{"id":12946,"date":"2024-01-11T07:47:02","date_gmt":"2024-01-11T07:47:02","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=12946"},"modified":"2024-03-06T09:29:22","modified_gmt":"2024-03-06T09:29:22","slug":"generative-ai-regulations","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/generative-ai-regulations\/","title":{"rendered":"Generative AI Regulations \u2013 What They Could Mean For Your Business"},"content":{"rendered":"\n<p>If you\u2019re asking whether you need to implement <a href=\"https:\/\/www.salesforce.com\/in\/news\/stories\/what-is-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">generative artificial intelligence<\/a> (GAI) tools to support your business, you\u2019re not alone. This technology <a href=\"https:\/\/www.cfodive.com\/news\/ai-boosts-productivity-nber-case-study-generative-workforce\/649110\/\" target=\"_blank\" rel=\"noreferrer noopener\">can boost employee productivity<\/a>, but is it safe? While these tools can help from marketing to customer service to data insights, business leaders have <a href=\"https:\/\/www.reuters.com\/technology\/musk-experts-urge-pause-training-ai-systems-that-can-outperform-gpt-4-2023-03-29\/\" target=\"_blank\" rel=\"noreferrer noopener\">posed concerns<\/a> about AI\u2019s <a href=\"https:\/\/www.reuters.com\/technology\/eu-lawmakers-call-political-attention-powerful-ai-2023-04-17\/\" target=\"_blank\" rel=\"noreferrer noopener\">potential impact and dangers<\/a> on society and some are calling for generative AI regulations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-you-need-to-know\">What you need to know<\/h3>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li>A global AI regulatory response has started to coalesce; in the U.S., lawmakers met with tech leaders in mid-September, and declared universal agreement on the need for AI regulation. <\/li>\n\n\n\n<li>The EU has already begun to <a href=\"https:\/\/rollcall.com\/2023\/09\/19\/as-us-debates-eu-begins-to-audit-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">audit AI algorithms<\/a> and underlying data from the major platforms that meet certain criteria. <\/li>\n\n\n\n<li>As a business decision maker, you need to understand GAI \u2014 and how it impacts your work with other companies and consumers.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u201cMost countries are just trying to ensure generative AI is subject to existing measures around privacy, transparency, copyright, and accountability,\u201d said Danielle Gilliam-Moore, Director, Global Public Policy at Salesforce.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-your-company-can-do-now\">What your company can do now<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Review generative AI products on the market and see what makes sense for your business.&nbsp;<\/li>\n\n\n\n<li>Ask: Do I need to build it internally or work with a third-party vendor, like Salesforce, to add its products to our tech stack?<\/li>\n\n\n\n<li>Be aware of any risks.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote has-text-align-left is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Knowing how you\u2019re going to deploy generative AI and being aware of the harms is important.<\/p>\n<cite>Danielle Gilliam-Moore<\/cite><\/blockquote>\n<span class=\"citation-role\">Director, Global Public Policy at Salesforce<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fgenerative-ai-regulations%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Generative%20AI%20Regulations%20%E2%80%93%20What%20They%20Could%20Mean%20For%20Your%20Business\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Generative%20AI%20Regulations%20%E2%80%93%20What%20They%20Could%20Mean%20For%20Your%20Business&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fgenerative-ai-regulations%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fgenerative-ai-regulations%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Generative AI Regulations \u2013 What They Could Mean For Your Business\" https:\/\/www.salesforce.com\/in\/blog\/generative-ai-regulations\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-exec-summary\">The exec summary<\/h3>\n\n\n\n<p>The climate around GAI is moving at breakneck speed and regulators are trying to understand how the technology may affect businesses and the public. Here are some recent headlines:<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li>Pope Francis <a href=\"https:\/\/www.forbes.com\/sites\/britneynguyen\/2023\/12\/14\/pope-francis-calls-for-global-treaty-to-regulate-ai-after-viral-deepfake-of-him-wearing-a-puffer-jacket\/?sh=5433ff305f0f\" target=\"_blank\" rel=\"noreferrer noopener\">calls for global treaty to regulate AI<\/a> after a deepfake of him wearing a puffer coat goes viral.