{"id":13067,"date":"2024-01-17T07:34:17","date_gmt":"2024-01-17T07:34:17","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=13067"},"modified":"2026-02-05T07:23:22","modified_gmt":"2026-02-05T07:23:22","slug":"sales-tech-consolidation","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/sales-tech-consolidation\/","title":{"rendered":"Your Sales Tech Stack Is About to Get a Whole Lot Smaller"},"content":{"rendered":"\n

In September 2023, Dreamforce hosted the largest gathering of Salesblazers ever. Our goal was simple: Reveal the potential of data and AI to accelerate faster, smarter, and more efficient business growth<\/a> across every sales role and industry.<\/p>\n\n\n\n

In every conversation with customers, partners, and industry analysts, I am hearing how excited sales teams are to embrace the new era of data and AI. They\u2019re so eager that sales ops teams are even reinventing their role as AI ops. <\/p>\n\n\n\n

One common thread across all of these discussions? Tech stack consolidation. <\/p>\n\n\n\n

This consolidation isn\u2019t just about trimming costs. It\u2019s about speeding productivity and unleashing growth. With the proliferation of data, AI, CRM, and trust, there\u2019s never been a better opportunity for this innovation.<\/p>\n\n\n\n

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Hot off the press: the freshest trends in generative AI for sales<\/h2>\n\t\t\t\t\t\t\t

Discover how 1,000+ sellers are using generative AI at work, and learn the areas of focus for closing the trust gap that remains.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tGet the report<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
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Data<\/strong><\/h2>\n\n\n\n

As businesses look to stay competitive, the leaders who have an edge<\/a> are the ones who have figured out how to harness the power of new innovations to drive down costs and increase revenue. <\/p>\n\n\n\n

We know that our AI outputs are only as good as our data. Similar to the move from on-premise software to cloud, this next evolution of generative AI will rely on real-time connected, harmonised, and trusted data from within and external to CRM. Point solutions that create siloed data pockets increase risk and prevent the implementation of great AI.<\/p>\n\n\n\n

AI<\/strong><\/h2>\n\n\n\n

A solid data foundation built in your CRM ensures that predictive and generative AI<\/a> brings real productivity gains to your sellers. That AI can automate emails, take actions,  and create account summaries based on CRM context. Or tell your sellers which products are ripe for cross-sell opportunities. Or share common competitive challenges across the entire sales team. The possibilities are just beginning to be understood.<\/p>\n\n\n\n

When AI impacts every sales leader, seller, sales operations manager, and channel seller, companies see their enablement<\/a>,  sales planning<\/a>, and partner relationship management<\/a> transformed.<\/p>\n\n\n\n