Companies constantly seek ways to optimise their sales and marketing strategies in the competitive business landscape. One crucial aspect of this optimisation process is lead qualification, the process of determining the potential and…
Why do businesses go through digital transformations? Simple, because change is constant. Companies must continue to evolve if they want to stay relevant. Not only does innovation matter externally, but transforming internally is just as critical. Digital transformation applies to every business size, whether that's machine learning, artificial intelligence or automation, modern technological innovations create new opportunities and introduce better, more efficient ways to do business. Learn more about Digital Transformation from Salesforce.
Demystify AI Marketing: A comprehensive guide to leveraging artificial intelligence for smarter, more effective marketing strategies on Salesforce.
New research reveals that marketers estimate generative AI will save them over five hours of work per week – the equivalent of over a month per year*. Yet, while they see the technology as transformative to their role, marketers also note the need for human oversight, trusted customer data, and training as critical to successfully use it.
So what is Dreamforce? The short answer is that it’s the largest software conference in the world. But that doesn’t come close to doing it justice — Dreamforce isn’t like any other conference.…
Invest in AI-based Field Service Management solutions to ensure high agent productivity and customer delight.
Businesses can address customer concerns about AI in business with ethical data collection practices and responsible use of AI in business.
The role of AI in ecommerce is expanding, and it is now a key factor in helping businesses deliver unparalleled customer experiences.
As policyholder expectations evolve, here’s how India’s insurers can leverage new technologies and distribution models to boost revenue and customer experiences.
Discover how digital organisations are using customer data to acquire new customers, drive efficiency, and inform marketing strategy.