<\/li>\n\n\n\n<li>EU <a href=\"https:\/\/www.axios.com\/2023\/12\/08\/eu-ai-regulation-law-europe\" target=\"_blank\" rel=\"noreferrer noopener\">reaches landmark deal<\/a> on world&#8217;s first comprehensive AI regulation.<\/li>\n\n\n\n<li>IBM and Meta <a href=\"https:\/\/www.zdnet.com\/article\/meta-ibm-alliance-promotes-open-approach-to-ai-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">launch 50-member AI Alliance<\/a> with large corporations, start-ups, and universities around the world to push for responsible AI.<\/li>\n\n\n\n<li>US government&#8217;s new AI rules <a href=\"https:\/\/news.bgov.com\/bloomberg-government-news\/ai-rules-from-us-government-push-companies-to-show-tech-is-safe\" target=\"_blank\" rel=\"noreferrer noopener\">push companies to show<\/a> how their tech is safe. <\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"layout-astro wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro.png\" alt=\"\">\n\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm35.4-17.7h-10.2v27h10.2c8.2 0 14.4-5.9 14.4-13.6s-6-13.4-14.4-13.4m0 22.6H326V33h5.4a9.1 9.1 0 1 1 0 18.1z\" \/><path fill=\"#1d315f\" d=\"M43 82.8h.1a74 74 0 0 0 38.5-12.3 3 3 0 0 0 1.3-2.4v-6A66.2 66.2 0 0 0 42.5.2a3 3 0 0 0-2.3 0A66.2 66.2 0 0 0 0 62.2V68a3 3 0 0 0 1.2 2.4 74 74 0 0 0 40.2 12.4z\" \/><path fill=\"#8ed1f4\" d=\"M13.8 51.8a.3.3 0 0 0 0-.1L33 23.6a3.1 3.1 0 0 1 .8-.8 3 3 0 0 1 4 .8l9.5 13.8 3.5-5a3 3 0 0 1 4.9 0L69 51.6a.3.3 0 0 1 .1.3h7C70.7 17.7 43.7 7.2 41.4 6.2c0 0-11.2 4-21.2 16A59.6 59.6 0 0 0 6.8 51.8zm21.7-21.3\" \/><path fill=\"#aa76b3\" d=\"m62 51.9-8.7-12.6-4.2 6.1 4.8 6.4z\" \/><path fill=\"#722a87\" d=\"m49 45.4-4.4 6.4H54z\" \/><path fill=\"#8ed1f4\" d=\"m37 32.6-1.5-2.1z\" \/><path fill=\"#aa76b3\" d=\"m28 41.4 7.6 10.4h1.8l6.4-9.2-6.8-10-1.5-2.1z\" \/><path fill=\"#722a87\" d=\"m28 41.4-7 10.4h14.6z\" \/><path fill=\"#069a49\" d=\"M43.8 72.5a1.8 1.8 0 0 0-1-2.4L40.1 69a8 8 0 0 1-1-.5 7.8 7.8 0 0 1-2.4-10.7H6a44 44 0 0 0-.2 4.4v4.4A70 70 0 0 0 26 75a70 70 0 0 0 15.2 2l2.4-4.3zm33-14.8H44.3l-2.5 3a1.7 1.7 0 0 0-.2.5 1.8 1.8 0 0 0 1 2.3l2.7 1.2.7.4a7.8 7.8 0 0 1 3 10.6l-.5.9 4.8-.8a71 71 0 0 0 8.4-2.2l1.3-.4a71 71 0 0 0 14-6.7v-8.8z\" \/><path fill=\"#fff\" d=\"m46 65-.7-.3-2.7-1.2a1.8 1.8 0 0 1-1-2.4 1.7 1.7 0 0 1 .2-.4l2.5-3h-7.6A7.8 7.8 0 0 0 39 68.4a8 8 0 0 0 1 .5l2.7 1.2a1.8 1.8 0 0 1 1 2.4l-.1.2-2.5 4.3a52.5 52.5 0 0 0 7.2-.4l.5-.9A7.8 7.8 0 0 0 46 65.1z\" \/><path fill=\"#157139\" d=\"M56.9 67.3h8.8l-4.4-5zM23 71h9l-4.5-5.1zm-4.1-10.4-4.5 5h8.9z\" \/><\/svg>\n\t\t\t<h2 class=\"wp-block-related-trail__title\">Create AI responsibly<\/h2>\n\t\t\t<p>Learn how to use the technology ethically while also recognizing and removing bias when you create AI. Discover how on Trailhead, the free online learning platform from Salesforce.<\/p>\n\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/responsible-creation-of-artificial-intelligence?trail_id=get-started-with-ai-data\" target=\"_blank\" rel=\"noreferrer noopener\">Go to Trailhead<\/a><\/div>\n\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+300 points<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">Module<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\">Responsible Creation of Artificial Intelligence<\/p>\n\t\t\t<p class=\"related-trail__trail-description\"><\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__foreground\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-foreground-layout-astro.png\" alt=\"\">\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__parks\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro.png\" alt=\"\">\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-backstory-on-generative-ai-regulations-nbsp\">The backstory on generative AI regulations&nbsp;<\/h2>\n\n\n\n<p>Concerns around artificial intelligence (AI) date back years <a href=\"https:\/\/www.weforum.org\/agenda\/2016\/10\/top-10-ethical-issues-in-artificial-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">when