{"id":10972,"date":"2023-05-31T19:40:00","date_gmt":"2023-05-31T19:40:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=10972"},"modified":"2023-09-01T02:02:23","modified_gmt":"2023-09-01T02:02:23","slug":"five-ways-ai-helps-ecommerce-businesses-improve-customer-experience","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/five-ways-ai-helps-ecommerce-businesses-improve-customer-experience\/","title":{"rendered":"Five Ways AI Helps Ecommerce Businesses Improve Customer Experience"},"content":{"rendered":"\n<p>India ranks among the world\u2019s most engaged online shopping markets. Indian shoppers spent over&nbsp;<a href=\"https:\/\/www.businesstoday.in\/latest\/corporate\/story\/indians-spent-87-billion-hours-on-shopping-apps-in-2022-report-366927-2023-01-20\" target=\"_blank\" rel=\"noreferrer noopener\">8.7 billion hours<\/a>&nbsp;on&nbsp;shopping apps in 2022, almost&nbsp;50% more&nbsp;than in 2019. In this burgeoning and dynamic space, the innovative use of AI in ecommerce &#8211; from predictive analytics to voice-enabled chatbots &#8211; will become key to delivering personalised customer experiences at scale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"five-ways-ecommerce-businesses-can-use-ai-to-provide-delightful-customer-experiences\">Five ways ecommerce businesses can use AI to provide delightful customer experiences<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-design-personalised-offers-based-on-customers-buying-habits\">1. Design personalised offers based on customers\u2019 buying habits<\/h3>\n\n\n\n<p>79% of Indian customers always expect personalised offers, as per the Salesforce&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/resources\/research-reports\/state-of-the-connected-customer\/?d=7013y000002d5mxAAA\" target=\"_blank\" rel=\"noreferrer noopener\">State of the Connected Customer Report<\/a>. Deploying AI in ecommerce can help you analyse the customer data gathered from multiple touchpoints to better understand each customer\u2019s preferences, behaviours, and purchasing patterns. Use these insights to introduce customised offers,&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/blog\/2023\/05\/how-to-ensure-greater-customer-loyalty-in-the-digital-first-era.html\" target=\"_blank\" rel=\"noreferrer noopener\">loyalty programs<\/a>, and reward systems that build customer loyalty and increase cart value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-make-hyper-relevant-recommendations-based-on-customer-preferences\">2. Make hyper-relevant recommendations based on customer preferences<\/h3>\n\n\n\n<p>Personalised product recommendations can make shoppers feel seen and understood, enhancing their overall experience. No wonder, that&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/resources\/research-reports\/state-of-the-connected-customer\/?d=7013y000002d5mxAAA\" target=\"_blank\" rel=\"noreferrer noopener\">89%<\/a>&nbsp;of customers expect ecommerce companies to understand their unique needs and expectations, while 64% lose trust in businesses that do not align communication with their interests. With the help of AI-powered workflows and analytics, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offer relevant product recommendations as per changing customer preferences&nbsp;<\/li>\n\n\n\n<li>Identify and showcase customer reviews and ratings for products to help influence purchase decisions.<\/li>\n\n\n\n<li>Predict product demand and notify customers when products are back in stock based on their browsing\/purchase history<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f4f4f4\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/www.salesforce.com\/in\/resources\/customer-stories\/pepe-jeans\/\" target=\"_blank\" rel=\"noreferrer noopener\">Discover<\/a>&nbsp;how Pepe Jeans India Limited is personalising customer interactions through customised outfit recommendations, and an integrated shopping experience tailored to customer preferences and interactions.<\/h5>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-revamping-the-websiteapp-interface-based-on-shoppers-actions\">3. Revamping the website\/app interface based on shoppers\u2019 actions<\/h3>\n\n\n\n<p>The average cart abandonment rate in India stands at&nbsp;<a href=\"https:\/\/timesofindia.indiatimes.com\/blogs\/voices\/how-the-e-commerce-industry-can-combat-cart-abandonment\/\" target=\"_blank\" rel=\"noreferrer noopener\">51%<\/a>. Complicated product search processes, irrelevant recommendations, or poor browsing experiences can prompt shoppers to leave without completing the purchase. This can lead to cart abandonment, a crippling problem for the ecommerce industry.&nbsp;<\/p>\n\n\n\n<p>Analysing the actions of shoppers on an ecommerce website offers data-backed insights into their behaviour and preferences. Such data can also enable online retailers to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offer relevant filters and sorting options to give shoppers greater control over their search results.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/in\/blog\/2023\/02\/payment-strategy-for-ecommerce-companies.html\" target=\"_blank\" rel=\"noreferrer noopener\">Streamline the checkout process<\/a>&nbsp;by setting default payment modes based on shoppers\u2019 past preferences and reduce the number of steps to improve overall usability.<\/li>\n\n\n\n<li>Optimise website layout and navigation to make it easier for shoppers to find what they are looking for.