{"id":12197,"date":"2023-09-19T01:28:56","date_gmt":"2023-09-19T01:28:56","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=12197"},"modified":"2023-09-19T01:28:57","modified_gmt":"2023-09-19T01:28:57","slug":"ai-as-digital-assistant","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/ai-as-digital-assistant\/","title":{"rendered":"9 Ways AI Can Save Marketers Time, Money \u2014 and Grief"},"content":{"rendered":"\n<p>Do you have a to-do list of pesky tasks lingering over you? We\u2019re talking about the ones that must be done to execute a campaign: gathering and analysing data, creating catchy email subject lines, determining the right audience to target, and so much more. These tasks can steal your time \u2014 and maybe even your sanity. But now there\u2019s a way to reduce that heavy lifting, helping you\u00a0<a href=\"https:\/\/www.salesforce.com\/in\/blog\/outreach-marketing-use-cases-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">focus on campaign success<\/a>. Let us introduce you to your new digital assistant: AI.<\/p>\n\n\n\n<p>As brands look for ways to get closer to consumers,\u00a0<a href=\"https:\/\/www.salesforce.com\/au\/resources\/research-reports\/state-of-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">more than half<\/a>\u00a0of marketers (62%) say they\u2019ve invested in the power of AI. Our most recent\u00a0<a href=\"https:\/\/www.salesforce.com\/au\/resources\/research-reports\/state-of-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">State of Marketing<\/a>\u00a0survey found that three out of the top four AI use cases are related to automation, highlighting the importance of scaling up speed and effectiveness.\u00a0<\/p>\n\n\n\n<p>Let\u2019s take a look at 9 ways using AI as a digital assistant can&nbsp;<a href=\"https:\/\/www.salesforce.com\/blog\/generative-ai-for-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">increase the effectiveness and efficiency<\/a>&nbsp;of your campaigns. It\u2019s time to say goodbye to the redundant manual campaign tasks marketers wish they didn\u2019t have to do \u2013 and let AI help make the most of your time.<\/p>\n\n\n\n<div class=\"layout-astro-2 wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro-2.png\" alt=\"\">\n\n\t\t\t<div class=\"related-trail__illustration related-trail__contour\">\n\t\t\t\t\t<\/div>\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro-2.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm35.4-17.7h-10.2v27h10.2c8.2 0 14.4-5.9 14.4-13.6s-6-13.4-14.4-13.4m0 22.6H326V33h5.4a9.1 9.1 0 1 1 0 18.1z\" \/><path fill=\"#1d315f\" d=\"M43 82.8h.1a74 74 0 0 0 38.5-12.3 3 3 0 0 0 1.3-2.4v-6A66.2 66.2 0 0 0 42.5.2a3 3 0 0 0-2.3 0A66.2 66.2 0 0 0 0 62.2V68a3 3 0 0 0 1.2 2.4 74 74 0 0 0 40.2 12.4z\" \/><path fill=\"#8ed1f4\" d=\"M13.8 51.8a.3.3 0 0 0 0-.1L33 23.6a3.1 3.1 0 0 1 .8-.8 3 3 0 0 1 4 .8l9.5 13.8 3.5-5a3 3 0 0 1 4.9 0L69 51.6a.3.3 0 0 1 .1.3h7C70.7 17.7 43.7 7.2 41.4 6.2c0 0-11.2 4-21.2 16A59.6 59.6 0 0 0 6.8 51.8zm21.7-21.3\" \/><path fill=\"#aa76b3\" d=\"m62 51.9-8.7-12.6-4.2 6.1 4.8 6.4z\" \/><path fill=\"#722a87\" d=\"m49 45.4-4.4 6.4H54z\" \/><path fill=\"#8ed1f4\" d=\"m37 32.6-1.5-2.1z\" \/><path fill=\"#aa76b3\" d=\"m28 41.4 7.6 10.4h1.8l6.4-9.2-6.8-10-1.5-2.1z\" \/><path fill=\"#722a87\" d=\"m28 41.4-7 10.4h14.6z\" \/><path fill=\"#069a49\" d=\"M43.8 72.5a1.8 1.8 0 0 0-1-2.4L40.1 69a8 8 0 0 1-1-.5 7.8 7.8 0 0 1-2.4-10.7H6a44 44 0 0 0-.2 4.4v4.4A70 70 0 0 0 26 75a70 70 0 0 0 15.2 2l2.4-4.3zm33-14.8H44.3l-2.5 3a1.7 1.7 0 0 0-.2.5 1.8 1.8 0 0 0 1 2.3l2.7 1.2.7.4a7.8 7.8 0 0 1 3 10.6l-.5.9 4.8-.8a71 71 0 0 0 8.4-2.2l1.3-.4a71 71 0 0 0 14-6.7v-8.8z\" \/><path fill=\"#fff\" d=\"m46 65-.7-.3-2.7-1.2a1.8 1.8 0 0 1-1-2.4 1.7 1.7 0 0 1 .2-.4l2.5-3h-7.6A7.8 7.8 0 0 0 39 68.4a8 8 0 0 0 1 .5l2.7 1.2a1.8 1.8 0 0 1 1 2.4l-.1.2-2.5 4.3a52.5 52.5 0 0 0 7.2-.4l.5-.9A7.8 7.8 0 0 0 46 65.1z\" \/><path fill=\"#157139\" d=\"M56.9 67.3h8.8l-4.4-5zM23 71h9l-4.5-5.1zm-4.1-10.4-4.5 5h8.9z\" \/><\/svg>\n\t\t\t<h2 class=\"wp-block-related-trail__title\">One click away from campaign success<\/h2>\n\t\t\t<p>Generative AI technology is transforming the future of marketing \u2014 and we\u2019ve got you covered. Take a quick look on Trailhead, Salesforce&#039;s free online learning platform.<\/p>\n\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/marketing-gpt-quick-look?_ga=2.268823992.81892532.1693802968-2047122019.1666141590\">Kickstart your campaign<\/a><\/div>\n\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+100 points<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">Trail<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\"><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/marketing-gpt-quick-look?_ga=2.29165429.81892532.1693802968-2047122019.1666141590\" target=\"_blank\" rel=\"noreferrer noopener\">AI Technology for Marketing<\/a><\/p>\n\t\t\t<p class=\"related-trail__trail-description\">Learn the ways of this trail.<\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__foreground\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-foreground-layout-astro-2.png\" alt=\"\">\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__parks\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro-2.png\" alt=\"\">\n\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-make-better-decisions-with-automated-data-analysis-and-insights\">1.