{"id":16858,"date":"2026-04-28T09:06:07","date_gmt":"2026-04-28T09:06:07","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=16858"},"modified":"2026-04-28T09:06:08","modified_gmt":"2026-04-28T09:06:08","slug":"financial-services-trailblazers-india","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/financial-services-trailblazers-india\/","title":{"rendered":"3 Priorities for Financial Institutions in India\u2019s Digital Era"},"content":{"rendered":"\n<p>Over the past few decades, India has made tremendous strides in financial services. Not only has it become <a href=\"https:\/\/www.imf.org\/-\/media\/files\/publications\/ftn063\/2025\/english\/ftnea2025004.pdf\">the global leader in fast payments<\/a> \u2013 thanks largely to the Unified Payments Interface (UPI) \u2013 it\u2019s also home to <a href=\"https:\/\/w.tracxn.com\/report-releases\/india-fintech-annual-funding-report-2025\">one of the top fintech ecosystems in the world<\/a>.&nbsp;<\/p>\n\n\n\n<p>With <a href=\"https:\/\/timesofindia.indiatimes.com\/business\/india-business\/india-to-become-upper-middle-income-country-soon-per-capita-income-to-rise-economy-set-to-be-3rd-largest\/articleshow\/126672553.cms\">per capita incomes increasing<\/a>, more Indians are taking out loans, opening new banking accounts, and investing in shares and mutual funds. The country\u2019s <a href=\"https:\/\/www.chiratae.com\/indian-fintech-market-to-hit-1t-aum-and-200b-revenue-by-2030\/\">digital lending market alone is expected to grow $515 billion in book size by 2030<\/a>, while <a href=\"https:\/\/www.bain.com\/insights\/how-india-invests-2025\/\">mutual fund assets under management (AUM) are projected to exceed $3.26 trillion<\/a> over the next decade.&nbsp;<\/p>\n\n\n\n<p>All of this spells good news for India\u2019s financial services institutions \u2013 but only those that can keep pace with the forces reshaping the industry.&nbsp;<\/p>\n\n\n\n<p>Today\u2019s customers expect more at every turn \u2013 more digital experiences, more personalisation, more trusted financial advice. Unfortunately, <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/financial-services-report-second-edition\/\">56% of global consumers, including Indians, say their institutions don&#8217;t proactively anticipate their financial needs<\/a>. In addition, 47% often have to repeat or re-explain information to different representatives.<\/p>\n\n\n\n<p>Technologies like AI are another force reinventing the financial services game. <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/financial-services-report-second-edition\/\">Sixty-five percent of consumers believe AI will speed up financial transactions<\/a>, while seven in 10 consumers expect financial processes to be at least partially automated.&nbsp;<\/p>\n\n\n\n<p>Addressing these demands will call for a complete industry transformation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>From human-only service \u2192 AI-assisted transactions at scale<\/li>\n\n\n\n<li>From fragmented systems \u2192 a unified view of the customer<\/li>\n\n\n\n<li>From reactive customer engagement \u2192 proactive financial guidance<\/li>\n\n\n\n<li>From product-centric selling \u2192 customer-centric relationship management<\/li>\n\n\n\n<li>From static insights \u2192 real-time data-driven decision making<\/li>\n\n\n\n<li>From price-based competition \u2192 experience-led differentiation<\/li>\n\n\n\n<li>From manual workflows \u2192 AI-powered automation<\/li>\n<\/ul>\n\n\n\n<p>The end goal, as always, is to ensure revenue growth. With that in mind, here are 3 critical priorities that financial services institutions in 2026 and beyond need to be focusing on:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-streamlining-onboarding\"><strong>1. Streamlining onboarding<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Why it matters<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\"><strong>What to do<\/strong><\/td><\/tr><tr><td>First impressions are more important than ever in a fiercely competitive, digital-first financial services landscape.<\/td><td class=\"has-text-align-left\" data-align=\"left\">Onboard customers straight from your CRM, in the context of all your customer data<br>Minimise onboarding friction by automatically providing the right disclosures and consent forms&nbsp;<br>Integrate with third-party customer verification and screening providers to speed up KYC processes<br>Reduce time-to-onboard and manual steps with automation<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-personalising-engagement\"><strong>2. Personalising engagement<\/strong><\/h2>\n\n\n\n<p id=\"h-\"><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Why it matters<\/strong><\/td><td><strong>What to do<\/strong><\/td><\/tr><tr><td>Customers increasingly expect financial services to be tailored to their needs and goals.