{"id":1598,"date":"2024-07-08T10:01:47","date_gmt":"2024-07-08T10:01:47","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1598"},"modified":"2024-07-08T10:04:20","modified_gmt":"2024-07-08T10:04:20","slug":"tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/","title":{"rendered":"\u05de\u05d4 \u05d4\u05db\u05d5\u05d5\u05e0\u05d4 \u05d1\u05d8\u05d5\u05df \u05d3\u05d9\u05d1\u05d5\u05e8, \u05d5\u05db\u05d9\u05e6\u05d3 \u05dc\u05d0\u05de\u05e5 \u05d0\u05ea \u05e0\u05d9\u05de\u05ea \u05d4\u05e9\u05d9\u05d7 \u05d4\u05de\u05ea\u05d0\u05d9\u05de\u05d4 \u05d1\u05d9\u05d5\u05ea\u05e8 \u05dc\u05de\u05d5\u05ea\u05d2 \u05de\u05e1\u05d5\u05d9\u05dd"},"content":{"rendered":"\n

\u05d1\u05d4\u05e7\u05e9\u05e8 \u05e9\u05dc \u05e0\u05d9\u05ea\u05d5\u05d7 \u05d6\u05d4\u05d5\u05ea \u05de\u05d5\u05ea\u05d2<\/a>, \u05d8\u05d5\u05df \u05d4\u05d3\u05d9\u05d1\u05d5\u05e8<\/strong> \u05e0\u05db\u05dc\u05dc \u05d1\u05ea\u05d7\u05d5\u05dd \u05d4"\u05d0\u05d9\u05e9\u05d9\u05d5\u05ea" \u05e9\u05dc \u05d4\u05de\u05d5\u05ea\u05d2, \u05d5\u05de\u05d0\u05e4\u05e9\u05e8 \u05dc\u05d6\u05d4\u05d5\u05ea \u05d0\u05d5\u05ea\u05d5 \u05d1\u05e7\u05dc\u05d5\u05ea \u05d5\u05dc\u05d9\u05e6\u05d5\u05e8 \u05e2\u05d1\u05d5\u05e8\u05d5 \u05ea\u05e7\u05e9\u05d5\u05e8\u05ea \u05e2\u05e7\u05d1\u05d9\u05ea.<\/p>\n\n\n\n

\u05dc\u05de\u05e2\u05e9\u05d4, \u05d6\u05d4 \u05d4\u05d0\u05d5\u05e4\u05df \u05e9\u05d1\u05d5 \u05d4\u05e2\u05e1\u05e7 \u05de\u05ea\u05e7\u05e9\u05e8<\/strong> \u05e2\u05dd \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea, \u05d4\u05e1\u05e4\u05e7\u05d9\u05dd, \u05d4\u05de\u05d5\u05e2\u05e1\u05e7\u05d9\u05dd \u05e2\u05dc \u05d9\u05d3\u05d5 \u05d5\u05de\u05e9\u05ea\u05e4\u05d9 \u05d4\u05e4\u05e2\u05d5\u05dc\u05d4 \u05d0\u05d9\u05ea\u05d5 \u05d1\u05e2\u05d5\u05dc\u05dd \u05d4\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9 \u05d5\u05d4\u05de\u05d5\u05d7\u05e9\u05d9 \u05d2\u05dd \u05d9\u05d7\u05d3. \u05dc\u05db\u05df, \u05d7\u05e9\u05d5\u05d1 \u05dc\u05d4\u05d2\u05d3\u05d9\u05e8 \u05d0\u05d5\u05ea\u05d5 \u05d1\u05d3\u05d9\u05d9\u05e7\u05e0\u05d5\u05ea. \u05e9\u05d9\u05d7 \u05de\u05e1\u05d5\u05d2 \u05d6\u05d4 \u05de\u05d5\u05e8\u05db\u05d1 \u05de\u05e9\u05e0\u05d9 \u05d0\u05dc\u05de\u05e0\u05d8\u05d9\u05dd: \u05d4\u05e7\u05d5\u05dc \u05d5\u05d4\u05e0\u05d9\u05de\u05d4. \u05e9\u05e0\u05d9\u05d4\u05dd \u05de\u05e2\u05d5\u05e6\u05d1\u05d9\u05dd \u05e2\u05dc \u05e1\u05de\u05da \u05d4\u05e0\u05d5\u05e9\u05d0 \u05d4\u05e0\u05d3\u05d5\u05df, \u05d4\u05e4\u05e8\u05e1\u05d5\u05e0\u05d4 \u05e9\u05dc \u05d4\u05dc\u05e7\u05d5\u05d7<\/a> \u05d5\u05e2\u05e8\u05d5\u05e5 \u05d4\u05ea\u05e7\u05e9\u05d5\u05e8\u05ea \u05e9\u05d1\u05d5 \u05de\u05e9\u05ea\u05de\u05e9\u05d9\u05dd.<\/p>\n\n\n\n

\u05d1\u05de\u05d0\u05de\u05e8 \u05d6\u05d4 \u05e0\u05d3\u05d1\u05e8 \u05e2\u05dc \u05d4\u05de\u05d5\u05e9\u05d2 \u05d8\u05d5\u05df \u05d3\u05d9\u05d1\u05d5\u05e8<\/strong> (TOV) \u05d5\u05e0\u05e6\u05d9\u05d2 \u05db\u05de\u05d4 \u05e2\u05e6\u05d5\u05ea \u05de\u05e2\u05e9\u05d9\u05d5\u05ea \u05dc\u05d2\u05d1\u05d9 \u05d1\u05d7\u05d9\u05e8\u05d4 \u05d1\u05e0\u05d9\u05de\u05ea \u05d4\u05e9\u05d9\u05d7 \u05d4\u05de\u05ea\u05d0\u05d9\u05de\u05d4 \u05d1\u05d9\u05d5\u05ea\u05e8 \u05dc\u05de\u05d5\u05ea\u05d2 \u05e9\u05dc\u05db\u05dd.<\/p>\n\n\n\n

\u05d4\u05e9\u05dc\u05d1\u05d9\u05dd \u05e9\u05d9\u05e2\u05d6\u05e8\u05d5 \u05dc\u05db\u05dd \u05d1\u05de\u05e6\u05d9\u05d0\u05ea \u05d8\u05d5\u05df \u05d3\u05d9\u05d1\u05d5\u05e8 \u05de\u05ea\u05d0\u05d9\u05dd (<h2>)<\/p>\n\n\n\n