&nbsp;Make better decisions with automated data analysis and insights<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/blog\/generative-ai-for-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI can analyse<\/a>&nbsp;large volumes of campaign data, including customer behaviour, campaign performance metrics, and market trends. It can identify patterns, extract insights, detect correlations, and provide actionable recommendations to improve campaign strategies and targeting.<\/p>\n\n\n\n<p>You\u2019ll get a deeper understanding of customers and campaign performance, enabling you to make informed decisions and find success faster.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-increase-engagement-and-conversions-with-audience-segmentation\">2.&nbsp;Increase engagement and conversions with audience segmentation<\/h3>\n\n\n\n<p>After&nbsp;<a href=\"https:\/\/www.salesforce.com\/blog\/moment-makers-customer-data-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">analysing the customer data<\/a>, your AI digital assistant can then segment audiences based on demographics, behaviour, preferences, purchase history, and other important attributes. AI eliminates the manual effort required for segmenting audiences and targets specific customers with more relevant offers.&nbsp;<\/p>\n\n\n\n<p>When you\u2019re able to personalise messaging for different segments, you\u2019ll see campaigns succeed more.<\/p>\n\n\n\n<div class=\"wp-block-salesforce-blog-newsletter-signup prevent-bottombar-overlap layout layout-marketing\" >\n\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-newsletter-signup__title\">\n\t\t\tGet articles selected just for you, in your inbox\t\t<\/h2>\n\t\t\t\t\t<a href=\"https:\/\/www.salesforce.com\/in\/form\/other\/blog-newsletter\/?d=7010M000001z6XaQAI\" class=\"wp-block-salesforce-blog-newsletter-signup__cta btn btn-lg btn-primary\" target=\"_blank\">\n\t\t\tSign up now\t\t<\/a>\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-anticipate-your-customer-s-needs-with-predictive-analytics\">3.&nbsp;Anticipate your customer\u2019s needs with predictive analytics<\/h3>\n\n\n\n<p>AI predictive models use historical data to forecast customer behaviour, such as likelihood to convert, churn, or engage with specific campaign elements.&nbsp;<\/p>\n\n\n\n<p>This helps you stay one step ahead to proactively address customer needs and budget resources effectively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-save-time-with-content-generation-and-optimisation\">4.&nbsp;Save time with content generation and optimisation<\/h3>\n\n\n\n<p>Creating unique content frequently can be one of the most time-consuming tasks for many marketers \u2014 but one an AI digital assistant can help with. AI, powered by natural language processing (NLP) can generate content \u2014 such as ad copy, email subject lines, and social media posts \u2014 that&nbsp;<a href=\"https:\/\/www.salesforce.com\/blog\/ethics-personalization-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">resonates with your customers<\/a>.&nbsp;<\/p>\n\n\n\n<p>You can provide the finishing touches to make sure the content is in your voice and tone. It can also optimise your content by analysing performance data, identifying high-performing elements, and suggesting improvements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-streamline-workflows-with-campaign-automation\">5.&nbsp;Streamline workflows with campaign automation<\/h3>\n\n\n\n<p>AI can automate various aspects of campaign execution, such as scheduling and deploying ads,&nbsp;<a href=\"https:\/\/www.salesforce.com\/blog\/email-deliverability-readiness-peak-volume\/\" target=\"_blank\" rel=\"noreferrer noopener\">sending targeted emails<\/a>, or managing social media posts. This reduces manual effort and ensures that your campaign runs on time.&nbsp;<\/p>\n\n\n\n<p>What can you do with the time freed up, thanks to AI? Focus on strategy and innovative ideas, helping you build better customer relationships.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Move faster with AI<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Focus on innovation, not repetitive tasks. See how generative AI is transforming marketing.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/in\/products\/marketing-cloud\/overview\/\">Find out how<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-clearly-show-campaign-success-with-performance-tracking-and-reporting\">6.&nbsp;Clearly show campaign success with performance tracking and reporting<\/h3>\n\n\n\n<p>According to\u00a0<a href=\"https:\/\/www.salesforce.com\/in\/resources\/research-reports\/state-of-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">our State of Marketing report<\/a>, 72% of high-performing marketers are able to analyse data in real time, giving them an advantage when it comes to responding to and optimising campaign performance.<\/p>\n\n\n\n<p>Your AI digital assistant can automate the tracking and reporting of campaign performance metrics \u2014 in ways that anyone can understand. AI can generate real-time dashboards and visually-pleasing customised reports, giving you and your stakeholders a clear view of campaign performance and key metrics, without the need to do it all by hand.&nbsp;<\/p>\n\n\n\n<p>This helps you make data-driven decisions, optimise campaigns on-the-go, and demonstrate the value of your efforts to stakeholders.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-see-what-works-best-with-a-b-testing\">7.