{"id":17315,"date":"2026-05-21T06:00:00","date_gmt":"2026-05-21T06:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=17315"},"modified":"2026-06-01T06:58:25","modified_gmt":"2026-06-01T06:58:25","slug":"annual-startup-summit-insights","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/annual-startup-summit-insights\/","title":{"rendered":"How Founders Are Moving Boldly Into The Agentic Enterprise: Startup Summit Insights"},"content":{"rendered":"\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.salesforce.com\/launchpad\/?d=bcta\">Check out Salesforce Launchpad<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>In the early stages of building a company, every decision feels urgent. Founders move between product development, customer conversations, hiring, and growth strategies \u2014 all while trying to create something that stands out in a crowded market. The momentum is exciting, but scaling a business alone can quickly become overwhelming. Sustainable growth takes more than hard work and software; it requires guidance, proven playbooks, and experienced builders who understand what it takes to move from traction to success.<\/p>\n\n\n\n<p>That\u2019s exactly why <a href=\"https:\/\/www.salesforce.com\/launchpad\/\">Salesforce Launchpad<\/a> was created. It\u2019s a program designed specifically for venture-backed startups to bridge the gap between big ambition and flawless execution. By bringing together curated resources, exclusive product offers, and a powerful network, Launchpad helps you move with confidence at every stage of your journey.<\/p>\n\n\n\n<p><strong>To see this in action, look no further than the Salesforce Startup Summit.<\/strong> From scaling sales without budgets to implementing multi-agent workflows across your operations, this event offers a roadmap for founders and startup leaders ready to lead in the AI era.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-startup-summit\">What is the Startup Summit?<\/h2>\n\n\n\n<p>The <a href=\"https:\/\/www.salesforce.com\/events\/webinars\/startup-summit-on-demand\/\">2nd annual Startup Summit<\/a>, hosted by Salesforce, brought together founders, CXOs, and top venture capital firms to explore how AI agents and digital labor are transforming how startups operate, scale, and go to market. We gathered visionaries from companies like Anthropic, Vercel, and Slack, among others, to unpack how the <a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/agentic-enterprise\/\">agentic enterprise<\/a> is rewriting the playbooks for how startups build and scale. This event offered practical takeaways on how AI agents are rewiring the economics of building a company, as well as best practices for startups to scale faster and more efficiently.\u00a0<\/p>\n\n\n\n<p>Salesforce started this annual summit because we believe the next generation of great companies is being built right now, and this year\u2019s sessions did not disappoint.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.chloejackman.com\/\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2026\/05\/image_4a2544.jpeg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-143806\"\/><\/a><figcaption class=\"wp-element-caption\"><em>(Source: Chloe Jackman Photography| Salesforce)<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lessons-on-scale-and-growth-from-anthropic-and-salesforce\">Lessons on scale and growth from Anthropic and Salesforce<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/kateearle\">Kate Jensen<\/a>, Head of Americas at <a href=\"https:\/\/www.anthropic.com\/\">Anthropic<\/a>, and <a href=\"https:\/\/www.linkedin.com\/in\/krisbillmaier\">Kris Billmaier<\/a>, EVP &amp; GM, Agentforce Sales, <a href=\"https:\/\/www.salesforce.com\/in\/sales\/ai-sales-agent\/\">Salesforce<\/a>, discussed how company operating models are evolving as AI agents become more embedded across teams and shared learnings from their own growth journeys and integrating agents across on their teams.\u00a0<\/p>\n\n\n\n<p>Following Anthropic\u2019s incredible growth from $1 billion to over $30 billion in revenue within 18 months, Jensen shared essential lessons on how a company experiencing hyper-growth \u200c manages its operational reality. The biggest takeaway? <strong>The need for deliberate focus on maintaining core principles and values as you scale. <\/strong>Beyond culture, the accelerating pace of AI innovation requires a high degree of adaptability, demanding that companies accept a degree of &#8220;messiness&#8221; and focus on remaining nimble.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cAccepting that it will feel a little messy \u2014 while knowing what you won\u2019t give up \u2014 is so important.