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-ensure-supply-chain-efficiency-and-process-synchronisation\">4. Ensure supply chain efficiency and process synchronisation<\/h3>\n\n\n\n<p>Supply chain agility helps ecommerce businesses in India to engage with and respond to customer demands swiftly without blocking additional cash via stockpiling.<\/p>\n\n\n\n<p>AI-generated visualisations can help create customised views of data across touchpoints and enable teams to make well-informed decisions on operations, inventory management, resource allocation, and more. By using predictive analytics, logistics, and sales teams can identify patterns and trends in data to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anticipate future demand, inventory levels, and customer behaviour.<\/li>\n\n\n\n<li>Optimise operations to better serve customers and increase revenue.<\/li>\n\n\n\n<li>Identify the best shipping routes and upselling opportunities.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-build-new-experiences-with-headless-ai\">5. Build new experiences with headless AI<\/h3>\n\n\n\n<p>Over 51% of e-commerce companies in India plan to adopt headless commerce within the next two years, as per the&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/form\/pdf\/state-of-commerce\/?d=7013y000002d5n2AAA\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce State of Commerce report<\/a>. The top reasons for favouring&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/blog\/2023\/02\/headless-commerce-ensuring-cost-efficient-personalised-customer-experiences-at-scale.html\" target=\"_blank\" rel=\"noreferrer noopener\">headless commerce implementation<\/a>&nbsp;include customisation of digital experiences and faster changes to ecommerce interfaces.&nbsp;<\/p>\n\n\n\n<p>AI-based headless architecture enables anyone, including non-IT staff, to make changes quickly and easily to the front-end without changing back-end systems. This lets businesses swiftly introduce new features and experiences based on customer data. Headless AI offers enhanced speed to market and does away with additional IT expenses associated with traditional application architecture.<\/p>\n\n\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f4f4f4\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center\">Einstein GPT for Commerce can help transform ecommerce platforms by offering personalised product recommendations that lower the cost of order placement by 26%.<\/h5>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"move-faster-and-lower-costs-with-an-all-in-one-commerce-solution\">Move faster and lower costs with an all-in-one commerce solution<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/in\/products\/commerce-cloud\/commerce-cloud-einstein\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Einstein AI for Commerce<\/a>, an offering along with&nbsp;&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/products\/commerce-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Commerce Cloud<\/a>, helps businesses speed up growth and boost revenue while lowering costs. It combines Salesforce\u2019s proprietary&nbsp; AI models with generative AI technology from an ecosystem of partners and real-time data to help automate and tailor recommendations for customers.<\/p>\n\n\n\n<p>Are you looking to transform customer data into actionable insights and create customised shopping experiences? Einstein AI for Commerce offers some powerful capabilities such as<\/p>\n\n\n\n<p>a.&nbsp;<strong>Einstein Product Recommendations<\/strong>&nbsp;\u2013 Personalised products displayed on every web page and tailored recommendations to every shopper\u2019s needs.<\/p>\n\n\n\n<p>b.&nbsp;<strong>Einstein Predictive Sort<\/strong>&nbsp;\u2013 Automated adjustments in search and category pages based on customer action.<\/p>\n\n\n\n<p>c.&nbsp;<strong>Einstein Commerce Insights<\/strong>&nbsp;\u2013 A powerful dashboard to understand purchase behaviour and improve shopping experiences.<\/p>\n\n\n\n<p>d.&nbsp;<strong>Einstein Search Dictionaries<\/strong>&nbsp;\u2013 Analyses all site searches to recommend relevant results every time.<\/p>\n\n\n\n<p>Einstein GPT for Commerce gives businesses the power to drive revenue growth and deliver exceptional shopping experiences to their customers. It improves product discoveries through accurate sorting and search results, reducing cart abandonment, and enhances the customer experience with multi-channel outreach at every touchpoint.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Improve customer engagement and lower costs<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\"><a href=\"https:\/\/www.salesforce.com\/in\/products\/commerce-cloud\/commerce-cloud-einstein\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here<\/a>\u00a0to learn more about the all-in-one Einstein AI for Commerce<\/p>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"improve-customer-engagement-and-lower-costs\"><\/h2>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The role of AI in ecommerce is expanding, and it is now a key factor in helping businesses deliver unparalleled customer experiences.<\/p>\n","protected":false},"author":1,"featured_media":10974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"8fa47791e716463fa54b46ebb6880c17","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[786,790,556],"sf_content_type":[],"coauthors":[554],"class_list":["post-10972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-commerce","sf_topic-retail","sf_topic-artificial-intelligence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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