05d3\u05d1\u05e8 \u05e9\u05de\u05ea\u05d1\u05e6\u05e2 \u05d1\u05e2\u05d6\u05e8\u05ea \u05d7\u05d9\u05d1\u05d5\u05e8 \u05d1\u05d9\u05df \u05d4\u05e1\u05e6\u05e0\u05d5\u05ea \u05e9\u05de\u05e8\u05db\u05d9\u05d1\u05d5\u05ea \u05d0\u05d5\u05ea\u05d5.<\/p>\n\n\n\n<p>\u05d4\u05e0\u05d4 \u05db\u05de\u05d4 \u05e2\u05e6\u05d5\u05ea \u05dc\u05e4\u05d9\u05ea\u05d5\u05d7 \u05db\u05d5\u05ea\u05e8\u05ea (\u05e7\u05dc\u05d9\u05d9\u05dd) <strong>\u05d5\u05de\u05dc\u05dc \u05e0\u05dc\u05d5\u05d5\u05d4<\/strong> (\u05e4\u05d9\u05d9\u05d0\u05d5\u05e3) \u05d9\u05e2\u05d9\u05dc\u05d9\u05dd.<\/p>\n\n\n\n<p><strong>\u05d9\u05e6\u05d9\u05e8\u05ea \u05e1\u05d9\u05e1\u05de\u05d4 \u05d5\u05de\u05dc\u05dc \u05e0\u05dc\u05d5\u05d5\u05d4 \u05e9\u05d9\u05d9\u05e9\u05de\u05e8\u05d5 \u05d1\u05d6\u05d9\u05db\u05e8\u05d5\u05df<\/strong><\/p>\n\n\n\n<p>\u05db\u05d3\u05d9 \u05dc\u05e6\u05d0\u05ea \u05dc\u05d3\u05e8\u05da \u05db\u05e8\u05d0\u05d5\u05d9, \u05db\u05d3\u05d0\u05d9 \u05dc\u05d4\u05e9\u05ea\u05de\u05e9 \u05d1\u05e9\u05d9\u05d8\u05d4 \u05ea\u05de\u05e6\u05d9\u05ea\u05d9\u05ea \u05d5\u05de\u05e2\u05e9\u05d9\u05ea \u05de\u05e1\u05d5\u05d2 \u05d6\u05d4:<\/p>\n\n\n\n<p><strong>1. \u05d1\u05d5\u05d7\u05e0\u05d9\u05dd \u05d0\u05ea \u05e4\u05dc\u05d7 \u05d4\u05e9\u05d5\u05e7 <\/strong><\/p>\n\n\n\n<p>\u05db\u05de\u05d5 \u05d1\u05db\u05dc \u05e2\u05e9\u05d9\u05d9\u05d4 \u05e9\u05d9\u05d5\u05d5\u05e7\u05d9\u05ea \u05d5\u05d9\u05d5\u05d6\u05de\u05d4 \u05de\u05e1\u05d7\u05e8\u05d9\u05ea, \u05d7\u05d9\u05d5\u05e0\u05d9 \u05dc\u05d1\u05d7\u05d5\u05df \u05d0\u05ea \u05d4\u05d1\u05e2\u05d9\u05d5\u05ea \u05d5\u05d0\u05ea \u05d4\u05e6\u05e8\u05db\u05d9\u05dd \u05e9\u05dc \u05e6\u05e8\u05db\u05e0\u05d9\u05dd \u05d1\u05e7\u05d4\u05dc \u05d4\u05d9\u05e2\u05d3 \u05e9\u05d0\u05dc\u05d9\u05d5 \u05de\u05ea\u05d9\u05d9\u05d7\u05e1\u05d9\u05dd. \u05db\u05da \u05d2\u05dd \u05d9\u05e9 \u05dc\u05e0\u05d4\u05d5\u05d2 \u05d1\u05e1\u05d5\u05d2 \u05db\u05d6\u05d4 \u05e9\u05dc \u05d8\u05e7\u05e1\u05d8\u05d9\u05dd.<\/p>\n\n\n\n<p><strong>2. \u05de\u05e0\u05ea\u05d7\u05d9\u05dd \u05d0\u05ea \u05d4\u05de\u05d5\u05e6\u05e8<\/strong><\/p>\n\n\n\n<p>\u05d9\u05e9 \u05dc\u05e0\u05ea\u05d7 \u05d0\u05ea \u05d4\u05e4\u05ea\u05e8\u05d5\u05e0\u05d5\u05ea \u05e9\u05d4\u05de\u05d5\u05e6\u05e8 \u05d0\u05d5 \u05d4\u05e9\u05d9\u05e8\u05d5\u05ea \u05de\u05e6\u05d9\u05e2\u05d9\u05dd \u05db\u05d3\u05d9 \u05dc\u05e4\u05ea\u05d5\u05e8 \u05d0\u05ea \u05d4\u05d1\u05e2\u05d9\u05d5\u05ea \u05e9\u05d4\u05d5\u05e6\u05e4\u05d5 \u05d1\u05de\u05e9\u05da \u05d4\u05d1\u05d3\u05d9\u05e7\u05d4 \u05d4\u05e7\u05d5\u05d3\u05de\u05ea.