{"id":16533,"date":"2026-01-08T06:01:11","date_gmt":"2026-01-08T06:01:11","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=16533"},"modified":"2026-01-20T05:57:01","modified_gmt":"2026-01-20T05:57:01","slug":"retail-distribution-success-with-agentic-ai","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/retail-distribution-success-with-agentic-ai\/","title":{"rendered":"Retail Distribution 4.0: AI\u2019s Playbook for Indian FMCG"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Provide field sales reps with tools that work offline and sync automatically later. Rural India grew 8.4% in Q4 FY25, and scattered kirana stores need this flexibility.<\/li>\n\n\n\n<li>Unify systems with centralised data and automated handoffs to speed things up, especially with distributor churn hitting 15\u201330% and sales force attrition at 30\u201340% annually.<\/li>\n\n\n\n<li>Deploy agentic AI to handle manual tasks like promotion setup, visit planning, and approval processes, so teams focus on execution.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p>Distribution reach isn\u2019t what\u2019s holding Indian FMCG companies back anymore. Most brands already have a presence across markets. What slows growth now is execution. The missed store visits, delayed replenishment, wrong orders, and routes that simply don\u2019t scale.<\/p>\n\n\n\n<p>That gap is widening because demand is shifting to places that are harder to serve. Rural India has become the volume engine, growing <a href=\"https:\/\/www.indianretailer.com\/article\/retail-business\/retail-trends\/fmcg-sees-3x-volume-growth-rural-india-vs-urban-q4-fy25\">8.4% in Q4 FY25<\/a> (versus 2.6% in urban markets). Government schemes like MGNREGA are putting steady cash into rural households, increasing purchase frequency beyond staples. But the operating model hasn\u2019t evolved. Systems built for dense urban beats are now expected to serve hundreds of scattered kirana stores.&nbsp;<\/p>\n\n\n\n<p>Software won&#8217;t fix this unless they remove the actual constraint. As the Theory of Constraints says, throughput only improves when you address the bottleneck. In FMCG distribution, that bottleneck isn&#8217;t simply siloed data or manual work\u2014it&#8217;s how fast you can put that data into action.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-retail-distribution-actually-happens-in-india-today\"><strong>How retail distribution actually happens in India today<\/strong><\/h2>\n\n\n\n<p>FMCG retail distribution in India runs on fragmented systems, role-based workflows, and slow coordination across the chain. And more often than not, people compensate for disconnected tools and processes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sequential-handoffs-break-decisions-into-pieces\"><strong>Sequential handoffs break decisions into pieces<\/strong><\/h3>\n\n\n\n<p>You can optimise each role\u2014better routes for your reps, inventory software for distributors\u2014but performance still lags because the handoffs from A to B are slow.&nbsp;<\/p>\n\n\n\n<p>India\u2019s distribution infrastructure adds another layer of complexity:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Field reps often operate offline for long stretches in Tier 2 and Tier 3 markets<\/li>\n\n\n\n<li>Distributors fall back on WhatsApp and phone calls because that\u2019s what works for them<\/li>\n\n\n\n<li><em>Kirana<\/em> stores run on relationships and credit, not workflows or apps<\/li>\n<\/ul>\n\n\n\n<p>When that\u2019s the reality on the ground, coordination naturally shifts out of systems and onto people.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-visibility-doesn-t-always-mean-action\"><strong>Visibility doesn&#8217;t always mean action<\/strong><\/h3>\n\n\n\n<p>Managers see distributor performance on dashboards, but they can\u2019t act in the moment. Information sits in separate systems with no way to close the loop. A manager flags a stockout risk in a store but can\u2019t see the current inventory. A rep visits a retailer without knowing which schemes are live. Information exists, but it doesn\u2019t translate into action.<\/p>\n\n\n\n<div class=\"wp-block-ornament-card img-responsive\">\n\t<div class=\"wp-block-ornament-card__content\">\n\t\t\n\n<p>The <a href=\"https:\/\/economictimes.indiatimes.com\/industry\/cons-products\/fmcg\/fmcg-distributors-seek-clarity-compensation-on-gst-rate-change\/articleshow\/123769354.cms?from=mdr\">September 2025 GST rate cuts<\/a> showed this clearly. Companies had to manage pricing transitions across hundreds of thousands of distributors holding stock with old MRPs. Without shared systems, coordination fell back to calls, emails, and WhatsApp. A policy change that should have been straightforward reveals the \u201ccoordination maze\u201d brands and distributors navigate in India.