discussions covered<\/a> possible job loss, inequality, bias, security issues, and more. With the <a href=\"https:\/\/www.businessinsider.com\/chatgpt-may-be-fastest-growing-app-in-history-ubs-study-2023-2?r=US&amp;IR=T\" target=\"_blank\" rel=\"noreferrer noopener\">rapid growth<\/a> of generative AI after <a href=\"https:\/\/gizmodo.com\/chat-gpt-openai-ai-finance-ai-everything-we-know-1850018307\" target=\"_blank\" rel=\"noreferrer noopener\">the public launch<\/a> of ChatGPT in November 2022, new flags include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Privacy issues and data mining<\/strong>: Companies need to have transparency around where they\u2019re gathering data and how they\u2019re using it.&nbsp;<\/li>\n\n\n\n<li><strong>Copyright concerns<\/strong>: Because GAI tools pull from vast data sources, the chance of plagiarism increases.&nbsp;<\/li>\n\n\n\n<li><strong>Misinformation<\/strong>: False information could <a href=\"https:\/\/www.nytimes.com\/2023\/02\/08\/technology\/ai-chatbots-disinformation.html\" target=\"_blank\" rel=\"noreferrer noopener\">spread more quickly<\/a> with AI chatbots, which also have created entirely inaccurate stories called <a href=\"https:\/\/www.cspinet.org\/blog\/chatgpt-amazing-beware-its-hallucinations\" target=\"_blank\" rel=\"noreferrer noopener\">hallucinations<\/a>.<\/li>\n\n\n\n<li><strong>Identity verification<\/strong>: Is what you\u2019re reading created by a human or chatbot? There is the <a href=\"https:\/\/cybernews.com\/editorial\/chatgpt-digital-identity-bot-prove-otherwise\/\" target=\"_blank\" rel=\"noreferrer noopener\">need to verify<\/a> articles, social media posts, art, and more.<\/li>\n\n\n\n<li><strong>Child protection<\/strong>: There\u2019s been a call to ensure children and teenagers are protected against <a href=\"https:\/\/www.nextgov.com\/emerging-tech\/2023\/03\/alarming-content-ai-chatbots-raises-child-safety-concerns-senator-says\/384251\/\" target=\"_blank\" rel=\"noreferrer noopener\">alarming, AI-generated content<\/a> on social media.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Innovation is happening at an incredible speed. So the conversations we\u2019re having now could become stale in the next six months.<\/p>\n\n\n\n<p><\/p>\n<cite>Danielle Gilliam-Moore<\/cite><\/blockquote>\n<span class=\"citation-role\">Director, Global Public Policy at Salesforce<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fgenerative-ai-regulations%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Generative%20AI%20Regulations%20%E2%80%93%20What%20They%20Could%20Mean%20For%20Your%20Business\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Generative%20AI%20Regulations%20%E2%80%93%20What%20They%20Could%20Mean%20For%20Your%20Business&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fgenerative-ai-regulations%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fgenerative-ai-regulations%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Generative AI Regulations \u2013 What They Could Mean For Your Business\" https:\/\/www.salesforce.com\/in\/blog\/generative-ai-regulations\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>This has all <a href=\"https:\/\/www.theverge.com\/2023\/5\/5\/23709833\/openai-chatgpt-gdpr-ai-regulation-europe-eu-italy\" target=\"_blank\" rel=\"noreferrer noopener\">prompted regulators<\/a> worldwide to investigate how GAI tools collect data and produce outputs and how companies train the AI they\u2019re developing. In Europe, countries have been swift to apply the General Data Protection Regulation (GDPR), which impacts any company working within the EU. It\u2019s one of the world\u2019s strongest legal privacy frameworks; the U.S. <a href=\"https:\/\/www.salesforce.com\/blog\/data-privacy-laws-cpra-compliance\/\" target=\"_blank\" rel=\"noreferrer noopener\">does not have<\/a> a similar overarching privacy law. That may change, with calls for more generative AI regulations..&nbsp;<\/p>\n\n\n\n<p>\u201cThese are a lot of the same concerns we\u2019ve seen previously wash up on the shores of the technology industry,\u201d Gilliam-Moore said. \u201cRight now, regulatory efforts, including investigations, seem to focus on privacy, content moderation, and copyright concerns. A lot of this is already addressed in statute, so regulators are trying to make sure that this is fit for purpose for generative AI.