<\/p>\n\n\n\n<p><strong>3. \u05de\u05d3\u05d2\u05d9\u05e9\u05d9\u05dd \u05d0\u05ea \u05d4\u05e2\u05e8\u05da \u05d4\u05de\u05d5\u05e1\u05e3 \u05d5\u05d4\u05de\u05d1\u05d3\u05dc <\/strong><\/p>\n\n\n\n<p>\u05de\u05d4\u05d5 \u05d4\u05e2\u05e8\u05da \u05d4\u05de\u05d5\u05e1\u05e3 \u05d5\u05d4\u05de\u05e8\u05db\u05d9\u05d1 \u05d4\u05de\u05d1\u05d3\u05dc \u05d1\u05d9\u05d7\u05e1 \u05dc\u05db\u05dc \u05d4\u05de\u05d5\u05e6\u05e8\u05d9\u05dd \u05d5\u05d4\u05e9\u05d9\u05e8\u05d5\u05ea\u05d9\u05dd \u05d4\u05d0\u05d7\u05e8\u05d9\u05dd \u05e9\u05d3\u05d5\u05de\u05d9\u05dd \u05dc\u05d5 \u05d4\u05de\u05e6\u05d5\u05d9\u05d9\u05dd \u05d1\u05e9\u05d5\u05e7? \u05de\u05d4 \u05d9\u05d2\u05e8\u05d5\u05dd \u05dc\u05d5 \u05dc\u05d1\u05dc\u05d5\u05d8?<\/p>\n\n\n\n<p><strong>4. \u05d1\u05d5\u05d7\u05e8\u05d9\u05dd \u05d0\u05ea \u05d4\u05e2\u05e8\u05d5\u05e5<\/strong><\/p>\n\n\n\n<p>\u05db\u05dc\u05d5\u05de\u05e8, \u05d0\u05ea \u05d4\u05d0\u05de\u05e6\u05e2\u05d9 \u05d4\u05ea\u05e7\u05e9\u05d5\u05e8\u05ea\u05d9 \u05e9\u05d1\u05d5 \u05d9\u05d9\u05e2\u05e8\u05da \u05de\u05e1\u05e2 \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7. \u05d4\u05d0\u05dd \u05d6\u05d4 \u05d9\u05d4\u05d9\u05d4 \u05e2\u05d9\u05ea\u05d5\u05df, \u05e4\u05e8\u05e1\u05d5\u05de\u05ea \u05d1\u05d8\u05dc\u05d5\u05d5\u05d9\u05d6\u05d9\u05d4, &quot;\u05e1\u05e4\u05d5\u05d8&quot; \u05d1\u05e8\u05d3\u05d9\u05d5, \u05de\u05d9\u05de\u05d5\u05df \u05e9\u05dc \u05d0\u05d9\u05e8\u05d5\u05e2 \u05e1\u05e4\u05d5\u05e8\u05d8? \u05d4\u05db\u05d5\u05dc \u05ea\u05dc\u05d5\u05d9 \u05d1\u05de\u05e7\u05d5\u05dd \u05e9\u05d1\u05d5 \u05e7\u05d4\u05dc \u05d4\u05d9\u05e2\u05d3 \u05e0\u05d5\u05db\u05d7 \u05d1\u05e8\u05d5\u05d1\u05d5.<\/p>\n\n\n\n<p><strong>5. \u05e2\u05e8\u05d9\u05db\u05ea \u05e6\u05e8\u05d5\u05e8 \u05d4\u05e6\u05e2\u05d5\u05ea <\/strong><\/p>\n\n\n\n<p>\u05e2\u05dc \u05e1\u05de\u05da \u05de\u05e8\u05db\u05d9\u05d1\u05d9\u05dd \u05d0\u05dc\u05d5 \u05de\u05ea\u05d7\u05d9\u05dc\u05d9\u05dd \u05dc\u05e0\u05e1\u05d7 \u05e1\u05d3\u05e8\u05ea \u05d4\u05e6\u05e2\u05d5\u05ea, \u05e9\u05d0\u05e4\u05e9\u05e8 \u05dc\u05d7\u05dc\u05e7 \u05dc\u05e4\u05d9 \u05d9\u05ea\u05e8\u05d5\u05e0\u05d5\u05ea \u05d4\u05de\u05d5\u05e6\u05e8, \u05d5\u05dc\u05e0\u05e1\u05d5\u05ea \u05d2\u05e8\u05e1\u05d0\u05d5\u05ea \u05e9\u05d5\u05e0\u05d5\u05ea \u05d5\u05dc\u05d1\u05d7\u05d5\u05df \u05d0\u05d5\u05ea\u05df \u05d1\u05e7\u05d1\u05d5\u05e6\u05d5\u05ea \u05de\u05d9\u05e7\u05d5\u05d3.