<\/p>\n\n\t<\/div>\n\t<div class=\"wp-block-ornament-card__media\">\n\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-start-of-retail-distribution-4-0-in-india\"><strong>The start of retail distribution 4.0 in India<\/strong><\/h2>\n\n\n\n<p>This isn\u2019t an edge case. It\u2019s becoming the norm\u2014just as the industry enters what the <em>Economic Times<\/em> calls <a href=\"https:\/\/brandequity.economictimes.indiatimes.com\/news\/business-of-brands\/distribution-4-0-re-imagining-fmcg-distribution-in-india-2030\/70166977\">retail distribution 4.0<\/a>. According to their analysis:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>General trade\u2019s share is expected to fall from 85\u201390% today to about 50% by 2030, with kirana stores moving closer to modern trade standards.<\/li>\n\n\n\n<li>They also predict distributor churn to run at 15\u201330% annually and sales force attrition to reach 30\u201340%.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The old model\u2014brands plan, distributors execute\u2014doesn\u2019t hold at this scale. What\u2019s needed is a system where decisions don\u2019t wait for handoffs. You need the ability to act immediately by removing the delay between spotting a problem, communicating it,&nbsp; and fixing it.&nbsp;<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>5 Smart Strategies to Unlock Retail Distribution Success in India<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Get your\u00a0 roadmap to overcoming distribution network-related challenges and unlocking the full potential of your retail business.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/in\/form\/pdf\/retail-distribution-success-in-india\/\">Download free copy<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Salesforce removes the real bottleneck in Indian FMCG distribution<\/strong><\/h2>\n\n\n\n<p>Coming back to the Theory of Constraints mentioned earlier, improving a non-constraint only causes the <em>real <\/em>constraint to reappear elsewhere. That\u2019s exactly what legacy DMS or ERP software does.<\/p>\n\n\n\n<p>Say your original bottleneck is slow, manual information flow (paper, calls, spreadsheets). Legacy software digitises reporting and transactions. This means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The information bottleneck becomes a decision bottleneck: <\/strong>Dashboards now surface issues faster, but only to managers. Reps and distributors still can\u2019t act without instruction. The constraint moves from <em>getting information<\/em> to <em>waiting for decisions to travel down the hierarchy<\/em>.<\/li>\n\n\n\n<li><strong>The decision bottleneck becomes an execution bottleneck: <\/strong>Once decisions are finally communicated, the field can\u2019t respond in time because inventory, schemes, and priorities aren\u2019t synchronised in real time. The constraint shifts again\u2014this time to <em>last-mile execution<\/em>.<\/li>\n<\/ul>\n\n\n\n<p>When you don\u2019t remove the <em>actual constraint, you\u2019re playing Whack-a-Mole with different bottlenecks<\/em><\/p>\n\n\n\n<p><strong>First blurred mole:<\/strong> You digitised data flows&#8230; but decisions still bottleneck at managers<\/p>\n\n\n\n<p><strong>Second blurred mole:<\/strong> You gave managers dashboards&#8230; but field reps can&#8217;t execute without real-time data<\/p>\n\n\n\n<p><strong>The big mole with hammer: <\/strong>You give field reps real-time access&#8230; but they can&#8217;t access it when offline.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bd40070f3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bd40070f3\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/01\/Retail-blog-image-2.jpg?w=1024\" alt=\"\" class=\"wp-image-16594\" srcset=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/01\/Retail-blog-image-2.jpg 3200w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/01\/Retail-blog-image-2.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/01\/Retail-blog-image-2.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/01\/Retail-blog-image-2.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/01\/Retail-blog-image-2.jpg?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/01\/Retail-blog-image-2.jpg?w=2048&amp;h=1153 2048w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/01\/Retail-blog-image-2.jpg?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>The whack-a-mole effect: When you optimise around constraints, you&#8217;re just moving the problem downstream.<\/p>\n\n\n\n<p>So while things do get digitised, there\u2019s not much improvement because you continue with the \u201cisland approach\u201d\u2014optimising around the constraint instead of removing it.