\u05dc\u05e4\u05e0\u05d9\u05db\u05dd \u05de\u05e1\u05e4\u05e8 \u05d4\u05e6\u05e2\u05d5\u05ea \u05e9\u05d9\u05e0\u05d7\u05d5 \u05d0\u05ea\u05db\u05dd \u05d1\u05ea\u05d4\u05dc\u05d9\u05da \u05e9\u05dc \u05d4\u05d2\u05d3\u05e8\u05ea \u05d8\u05d5\u05df \u05d4\u05d3\u05d9\u05d1\u05d5\u05e8 \u05e9\u05dc \u05d4\u05de\u05d5\u05ea\u05d2 \u05d4\u05e4\u05e8\u05d8\u05d9:<\/p>\n\n\n\n

    \n
  1. \u05de\u05d2\u05d3\u05d9\u05e8\u05d9\u05dd \u05d9\u05d9\u05e2\u05d5\u05d3, \u05e2\u05e8\u05db\u05d9\u05dd \u05d5\u05de\u05d8\u05e8\u05d5\u05ea \u05e9\u05dc \u05d4\u05e2\u05e1\u05e7<\/strong>, \u05d5\u05de\u05d5\u05d5\u05d3\u05d0\u05d9\u05dd \u05e9\u05d4\u05dd \u05d9\u05d5\u05d8\u05de\u05e2\u05d5 \u05d1\u05ea\u05d5\u05da \u05d4\u05e2\u05e1\u05e7 \u05d5\u05d9\u05e9\u05ea\u05e7\u05e4\u05d5 \u05d1\u05db\u05dc \u05ea\u05d7\u05d5\u05dd<\/li>\n\n\n\n
  2. \u05de\u05e0\u05ea\u05d7\u05d9\u05dd \u05d0\u05ea \u05d4\u05de\u05ea\u05d7\u05e8\u05d9\u05dd<\/strong> \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05e0\u05d9\u05ea\u05d5\u05d7 SWOT<\/strong> (\u05d7\u05d5\u05d6\u05e7\u05d5\u05ea, \u05d7\u05d5\u05dc\u05e9\u05d5\u05ea, \u05d4\u05d6\u05d3\u05de\u05e0\u05d5\u05d9\u05d5\u05ea, \u05d0\u05d9\u05d5\u05de\u05d9\u05dd) \u05d0\u05d5 \u05d1\u05d7\u05e7\u05e8 \u05e9\u05d5\u05e7<\/li>\n\n\n\n
  3. \u05de\u05e0\u05ea\u05d7\u05d9\u05dd \u05d0\u05ea \u05e7\u05d4\u05dc \u05d4\u05d9\u05e2\u05d3<\/strong> \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05e1\u05e7\u05e8\u05d9\u05dd, \u05e9\u05d0\u05dc\u05d5\u05ea<\/a> \u05d0\u05d5 \u05e8\u05d0\u05d9\u05d5\u05e0\u05d5\u05ea \u05e2\u05dd \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea<\/li>\n\n\n\n
  4. \u00a0\u05de\u05d2\u05d3\u05d9\u05e8\u05d9\u05dd \u05d0\u05ea \u05d4\u05d0\u05d9\u05e9\u05d9\u05d5\u05ea \u05d4\u05e2\u05e1\u05e7\u05d9\u05ea<\/strong>: \u05e1\u05de\u05db\u05d5\u05ea\u05d9\u05ea, \u05d7\u05d1\u05e8\u05d9\u05ea, \u05de\u05e9\u05e2\u05e9\u05e2\u05ea, \u05d0\u05d9\u05e8\u05d5\u05e0\u05d9\u05ea, \u05de\u05ea\u05d5\u05d7\u05db\u05de\u05ea, \u05d4\u05e8\u05e4\u05ea\u05e7\u05e0\u05d9\u05ea… \u05e7\u05d9\u05d9\u05de\u05d9\u05dd 52 \u05e1\u05d5\u05d2\u05d9\u05dd \u05e9\u05dc \u05d8\u05d5\u05df \u05d3\u05d9\u05d1\u05d5\u05e8<\/strong>, \u05dc\u05d0 \u05e4\u05d7\u05d5\u05ea! \u05d0\u05e4\u05e9\u05e8 \u05db\u05de\u05d5\u05d1\u05df \u05d2\u05dd \u05dc\u05e9\u05dc\u05d1 \u05d1\u05d9\u05e0\u05d9\u05d4\u05dd, \u05db\u05da \u05e9\u05d9\u05d5\u05e6\u05e8\u05d9\u05dd \u05d8\u05d5\u05df \u05d3\u05d9\u05d1\u05d5\u05e8<\/strong> \u05d9\u05d9\u05d7\u05d5\u05d3\u05d9<\/li>\n\n\n\n
  5. \u05de\u05ea\u05d0\u05d9\u05de\u05d9\u05dd \u05d0\u05ea \u05d4\u05ea\u05e7\u05e9\u05d5\u05e8\u05ea \u05dc\u05e1\u05d5\u05d2 \u05d4\u05d0\u05d9\u05e9\u05d9\u05d5\u05ea \u05e9\u05e0\u05d1\u05d7\u05e8 \u05d5\u05dc\u05e0\u05ea\u05d5\u05e0\u05d9\u05dd \u05e9\u05e0\u05d0\u05e1\u05e4\u05d5, \u05dc\u05e4\u05d9 \u05d0\u05d5\u05e6\u05e8 \u05de\u05d9\u05dc\u05d9\u05dd, \u05ea\u05d7\u05d1\u05d9\u05e8 \u05d5\u05e1\u05d2\u05e0\u05d5\u05df \u05d3\u05d9\u05d1\u05d5\u05e8 \u05de\u05ea\u05d0\u05d9\u05de\u05d9\u05dd<\/li>\n\n\n\n
  6. \u05de\u05e7\u05d1\u05e6\u05d9\u05dd \u05d0\u05ea \u05db\u05dc \u05d4\u05e0\u05ea\u05d5\u05e0\u05d9\u05dd \u05d4\u05d0\u05dc\u05d5 \u05d1\u05e1\u05e4\u05e8 \u05d4\u05de\u05d5\u05ea\u05d2 \u05e9\u05d0\u05d5\u05ea\u05d5 \u05d9\u05e9 \u05dc\u05e9\u05ea\u05e3 \u05e2\u05dd \u05db\u05dc \u05de\u05d9 \u05e9\u05de\u05e0\u05d4\u05dc\u05d9\u05dd \u05d0\u05ea \u05d4\u05ea\u05db\u05e0\u05d9\u05dd<\/li>\n<\/ol>\n\n\n\n