<\/p>\n\n\n\n<p><strong>6. \u05d1\u05d7\u05d9\u05e8\u05d4 \u05e1\u05d5\u05e4\u05d9\u05ea \u05d5\u05d1\u05d9\u05e6\u05d5\u05e2 <\/strong><\/p>\n\n\n\n<p>\u05dc\u05d0\u05d7\u05e8 \u05e9\u05d0\u05e0\u05e9\u05d9 \u05de\u05d7\u05dc\u05e7\u05ea \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7 \u05d5\u05de\u05d7\u05dc\u05e7\u05ea \u05d4\u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d9\u05d1\u05d7\u05e8\u05d5 \u05d1&quot;\u05d6\u05d5\u05db\u05d4&quot;, \u05e2\u05d5\u05d1\u05e8\u05d9\u05dd \u05dc\u05d4\u05e4\u05e2\u05dc\u05ea \u05d4\u05e4\u05ea\u05e8\u05d5\u05df \u05d4\u05e0\u05d1\u05d7\u05e8.<\/p>\n\n\n\n<p><strong>\u05dc\u05d9\u05d8\u05d5\u05e9 \u05e1\u05d5\u05e4\u05d9 \u05db\u05d3\u05d9 \u05dc\u05d9\u05e6\u05d5\u05e8 \u05e1\u05d9\u05e1\u05de\u05ea \u05e4\u05e8\u05e1\u05d5\u05de\u05ea \u05d5\u05de\u05dc\u05dc \u05e0\u05dc\u05d5\u05d5\u05d4 \u05de\u05e8\u05e9\u05d9\u05de\u05d9\u05dd <\/strong><\/p>\n\n\n\n<p><strong>\u05e0\u05d9\u05e1\u05d5\u05d7 \u05e9\u05dc \u05e1\u05d9\u05e1\u05de\u05d4<\/strong> \u05d5\u05e9\u05dc <strong>\u05de\u05dc\u05dc \u05e0\u05dc\u05d5\u05d5\u05d4<\/strong> \u05e9\u05d9\u05d9\u05e9\u05d0\u05d5 \u05e4\u05e8\u05d9 \u05db\u05e8\u05d5\u05da \u05d1\u05e9\u05d9\u05de\u05d5\u05e9 \u05d1\u05d0\u05de\u05e6\u05e2\u05d9\u05dd \u05dc\u05e9\u05d5\u05e0\u05d9\u05d9\u05dd \u05e9\u05de\u05d0\u05e4\u05e9\u05e8\u05d9\u05dd \u05dc\u05d0 \u05e8\u05e7 \u05d0\u05ea \u05d1\u05d9\u05d8\u05d5\u05d9 \u05d4\u05d9\u05ea\u05e8\u05d5\u05e0\u05d5\u05ea \u05d5\u05d4\u05d9\u05d9\u05d7\u05d5\u05d3\u05d9\u05d5\u05ea \u05e9\u05dc \u05de\u05d5\u05e6\u05e8 \u05d0\u05d5 \u05e9\u05d9\u05e8\u05d5\u05ea \u05d1\u05d0\u05d5\u05e4\u05df \u05ea\u05de\u05e6\u05d9\u05ea\u05d9. \u05d4\u05de\u05d9\u05dc\u05d9\u05dd \u05e6\u05e8\u05d9\u05db\u05d5\u05ea \u05d2\u05dd \u05dc\u05e1\u05d9\u05d9\u05e2 \u05dc\u05d4\u05d9\u05d6\u05db\u05e8\u05d5\u05ea \u05d1\u05de\u05d7\u05e9\u05d1\u05d4 \u05e9\u05dc \u05e7\u05d4\u05dc \u05d4\u05d9\u05e2\u05d3, \u05e9\u05de\u05d4\u05d5\u05d5\u05d4 \u05de\u05d8\u05e8\u05d4 \u05dc\u05d3\u05e8\u05d9\u05e9\u05d5\u05ea \u05d1\u05dc\u05ea\u05d9 \u05e4\u05d5\u05e1\u05e7\u05d5\u05ea \u05dc\u05ea\u05e9\u05d5\u05de\u05ea \u05dc\u05d1 \u05d1\u05e6\u05d5\u05e8\u05ea \u05e4\u05e8\u05e1\u05d5\u05de\u05d5\u05ea \u05d1\u05db\u05dc \u05d0\u05de\u05e6\u05e2\u05d9 \u05d4\u05ea\u05e7\u05e9\u05d5\u05e8\u05ea. \u05dc\u05db\u05df, \u05db\u05e9\u05d0\u05ea\u05dd \u05de\u05ea\u05db\u05d5\u05d5\u05e0\u05d9\u05dd \u05dc\u05e0\u05e1\u05d7 <strong>\u05db\u05d5\u05ea\u05e8\u05ea \u05e4\u05e8\u05e1\u05d5\u05de\u05d9\u05ea<\/strong> \u05de\u05e0\u05e6\u05d7\u05ea \u05e2\u05dc\u05d9\u05d4 \u05dc\u05d4\u05d9\u05d5\u05ea:<\/p>\n\n\n\n<p>\u2022 \u05e4\u05e9\u05d5\u05d8\u05d4<\/p>\n\n\n\n<p>\u2022 \u05e7\u05e6\u05e8\u05d4<\/p>\n\n\n\n<p>\u2022 \u05e7\u05dc\u05d4 \u05dc\u05d4\u05d9\u05d6\u05db\u05e8\u05d5\u05ea<\/p>\n\n\n\n<p>\u2022 \u05d0\u05de\u05d9\u05e0\u05d4<\/p>\n\n\n\n<p>\u05d4\u05d4\u05d9\u05d1\u05d8 \u05d4\u05e7\u05e9\u05d4 \u05d1\u05d9\u05d5\u05ea\u05e8, \u05d0\u05d1\u05dc \u05d1\u05d4\u05d7\u05dc\u05d8 \u05d7\u05d9\u05d5\u05e0\u05d9, \u05d4\u05d5\u05d0 \u05d4\u05d9\u05db\u05d5\u05dc\u05ea \u05dc\u05d6\u05e7\u05e7 \u05dc\u05de\u05d9\u05dc\u05d9\u05dd \u05e1\u05e4\u05d5\u05e8\u05d5\u05ea \u05de\u05e1\u05e8\/\u05db\u05d5\u05ea\u05e8\u05ea \/ \u05e1\u05d9\u05e1\u05de\u05d4 \u05e9\u05d9\u05db\u05dc\u05d5\u05dc \u05d0\u05ea \u05db\u05dc \u05d4\u05de\u05d0\u05e4\u05d9\u05d9\u05e0\u05d9\u05dd \u05e9\u05dc \u05d4\u05d8\u05e7\u05e1\u05d8 \u05d5\u05d0\u05ea \u05d4\u05de\u05e8\u05db\u05d9\u05d1\u05d9\u05dd \u05d4\u05e2\u05e8\u05db\u05d9\u05d9\u05dd \u05e9\u05dc \u05d4\u05de\u05d5\u05e6\u05e8 \u05d0\u05d5 \u05d4\u05e9\u05d9\u05e8\u05d5\u05ea. \u05db\u05d3\u05d9 \u05dc\u05d9\u05e6\u05d5\u05e8 \u05de\u05e1\u05e8 \u05de\u05e7\u05d5\u05e8\u05d9 \u05d0\u05e4\u05e9\u05e8 \u05dc\u05d4\u05e9\u05ea\u05de\u05e9 \u05d2\u05dd \u05d1\u05d0\u05de\u05e6\u05e2\u05d9\u05dd \u05e8\u05d8\u05d5\u05e8\u05d9\u05d9\u05dd \u05d5\u05dc\u05e0\u05e6\u05dc \u05d1\u05d0\u05d5\u05e4\u05df \u05d9\u05e6\u05d9\u05e8\u05ea\u05d9 \u05d0\u05d5\u05e6\u05e8 \u05de\u05d9\u05dc\u05d9\u05dd, \u05e0\u05d9\u05e7\u05d5\u05d3 \u05d5\u05e4\u05d9\u05e1\u05d5\u05e7.