Feature

Mar 01, 2021 By Archana Sinha

Accelerate for Marketing Success in a Post-Pandemic World

Senior Director, Marketing Salesforce India, Archana Sinha decodes a marketer’s enhanced roles and how technology can help them overcome new marketing challenges with the effective 3R Framework. Read on for much more.... Read More

Customer Engagement

Feb 25, 2021 By Mark Abramowitz

Customer Effort Score Cracks the Top 5 Most-Measured Service Metrics

Service professionals are measuring how much work it takes for a customer to get the information they need from their brand.... Read More

Service, Service Cloud, Research, Customer Engagement

Feb 23, 2021 By Sridhar H

Navigating Customer Service Transformation with Technology: Insights from the Salesforce State of Service Report

With social distancing and lockdown dictating the terms, the spotlight was firmly on customer service last year as case volumes from anxious customers shot up. But high performing teams pivoted on technology to provide personalised service led by empathy. Building on lessons learnt during the... Read More

Customer Engagement

Feb 19, 2021 By Taylor Price

New Research: Is CRM the Secret to Connecting Your Business Silos?

Salesforce partnered with Forrester Consulting to evaluate the use of CRM systems across a wide range of industries.... Read More

360 Perspectives, Research, CEO, CRM, Customer Engagement, Thought Leadership

Feb 18, 2021 By Salesforce India

Infographic: Four trends that will Change the B2C Consumer Purchase Journey Forever

Let’s face it: consumers are more empowered than ever before and evolving faster than businesses would have imagined. The only way forward for consumer-facing businesses is to try and keep up with the changes that this new buyer is about to drive. ... Read More

Customer Engagement

Feb 16, 2021 By Salesforce India

Hyper-personalisation: A Game Changer for Financial Services in India

Using technology to increase hyper-personalisation can greatly enhance financial services. Learn more in this infographic.... Read More

Customer Engagement

Feb 10, 2021 By Salesforce India

Infographic: What Customer Connection Means Now

More customers believe a company’s trustworthiness matters more now than a year ago. Here's what companies can do to build trust with customers.... Read More

Research, Customer Engagement, Customer Experience

Nov 05, 2020 By Kaleem McGill

Email Marketing Automation Tactics Proven To Grow Your Prospect Pipeline

Even during a “hiring freeze” building relationships with strong candidates should still be important. Here are the three email marketing automation tactics one solutions architect used to prime the candidate funnel for when the roles return... Read More

Customer Engagement, Marketing, Marketing Cloud, Email Marketing

Oct 19, 2020 By Martin Kihn

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

During normal years – that is, not now – it’s common for marketers to do quarterly or even annual media budgeting. But in today’s environment, that pace won’t work. Here's what they can do instead... Read More

Customer Engagement, Marketing, Marketing Cloud, Customer Journeys, Personalization, Email Marketing, Thought Leadership, Analytics

Infographic: Technology, the #1 Priority for Employees and Employers in a Post-COVID World

Infographic: Technology, the #1 Priority for Employees and Employers in a Post-COVID World

Editors' Picks

Digital: The New Fuel for Growth in the Indian Automotive Industry

LEARNING

Digital: The New Fuel for Growth in the Indian Automotive Industry

How India’s Sales Professionals are Rising to the Challenge of Tough Times

SALES

How India’s Sales Professionals are Rising to the Challenge of Tough Times

Infographic: Unlocking Value for Small and Medium Business: Get more Out of your CRM Implementation

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Feature

Accelerate for Marketing Success in a Post-Pandemic World

Customer Effort Score Cracks the Top 5 Most-Measured Service Metrics

Navigating Customer Service Transformation with Technology: Insights from the Salesforce State of Service Report

New Research: Is CRM the Secret to Connecting Your Business Silos?

Infographic: Four trends that will Change the B2C Consumer Purchase Journey Forever

Hyper-personalisation: A Game Changer for Financial Services in India

Infographic: What Customer Connection Means Now

Email Marketing Automation Tactics Proven To Grow Your Prospect Pipeline

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Infographic: Technology, the #1 Priority for Employees and Employers in a Post-COVID World

Editors' Picks

LEARNING

Digital: The New Fuel for Growth in the Indian Automotive Industry

SALES

How India’s Sales Professionals are Rising to the Challenge of Tough Times

Corporate Culture

Unlocking Value for Small and Medium Business: Get more Out of your CRM Implementation

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