{"id":15430,"date":"2024-11-26T01:52:47","date_gmt":"2024-11-26T01:52:47","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=15430"},"modified":"2024-11-26T01:57:49","modified_gmt":"2024-11-26T01:57:49","slug":"content-strategy","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/content-strategy\/","title":{"rendered":"Content Strategy: What is it, & How to Create One?"},"content":{"rendered":"\n

A content strategy is a roadmap to producing and distributing valuable content that attracts, engages, and converts your target audience<\/a>.\u00a0<\/p>\n\n\n\n

A well-crafted content strategy ensures every piece of content you create serves a purpose toward your broader goals. Let\u2019s explore this in our content strategy guide.<\/p>\n\n\n\n

What are the key components of a content strategy?<\/strong><\/h2>\n\n\n\n

There are 7 key steps of a content strategy. I\u2019ll outline them here before exploring them further below:<\/p>\n\n\n\n

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  1. Understand your audience<\/strong>. Research and define your target audiences and create detailed buyer\/audience personas.<\/li>\n\n\n\n
  2. Set clear goals<\/strong>. Establish those all-important SMART goals (specific, measurable, achievable, irrelevant, and time-bound). These goals need to align with your overarching business objectives.<\/li>\n\n\n\n
  3. Content audit and analysis<\/strong>. Evaluate all of your existing content via simple SWOT techniques. That means identifying your current content\u2019s strengths, weaknesses, opportunities, and potential threats.<\/li>\n\n\n\n
  4. Content planning and ideation<\/strong>. Brainstorm appropriate content ideas and start to develop a content calendar.<\/li>\n\n\n\n
  5. Content creation and optimisation<\/strong>. Produce high-quality content optimised for search engines.<\/li>\n\n\n\n
  6. Content distribution and promotion<\/strong>. Choose the right channels to distribute your content where it will most likely be seen, and back this up by promoting it effectively.<\/li>\n\n\n\n
  7. Content measurement and analysis<\/strong>. Track how your content is doing! Adjust your strategy accordingly. <\/li>\n<\/ol>\n\n\n\n

    The above is what marketers might call a high-level overview of a content strategy. We\u2019ll flesh out each step later. <\/p>\n\n\n\n

    We think it\u2019s also important to consider that you can apply content strategies across various areas, depending on the nature of your business. Consider how content strategies for the following may look different:<\/p>\n\n\n\n