{"id":1602,"date":"2024-07-08T10:11:24","date_gmt":"2024-07-08T10:11:24","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1602"},"modified":"2024-07-08T10:12:22","modified_gmt":"2024-07-08T10:12:22","slug":"what-are-buyer-personas-and-how-to-define-them-il","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/il\/blog\/what-are-buyer-personas-and-how-to-define-them-il\/","title":{"rendered":"\u05d9\u05e9\u05d5\u05d9\u05d5\u05ea \u05e6\u05e8\u05db\u05e0\u05d9\u05d5\u05ea: \u05de\u05d4 \u05d4\u05df \u05d5\u05d0\u05d9\u05da \u05de\u05d2\u05d3\u05d9\u05e8\u05d9\u05dd \u05d0\u05d5\u05ea\u05df?"},"content":{"rendered":"\n<p>\u05db\u05d3\u05d9 \u05dc\u05d4\u05e6\u05dc\u05d9\u05d7 \u05d1\u05e2\u05e1\u05e7\u05d9\u05dd, \u05d7\u05e9\u05d5\u05d1 \u05dc\u05d1\u05d7\u05d5\u05df \u05d0\u05ea <a href=\"https:\/\/www.salesforce.com\/il\/blog\/how-to-analyse-and-define-your-target-audience-il\/\">\u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05e9\u05dc\u05db\u05dd<\/a>. \u05e4\u05e8\u05e1\u05d5\u05e0\u05d4 \u05d0\u05d5 <strong>\u05d9\u05e9\u05d5\u05ea<\/strong><strong> <\/strong><strong>\u05e6\u05e8\u05db\u05e0\u05d9\u05ea<\/strong> \u05d1\u05d0\u05d4 \u05dc\u05e2\u05d6\u05d5\u05e8 \u05dc\u05db\u05dd \u05dc\u05e2\u05e9\u05d5\u05ea \u05d6\u05d0\u05ea: \u05de\u05d3\u05d5\u05d1\u05e8 \u05d1\u05d9\u05d9\u05e6\u05d5\u05d2 \u05d4\u05d0\u05d9\u05d3\u05d0\u05dc\u05d9 \u05e9\u05dc \u05dc\u05e7\u05d5\u05d7 \u05d0\u05de\u05d9\u05ea\u05d9, \u05db\u05dc\u05d5\u05de\u05e8 <strong>\u05e4\u05e8\u05d5\u05e4\u05d9\u05dc<\/strong> \u05e9\u05dc <strong>\u05dc\u05e7\u05d5\u05d7<\/strong><strong> <\/strong><strong>\u05d8\u05d9\u05e4\u05d5\u05e1\u05d9<\/strong> \u05e9\u05de\u05d2\u05dc\u05dd \u05d0\u05ea \u05d4\u05de\u05d0\u05e4\u05d9\u05d9\u05e0\u05d9\u05dd \u05d4\u05de\u05e9\u05d5\u05ea\u05e4\u05d9\u05dd \u05e9\u05dc \u05de\u05db\u05dc\u05d5\u05dc \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05e9\u05de\u05e9\u05ea\u05de\u05e9\u05d9\u05dd \u05d1\u05de\u05d5\u05e6\u05e8\u05d9\u05dd \u05d0\u05d5 \u05d1\u05e9\u05d9\u05e8\u05d5\u05ea\u05d9\u05dd \u05e9\u05dc\u05db\u05dd.