<\/p>\n\n\n\n<p>\u05d0\u05d5\u05ea\u05dd \u05e2\u05e7\u05e8\u05d5\u05e0\u05d5\u05ea \u05ea\u05e7\u05e4\u05d9\u05dd \u05dc\u05d2\u05d1\u05d9 <strong>\u05de\u05dc\u05dc \u05e0\u05dc\u05d5\u05d5\u05d4<\/strong>, \u05d1\u05d4\u05d1\u05d3\u05dc \u05d0\u05d7\u05d3: \u05e9\u05d9\u05d9\u05e2\u05e9\u05d4 \u05e9\u05d9\u05de\u05d5\u05e9 \u05d1\u05de\u05e1\u05e4\u05e8 \u05e8\u05d1 \u05d9\u05d5\u05ea\u05e8 \u05e9\u05dc \u05de\u05d9\u05dc\u05d9\u05dd \u05d5\u05d4\u05d5\u05d0 \u05d9\u05d4\u05d9\u05d4 \u05ea\u05d9\u05d0\u05d5\u05e8\u05d9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u05de\u05d4 \u05d4\u05dd \u05d4\u05de\u05d0\u05e4\u05d9\u05d9\u05e0\u05d9\u05dd \u05e9\u05dc \u05de\u05e1\u05e8 (CLAIM) \u05e4\u05e8\u05e1\u05d5\u05de\u05d9 \u05d9\u05e2\u05d9\u05dc? \u05db\u05d9\u05e6\u05d3 \u05d9\u05d5\u05e6\u05e8\u05d9\u05dd \u05de\u05dc\u05dc \u05e0\u05dc\u05d5\u05d5\u05d4 (\u05e4\u05d9\u05d9\u05d0\u05d5\u05e3) \u05e9\u05d9\u05e2\u05d1\u05d9\u05e8 \u05d0\u05ea \u05d4\u05e2\u05e8\u05da \u05e9\u05dc \u05de\u05d5\u05e6\u05e8 \u05d0\u05d5 \u05e9\u05d9\u05e8\u05d5\u05ea? \u05d1\u05d5\u05d0\u05d5 \u05dc\u05d2\u05dc\u05d5\u05ea \u05d6\u05d0\u05ea \u05d1\u05de\u05d3\u05e8\u05d9\u05da \u05e9\u05dc\u05e0\u05d5.<\/p>\n","protected":false},"author":73,"featured_media":1494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[19],"sf_content_type":[],"coauthors":[60],"class_list":["post-1493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u05db\u05d9\u05e6\u05d3 \u05d9\u05d5\u05e6\u05e8\u05d9\u05dd \u05de\u05e1\u05e8 (claim) \u05d5\u05de\u05dc\u05dc \u05e0\u05dc\u05d5\u05d5\u05d4 (payoff) \u05e4\u05e8\u05e1\u05d5\u05de\u05d9\u05d9\u05dd \u05d9\u05e2\u05d9\u05dc\u05d9\u05dd &#8212; \u05d4\u05d1\u05dc\u05d5\u05d2 \u05e9\u05dc \u05e1\u05d9\u05d9\u05dc\u05e1\u05e4\u05d5\u05e8\u05e1<\/title>\n<meta name=\"description\" content=\"\u05de\u05d4 \u05d4\u05dd \u05d4\u05de\u05d0\u05e4\u05d9\u05d9\u05e0\u05d9\u05dd \u05e9\u05dc \u05de\u05e1\u05e8 (CLAIM) \u05e4\u05e8\u05e1\u05d5\u05de\u05d9 \u05d9\u05e2\u05d9\u05dc? \u05db\u05d9\u05e6\u05d3 \u05d9\u05d5\u05e6\u05e8\u05d9\u05dd \u05de\u05dc\u05dc \u05e0\u05dc\u05d5\u05d5\u05d4 (\u05e4\u05d9\u05d9\u05d0\u05d5\u05e3) \u05e9\u05d9\u05e2\u05d1\u05d9\u05e8 \u05d0\u05ea \u05d4\u05e2\u05e8\u05da \u05e9\u05dc \u05de\u05d5\u05e6\u05e8 \u05d0\u05d5 \u05e9\u05d9\u05e8\u05d5\u05ea? \u05d1\u05d5\u05d0\u05d5 \u05dc\u05d2\u05dc\u05d5\u05ea \u05d6\u05d0\u05ea \u05d1\u05de\u05d3\u05e8\u05d9\u05da \u05e9\u05dc\u05e0\u05d5.