<\/p>\n\n\n\n<p>Here\u2019s where <a href=\"https:\/\/www.salesforce.com\/in\/consumer-goods\/retail-execution-software\/\">Salesforce Consumer Goods Cloud<\/a> is structurally different. It isn\u2019t a single tool trying to optimise one role or function. It\u2019s a coordinated stack designed to automate and support the entire retail distribution process.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Salesforce is Driving Retail Distribution Success for Consumer Goods\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/hjyRCFUvX88?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Here\u2019s how each solution hits the constraint directly:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data 360&nbsp; removes the <\/strong><strong><em>context<\/em><\/strong><strong> bottleneck<\/strong>: Distributor inventory, secondary sales, schemes, visits, and exceptions live in one real-time view instead of fragmented systems.<\/li>\n\n\n\n<li><strong>Agentforce removes the <\/strong><strong><em>decision<\/em><\/strong><strong> bottleneck:<\/strong> Agentforce, the agentic AI layer built on top of Salesforce\u2019s unified platform, both extracts actionable insights and automates routine tasks, so your team can focus on higher-value work.<\/li>\n\n\n\n<li><strong>Retail Execution removes the <\/strong><strong><em>field-handoff<\/em><\/strong><strong> bottleneck:<\/strong> Sales reps see live priorities, schemes, and actions before and during the visit, not after a review cycle.<\/li>\n\n\n\n<li><strong>Distributor Management System (DMS) removes the <\/strong><strong><em>feedback<\/em><\/strong><strong> bottleneck:<\/strong> Orders, inventory movements, billing, and fulfilment updates flow back immediately, so the system is synced in real time.<\/li>\n<\/ul>\n\n\n\n<p>Everything from decision to coordination and execution happens in the same workflow. And that way, the bottleneck is removed rather than shifted.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bd4007ea2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bd4007ea2\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"582\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/01\/Image-2-Retail-distribution-success.png?w=1024\" alt=\"\" class=\"wp-image-16534\" srcset=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/01\/Image-2-Retail-distribution-success.png 1718w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/01\/Image-2-Retail-distribution-success.png?w=300&amp;h=170 300w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/01\/Image-2-Retail-distribution-success.png?w=768&amp;h=436 768w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/01\/Image-2-Retail-distribution-success.png?w=1024&amp;h=582 1024w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/01\/Image-2-Retail-distribution-success.png?w=1536&amp;h=873 1536w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/01\/Image-2-Retail-distribution-success.png?w=150&amp;h=85 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Unify your retail distribution tech stack with Salesforce<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>And the best part is that all of this fits how distribution actually works on the ground in India<\/strong><\/h3>\n\n\n\n<p>Sales managers can see issues and act on them in the same system. Instead of stitching together reports or waiting for end-of-day updates, they can spot issues early, automate hand-offs, and course-correct instantly.&nbsp;<\/p>\n\n\n\n<p>Distributors get a simple, familiar interface with a low learning curve. They can place and track orders, manage outstanding balances, and more without navigating complex menus or workflows. And finally, field reps get an offline mobile app\u2014with AI-generated talking points\u2014that tells them exactly what to do at each store.&nbsp;<\/p>\n\n\n\n<p>So, instead of managing software, your team focuses on strategy and building relationships that matter.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>Remove the execution bottleneck\u2014don\u2019t work around it<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">See how Salesforce Consumer Goods Cloud unifies data, decisions, and execution across managers, reps, and distributors. Watch the demo to see how faster coordination translates into real throughput.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/form\/industries\/consumer-goods\/salesforce-consumer-goods-cloud\/\">Watch now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover how AI-driven coordination improves speed-to-action in FMCG distribution<\/p>\n","protected":false},"author":736,"featured_media":16537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"695e0422a0f07f9bdee29e97","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[790],"sf_content_type":[],"coauthors":[554],"class_list":["post-16533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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