{"id":13275,"date":"2024-02-28T04:44:59","date_gmt":"2024-02-28T04:44:59","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=13275"},"modified":"2024-02-28T05:47:37","modified_gmt":"2024-02-28T05:47:37","slug":"ai-assistant","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/ai-assistant\/","title":{"rendered":"5 Business Uses for an AI Copilot"},"content":{"rendered":"\n

Get ready, world: AI assistants may become your new business BFF. <\/p>\n\n\n\n

Imagine writing an email in 20 seconds instead of 20 minutes, completing hours of research in minutes, or automatically receiving a full summary of a customer\u2019s service history.

These timesavers demonstrate the power of an AI assistant, or copilot. It\u2019s the next level of innovation within generative artificial intelligence (AI) technology, where you simply tell a assistant what to do for you, right in the flow of your work.<\/p>\n\n\n\n

While hundreds of millions have flocked to AI platforms over the past year, an AI assistant takes them to a whole new level. You won\u2019t find this assistant on a website. It shows up as a conversational AI interface integrated with your everyday workflow, whether it\u2019s a customer relationship management (CRM), email, or other system specific to your industry.\u00a0<\/p>\n\n\n\n

An assistant makes you more productive by doing work on your behalf. The best part? You just tell it, in plain language, what you want it to do and it does it for you. The technology is now being applied across sales, service, marketing, retail, and many other industries and roles. If you\u2019re a knowledge worker (that is, anyone who works with information), an AI copilot is for you.<\/p>\n\n\n\n

A report<\/a> by the Oliver Wyman Forum found 55% of global workers are already using generative AI at least once a week, but the expected productivity gains have been lacking. The turning point, however, is coming as generative AI integrates into daily workflows. That, the report predicts, will propel massive productivity gains to the tune of 300 billion hours saved annually by 2030.<\/p>\n\n\n\n

So, how do these productivity workhorses<\/a> get the job done? Just like the major AI platforms, assistants use large language models (LLMs) to parse immense amounts of data in seconds. But they take the outputs further by performing tasks on your behalf. Given their unprecedented functionality, AI copilots are expected to transform every business function. Many companies are jumping in as early adopters.<\/p>\n\n\n\n

You might be thinking, \u201cHow could I use an AI copilot at work?\u201d To help answer this, we\u2019ll break down the most common ways to use AI assistants at work, as well as look at how companies are planning ahead with this technology in mind.\u00a0<\/p>\n\n\n\n

\n\t
\n\n\t\t
\n\t\t\t

What\u2019s an AI Copilot?<\/h2>\n\t\t\t\t\t\t\t

Generative AI is laying the foundation for a new kind of app: super intelligent assistants that can do the work of hundreds \u2014 or even thousands \u2014 of individual applications based on a simple prompt.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tGet the intel<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t
<\/div>\n\t\n\t\t\t\n\t\t\"\"\n\n\t\t\n\t\t\t\t\t\"\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\t\"\"\n\t\t\n\t<\/div>\n\n\n\n

AI assistants for salespeople<\/strong><\/h2>\n\n\n\n

Andrew Russo, enterprise architect at Baca Systems, an industrial equipment supplier, envisions many ways of using an AI assistant. First up: sales emails.

\u201cWe found that salespeople spend up to 20 minutes writing one custom email to a customer,\u201d he said. \u201cBeing able to dish out more emails would be a high-value thing for us.\u201d <\/p>\n\n\n\n

Picture your sales and marketing teams equipped with an AI in CRM assistant that drafts individualised emails, customised with the information that will resonate with each audience. These aren\u2019t run-of-the-mill, generic messages. Generative AI can use CRM information about past interactions, or automatically segment your audience to create emails with a personalised feel that can dramatically increase engagement rates.\u00a0<\/p>\n\n\n\n

Salespeople can also use an assistant to prioritise. Imagine starting your day by asking your computer to give you the top three sales leads. An assistant can do that, and also provide context. Why is the customer a good prospect? Generative AI can flag recent news from the company indicating, for example, that it plans to invest in new markets or expand its product portfolio.\u00a0<\/p>\n\n\n\n

Once you\u2019ve contacted a lead, an AI assistant can support you by summarising conversations and highlighting customer needs, preferences, and all commitments made. It can also create complete sales summaries by merging call details with broader account information and historical data.<\/p>\n\n\n\n

\n\t
\n\n\t\t
\n\t\t\t

Say Hello to Einstein<\/h2>\n\t\t\t\t\t\t\t

The world\u2019s first generative AI for CRM lets you deliver AI-created content across every sales, marketing, service, commerce, and IT interaction, at scale. It\u2019s a total game-changer for your company.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tTell me more<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t
<\/div>\n\t\n\t\t\t\n\t\t\"\"\n\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\t\"\"\n\t\t\n\t<\/div>\n\n\n\n

Don\u2019t know how to move a deal forward? An AI assistant can review contacts, recent emails, calls, and customer meetings, and recommend next-best actions. For example, if a customer\u2019s decision-makers are ready to buy, the assistant might recommend the right time to send them detailed information about your products and services.\u00a0<\/p>\n\n\n\n

The assistant can even suggest optimal meeting times, based on the customer\u2019s known preferences. Then, it can:\u00a0<\/p>\n\n\n\n