\u201d<\/strong><\/p>\n<\/blockquote>\n<span class=\"citation-role\">Kate Jensen, Anthropic<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fannual-startup-summit-insights%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=How%20Founders%20Are%20Moving%20Boldly%20Into%20The%20Agentic%20Enterprise%3A%20Startup%20Summit%20Insights\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=How%20Founders%20Are%20Moving%20Boldly%20Into%20The%20Agentic%20Enterprise%3A%20Startup%20Summit%20Insights&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fannual-startup-summit-insights%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fannual-startup-summit-insights%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"How Founders Are Moving Boldly Into The Agentic Enterprise: Startup Summit Insights\" https:\/\/www.salesforce.com\/in\/blog\/annual-startup-summit-insights\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>As roles evolve and agents become more integrated into how teams work, Jensen and Billmaier agreed that core values are an essential north star for scaling quickly and intentionally.<\/p>\n\n\n\n<p>Jensen also highlighted how this era of rapid change requires a shift toward multidisciplinary roles, where new hires must see the &#8220;bigger picture&#8221;. Jensen looks for new hires who can shift into multiple roles and maintain flexibility.<\/p>\n\n\n\n<p>Billmaier echoed this sentiment and highlighted how Salesforce teams are driving more efficiency by adopting <a href=\"https:\/\/www.salesforce.com\/in\/sales\/ai-sales-agent\/\">Agentforce<\/a> internally and increasing account executives (AE) productivity. For instance, Salesforce AEs serve as \u201ccustomer zero\u201d for Agentforce for Sales, using it in their own workflows and providing direct feedback to product teams.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cIn hypergrowth, you can\u2019t repeat the vision enough. Every quarter feels like a different company, so you have to stay anchored in what won\u2019t change.\u201d<\/strong><\/p>\n<\/blockquote>\n<span class=\"citation-role\">Kris Billmaier, Salesforce<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fannual-startup-summit-insights%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=How%20Founders%20Are%20Moving%20Boldly%20Into%20The%20Agentic%20Enterprise%3A%20Startup%20Summit%20Insights\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=How%20Founders%20Are%20Moving%20Boldly%20Into%20The%20Agentic%20Enterprise%3A%20Startup%20Summit%20Insights&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fannual-startup-summit-insights%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fannual-startup-summit-insights%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"How Founders Are Moving Boldly Into The Agentic Enterprise: Startup Summit Insights\" https:\/\/www.salesforce.com\/in\/blog\/annual-startup-summit-insights\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p><strong>Key takeaways:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When scaling rapidly, it&#8217;s important to focus on your core principles and values.<\/li>\n\n\n\n<li>With AI tools, teams must accept a degree of &#8220;messiness&#8221; because they can no longer plan six months ahead due to the pace of technological change.<\/li>\n\n\n\n<li>New hires must be able to see the &#8220;bigger picture&#8221; beyond their specific function.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-humans-and-agents-in-the-workforce-with-saastr\">Humans and agents in the workforce with SaaStr<\/h2>\n\n\n\n<p>For humans and agents to work together seamlessly, the question becomes how you&#8217;re orchestrating them. <a href=\"https:\/\/www.linkedin.com\/in\/amelialerutte\">Amelia Lerutte<\/a>, Chief AI Officer, <a href=\"https:\/\/www.saastr.com\/\">SaaStr<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/kylecnorton\">Kyle Norton<\/a>, CRO, <a href=\"http:\/\/owner.com\">Owner.com<\/a>, and <a href=\"http:\/\/linkedin.com\/in\/jevansoolenox\">Jevan Lenox<\/a>, Chief People Officer, <a href=\"https:\/\/writer.com\/\">Writer<\/a> shared the operational reality of integrating AI agents into their teams.