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/il\/blog\/how-to-create-effective-claims-and-payoffs\/\" \/>\n<meta property=\"og:locale\" content=\"he_IL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u05db\u05d9\u05e6\u05d3 \u05d9\u05d5\u05e6\u05e8\u05d9\u05dd \u05de\u05e1\u05e8 (claim) \u05d5\u05de\u05dc\u05dc \u05e0\u05dc\u05d5\u05d5\u05d4 (payoff) \u05e4\u05e8\u05e1\u05d5\u05de\u05d9\u05d9\u05dd \u05d9\u05e2\u05d9\u05dc\u05d9\u05dd\" \/>\n<meta property=\"og:description\" content=\"\u05de\u05d4 \u05d4\u05dd \u05d4\u05de\u05d0\u05e4\u05d9\u05d9\u05e0\u05d9\u05dd \u05e9\u05dc \u05de\u05e1\u05e8 (CLAIM) \u05e4\u05e8\u05e1\u05d5\u05de\u05d9 \u05d9\u05e2\u05d9\u05dc? \u05db\u05d9\u05e6\u05d3 \u05d9\u05d5\u05e6\u05e8\u05d9\u05dd \u05de\u05dc\u05dc \u05e0\u05dc\u05d5\u05d5\u05d4 (\u05e4\u05d9\u05d9\u05d0\u05d5\u05e3) \u05e9\u05d9\u05e2\u05d1\u05d9\u05e8 \u05d0\u05ea \u05d4\u05e2\u05e8\u05da \u05e9\u05dc \u05de\u05d5\u05e6\u05e8 \u05d0\u05d5 \u05e9\u05d9\u05e8\u05d5\u05ea? \u05d1\u05d5\u05d0\u05d5 \u05dc\u05d2\u05dc\u05d5\u05ea \u05d6\u05d0\u05ea \u05d1\u05de\u05d3\u05e8\u05d9\u05da \u05e9\u05dc\u05e0\u05d5.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/il\/blog\/how-to-create-effective-claims-and-payoffs\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-15T09:40:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-05T22:51:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/il\/blog\/wp-content\/uploads\/sites\/16\/2024\/05\/claims.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1174\" \/>\n\t<meta property=\"og:image:height\" content=\"658\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Salesforce Israel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u05e0\u05db\u05ea\u05d1 \u05e2\u05dc \u05d9\u05d3\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u05d6\u05de\u05df \u05e7\u05e8\u05d9\u05d0\u05d4 \u05de\u05d5\u05e2\u05e8\u05da\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u05d3\u05e7\u05d5\u05ea\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Salesforce Israel\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/il\/blog\/how-to-create-effective-claims-and-payoffs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/il\/blog\/how-to-create-effective-claims-and-payoffs\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/il\/blog\/#\/schema\/person\/image\/c67562dd016bf5b6523ab098c8200a00\"}],\"headline\":\"\u05db\u05d9\u05e6\u05d3 \u05d9\u05d5\u05e6\u05e8\u05d9\u05dd \u05de\u05e1\u05e8 (claim) \u05d5\u05de\u05dc\u05dc \u05e0\u05dc\u05d5\u05d5\u05d4 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