I’m Domenique, sometimes better known as “Astro’s mum.” I’m the guardian of the entire lineup of Salesforce characters and people ask me all the time how they came to be. So here’s the story!<\/p>\n\n\n\n

It was a SaaSy time<\/a>
- SaaSy<\/a><\/li><\/ul><\/li>
- Meet Astro: Your guide to Salesforce<\/a>
  - Astro Nomical<\/a><\/li><\/ul><\/li>
  - Meet Astro’s friends: The Salesforce characters<\/a>
    - Einstein: Our resident genius<\/a><\/li>
    - Codey the Bear: Inspiring all builders and makers<\/a><\/li>
    - Cloudy the Goat: Keeping you on track<\/a><\/li>
    - Brandy the Fox: Your marketing moments inspiration<\/a><\/li>
    - Ruth the Elephant: Scaling the summit for architects<\/a><\/li>
    - Zig the Zebra: Champion of the Salesblazer Community<\/a><\/li>
    - Koa the Dog: Your Chief Love Officer<\/a><\/li>
    - Flo the Flying Squirrel: Helping you to reach new heights with automation<\/a><\/li>
    - Appy the Bobcat: Guiding you through the partner ecosystem<\/a><\/li>
    - Max the Mule: Your integration superhero<\/a><\/li><\/ul><\/li>
    - You are welcome here, with all our Trailheart<\/a><\/li><\/ul><\/div>\n\n\n\n
      It was a SaaSy time<\/h2>\n\n\n\n
      Way back in 1999, Salesforce CEO Marc Benioff dreamt of a way to make software easier to purchase, simpler to use and more democratic in general. What would companies and individuals be free to do if they weren’t always dealing with the complexity of installing, maintaining and constantly updating their software?<\/p>\n\n\n\n
      The NO SOFTWARE concept and logo were created from this vision and our original mascot, SaaSy, followed soon after. A creation of Bruce Campbell<\/a>, SaaSy challenged the idea of what enterprise software had to be.<\/p>\n\n\n\n
      SaaSy is still out there at Salesforce events, finding new ways to bring our customers together and rooting them on. Happy and energetic, SaaSy knows that work can also be fun!<\/p>\n\n\n\n
      \n
      \n
      SaaSy<\/h3>\n\n\n\n
      \n
      Pronouns: They\/Them<\/li>\n\n\n\n
      Representative of The End of Software<\/li>\n\n\n\n
      Charming, social, extroverted, encouraging, rebellious, independent<\/li>\n\n\n\n
      Favourite badge: Salesforce Culture and Values<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n
      \n
      $\"SaaSy$

SaaSy<\/h3>\n\n\n\n\nPronouns: They\/Them<\/li>\n\n\n\nRepresentative of The End of Software<\/li>\n\n\n\nCharming, social, extroverted, encouraging, rebellious, independent<\/li>\n\n\n\n

Astro Nomical<\/h3>\n\n\n\n\nPronouns: They\/Them<\/li>\n\n\n\nRepresentative of community and inclusion<\/li>\n\n\n\nFaithful, happy, curious, adventurous, inspiring, joyful, caring, versatile<\/li>\n\n\n\n

Meet Astro’s friends: The Salesforce characters<\/h2>\n\n\n\n\n\n

Einstein: Our resident genius<\/h3>\n\n\n\n\nPronouns: He\/Him<\/li>\n\n\n\nRepresentative of Einstein Product and AI Innovation at Salesforce<\/li>\n\n\n\nSmart, nimble, innovative, knowledgeable, forward-thinking<\/li>\n\n\n\n

Codey the Bear: Inspiring all builders and makers<\/h3>\n\n\n\n\nPronouns: He\/Him<\/li>\n\n\n\nRepresentative of Salesforce Developers<\/li>\n\n\n\nPlayful, charming, outgoing, bold, fearless, unexpected<\/li>\n\n\n\n

Cloudy the Goat: Keeping you on track<\/h3>\n\n\n\n\nPronouns: She\/Her<\/li>\n\n\n\nRepresentative of Salesforce Admins<\/li>\n\n\n\nTrustworthy, sure-footed, helpful, confident, encouraging, unique<\/li>\n\n\n\n

Brandy the Fox: Your marketing moments inspiration<\/h3>\n\n\n\n\nPronouns: She\/Her<\/li>\n\n\n\nRepresentative of Salesforce Marketers<\/li>\n\n\n\nAdaptable, analytical, adventurous, approachable<\/li>\n\n\n\n

Ruth the Elephant: Scaling the summit for architects<\/h3>\n\n\n\n\nPronouns: She\/Her<\/li>\n\n\n\nRepresentative of Salesforce Architects<\/li>\n\n\n\nResponsible, universal, technical, humble<\/li>\n\n\n\n

Zig the Zebra: Champion of the Salesblazer Community<\/h3>\n\n\n\n\nPronouns: She\/Her<\/li>\n\n\n\nRepresentative of the Salesblazer Community<\/li>\n\n\n\nBrave, resilient and strategic — loves working with the herd to get things done<\/li>\n\n\n\n

Koa the Dog: Your Chief Love Officer<\/h3>\n\n\n\n\nPronouns: He\/Him<\/li>\n\n\n\nRepresentative of love and longevity<\/li>\n\n\n\nResourceful, reliable, spirited, playful, kind, adoring<\/li>\n\n\n\n

Flo the Flying Squirrel: Helping you to reach new heights with automation<\/h3>\n\n\n\n\nPronouns: He\/Him<\/li>\n\n\n\nRepresentative of Salesforce Flow and its passionate fanbase of Flownatics, automation, agility and community<\/li>\n\n\n\nCollaborative, Resilient, Hard-working<\/li>\n\n\n\n

Appy the Bobcat: Guiding you through the partner ecosystem<\/h3>\n\n\n\n\nPronouns: She\/Her<\/li>\n\n\n\nGiven name: Appygail<\/li>\n\n\n\nRepresentative of Partners<\/li>\n\n\n\nMotivated, innovative, entrepreneurial<\/li>\n\n\n\n

Max the Mule: Your integration superhero<\/h3>\n\n\n\n\nPronouns: He\/Him<\/li>\n\n\n\nRepresentative of all things MuleSoft<\/li>\n\n\n\nFun, hard-working, resourceful. Known for his bright smile.<\/li>\n\n\n\n

SaaSy<\/h3>\n\n\n\n
\n
Pronouns: They\/Them<\/li>\n\n\n\n
Representative of The End of Software<\/li>\n\n\n\n
Charming, social, extroverted, encouraging, rebellious, independent<\/li>\n\n\n\n
Favourite badge: Salesforce Culture and Values<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n
\n
$\"SaaSy$

Meet Astro’s friends: The Salesforce characters<\/h2>\n\n\n\n
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$\"Einstein$