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1d7538eaedf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1d7538eaedf\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2026\/05\/image_c75e69.jpeg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-143795\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>(Source: <\/em><a href=\"https:\/\/www.chloejackman.com\/\"><em>Chloe Jackman Photography<\/em><\/a><em>| Salesforce)&nbsp;<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-left\">Lerutte kicked off with a compelling case study from SaaStr: After several human employees departed, the company scaled its workforce to three humans and 25 agents, all of which are built on <a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/\">Agentforce<\/a>. The most impactful of these was a re-engagement agent that followed up with thousands of neglected leads, achieving a 70% email open rate by leveraging 10 years of historical customer data for hyper-personalisation.\u00a0<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cThe new value creators will be orchestrators and systems builders who manage agentic workforces.\u201d<\/strong><\/p>\n<\/blockquote>\n<span class=\"citation-role\">Amelia Lerutte, SaaStr<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fannual-startup-summit-insights%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=How%20Founders%20Are%20Moving%20Boldly%20Into%20The%20Agentic%20Enterprise%3A%20Startup%20Summit%20Insights\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=How%20Founders%20Are%20Moving%20Boldly%20Into%20The%20Agentic%20Enterprise%3A%20Startup%20Summit%20Insights&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fannual-startup-summit-insights%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fannual-startup-summit-insights%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"How Founders Are Moving Boldly Into The Agentic Enterprise: Startup Summit Insights\" https:\/\/www.salesforce.com\/in\/blog\/annual-startup-summit-insights\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>SaaStr utilises a <a href=\"https:\/\/www.salesforce.com\/in\/news\/stories\/salesforce-headless-360-announcement\/\">headless<\/a> model, performing tasks like closing deals through a chat agent that accesses real-time Salesforce data without ever logging into the full interface. Looking ahead, both agreed that agents will replace roles centred on moving information (administrative tasks), and that the new value creators will be &#8220;orchestrators&#8221; and systems builders who manage these agentic workforces.<\/p>\n\n\n\n<p>Norton also highlighted how he\u2019s set up his agents and human employees to seamlessly work together. For workflow integration, Owner.com centralises AI tools by pushing them directly into <a href=\"https:\/\/www.salesforce.com\/in\/\">Salesforce<\/a>, allowing sales representatives to use them without changing their established processes.\u00a0<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cThe best AI workflows fit directly into the tools teams already use.\u201d<\/strong><\/p>\n<\/blockquote>\n<span class=\"citation-role\">Kyle Norton, <a href=\"http:\/\/owner.com\">Owner.com<\/a><\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fannual-startup-summit-insights%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=How%20Founders%20Are%20Moving%20Boldly%20Into%20The%20Agentic%20Enterprise%3A%20Startup%20Summit%20Insights\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=How%20Founders%20Are%20Moving%20Boldly%20Into%20The%20Agentic%20Enterprise%3A%20Startup%20Summit%20Insights&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fannual-startup-summit-insights%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fannual-startup-summit-insights%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"How Founders Are Moving Boldly Into The Agentic Enterprise: Startup Summit Insights\" https:\/\/www.salesforce.com\/in\/blog\/annual-startup-summit-insights\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Lenox also emphasised the importance of empowering teams across the company to lean into this orchestration and how they manage their agents: <strong>\u201cCompanies shouldn\u2019t need an army of AI engineers to operationalise agents.\u201d<\/strong><\/p>\n\n\n\n<p><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI agents can successfully scale human-led sales efforts with multi-agent workflows.<\/li>\n\n\n\n<li>Companies should empower employees to orchestrate agents, allowing them to focus on higher-value tasks..<\/li>\n\n\n\n<li>Successful agent integration requires centralisation, such as building AI tools directly into existing business platforms to maintain user workflow.