<\/p>\n\n\n\n<p>\u05de\u05d0\u05e4\u05d9\u05d9\u05e0\u05d9\u05dd \u05d0\u05dc\u05d4 \u05db\u05d5\u05dc\u05dc\u05d9\u05dd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u05e0\u05ea\u05d5\u05e0\u05d9\u05dd<\/strong><strong> <\/strong><strong>\u05d3\u05de\u05d5\u05d2\u05e8\u05e4\u05d9\u05d9\u05dd<\/strong><strong>:<\/strong> \u05d2\u05d9\u05dc, \u05de\u05d2\u05d3\u05e8, \u05de\u05e7\u05e6\u05d5\u05e2, \u05de\u05e6\u05d1 \u05de\u05e9\u05e4\u05d7\u05ea\u05d9, \u05e8\u05de\u05ea \u05d4\u05e9\u05db\u05dc\u05d4 \u05d5\u05e9\u05d9\u05de\u05d5\u05e9 \u05d1\u05db\u05dc\u05d9\u05dd \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05d9\u05dd, \u05e8\u05e9\u05ea\u05d5\u05ea \u05d7\u05d1\u05e8\u05ea\u05d9\u05d5\u05ea \u05e9\u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05de\u05e9\u05ea\u05de\u05e9\u05d9\u05dd \u05d1\u05d4\u05df, \u05ea\u05d7\u05d5\u05de\u05d9 \u05e2\u05e0\u05d9\u05d9\u05df<\/li>\n\n\n\n<li><strong>\u05d4\u05ea\u05e0\u05d4\u05d2\u05d5\u05d9\u05d5\u05ea<\/strong><strong> <\/strong><strong>\u05e8\u05db\u05d9\u05e9\u05d4<\/strong><strong> <\/strong><strong>\u05d5\u05e2\u05e8\u05d5\u05e6\u05d9\u05dd<\/strong> \u05de\u05d5\u05e2\u05d3\u05e4\u05d9\u05dd \u05dc\u05e8\u05db\u05d9\u05e9\u05d4 \u05de\u05e7\u05d5\u05d5\u05e0\u05ea \u05d5\u05dc\u05d0-\u05de\u05e7\u05d5\u05d5\u05e0\u05ea<\/li>\n\n\n\n<li><strong>\u05d3\u05e8\u05db\u05d9<\/strong><strong> <\/strong><strong>\u05d4\u05ea\u05d1\u05d8\u05d0\u05d5\u05ea<\/strong> \u05d1\u05e8\u05e9\u05ea\u05d5\u05ea \u05d4\u05d7\u05d1\u05e8\u05ea\u05d9\u05d5\u05ea \u05d5\u05d1\u05d7\u05d9\u05d9 \u05d4\u05d9\u05d5\u05de\u05d9\u05d5\u05dd<\/li>\n\n\n\n<li><strong>\u05d4\u05d3\u05e8\u05db\u05d9\u05dd<\/strong><strong> <\/strong>\u05dc\u05db\u05e0\u05d9\u05e1\u05d4 \u05dc\u05e8\u05e9\u05ea\u05d5\u05ea \u05d4\u05d7\u05d1\u05e8\u05ea\u05d9\u05d5\u05ea \u2013 \u05d5\u05d4\u05d6\u05de\u05e0\u05d9\u05dd \u05e9\u05d1\u05d4\u05dd \u05e2\u05d5\u05e9\u05d9\u05dd \u05d6\u05d0\u05ea<\/li>\n\n\n\n<li><strong>\u05e0\u05ea\u05d5\u05e0\u05d9\u05dd<\/strong><strong> <\/strong><strong>\u05e4\u05e1\u05d9\u05db\u05d5\u05d2\u05e8\u05e4\u05d9\u05d9\u05dd<\/strong><strong>:<\/strong> \u05d3\u05d0\u05d2\u05d5\u05ea, \u05e9\u05d0\u05d9\u05e4\u05d5\u05ea, \u05de\u05d8\u05e8\u05d5\u05ea, \u05e2\u05e8\u05db\u05d9\u05dd, \u05e6\u05e8\u05db\u05d9\u05dd, \u05de\u05e0\u05d9\u05e2\u05d9\u05dd<\/li>\n<\/ul>\n\n\n\n<p>\u05d4\u05d7\u05e9\u05d5\u05d1\u05d9\u05dd \u05d1\u05d9\u05d5\u05ea\u05e8 \u05d4\u05dd \u05d4\u05e0\u05ea\u05d5\u05e0\u05d9\u05dd \u05d4\u05e4\u05e1\u05d9\u05db\u05d5\u05d2\u05e8\u05e4\u05d9\u05d9\u05dd, \u05e9\u05d4\u05e9\u05d9\u05dc\u05d5\u05d1 \u05e9\u05dc\u05d4\u05dd \u05d9\u05d5\u05e6\u05e8 <strong>\u05d8\u05d9\u05e4\u05d5\u05dc\u05d5\u05d2\u05d9\u05d4<\/strong><strong> <\/strong><strong>\u05e9\u05dc<\/strong><strong> <\/strong><strong>\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea<\/strong> \u05d1\u05ea\u05d7\u05d5\u05dd \u05e9\u05de\u05e2\u05d1\u05e8 \u05dc\u05de\u05d5\u05e6\u05d0, \u05de\u05d2\u05d3\u05e8, \u05d2\u05d9\u05dc \u05d5\u05ea\u05e8\u05d1\u05d5\u05ea. \u05dc\u05d0\u05d7\u05e8 \u05e9\u05de\u05d1\u05d7\u05d9\u05e0\u05d9\u05dd \u05d1\u05d4\u05dd \u05d5\u05de\u05e0\u05ea\u05d7\u05d9\u05dd \u05d0\u05d5\u05ea\u05dd \u05d9\u05d7\u05d3 \u05e2\u05dd \u05d4\u05e0\u05ea\u05d5\u05e0\u05d9\u05dd \u05d4\u05d0\u05d7\u05e8\u05d9\u05dd, \u05d0\u05e4\u05e9\u05e8 \u05dc\u05d4\u05d1\u05d9\u05df \u05de\u05d4\u05dd \u05d4\u05e6\u05e8\u05db\u05d9\u05dd \u05e9\u05dc \u05e7\u05d4\u05dc \u05d4\u05e6\u05e8\u05db\u05e0\u05d9\u05dd \u05e9\u05dc\u05db\u05dd &#8211; \u05d5\u05dc\u05ea\u05ea \u05dc\u05d4\u05dd \u05de\u05e2\u05e0\u05d4 \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05d4\u05de\u05d5\u05e6\u05e8 \u05d0\u05d5 \u05d4\u05e9\u05d9\u05e8\u05d5\u05ea \u05d4\u05de\u05ea\u05d0\u05d9\u05de\u05d9\u05dd.<\/p>\n\n\n\n<p>\u05d5\u05d1\u05d3\u05d9\u05d5\u05e7 \u05de\u05e1\u05d9\u05d1\u05d4 \u05d6\u05d5, \u05d7\u05e9\u05d5\u05d1 \u05dc\u05d4\u05d1\u05dc\u05d9\u05d8 \u05d0\u05ea \u05d4\u05d9\u05ea\u05e8\u05d5\u05e0\u05d5\u05ea &#8211; \u05d5\u05d1\u05d4\u05de\u05e9\u05da \u05d2\u05dd \u05d0\u05ea \u05d4\u05de\u05d0\u05e4\u05d9\u05d9\u05e0\u05d9\u05dd \u05e9\u05dc \u05d4\u05de\u05d5\u05e6\u05e8\/ \u05d4\u05e9\u05d9\u05e8\u05d5\u05ea \u05e9\u05e4\u05d5\u05ea\u05e8\u05d9\u05dd \u05d1\u05e2\u05d9\u05d5\u05ea \u05d5\u05e0\u05d5\u05ea\u05e0\u05d9\u05dd \u05de\u05e2\u05e0\u05d4 \u05dc\u05e8\u05e6\u05d5\u05e0\u05d5\u05ea \u05e9\u05dc \u05d4\u05dc\u05e7\u05d5\u05d7 \u05d4\u05d8\u05d9\u05e4\u05d5\u05e1\u05d9.<\/p>\n\n\n\n<p>\u05d3\u05d5\u05d2\u05de\u05d4 \u05dc\u05d9\u05e9\u05d5\u05ea \u05e6\u05e8\u05db\u05e0\u05d9\u05ea \u05e9\u05de\u05e7\u05d1\u05dc\u05ea \u05de\u05e2\u05e0\u05d4 \u05de\u05d9\u05d8\u05d1\u05d9 <\/p>\n\n\n\n<p>\u05d0\u05b5\u05dd \u05e2\u05d5\u05d1\u05d3\u05ea \u05e8\u05d5\u05e6\u05d4 \u05dc\u05d7\u05d6\u05d5\u05e8 \u05dc\u05d7\u05d3\u05e8 \u05d4\u05db\u05d5\u05e9\u05e8 \u05db\u05d3\u05d9 \u05dc\u05d4\u05d9\u05d5\u05ea \u05e9\u05d5\u05d1 \u05d1\u05db\u05d5\u05e9\u05e8 \u05d2\u05d5\u05e4\u05e0\u05d9 \u05d5\u05d2\u05dd \u05dc\u05d4\u05e7\u05d3\u05d9\u05e9 \u05dc\u05e2\u05e6\u05de\u05d4 \u05d6\u05de\u05df. \u05d4\u05d3\u05d0\u05d2\u05d4 \u05d4\u05e2\u05d9\u05e7\u05e8\u05d9\u05ea \u05e9\u05dc\u05d4 \u05d4\u05d9\u05d0 \u05dc\u05ea\u05d0\u05dd \u05d1\u05d9\u05df \u05d4\u05e9\u05e2\u05d5\u05ea \u05e9\u05d1\u05d4\u05df \u05d7\u05d3\u05e8 \u05d4\u05db\u05d5\u05e9\u05e8 \u05e4\u05d5\u05e2\u05dc \u05dc\u05d1\u05d9\u05df \u05d4\u05de\u05d8\u05dc\u05d5\u05ea \u05e9\u05dc\u05d4 \u05d1\u05e2\u05d1\u05d5\u05d3\u05d4 \u05d5\u05db\u05dc\u05e4\u05d9 \u05d4\u05de\u05e9\u05e4\u05d7\u05d4. \u05db\u05d3\u05d9 \u05dc\u05ea\u05ea \u05de\u05e2\u05e0\u05d4 \u05dc\u05e6\u05e8\u05db\u05d9\u05dd \u05e9\u05dc\u05d4, \u05d0\u05e4\u05e9\u05e8 \u05dc\u05d9\u05e6\u05d5\u05e8 \u05de\u05e0\u05d5\u05d9 \u05e2\u05dc-\u05e4\u05d9 \u05db\u05e0\u05d9\u05e1\u05d5\u05ea, \u05e9\u05d9\u05d0\u05e4\u05e9\u05e8 \u05dc\u05d4 \u05dc\u05d4\u05ea\u05e0\u05d4\u05dc \u05d1\u05e0\u05d5\u05d7\u05d5\u05ea \u05d2\u05dd \u05db\u05e9\u05de\u05ea\u05e2\u05d5\u05e8\u05e8\u05d9\u05dd \u05de\u05e7\u05e8\u05d9\u05dd \u05dc\u05d0-\u05e6\u05e4\u05d5\u05d9\u05d9\u05dd. \u05d5\u05db\u05da, \u05d0\u05dd \u05de\u05de\u05e0\u05e4\u05d9\u05dd \u05d0\u05ea \u05d4\u05d2\u05de\u05d9\u05e9\u05d5\u05ea \u05e9\u05de\u05e6\u05d9\u05e2\u05d4 \u05d4\u05d0\u05e4\u05e9\u05e8\u05d5\u05ea \u05d4\u05d6\u05d5, \u05d0\u05e4\u05e9\u05e8 \u05dc\u05ea\u05ea <a href=\"https:\/\/www.salesforce.com\/il\/blog\/turning-data-into-a-valuable-resource-for-your-sme-il\/\">\u05de\u05e2\u05e0\u05d4 \u05de\u05d9\u05d8\u05d1\u05d9 \u05dc\u05d3\u05e8\u05d9\u05e9\u05ea \u05d4\u05dc\u05e7\u05d5\u05d7\u05d4<\/a> &#8211; \u05d3\u05d1\u05e8 \u05e9\u05d9\u05d2\u05d1\u05d9\u05e8 \u05d0\u05ea \u05d4\u05e0\u05d8\u05d9\u05d9\u05d4 \u05e9\u05dc\u05d4 \u05dc\u05e8\u05db\u05d5\u05e9 \u05d0\u05ea \u05d4\u05e4\u05ea\u05e8\u05d5\u05df \u05d4\u05d6\u05d4.<\/p>\n\n\n\n<p>\u05de\u05d4 \u05d4\u05e6\u05d5\u05e8\u05da \u05d1\u05d9\u05e9\u05d5\u05d9\u05d5\u05ea \u05e6\u05e8\u05db\u05e0\u05d9\u05d5\u05ea \u05d5\u05db\u05d9\u05e6\u05d3 \u05de\u05d2\u05d3\u05d9\u05e8\u05d9\u05dd \u05d0\u05d5\u05ea\u05df?