&nbsp;See what works best with A\/B testing<\/h3>\n\n\n\n<p>AI can perform A\/B tests on campaign elements, such as ad variations, landing pages, or email designs. It&nbsp;<a href=\"https:\/\/www.salesforce.com\/blog\/data-centric-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">analyses performance data<\/a>, identifies winning variations, and helps you continuously refine your strategies.<\/p>\n\n\n\n<div class=\"layout-five wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Unify your marketing team<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">When you bring all your marketing data together and collaborate with your teams on one single platform, you\u2019ll move more efficiently \u2014 and become closer to your customers. See how you can get started.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/in\/products\/marketing-cloud\/overview\/\">Get started<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-five.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-five.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-five.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-grow-revenue-with-lead-scoring-and-nurturing\">8.&nbsp;Grow revenue with lead scoring and nurturing<\/h3>\n\n\n\n<p>With AI, you can automate lead scoring by analysing lead data, behaviour, and engagement history. It assigns scores to leads based on their likelihood to convert and delivers personalised content to move prospects through the sales funnel.&nbsp;<\/p>\n\n\n\n<p>With AI\u2019s lead scoring, your team can focus on the most promising leads and nurture relationships at scale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-improve-communication-with-internal-collaboration-tools\">9.&nbsp;Improve communication with internal collaboration tools<\/h3>\n\n\n\n<p>AI shines as your digital assistant when handling internal collaboration needs. You can use this technology to automate messaging in your department, as well as project management, task assignment, and file sharing. Teams can even apply workflow automations that schedule meetings, send reminders, or organise files \u2014 taking care of the little details so you can&nbsp;<a href=\"https:\/\/www.salesforce.com\/blog\/customer-engagement-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">focus on campaign success<\/a>.<\/p>\n\n\n\n<p>AI is transforming campaign management by allowing teams to automate manual tasks, freeing marketers to work on more big-picture ideas. With AI as your ally, you can streamline your campaigns, see better results, and start focusing on your next successes.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">See what AI can do<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Learn how AI can help you move more efficiently and create meaningful customer relationships.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/in\/products\/marketing-cloud\/overview\/\">Fuel your marketing<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do you have a to-do list of pesky tasks lingering over you? We\u2019re talking about the ones that must be done to execute a campaign: gathering and analysing data, creating catchy email subject&hellip;<\/p>\n","protected":false},"author":28,"featured_media":12202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[647,556],"sf_content_type":[],"coauthors":[802],"class_list":["post-12197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","sf_topic-artificial-intelligence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>9 Ways AI Can Save Marketers Time, Money \u2014 and Grief - Salesforce<\/title>\n<meta name=\"description\" content=\"AI can be a helpful digital assistant for marketers, taking on repetitive, time-consuming tasks so you can focus on campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/blog\/ai-as-digital-assistant\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Ways AI Can Save Marketers Time, Money \u2014 and Grief\" \/>\n<meta property=\"og:description\" content=\"AI can be a helpful digital assistant for marketers, taking on repetitive, time-consuming tasks so you can focus on campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/in\/blog\/ai-as-digital-assistant\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-19T01:28:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-19T01:28:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/09\/GettyImages-1497151348.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"889\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Meredith Turner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meredith Turner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/ai-as-digital-assistant\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/ai-as-digital-assistant\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/a4637630db871a3b3353a440c487942a\"}],\"headline\":\"9 Ways AI Can Save Marketers Time, Money \u2014 and Grief\",\"datePublished\":\"2023-09-19T01:28:56+00:00\",\"dateModified\":\"2023-09-19T01:28:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/ai-as-digital-assistant\/\"},\"wordCount\":872,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/ai-as-digital-assistant\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/09\/GettyImages-1497151348.webp\",\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/in\/blog\/ai-as-digital-assistant\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/ai-as-digital-assistant\/\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/ai-as-digital-assistant\/\",\"name\":\"9 Ways AI Can Save Marketers Time, Money \u2014 and Grief - 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