{"id":14838,"date":"2024-09-18T02:31:52","date_gmt":"2024-09-18T02:31:52","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=14838"},"modified":"2024-10-10T03:08:54","modified_gmt":"2024-10-10T03:08:54","slug":"connected-vehicle-data","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/connected-vehicle-data\/","title":{"rendered":"The Future of Connected Vehicles: Deliver Personalised Experiences Faster"},"content":{"rendered":"\n

The automotive industry is experiencing a major revolution as connected vehicles become more prominent in the market. Research shows that by 2030, connected cars will represent 95% of new vehicles sold<\/a>.\u00a0<\/p>\n\n\n\n

Connected vehicle data has the potential to redefine the driving experience. Yet, the industry struggles to establish the capabilities to deliver in-car experiences and offers that drivers expect \u2014 and demand \u2014 from connected cars.<\/p>\n\n\n\n

To stay ahead of the curve, automotive OEMs need to integrate all of their connected vehicle, driver, service, and retail data \u2014 from any source \u2014 to personalise driver experiences, in-car offers, and over-the-air (OTA) product and feature upgrades. The bottom line: data is at the root of it all.<\/p>\n\n\n\n

In this blog:<\/h3>\n\n\n\n

How to make connected vehicle data work for you<\/a>
Key considerations for connected vehicle data<\/a>
Deliver immersive experiences with connected vehicle data<\/a>
Create differentiated in-vehicle experiences with Salesforce<\/a><\/p>\n\n\n\n

How to make connected vehicle data work for you<\/h2>\n\n\n\n

Data powers connected cars to new levels of innovation and personalisation. The vast amount of data generated by these vehicles represents a wealth of information that can be used to transform \u200cdriving experiences. It\u2019s estimated that by 2030, each connected vehicle will generate 25 gigabytes of data per hour<\/a> \u2014 that\u2019s the same amount of data it takes to stream 578 hours of music<\/a>.\u00a0<\/p>\n\n\n\n

With so much data on hand, how can you make it work for you?<\/p>\n\n\n\n

First, start with a single source of truth for all your data. An automotive customer relationship management (CRM)<\/a> platform that integrates connected vehicle data can bridge the gap between driver data and vehicle data. With all your data in one place, you can effectively use it to create real-time, personalised experiences and offers. It also helps with instant vehicle health monitoring so you can catch vehicle reliability issues before they manifest. The ability to provide these kinds of experiences and monitoring helps to increase brand loyalty.<\/p>\n\n\n\n

Once you have a CRM in place, you need to get the data into the system so it\u2019s accessible to those who need it and the artificial intelligence (AI)<\/a> required to support an OEM\u2019s millions of vehicles in operation. <\/p>\n\n\n\n

Next, make sure your data is consistent and accurate. Harmonising the data and confirming there are no duplicates is critical, especially when so much data is involved. This includes rationalising all the different ways a driver might appear in the system. For example, Joe Smith might show up as \u201cJ. Smith\u201d in one system and \u201cJoe Smith\u201d in another. Having consistent, accurate data will allow you to create always-up-to-date dynamic profiles of the driver and the vehicle.<\/p>\n\n\n\n

Key considerations for connected vehicle data<\/h2>\n\n\n\n

It\u2019s important that the data is accessible to all those across the automotive ecosystem. Automotive partnerships span OEMs, dealerships, finance, service, and marketing. Everyone in the ecosystem can benefit from connected vehicle data to delight the driver. The data can be used for service alerts, upsell opportunities, or new feature trials.<\/p>\n\n\n\n

With so many people and processes involved, data security<\/a> and trust is a key factor. Implementing strong security measures will protect all information and allow all parties involved to confidently use the data for their specific purposes. This also helps meet the requirements of laws like the General Data Protection Regulation (GDPR)<\/a> and the California Consumer Privacy Act (CCPA)<\/a>. These statutes establish policy and protocol for consumer privacy. In the automotive ecosystem, success hinges on having trust in your data and in each stakeholder.<\/p>\n\n\n\n

Let\u2019s take a look at some of the possibilities of how connected vehicle data can be used to create personalised driver experiences.<\/p>\n\n\n\n

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