<\/p>\n\n\n\n<p>\u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05dc\u05de\u05d9\u05d3\u05ea <a href=\"https:\/\/www.salesforce.com\/il\/blog\/how-to-create-a-customer-profile-for-business-success-blog-il\/\">\u05e7\u05d4\u05dc \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05e9\u05dc\u05db\u05dd<\/a>, \u05ea\u05d5\u05db\u05dc\u05d5 \u05dc\u05d9\u05e6\u05d5\u05e8 \u05e9\u05d9\u05e8\u05d5\u05ea\u05d9\u05dd \u05d7\u05d3\u05e9\u05d9\u05dd \u05d5\u05db\u05de\u05d5\u05d1\u05df \u05d2\u05dd \u05dc\u05d4\u05ea\u05d0\u05d9\u05dd \u05e9\u05d9\u05e8\u05d5\u05ea \u05e7\u05d9\u05d9\u05dd.<\/p>\n\n\n\n<p>\u05d0\u05ea \u05d4\u05e0\u05ea\u05d5\u05e0\u05d9\u05dd \u05e9\u05d3\u05e8\u05d5\u05e9\u05d9\u05dd \u05dc\u05d9\u05e6\u05d9\u05e8\u05ea \u05d9\u05e9\u05d5\u05d9\u05d5\u05ea \u05e6\u05e8\u05db\u05e0\u05d9\u05d5\u05ea \u05d0\u05e4\u05e9\u05e8 \u05dc\u05d4\u05e4\u05d9\u05e7 \u05d1\u05d3\u05e8\u05db\u05d9\u05dd \u05e9\u05d5\u05e0\u05d5\u05ea \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea:<\/p>\n\n\n\n<p>\u2022 \u05de\u05d7\u05e7\u05e8\u05d9 \u05e9\u05d5\u05e7<\/p>\n\n\n\n<p>\u2022&nbsp; <strong>\u05e8\u05d0\u05d9\u05d5\u05e0\u05d5\u05ea<\/strong> \u05d1\u05d8\u05dc\u05e4\u05d5\u05df<\/p>\n\n\n\n<p>\u2022 <a href=\"https:\/\/www.salesforce.com\/il\/blog\/16-how-to-use-surveys\/\">\u05e1\u05e7\u05e8\u05d9\u05dd<\/a><\/p>\n\n\n\n<p>\u2022&nbsp; <strong>\u05de\u05e9\u05d5\u05d1<\/strong> \u05de\u05e9\u05d9\u05e8\u05d5\u05ea \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea, \u05de\u05de\u05e9\u05e8\u05d3 \u05d4\u05de\u05db\u05d9\u05e8\u05d5\u05ea, \u05de\u05e8\u05e9\u05ea \u05d4\u05de\u05db\u05d9\u05e8\u05d5\u05ea<\/p>\n\n\n\n<p>\u2022 \u05e0\u05d9\u05ea\u05d5\u05d7 \u05de\u05e9\u05d5\u05d1 \u05de\u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea<\/p>\n\n\n\n<p>&nbsp;\u2022&nbsp; <strong>\u05e0\u05d9\u05ea\u05d5\u05d7<\/strong><strong> <\/strong><strong>\u05e9\u05d9\u05d7\u05d5\u05ea<\/strong><strong> <\/strong><strong>\u05de\u05e7\u05d5\u05d5\u05e0\u05d5\u05ea<\/strong><\/p>\n\n\n\n<p>\u2022 \u05e0\u05d9\u05ea\u05d5\u05d7 \u05e0\u05ea\u05d5\u05e0\u05d9\u05dd \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05d1\u05d9\u05e0\u05d4 \u05de\u05dc\u05d0\u05db\u05d5\u05ea\u05d9\u05ea<\/p>\n\n\n\n<p>\u2022 \u05e0\u05d9\u05ea\u05d5\u05d7 <strong>\u05d4\u05ea\u05e0\u05d4\u05d2\u05d5\u05d9\u05d5\u05ea<\/strong><strong> <\/strong><strong>\u05e8\u05db\u05d9\u05e9\u05d4<\/strong>.