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-ornament-card\">\n\t<div class=\"wp-block-ornament-card__content\">\n\t\t\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-free-webinar-real-results-with-ai-agents-inside-saastr-s-strategy-to-scale-gtm-efficiency-and-revenue\">FREE WEBINAR: <br>Real Results with AI Agents: Inside SaaStr\u2019s Strategy to Scale GTM Efficiency and Revenue<br><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-salesforce-blue-background-color has-background wp-element-button\" href=\"https:\/\/www.salesforce.com\/events\/webinars\/ai-agents-for-startups\/?d=bcta\">Watch on demand<\/a><\/div>\n<\/div>\n\n\t<\/div>\n\t<div class=\"wp-block-ornament-card__media\">\n\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/04\/small_business-clouds.webp?w=300&#038;quality=80\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/04\/small_business-clouds.webp 800w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/04\/small_business-clouds.webp?w=300&amp;h=135 300w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/04\/small_business-clouds.webp?w=768&amp;h=346 768w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/04\/small_business-clouds.webp?w=150&amp;h=68 150w\" alt=\"\" loading=\"lazy\" \/><\/span>\t<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-founder-led-growth-distribution-is-the-new-moat\">Founder-led growth: Distribution is the new moat<\/h2>\n\n\n\n<p>For early-stage founders, the question isn&#8217;t just what you&#8217;re building \u2014 it&#8217;s how you get people to care, sometimes even before you&#8217;ve finished building it. <a href=\"https:\/\/www.linkedin.com\/in\/kristinpierce\">Kristin Pierce<\/a>, SVP, Global SMB Marketing at Salesforce, sat down with <a href=\"https:\/\/www.linkedin.com\/in\/zhu-amanda\">Amanda Zhu<\/a>, COO &amp; Co-Founder of <a href=\"http:\/\/recall.ai\">Recall.ai<\/a>, and <a href=\"https:\/\/uk.linkedin.com\/in\/timgl\">Tim Glaser,<\/a> CEO &amp; Co-Founder of <a href=\"https:\/\/posthog.com\/\">PostHog<\/a>, to unpack the distribution playbooks that actually worked for them \u2014 and best practices&nbsp; founders can leverage right now.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1d7538f01ab&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1d7538f01ab\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2026\/05\/image_b87f58.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-143797\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>(Source: <\/em><a href=\"https:\/\/www.chloejackman.com\/\"><em>Chloe Jackman Photography<\/em><\/a><em>| Salesforce)&nbsp;<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-left\">Pierce opened with the question every early-stage founder wrestles with: Which growth channels would you double down on? The answers were different, but the underlying principle was the same: <strong>Earn trust before you earn revenue.<\/strong><\/p>\n\n\n\n<p>For Zhu, that meant showing up on LinkedIn with radical transparency \u2014 sharing the journey of building new infrastructure before the product was fully launched. In a category with no established competitors to benchmark against, Recall.ai couldn&#8217;t rely on comparison reviews or analyst rankings. Instead, they built credibility through content, giving potential customers a front-row seat to the build. &#8220;You have to help your market understand why they need you before they&#8217;ll ever buy from you,&#8221; Zhu noted. It&#8217;s a harder road \u2014 but it creates buyers who are already believers.<\/p>\n\n\n\n<p>Glaser took a product-led approach at PostHog, anchoring distribution in transparency and community. A public company handbook, open-source roots, and a deeply engaged developer community created a self-sustaining loop: Developers trusted PostHog because they could see everything, and that trust turned into advocacy, feedback, and organic viral growth into new technical teams. \u201cTransparency builds trust \u2014 and trust becomes distribution,\u201d Glaser stated. The challenge? Retaining customers as the organisations that champion you internally change over time. Glaser&#8217;s answer: <strong>Build trust early, turn users into advocates, and make the product indispensable.\u00a0<\/strong><\/p>\n\n\n\n<p>Both founders represent exactly the kind of bold, category-defining ambition Salesforce Launchpad is designed to support \u2014 the founders who are moving fast, building something the market doesn&#8217;t fully understand yet, and figuring out distribution as they go.<\/p>\n\n\n\n<p><strong>Key takeaways:<\/strong><br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start selling and validating your market before your product is finished \u2014 transparent content builds trust faster than a polished launch.<\/li>\n\n\n\n<li>A public, open approach to your product and company creates a community that becomes your most powerful distribution channel.<\/li>\n\n\n\n<li>If you&#8217;re building something truly new, expect an &#8220;education hump&#8221; \u2014 your job is to help customers understand why they need you before they decide they want you.