84% of Marketers Say Customer Expectations Are Changing Their Digital Strategy
Read the 2021 State of Marketing report to know the biggest priorities and challenges that will shape marketing in 2021 and beyond.
New Research: Is CRM the Secret to Connecting Your Business Silos?
Salesforce partnered with Forrester Consulting to evaluate the use of CRM systems across a wide range of industries.
Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI
What’s the best way to improve marketing ROI in today’s challenging landscape? By increasing one of these three things: effectiveness, efficiency, or optimization.
3 Principles To Help You Rethink Your Approach To Customer Data
Today, as businesses around the globe decide how and when to reopen, it’s a great time to revisit our assumptions about our customers. Based on experience and what we’ve learned from our own customers, here are three basic principles to guide data-driven marketers in reassessing their approach to customer data.
Stop Taking Adversity So Personally
To help your teams, clients, and stakeholders stabilize and transition to the next normal, follow these two strategies to unlock the benefits of resilience.
45 Inspiring Quotes About Business Growth — and Tips for Success
Here are some favourite quotes about business growth to inspire you — plus expert advice to spark new ideas.
How to Create a Customer-Centric Experience
Customer centric: what does it mean for business today? And how can companies become more customer-centric through their culture, strategy, and business model? Here’s your guide to creating a more customer-focused experience.
How to Communicate With Customers During Times of Crisis
Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. Here's what you need to include.