<\/p>\n\n\n\n<p><strong>\u05db\u05d3\u05d0\u05d9 \u05dc\u05d3\u05e2\u05ea<\/strong>: \u05dc\u05d9\u05e6\u05d9\u05e8\u05d4 \u05e9\u05dc \u05e4\u05e8\u05d5\u05e4\u05d9\u05dc \u05dc\u05e7\u05d5\u05d7 \u05d9\u05e9 \u05d9\u05ea\u05e8\u05d5\u05e0\u05d5\u05ea \u05e8\u05d1\u05d9\u05dd, \u05d1\u05d9\u05e0\u05d9\u05d4\u05dd \u05d2\u05dd \u05d4\u05d9\u05d3\u05d9\u05e2\u05d4 \u05d0\u05d9\u05d6\u05d4 &quot;\u05d8\u05d5\u05df \u05d3\u05d9\u05d1\u05d5\u05e8&quot; \u05db\u05d3\u05d0\u05d9 \u05dc\u05d0\u05de\u05e5 \u05e2\u05d1\u05d5\u05e8 \u05d4\u05de\u05d5\u05ea\u05d2.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u05e4\u05e8\u05e1\u05d5\u05e0\u05d4 \u05d0\u05d5 \u05d9\u05e9\u05d5\u05ea \u05e6\u05e8\u05db\u05e0\u05d9\u05ea: \u05de\u05d4 \u05d6\u05d4, \u05dc\u05e9\u05dd \u05de\u05d4 \u05d6\u05e7\u05d5\u05e7\u05d9\u05dd \u05dc\u05d4 \u05d5\u05db\u05d9\u05e6\u05d3 \u05dc\u05d4\u05d2\u05d3\u05d9\u05e8 \u05e4\u05e8\u05d5\u05e4\u05d9\u05dc \u05e9\u05dc \u05d4\u05dc\u05e7\u05d5\u05d7 \u05d4\u05d0\u05d9\u05d3\u05d0\u05dc\u05d9 \u05e2\u05d1\u05d5\u05e8 \u05d4\u05de\u05d5\u05ea\u05d2 \u05e9\u05dc\u05db\u05dd?<\/p>\n","protected":false},"author":217,"featured_media":1603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[19,23],"sf_content_type":[],"coauthors":[67],"class_list":["post-1602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","sf_topic-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u05d9\u05e9\u05d5\u05d9\u05d5\u05ea \u05e6\u05e8\u05db\u05e0\u05d9\u05d5\u05ea: \u05de\u05d4 \u05d4\u05df \u05d5\u05d0\u05d9\u05da \u05de\u05d2\u05d3\u05d9\u05e8\u05d9\u05dd \u05d0\u05d5\u05ea\u05df? &#8212; \u05d4\u05d1\u05dc\u05d5\u05d2 \u05e9\u05dc 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content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Salesforce Israel\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/il\/blog\/what-are-buyer-personas-and-how-to-define-them-il\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/il\/blog\/what-are-buyer-personas-and-how-to-define-them-il\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/il\/blog\/#\/schema\/person\/image\/a9d1c842d9b216213342a2094f380527\"}],\"headline\":\"\u05d9\u05e9\u05d5\u05d9\u05d5\u05ea \u05e6\u05e8\u05db\u05e0\u05d9\u05d5\u05ea: \u05de\u05d4 \u05d4\u05df \u05d5\u05d0\u05d9\u05da \u05de\u05d2\u05d3\u05d9\u05e8\u05d9\u05dd 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