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-an-agentic-enterprise-with-vercel\">Building an agentic enterprise with Vercel<\/h2>\n\n\n\n<p>Building out agentic teams and running them on a central operating system was the topic of conversation with Vercel and Slack. <a href=\"https:\/\/www.linkedin.com\/in\/jeannedewitt\">Jeanne DeWitt Grosser<\/a>, COO of <a href=\"https:\/\/vercel.com\/\">Vercel<\/a>, and <a href=\"https:\/\/www.linkedin.com\/in\/seamanrob\">Rob Seaman<\/a>, EVP &amp; GM at <a href=\"https:\/\/slack.com\/\">Slack<\/a>, discussed how Vercel, a leader in AI cloud infrastructure, uses <a href=\"https:\/\/slack.com\/\">Slack<\/a> as its primary &#8220;Agentic Operating System.&#8221;&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1d7538f135f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1d7538f135f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2026\/05\/image_e3c2b3.jpeg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-143799\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>(Source: <\/em><a href=\"https:\/\/www.chloejackman.com\/\"><em>Chloe Jackman Photography<\/em><\/a><em>| Salesforce)&nbsp;<\/em><\/figcaption><\/figure>\n\n\n\n<p>By moving all internal work to Slack and eliminating email, Vercel maintains high speed as they grow and allows agents to work together with human employees more seamlessly. \u201cEvery conversation becomes training data for smarter internal AI,\u201d DeWitt Grosser shared. This &#8220;<a href=\"https:\/\/slack.com\/customer-stories\/vercel-story\">Slack-pilled<\/a>&#8221; culture turns every conversation into valuable data used to build and train their own internal AI agents.&nbsp;<\/p>\n\n\n\n<p>This setup allows Vercel to build tools directly where people work. For example, they integrated their <a href=\"https:\/\/v0.app\/\">AI app builder, v0<\/a>, into Slack so anyone can create web interfaces just by typing prompts in a thread. They also use agents to handle big tasks like qualifying leads. In one case, an AI agent helped them scale their sales reach so effectively they could manage the same workload with a much smaller, more focused team. Seaman said it best here, <strong>\u201cThe future of work is humans and agents operating together in the same workflows.\u201d<\/strong><\/p>\n\n\n\n<p><strong>Key Takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Try Slack, your agentic operating system, to connect teams, data, and AI agents in one place.<\/li>\n\n\n\n<li>Turn chat history into training data for smarter internal automation.<\/li>\n\n\n\n<li>Empower non-technical staff to use AI tools within their existing workflows to boost productivity.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-introducing-the-agentexchange\">Introducing the AgentExchange<\/h2>\n\n\n\n<p>Salesforce is making it easier for businesses to find, test, and deploy the specialised agents they need to automate complex workflows. The final session of the summit featured <a href=\"https:\/\/www.linkedin.com\/in\/tylermcarlson\">Tyler Carlson<\/a>, SVP, Head of Product AgentExchange &amp; Ecosystem, Salesforce, who introduced the <a href=\"https:\/\/agentexchange.salesforce.com\/\">Salesforce AgentExchange<\/a>. This initiative aims to streamline the agent ecosystem by unifying several disparate marketplaces into a single, cohesive platform.\u00a0<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cThe future of the agent ecosystem depends on discoverability, interoperability, and trust.\u201d<\/strong><\/p>\n<\/blockquote>\n<span class=\"citation-role\">Tyler Carlson, Salesforce AgentExchange<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fannual-startup-summit-insights%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=How%20Founders%20Are%20Moving%20Boldly%20Into%20The%20Agentic%20Enterprise%3A%20Startup%20Summit%20Insights\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=How%20Founders%20Are%20Moving%20Boldly%20Into%20The%20Agentic%20Enterprise%3A%20Startup%20Summit%20Insights&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fannual-startup-summit-insights%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fannual-startup-summit-insights%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"How Founders Are Moving Boldly Into The Agentic Enterprise: Startup Summit Insights\" https:\/\/www.salesforce.com\/in\/blog\/annual-startup-summit-insights\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1d7538f2c83&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1d7538f2c83\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2026\/05\/image_68dcdb.jpeg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-143801\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>(Source: <\/em><a href=\"https:\/\/www.chloejackman.com\/\"><em>Chloe Jackman Photography<\/em><\/a><em>| Salesforce)&nbsp;<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-left\">The AgentExchange is built on several key technological pillars. AI-Powered Discovery uses an AI search service optimised for LLM-powered discovery, helping users find the right tools more intuitively. Unified Commerce provides new tools for licensing, provisioning, and billing that support custom enterprise pricing and private offers. Finally, In-Product Discovery integrates the exchange directly into the <a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/agent-builder\/\">Agent Builder<\/a> and Slack, ensuring that users can discover new skills and actions without leaving their existing flow of work.<\/p>\n\n\n\n<p>Carlson also announced the Builder Funding initiative. Salesforce has committed a $50 million fund to support developers and builders through co-innovation and lead funding programs. <strong>This underscores Salesforce&#8217;s commitment to building a powerful community of creators who will build the next generation of agentic solutions.<\/strong><\/p>\n\n\n\n<p><strong>Takeaways from this session:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Salesforce\u2019s AgentExchange unifies multiple marketplaces to simplify how companies discover and acquire AI agents.<\/li>\n\n\n\n<li>Key technical features include AI-powered search, unified billing and licensing, and direct integration into Slack and Agent Builder.<\/li>\n\n\n\n<li>A new $50 million fund is available to support the development and innovation of new agentic tools within the ecosystem.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-next-great-company-is-being-built-right-now\">The next great company is being built right now<\/h2>\n\n\n\n<p>The message from this year&#8217;s Startup Summit was unmistakable: <strong>The founders who move boldly into the agentic era \u2014 who rethink their teams, their distribution, and their operating models \u2014 are the ones who will define the next decade of business.<\/strong><\/p>\n\n\n\n<p>AI agents aren&#8217;t a distant horizon. They&#8217;re here, and the most ambitious founders are already using them to do things that simply weren&#8217;t possible before: Scaling sales with a team of three, achieving 70% email open rates through hyper-personalisation, and building infrastructure that entire developer communities rally around. The playbook is being written in real time \u2014 and this summit was a front-row seat to that moment.<\/p>\n\n\n\n<p>As the playbooks are constantly evolving, Salesforce Launchpad is here to help you at every stage of growth. Whether you&#8217;re figuring out your first GTM motion or already in hypergrowth, Launchpad helps you move with speed and confidence at every stage.<\/p>\n\n\n\n<div class=\"layout-five wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>Watch the full Startup Summit on demand<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Get a front-row seat to the summit and see these strategies in action with live demos of Agentforce and Slack, plus the unscripted founder Q&amp;As.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/events\/webinars\/startup-summit-on-demand\/?d=bcta\">Watch now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-five.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-five.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-five.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p><strong>Ready to build with us? <\/strong>Salesforce Launchpad is designed for VC-backed founders who are moving fast and thinking big \u2014 bringing together curated resources, events, free and discounted solutions, and direct access to the Salesforce ecosystem. <\/p>\n\n\n\n<p>Want to learn more? Apply to <a href=\"https:\/\/www.salesforce.com\/launchpad\/\">Launchpad<\/a> and see the possibilities.<\/p>\n\n\n\n<p><em>AI supported the writers and editors who created this article.<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce&#8217;s Startup Summit offers a front-row seat to watch the agentic playbook being written.<\/p>\n","protected":false},"author":736,"featured_media":17317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"69f0bbe7d5b8ed62277f9e72IN","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[989,552,968],"sf_content_type":[],"coauthors":[1210],"class_list":["post-17315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-ai","sf_topic-small-business","sf_topic-startups"],"yoast_head":"<!-- This site is optimized 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