    \u05d7\u05e9\u05d5\u05d1: \u05d8\u05d5\u05df \u05d4\u05d3\u05d9\u05d1\u05d5\u05e8 \u05d4\u05d5\u05d0 \u05e8\u05db\u05d9\u05d1 \u05d1\u05e1\u05d9\u05e1\u05d9 \u05d1\u05ea\u05e7\u05e9\u05d5\u05e8\u05ea, \u05d2\u05dd \u05d4\u05de\u05d9\u05dc\u05d5\u05dc\u05d9\u05ea \u05d5\u05d2\u05dd \u05d4\u05db\u05ea\u05d5\u05d1\u05d4. \u05e0\u05d9\u05de\u05ea \u05d4\u05e9\u05d9\u05d7 \u05e9\u05e0\u05d1\u05d7\u05e8\u05ea \u05ea\u05e9\u05e4\u05d9\u05e2<\/strong> \u05d1\u05de\u05d3\u05d9\u05d4 \u05e8\u05d1\u05d4 \u05e2\u05dc \u05ea\u05d3\u05de\u05d9\u05ea \u05d4\u05de\u05d5\u05ea\u05d2 \u05d5\u05e2\u05dc \u05ea\u05e4\u05d9\u05e1\u05ea\u05d5<\/strong> \u05e2\u05dc \u05d9\u05d3\u05d9 \u05d4\u05e6\u05d9\u05d1\u05d5\u05e8, \u05d5\u05d2\u05dd \u05e2\u05dc \u05d9\u05e2\u05d9\u05dc\u05d5\u05ea \u05d4\u05de\u05e1\u05e8<\/strong> \u05e9\u05d0\u05ea\u05dd \u05de\u05e2\u05d5\u05e0\u05d9\u05d9\u05e0\u05d9\u05dd \u05dc\u05d4\u05e2\u05d1\u05d9\u05e8. \u05d8\u05d5\u05df \u05d3\u05d9\u05d1\u05d5\u05e8 \u05e2\u05e7\u05d1\u05d9 \u05d5\u05d0\u05d5\u05ea\u05e0\u05d8\u05d9 \u05d9\u05db\u05d5\u05dc \u05d2\u05dd \u05dc\u05e1\u05d9\u05d9\u05e2 \u05dc\u05d1\u05e0\u05d5\u05ea \u05d0\u05de\u05d5\u05df \u05d5\u05e0\u05d0\u05de\u05e0\u05d5\u05ea \u05dc\u05d2\u05d1\u05d9 \u05d4\u05de\u05d5\u05ea\u05d2<\/strong>, \u05d5\u05d9\u05d2\u05d1\u05d9\u05e8 \u05d0\u05ea \u05d4\u05de\u05d5\u05d1\u05d4\u05e7\u05d5\u05ea \u05e9\u05dc\u05d5 \u05dc\u05e2\u05d5\u05de\u05ea \u05d4\u05de\u05ea\u05d7\u05e8\u05d9\u05dd. \u05db\u05d3\u05d0\u05d9 \u05dc\u05de\u05de\u05e9 \u05d0\u05ea \u05d4\u05e9\u05dc\u05d1\u05d9\u05dd \u05d4\u05dc\u05dc\u05d5 \u05db\u05d3\u05d9 \u05dc\u05d8\u05e4\u05d7 \u05d8\u05d5\u05df \u05d3\u05d9\u05d1\u05d5\u05e8 \u05d9\u05d9\u05d7\u05d5\u05d3\u05d9 \u05d5\u05de\u05ea\u05d0\u05d9\u05dd, \u05e9\u05de\u05d9\u05d9\u05e6\u05d2 \u05d0\u05ea \u05d4\u05e2\u05e8\u05db\u05d9\u05dd \u05d5\u05d4\u05d0\u05d9\u05e9\u05d9\u05d5\u05ea \u05e9\u05dc \u05d4\u05de\u05d5\u05ea\u05d2 \u05d5\u05de\u05e2\u05d1\u05d9\u05e8 \u05d0\u05d5\u05ea\u05dd \u05d1\u05de\u05dc\u05d5\u05d0\u05dd \u05d0\u05dc \u05e7\u05d4\u05dc \u05d4\u05d9\u05e2\u05d3.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u05d1\u05d4\u05e7\u05e9\u05e8 \u05e9\u05dc \u05e0\u05d9\u05ea\u05d5\u05d7 \u05d6\u05d4\u05d5\u05ea \u05de\u05d5\u05ea\u05d2, \u05d8\u05d5\u05df \u05d4\u05d3\u05d9\u05d1\u05d5\u05e8 \u05e0\u05db\u05dc\u05dc \u05d1\u05ea\u05d7\u05d5\u05dd \u05d4"\u05d0\u05d9\u05e9\u05d9\u05d5\u05ea" \u05e9\u05dc \u05d4\u05de\u05d5\u05ea\u05d2, \u05d5\u05de\u05d0\u05e4\u05e9\u05e8 \u05dc\u05d6\u05d4\u05d5\u05ea \u05d0\u05d5\u05ea\u05d5 \u05d1\u05e7\u05dc\u05d5\u05ea \u05d5\u05dc\u05d9\u05e6\u05d5\u05e8 \u05e2\u05d1\u05d5\u05e8\u05d5 \u05ea\u05e7\u05e9\u05d5\u05e8\u05ea \u05e2\u05e7\u05d1\u05d9\u05ea. \u05dc\u05de\u05e2\u05e9\u05d4, \u05d6\u05d4 \u05d4\u05d0\u05d5\u05e4\u05df \u05e9\u05d1\u05d5 \u05d4\u05e2\u05e1\u05e7 \u05de\u05ea\u05e7\u05e9\u05e8 \u05e2\u05dd \u05d4\u05e2\u05d5\u05dc\u05dd \u05e9\u05e1\u05d1\u05d9\u05d1\u05d5<\/p>\n","protected":false},"author":217,"featured_media":1599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[19],"sf_content_type":[],"coauthors":[67],"class_list":["post-1598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing"],"yoast_head":"\n\u05de\u05d4 \u05d4\u05db\u05d5\u05d5\u05e0\u05d4 \u05d1\u05d8\u05d5\u05df \u05d3\u05d9\u05d1\u05d5\u05e8, \u05d5\u05db\u05d9\u05e6\u05d3 \u05dc\u05d0\u05de\u05e5 \u05d0\u05ea \u05e0\u05d9\u05de\u05ea \u05d4\u05e9\u05d9\u05d7 \u05d4\u05de\u05ea\u05d0\u05d9\u05de\u05d4 \u05d1\u05d9\u05d5\u05ea\u05e8 \u05dc\u05de\u05d5\u05ea\u05d2 \u05de\u05e1\u05d5\u05d9\u05dd — \u05d4\u05d1\u05dc\u05d5\u05d2 \u05e9\u05dc \u05e1\u05d9\u05d9\u05dc\u05e1\u05e4\u05d5\u05e8\u05e1<\/title>\n<meta name=\"description\" content=\"\u05d1\u05d4\u05e7\u05e9\u05e8 \u05e9\u05dc \u05e0\u05d9\u05ea\u05d5\u05d7 \u05d6\u05d4\u05d5\u05ea \u05de\u05d5\u05ea\u05d2, \u05d8\u05d5\u05df \u05d4\u05d3\u05d9\u05d1\u05d5\u05e8 \u05e0\u05db\u05dc\u05dc \u05d1\u05ea\u05d7\u05d5\u05dd \u05d4"\u05d0\u05d9\u05e9\u05d9\u05d5\u05ea" \u05e9\u05dc \u05d4\u05de\u05d5\u05ea\u05d2, \u05d5\u05de\u05d0\u05e4\u05e9\u05e8 \u05dc\u05d6\u05d4\u05d5\u05ea \u05d0\u05d5\u05ea\u05d5 \u05d1\u05e7\u05dc\u05d5\u05ea \u05d5\u05dc\u05d9\u05e6\u05d5\u05e8 \u05e2\u05d1\u05d5\u05e8\u05d5 \u05ea\u05e7\u05e9\u05d5\u05e8\u05ea \u05e2\u05e7\u05d1\u05d9\u05ea. \u05dc\u05de\u05e2\u05e9\u05d4, \u05d6\u05d4 \u05d4\u05d0\u05d5\u05e4\u05df \u05e9\u05d1\u05d5 \u05d4\u05e2\u05e1\u05e7 \u05de\u05ea\u05e7\u05e9\u05e8 \u05e2\u05dd \u05d4\u05e2\u05d5\u05dc\u05dd \u05e9\u05e1\u05d1\u05d9\u05d1\u05d5\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/\" \/>\n<meta property=\"og:locale\" content=\"he_IL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u05de\u05d4 \u05d4\u05db\u05d5\u05d5\u05e0\u05d4 \u05d1\u05d8\u05d5\u05df \u05d3\u05d9\u05d1\u05d5\u05e8, \u05d5\u05db\u05d9\u05e6\u05d3 \u05dc\u05d0\u05de\u05e5 \u05d0\u05ea \u05e0\u05d9\u05de\u05ea \u05d4\u05e9\u05d9\u05d7 \u05d4\u05de\u05ea\u05d0\u05d9\u05de\u05d4 \u05d1\u05d9\u05d5\u05ea\u05e8 \u05dc\u05de\u05d5\u05ea\u05d2 \u05de\u05e1\u05d5\u05d9\u05dd\" \/>\n<meta property=\"og:description\" content=\"\u05d1\u05d4\u05e7\u05e9\u05e8 \u05e9\u05dc \u05e0\u05d9\u05ea\u05d5\u05d7 \u05d6\u05d4\u05d5\u05ea \u05de\u05d5\u05ea\u05d2, \u05d8\u05d5\u05df \u05d4\u05d3\u05d9\u05d1\u05d5\u05e8 \u05e0\u05db\u05dc\u05dc \u05d1\u05ea\u05d7\u05d5\u05dd \u05d4"\u05d0\u05d9\u05e9\u05d9\u05d5\u05ea" \u05e9\u05dc \u05d4\u05de\u05d5\u05ea\u05d2, \u05d5\u05de\u05d0\u05e4\u05e9\u05e8 \u05dc\u05d6\u05d4\u05d5\u05ea \u05d0\u05d5\u05ea\u05d5 \u05d1\u05e7\u05dc\u05d5\u05ea \u05d5\u05dc\u05d9\u05e6\u05d5\u05e8 \u05e2\u05d1\u05d5\u05e8\u05d5 \u05ea\u05e7\u05e9\u05d5\u05e8\u05ea \u05e2\u05e7\u05d1\u05d9\u05ea. \u05dc\u05de\u05e2\u05e9\u05d4, \u05d6\u05d4 \u05d4\u05d0\u05d5\u05e4\u05df \u05e9\u05d1\u05d5 \u05d4\u05e2\u05e1\u05e7 \u05de\u05ea\u05e7\u05e9\u05e8 \u05e2\u05dd \u05d4\u05e2\u05d5\u05dc\u05dd \u05e9\u05e1\u05d1\u05d9\u05d1\u05d5\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-08T10:01:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-08T10:04:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/il\/blog\/wp-content\/uploads\/sites\/16\/2023\/12\/Salesforce-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4000\" \/>\n\t<meta property=\"og:image:height\" content=\"2250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce Israel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u05e0\u05db\u05ea\u05d1 \u05e2\u05dc \u05d9\u05d3\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u05d6\u05de\u05df \u05e7\u05e8\u05d9\u05d0\u05d4 \u05de\u05d5\u05e2\u05e8\u05da\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u05d3\u05e7\u05d5\u05ea\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Salesforce Israel\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/il\/blog\/#\/schema\/person\/image\/a9d1c842d9b216213342a2094f380527\"}],\"headline\":\"\u05de\u05d4 \u05d4\u05db\u05d5\u05d5\u05e0\u05d4 \u05d1\u05d8\u05d5\u05df \u05d3\u05d9\u05d1\u05d5\u05e8, \u05d5\u05db\u05d9\u05e6\u05d3 \u05dc\u05d0\u05de\u05e5 \u05d0\u05ea \u05e0\u05d9\u05de\u05ea \u05d4\u05e9\u05d9\u05d7 \u05d4\u05de\u05ea\u05d0\u05d9\u05de\u05d4 \u05d1\u05d9\u05d5\u05ea\u05e8 \u05dc\u05de\u05d5\u05ea\u05d2 \u05de\u05e1\u05d5\u05d9\u05dd\",\"datePublished\":\"2024-07-08T10:01:47+00:00\",\"dateModified\":\"2024-07-08T10:04:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/\"},\"wordCount\":5,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/il\/blog\/wp-content\/uploads\/sites\/16\/2024\/07\/AdobeStock_137267480.jpg\",\"keywords\":[\"TOV\",\"\u05d8\u05d5\u05df \u05d3\u05d9\u05d1\u05d5\u05e8\",\"\u05de\u05d5\u05ea\u05d2\",\"\u05e0\u05d9\u05de\u05ea \u05d4\u05e9\u05d9\u05d7\",\"\u05e2\u05e8\u05db\u05d9 \u05de\u05d5\u05ea\u05d2\",\"\u05e2\u05e8\u05db\u05d9\u05dd\",\"\u05ea\u05d3\u05de\u05d9\u05ea\",\"\u05ea\u05e7\u05e9\u05d5\u05e8\u05ea\"],\"inLanguage\":\"he-IL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/\",\"url\":\"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/\",\"name\":\"\u05de\u05d4 \u05d4\u05db\u05d5\u05d5\u05e0\u05d4 \u05d1\u05d8\u05d5\u05df \u05d3\u05d9\u05d1\u05d5\u05e8, \u05d5\u05db\u05d9\u05e6\u05d3 \u05dc\u05d0\u05de\u05e5 \u05d0\u05ea \u05e0\u05d9\u05de\u05ea \u05d4\u05e9\u05d9\u05d7 \u05d4\u05de\u05ea\u05d0\u05d9\u05de\u05d4 \u05d1\u05d9\u05d5\u05ea\u05e8 \u05dc\u05de\u05d5\u05ea\u05d2 \u05de\u05e1\u05d5\u05d9\u05dd — \u05d4\u05d1\u05dc\u05d5\u05d2 \u05e9\u05dc \u05e1\u05d9\u05d9\u05dc\u05e1\u05e4\u05d5\u05e8\u05e1\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/il\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/il\/blog\/wp-content\/uploads\/sites\/16\/2024\/07\/AdobeStock_137267480.jpg\",\"datePublished\":\"2024-07-08T10:01:47+00:00\",\"dateModified\":\"2024-07-08T10:04:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/il\/blog\/#\/schema\/person\/4e0ae9821f05180e016fb9cb5cf6c0fa\"},\"description\":\"\u05d1\u05d4\u05e7\u05e9\u05e8 \u05e9\u05dc \u05e0\u05d9\u05ea\u05d5\u05d7 \u05d6\u05d4\u05d5\u05ea \u05de\u05d5\u05ea\u05d2, \u05d8\u05d5\u05df \u05d4\u05d3\u05d9\u05d1\u05d5\u05e8 \u05e0\u05db\u05dc\u05dc \u05d1\u05ea\u05d7\u05d5\u05dd \u05d4\\\"\u05d0\u05d9\u05e9\u05d9\u05d5\u05ea\\\" \u05e9\u05dc \u05d4\u05de\u05d5\u05ea\u05d2, \u05d5\u05de\u05d0\u05e4\u05e9\u05e8 \u05dc\u05d6\u05d4\u05d5\u05ea \u05d0\u05d5\u05ea\u05d5 \u05d1\u05e7\u05dc\u05d5\u05ea \u05d5\u05dc\u05d9\u05e6\u05d5\u05e8 \u05e2\u05d1\u05d5\u05e8\u05d5 \u05ea\u05e7\u05e9\u05d5\u05e8\u05ea \u05e2\u05e7\u05d1\u05d9\u05ea. \u05dc\u05de\u05e2\u05e9\u05d4, \u05d6\u05d4 \u05d4\u05d0\u05d5\u05e4\u05df \u05e9\u05d1\u05d5 \u05d4\u05e2\u05e1\u05e7 \u05de\u05ea\u05e7\u05e9\u05e8 \u05e2\u05dd \u05d4\u05e2\u05d5\u05dc\u05dd \u05e9\u05e1\u05d1\u05d9\u05d1\u05d5\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/#breadcrumb\"},\"inLanguage\":\"he-IL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"he-IL\",\"@id\":\"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/il\/blog\/wp-content\/uploads\/sites\/16\/2024\/07\/AdobeStock_137267480.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/il\/blog\/wp-content\/uploads\/sites\/16\/2024\/07\/AdobeStock_137267480.jpg\",\"width\":7360,\"height\":4912},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/il\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u05de\u05d4 \u05d4\u05db\u05d5\u05d5\u05e0\u05d4 \u05d1\u05d8\u05d5\u05df \u05d3\u05d9\u05d1\u05d5\u05e8, \u05d5\u05db\u05d9\u05e6\u05d3 \u05dc\u05d0\u05de\u05e5 \u05d0\u05ea \u05e0\u05d9\u05de\u05ea \u05d4\u05e9\u05d9\u05d7 \u05d4\u05de\u05ea\u05d0\u05d9\u05de\u05d4 \u05d1\u05d9\u05d5\u05ea\u05e8 \u05dc\u05de\u05d5\u05ea\u05d2 \u05de\u05e1\u05d5\u05d9\u05dd\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/il\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/il\/blog\/\",\"name\":\"Salesforce\",\"description\":\"\u05d7\u05d3\u05e9\u05d5\u05ea, \u05d8\u05d9\u05e4\u05d9\u05dd \u05d5\u05ea\u05d5\u05d1\u05e0\u05d5\u05ea \u05e9\u05dc \u05de\u05e0\u05d4\u05d9\u05d2\u05d9 \u05d4\u05e2\u05e0\u05df \u05d4\u05e2\u05d5\u05dc\u05de\u05d9\u05d9\u05dd\",\"alternateName\":\"Salesforce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/il\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"he-IL\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/il\/blog\/#\/schema\/person\/image\/a9d1c842d9b216213342a2094f380527\",\"name\":\"Salesforce Israel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"he-IL\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Salesforce Israel\"},\"url\":\"https:\/\/www.salesforce.com\/il\/blog\/author\/karin-yeruham\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u05de\u05d4 \u05d4\u05db\u05d5\u05d5\u05e0\u05d4 \u05d1\u05d8\u05d5\u05df \u05d3\u05d9\u05d1\u05d5\u05e8, \u05d5\u05db\u05d9\u05e6\u05d3 \u05dc\u05d0\u05de\u05e5 \u05d0\u05ea \u05e0\u05d9\u05de\u05ea \u05d4\u05e9\u05d9\u05d7 \u05d4\u05de\u05ea\u05d0\u05d9\u05de\u05d4 \u05d1\u05d9\u05d5\u05ea\u05e8 \u05dc\u05de\u05d5\u05ea\u05d2 \u05de\u05e1\u05d5\u05d9\u05dd — \u05d4\u05d1\u05dc\u05d5\u05d2 \u05e9\u05dc \u05e1\u05d9\u05d9\u05dc\u05e1\u05e4\u05d5\u05e8\u05e1","description":"\u05d1\u05d4\u05e7\u05e9\u05e8 \u05e9\u05dc \u05e0\u05d9\u05ea\u05d5\u05d7 \u05d6\u05d4\u05d5\u05ea \u05de\u05d5\u05ea\u05d2, \u05d8\u05d5\u05df \u05d4\u05d3\u05d9\u05d1\u05d5\u05e8 \u05e0\u05db\u05dc\u05dc \u05d1\u05ea\u05d7\u05d5\u05dd \u05d4\"\u05d0\u05d9\u05e9\u05d9\u05d5\u05ea\" \u05e9\u05dc \u05d4\u05de\u05d5\u05ea\u05d2, \u05d5\u05de\u05d0\u05e4\u05e9\u05e8 \u05dc\u05d6\u05d4\u05d5\u05ea \u05d0\u05d5\u05ea\u05d5 \u05d1\u05e7\u05dc\u05d5\u05ea \u05d5\u05dc\u05d9\u05e6\u05d5\u05e8 \u05e2\u05d1\u05d5\u05e8\u05d5 \u05ea\u05e7\u05e9\u05d5\u05e8\u05ea \u05e2\u05e7\u05d1\u05d9\u05ea. \u05dc\u05de\u05e2\u05e9\u05d4, \u05d6\u05d4 \u05d4\u05d0\u05d5\u05e4\u05df \u05e9\u05d1\u05d5 \u05d4\u05e2\u05e1\u05e7 \u05de\u05ea\u05e7\u05e9\u05e8 \u05e2\u05dd \u05d4\u05e2\u05d5\u05dc\u05dd \u05e9\u05e1\u05d1\u05d9\u05d1\u05d5","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/","og_locale":"he_IL","og_type":"article","og_title":"\u05de\u05d4 \u05d4\u05db\u05d5\u05d5\u05e0\u05d4 \u05d1\u05d8\u05d5\u05df \u05d3\u05d9\u05d1\u05d5\u05e8, \u05d5\u05db\u05d9\u05e6\u05d3 \u05dc\u05d0\u05de\u05e5 \u05d0\u05ea \u05e0\u05d9\u05de\u05ea \u05d4\u05e9\u05d9\u05d7 \u05d4\u05de\u05ea\u05d0\u05d9\u05de\u05d4 \u05d1\u05d9\u05d5\u05ea\u05e8 \u05dc\u05de\u05d5\u05ea\u05d2 \u05de\u05e1\u05d5\u05d9\u05dd","og_description":"\u05d1\u05d4\u05e7\u05e9\u05e8 \u05e9\u05dc \u05e0\u05d9\u05ea\u05d5\u05d7 \u05d6\u05d4\u05d5\u05ea \u05de\u05d5\u05ea\u05d2, \u05d8\u05d5\u05df \u05d4\u05d3\u05d9\u05d1\u05d5\u05e8 \u05e0\u05db\u05dc\u05dc \u05d1\u05ea\u05d7\u05d5\u05dd \u05d4\"\u05d0\u05d9\u05e9\u05d9\u05d5\u05ea\" \u05e9\u05dc \u05d4\u05de\u05d5\u05ea\u05d2, \u05d5\u05de\u05d0\u05e4\u05e9\u05e8 \u05dc\u05d6\u05d4\u05d5\u05ea \u05d0\u05d5\u05ea\u05d5 \u05d1\u05e7\u05dc\u05d5\u05ea \u05d5\u05dc\u05d9\u05e6\u05d5\u05e8 \u05e2\u05d1\u05d5\u05e8\u05d5 \u05ea\u05e7\u05e9\u05d5\u05e8\u05ea \u05e2\u05e7\u05d1\u05d9\u05ea. \u05dc\u05de\u05e2\u05e9\u05d4, \u05d6\u05d4 \u05d4\u05d0\u05d5\u05e4\u05df \u05e9\u05d1\u05d5 \u05d4\u05e2\u05e1\u05e7 \u05de\u05ea\u05e7\u05e9\u05e8 \u05e2\u05dd \u05d4\u05e2\u05d5\u05dc\u05dd \u05e9\u05e1\u05d1\u05d9\u05d1\u05d5","og_url":"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/","og_site_name":"Salesforce","article_published_time":"2024-07-08T10:01:47+00:00","article_modified_time":"2024-07-08T10:04:20+00:00","og_image":[{"width":4000,"height":2250,"url":"https:\/\/www.salesforce.com\/il\/blog\/wp-content\/uploads\/sites\/16\/2023\/12\/Salesforce-logo.jpg","type":"image\/jpeg"}],"author":"Salesforce Israel","twitter_card":"summary_large_image","twitter_misc":{"\u05e0\u05db\u05ea\u05d1 \u05e2\u05dc \u05d9\u05d3":"","\u05d6\u05de\u05df \u05e7\u05e8\u05d9\u05d0\u05d4 \u05de\u05d5\u05e2\u05e8\u05da":"2 \u05d3\u05e7\u05d5\u05ea","Written by":"Salesforce Israel"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/il\/blog\/#\/schema\/person\/image\/a9d1c842d9b216213342a2094f380527"}],"headline":"\u05de\u05d4 \u05d4\u05db\u05d5\u05d5\u05e0\u05d4 \u05d1\u05d8\u05d5\u05df \u05d3\u05d9\u05d1\u05d5\u05e8, \u05d5\u05db\u05d9\u05e6\u05d3 \u05dc\u05d0\u05de\u05e5 \u05d0\u05ea \u05e0\u05d9\u05de\u05ea \u05d4\u05e9\u05d9\u05d7 \u05d4\u05de\u05ea\u05d0\u05d9\u05de\u05d4 \u05d1\u05d9\u05d5\u05ea\u05e8 \u05dc\u05de\u05d5\u05ea\u05d2 \u05de\u05e1\u05d5\u05d9\u05dd","datePublished":"2024-07-08T10:01:47+00:00","dateModified":"2024-07-08T10:04:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/"},"wordCount":5,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/il\/blog\/wp-content\/uploads\/sites\/16\/2024\/07\/AdobeStock_137267480.jpg","keywords":["TOV","\u05d8\u05d5\u05df \u05d3\u05d9\u05d1\u05d5\u05e8","\u05de\u05d5\u05ea\u05d2","\u05e0\u05d9\u05de\u05ea \u05d4\u05e9\u05d9\u05d7","\u05e2\u05e8\u05db\u05d9 \u05de\u05d5\u05ea\u05d2","\u05e2\u05e8\u05db\u05d9\u05dd","\u05ea\u05d3\u05de\u05d9\u05ea","\u05ea\u05e7\u05e9\u05d5\u05e8\u05ea"],"inLanguage":"he-IL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/","url":"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/","name":"\u05de\u05d4 \u05d4\u05db\u05d5\u05d5\u05e0\u05d4 \u05d1\u05d8\u05d5\u05df \u05d3\u05d9\u05d1\u05d5\u05e8, \u05d5\u05db\u05d9\u05e6\u05d3 \u05dc\u05d0\u05de\u05e5 \u05d0\u05ea \u05e0\u05d9\u05de\u05ea \u05d4\u05e9\u05d9\u05d7 \u05d4\u05de\u05ea\u05d0\u05d9\u05de\u05d4 \u05d1\u05d9\u05d5\u05ea\u05e8 \u05dc\u05de\u05d5\u05ea\u05d2 \u05de\u05e1\u05d5\u05d9\u05dd — \u05d4\u05d1\u05dc\u05d5\u05d2 \u05e9\u05dc \u05e1\u05d9\u05d9\u05dc\u05e1\u05e4\u05d5\u05e8\u05e1","isPartOf":{"@id":"https:\/\/www.salesforce.com\/il\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/il\/blog\/wp-content\/uploads\/sites\/16\/2024\/07\/AdobeStock_137267480.jpg","datePublished":"2024-07-08T10:01:47+00:00","dateModified":"2024-07-08T10:04:20+00:00","author":{"@id":"https:\/\/www.salesforce.com\/il\/blog\/#\/schema\/person\/4e0ae9821f05180e016fb9cb5cf6c0fa"},"description":"\u05d1\u05d4\u05e7\u05e9\u05e8 \u05e9\u05dc \u05e0\u05d9\u05ea\u05d5\u05d7 \u05d6\u05d4\u05d5\u05ea \u05de\u05d5\u05ea\u05d2, \u05d8\u05d5\u05df \u05d4\u05d3\u05d9\u05d1\u05d5\u05e8 \u05e0\u05db\u05dc\u05dc \u05d1\u05ea\u05d7\u05d5\u05dd \u05d4\"\u05d0\u05d9\u05e9\u05d9\u05d5\u05ea\" \u05e9\u05dc \u05d4\u05de\u05d5\u05ea\u05d2, \u05d5\u05de\u05d0\u05e4\u05e9\u05e8 \u05dc\u05d6\u05d4\u05d5\u05ea \u05d0\u05d5\u05ea\u05d5 \u05d1\u05e7\u05dc\u05d5\u05ea \u05d5\u05dc\u05d9\u05e6\u05d5\u05e8 \u05e2\u05d1\u05d5\u05e8\u05d5 \u05ea\u05e7\u05e9\u05d5\u05e8\u05ea \u05e2\u05e7\u05d1\u05d9\u05ea. \u05dc\u05de\u05e2\u05e9\u05d4, \u05d6\u05d4 \u05d4\u05d0\u05d5\u05e4\u05df \u05e9\u05d1\u05d5 \u05d4\u05e2\u05e1\u05e7 \u05de\u05ea\u05e7\u05e9\u05e8 \u05e2\u05dd \u05d4\u05e2\u05d5\u05dc\u05dd \u05e9\u05e1\u05d1\u05d9\u05d1\u05d5","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/#breadcrumb"},"inLanguage":"he-IL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/"]}]},{"@type":"ImageObject","inLanguage":"he-IL","@id":"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/#primaryimage","url":"https:\/\/www.salesforce.com\/il\/blog\/wp-content\/uploads\/sites\/16\/2024\/07\/AdobeStock_137267480.jpg","contentUrl":"https:\/\/www.salesforce.com\/il\/blog\/wp-content\/uploads\/sites\/16\/2024\/07\/AdobeStock_137267480.jpg","width":7360,"height":4912},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/il\/blog\/tov-what-is-meant-by-tone-of-voice-and-how-to-find-the-one-that-best-suits-your-brand-il\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/il\/blog\/"},{"@type":"ListItem","position":2,"name":"\u05de\u05d4 \u05d4\u05db\u05d5\u05d5\u05e0\u05d4 \u05d1\u05d8\u05d5\u05df \u05d3\u05d9\u05d1\u05d5\u05e8, \u05d5\u05db\u05d9\u05e6\u05d3 \u05dc\u05d0\u05de\u05e5 \u05d0\u05ea \u05e0\u05d9\u05de\u05ea \u05d4\u05e9\u05d9\u05d7 \u05d4\u05de\u05ea\u05d0\u05d9\u05de\u05d4 \u05d1\u05d9\u05d5\u05ea\u05e8 \u05dc\u05de\u05d5\u05ea\u05d2 \u05de\u05e1\u05d5\u05d9\u05dd"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/il\/blog\/#website","url":"https:\/\/www.salesforce.com\/il\/blog\/","name":"Salesforce","description":"\u05d7\u05d3\u05e9\u05d5\u05ea, \u05d8\u05d9\u05e4\u05d9\u05dd \u05d5\u05ea\u05d5\u05d1\u05e0\u05d5\u05ea \u05e9\u05dc \u05de\u05e0\u05d4\u05d9\u05d2\u05d9 \u05d4\u05e2\u05e0\u05df \u05d4\u05e2\u05d5\u05dc\u05de\u05d9\u05d9\u05dd","alternateName":"Salesforce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/il\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"he-IL"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/il\/blog\/#\/schema\/person\/image\/a9d1c842d9b216213342a2094f380527","name":"Salesforce Israel","image":{"@type":"ImageObject","inLanguage":"he-IL","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Salesforce Israel"},"url":"https:\/\/www.salesforce.com\/il\/blog\/author\/karin-yeruham\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/il\/blog\/wp-content\/uploads\/sites\/16\/2024\/07\/AdobeStock_137267480.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/il\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/il\/blog\/wp-json\/wp\/v2\/posts\/1598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/il\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/il\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/il\/blog\/wp-json\/wp\/v2\/users\/217"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/il\/blog\/wp-json\/wp\/v2\/comments?post=1598"}],"version-history":[{"count":1,"href":"https:\/\/www.salesforce.com\/il\/blog\/wp-json\/wp\/v2\/posts\/1598\/revisions"}],"predecessor-version":[{"id":1600,"href":"https:\/\/www.salesforce.com\/il\/blog\/wp-json\/wp\/v2\/posts\/1598\/revisions\/1600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/il\/blog\/wp-json\/wp\/v2\/media\/1599"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/il\/blog\/wp-json\/wp\/v2\/media?parent=1598"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/il\/blog\/wp-json\/wp\/v2\/sf_topic?post=1598"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/il\/blog\/wp-json\/wp\/v2\/sf_content_type?post=1598"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/il\/blog\/wp-json\/wp\/v2\/coauthors?post=1598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}