\u201d<\/p>\n\n\n\n<div class=\"wp-block-salesforce-blog-newsletter-signup prevent-bottombar-overlap layout layout-artificial-intelligence\" >\n\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-newsletter-signup__title\">\n\t\t\tGet articles selected just for you, in your inbox\t\t<\/h2>\n\t\t\t\t\t<a href=\"https:\/\/www.salesforce.com\/in\/form\/other\/blog-newsletter\/?d=7010M000001z6XaQAI\" class=\"wp-block-salesforce-blog-newsletter-signup__cta btn btn-lg btn-primary\" target=\"_blank\">\n\t\t\tSign up now\t\t<\/a>\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-considerations-do-businesses-need-to-make-nbsp\">What considerations do businesses need to make?&nbsp;<\/h2>\n\n\n\n<p>Companies continue to wonder how these tools will impact their business. It\u2019s not just what the technology is capable of, but also how regulation will play a role in how businesses use it. Where does the data come from? How is it being used? Are customers protected? Is there transparency?<\/p>\n\n\n\n<p>No matter where your company does business or who you interact with \u2014 whether developing the technology for other companies to use or interacting directly with consumers \u2014 ensure you speak with lawyers who are following generative AI regulations and can help guide you through your process.&nbsp;<\/p>\n\n\n\n<p>\u201cTalking with your trusted advisers is always a good first step in all of this,\u201d Gilliam-Moore said. \u201cInnovation is happening at an incredible speed. So the conversations we\u2019re having now could become stale in the next six months.\u201d<\/p>\n\n\n\n<p>Regulators have been concerned about how companies collect data and how that information gets delivered to users. Having an acceptable use policy \u2013 an agreement between two or more people (like a business and its employees or a university and students) outlining proper use when accessing a corporate network or internet \u2014 can help safeguard compliance. In addition, it is important to show data provenance, a documented trail that can prove data&#8217;s origins and where it currently sits.&nbsp;<\/p>\n\n\n\n<p>\u201cWithout data, none of this works,\u201d Gilliam-Moore said.<\/p>\n\n\n\n<div class=\"layout-seven wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Need help with your generative AI strategy? <\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Whether you\u2019re just starting out with AI or already innovating, this guide is your roadmap to delivering a trusted program blending data, AI and CRM. <\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/in\/blog\/playbook\/ai-guide\/?d=7013y000001zpUGAAY&#038;FALSEBlog-AI-Guide&#038;utm_source=Blog&#038;FALSE&#038;utm_campaign=ASIA-Multi-AI-Guide&#038;utm_content=All-cont-7013y000001zpUGAAY\">Get the guide<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-seven.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-seven.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-small-businesses-stay-compliant-nbsp\">How can small businesses stay compliant?&nbsp;<\/h2>\n\n\n\n<p>Larger corporations can often invest in the research and development around the technology, especially to stay compliant. Smaller businesses may not have the resources to do their due diligence, so asking vendors and technology partners in their ecosystem the right questions becomes important.&nbsp;<\/p>\n\n\n\n<p>While Salesforce <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/salesforce_ai_day\/series\/salesforce_ai_day\/episode\/episode-s1e1\" target=\"_blank\" rel=\"noreferrer noopener\">is taking steps to develop trusted generative AI<\/a> for its customers, those customers also work with other vendors and processors. They need to stay aware of potential harms that may exist and not just trust blindly. Gilliam-Moore said smaller companies should ask questions including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are you GDPR compliant?&nbsp;<\/li>\n\n\n\n<li>Are you <a href=\"https:\/\/www.cdc.gov\/phlp\/publications\/topic\/hipaa.html\" target=\"_blank\" rel=\"noreferrer noopener\">HIPAA<\/a>, or whichever law regulates your industry, compliant?<\/li>\n\n\n\n<li>Do you have an acceptable use policy?<\/li>\n\n\n\n<li>What are your certifications?&nbsp;<\/li>\n\n\n\n<li>What are your practices around data?