<\/td><td>Unify your customers\u2019 financial and transactional data, CRM data, and behavioural data in one view to personalise services<br>Anticipate your customers\u2019 needs by understanding their financial aspirations<br>Optimise financial planning with a single data platform that eliminates the need to ask for customer information repeatedly<br>Understand household income, expenditures, and net worth based on transaction analytics and insights<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-scaling-service\"><strong>3. Scaling service<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Why it matters<\/strong><\/td><td><strong>What to do<\/strong><\/td><\/tr><tr><td>Customers expect help whenever and wherever they need it.<\/td><td>Reduce service costs by using AI agents to handle routine customer queries<br>Establish a self-service portal for customers to quickly resolve simple requests<br>Delight customers with connected, omnichannel service across digital and physical channels<br>Accelerate service rep productivity with an intelligent, unified, automated workspace<br>Eliminate the need to toggle between systems with a single-page view of the customer.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Of course, the proof of the pudding is in the eating<\/strong><\/p>\n\n\n\n<p>Prioritising the above objectives is one thing, but putting them into action is a whole other ball game. That\u2019s why we\u2019ve put together a playbook featuring six financial services Trailblazers who demonstrate what it means to truly streamline onboarding, personalise engagement, and scale service.<\/p>\n\n\n\n<p>Read their stories for practical tips and advice on how you can use technologies like Salesforce to unlock unprecedented revenue growth and lasting customer loyalty.<\/p>\n\n\n\n<p>Learn how:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Eduvanz<\/strong> simplified loan origination and customer onboarding\u00a0<br><strong>Impact<\/strong>: Onboarding time reduced from half an hour to just five minutes<br><\/li>\n\n\n\n<li><strong>Clear<\/strong> automated sales and user license management<br><strong>Impact<\/strong>: 2x increase in renewal rates<br><\/li>\n\n\n\n<li><strong>Hero Fincorp<\/strong> used agentic AI to speed up credit decisioning<br><strong>Impact<\/strong>: 80% reduction in loan turnaround time<br><\/li>\n\n\n\n<li><strong>UTI AMC<\/strong> unified over 20 million investor profiles, and hyper-personalised marketing<br><strong>Impact<\/strong>: 2.5x increase in investor re-engagement<br><\/li>\n\n\n\n<li><strong>Angel One <\/strong>automated service, empowered reps with a unified customer view<br><strong>Impact<\/strong>: 18-20% improvement in first call resolution; 30% drop in average handle time<br><\/li>\n\n\n\n<li><strong>Razorpay<\/strong> gives teams self-service analytics, intelligent insights, and live dashboards<br><strong>Impact<\/strong>: Smarter business decisions; faster fraud detection<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s your turn to achieve similar results.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Find out more about<br>The Financial Services Guide to Revenue Growth: Insights from 6 Industry Trailblazers<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\"><\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/in\/financial-services\/resources\/financial-services-guide-to-revenue-growth\/\">Download now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how leading financial institutions are transforming end-to-end customer journeys<\/p>\n","protected":false},"author":639,"featured_media":16859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"69f06b713f6d838a085af71d","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[789],"sf_content_type":[],"coauthors":[554],"class_list":["post-16858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-financial-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Priorities for Financial Institutions in India\u2019s Digital Era - Salesforce<\/title>\n<meta name=\"description\" content=\"Discover how leading financial institutions are transforming end-to-end customer journeys\" \/>\n<meta name=\"robots\" content=\"index, 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