&nbsp;<\/li>\n\n\n\n<li>Do you have policies that try to provide guardrails around the deployment of this technology?<\/li>\n<\/ul>\n\n\n\n<p>\u201cIf you\u2019re a smaller company, you may need to rely upon the due diligence of your third-party service providers,\u201d Gilliam-Moore said. \u201cLook at the privacy protocols, the security procedures, what they identify as harms and safeguards. Pay close attention to that.\u201d<\/p>\n\n\n\n<div class=\"layout-four wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">The need for trusted AI regulation<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">AI development can come with risks. This is why Salesforce supports tailored, risk-based AI regulation. It differentiates contexts and uses of the technology and ensures the protection of individuals, builds trust, and encourages innovation<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/in\/news\/stories\/ai-regulation\/\">Discover why<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/12\/AI_Regulation.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/12\/AI_Regulation.webp 1200w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/12\/AI_Regulation.webp?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/12\/AI_Regulation.webp?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/12\/AI_Regulation.webp?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/12\/AI_Regulation.webp?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-four.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-four.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-four.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Get the latest news around generative artificial intelligence regulations and insights from our director of global public policy on how it can affect your business. <\/p>\n","protected":false},"author":176,"featured_media":12908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"ad0cb36481b149cb92de6494986058ba","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[683,556],"sf_content_type":[],"coauthors":[693],"class_list":["post-12946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-360-perspectives","sf_topic-artificial-intelligence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What are generative AI regulations? | Salesforce<\/title>\n<meta name=\"description\" content=\"Here&#039;s what you need to know about generative AI regulations by global governments that may affect your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/blog\/generative-ai-regulations\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generative AI Regulations \u2013 What They Could Mean For Your Business\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s what you need to know about generative AI regulations by global governments that may affect your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/in\/blog\/generative-ai-regulations\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-11T07:47:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-06T09:29:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/05\/Generative-AI-Regulations-What-They-Could-Mean-For-Your-Business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ari Bendersky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ari Bendersky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/generative-ai-regulations\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/generative-ai-regulations\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/90f686d3e3b790171706d772bcd1d7f4\"}],\"headline\":\"Generative AI Regulations \u2013 What They Could Mean For Your Business\",\"datePublished\":\"2024-01-11T07:47:02+00:00\",\"dateModified\":\"2024-03-06T09:29:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/generative-ai-regulations\/\"},\"wordCount\":1091,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/generative-ai-regulations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/05\/Generative-AI-Regulations-What-They-Could-Mean-For-Your-Business.jpg\",\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/in\/blog\/generative-ai-regulations\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/generative-ai-regulations\/\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/generative-ai-regulations\/\",\"name\":\"What are generative AI regulations? 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