{"id":17390,"date":"2026-06-15T07:23:21","date_gmt":"2026-06-15T07:23:21","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=17390"},"modified":"2026-06-15T07:23:23","modified_gmt":"2026-06-15T07:23:23","slug":"real-estate-trailblazers-india","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/real-estate-trailblazers-india\/","title":{"rendered":"How India\u2019s Real Estate Trailblazers Are Building Trust at Scale"},"content":{"rendered":"\n<p>For millions of Indians, buying a home isn\u2019t just an investment \u2013 it\u2019s an emotional and financial milestone that represents stability, security, and social status.&nbsp;<\/p>\n\n\n\n<p>With household incomes and purchasing power increasing, more Indians are purchasing homes. More international companies are setting up offices, global capability centres (GCCs), and data centres across the country. More malls and commercial properties are sprouting up at multiple locations.<\/p>\n\n\n\n<p>In short, India\u2019s real estate market is booming. <a href=\"https:\/\/mktgdocs.cbre.com\/2299\/dd2bc47c-bbb1-4253-9727-5aa37dcb3928-206068363\/India_Real_Estate_Investment_M.pdf\">Equity investments in the sector surged 25% YoY in 2025, reaching a record $14.3 billion<\/a>. This year, <a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/real-estate-industry-in-india\">the market\u2019s estimated size is $585.09 billion<\/a>, and is forecast to reach $926.56 billion by 2031. In the <a href=\"https:\/\/sch.cushmanwakefield.com\/api\/public\/content\/india-outlook-2026-v2?v=161ccfe1&amp;_gl=1*ygmysu*_ga*MTQwMjkwMDg0OS4xNzY5NjY4NDky*_ga_B63VJVKT85*czE3Njk2Njg0OTIkbzEkZzAkdDE3Njk2Njg1NDAkajYwJGwwJGgw*_ga_D68R2GB427*czE3Njk2Njg0OTIkbzEkZzEkdDE3Njk2Njg1ODMkajE3JGwwJGgw*_ga_LM51XKPGE6*czE3Njk2Njg0OTQkbzEkZzAkdDE3Njk2Njg1NDAkajYwJGwwJGgw*_gcl_au*NzE0MTY5MzcwLjE3Njk2Njg1NDA\">residential market alone, over 300,000 new units are expected to be launched across 2026<\/a>, surpassing previous peaks.&nbsp;<\/p>\n\n\n\n<p>Clearly, there\u2019s much to be optimistic about for real estate players. But for buyers, investing in a property \u2013 especially a home \u2013 is still one of the biggest and most important investment decisions they will make in their lifetime. So, it\u2019s important that they trust the real estate player to whom they\u2019re handing over their hard-earned money. And trust is built from the get-go:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It starts when a prospective buyer receives <strong>timely communication<\/strong> upon their first inquiry.\u00a0<\/li>\n\n\n\n<li>That trust then grows through <strong>transparent sales conversations<\/strong> with clearly laid-out pricing, timelines, and commitments.\u00a0<\/li>\n\n\n\n<li>It\u2019s then re-enforced with <strong>responsive after-sales<\/strong> teams that resolve customer queries quickly, and stay engaged well beyond the point of home possession.<\/li>\n<\/ul>\n\n\n\n<p>How can real estate companies cultivate this level of trust in a sector that actually suffers from a <a href=\"https:\/\/economictimes.indiatimes.com\/industry\/services\/property-\/-cstruction\/from-hype-to-honesty-indias-real-estate-faces-a-reality-check\/articleshow\/126516637.cms?from=mdr\">deep trust deficit<\/a> due to a lack of transparency and accountability? The answer may very well call for a complete industry transformation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>From \u2018spray and pray\u2019 marketing \u2192 Targeted and personalised engagement that respects buyer intent<\/li>\n\n\n\n<li>From overpromising \u2192 Accurate, data-backed representations of projects and timelines<\/li>\n\n\n\n<li>From inconsistent communication \u2192 Context-aware conversations that carry forward across touchpoints<\/li>\n\n\n\n<li>From reactive updates \u2192 Proactive, real-time visibility into construction progress and approvals<\/li>\n\n\n\n<li>From siloed teams \u2192 Accountable handoffs across marketing, sales, and service<\/li>\n\n\n\n<li>From manual sales processes \u2192 Automated, AI-powered sales journeys with clear milestones<\/li>\n\n\n\n<li>From lost or repeated service queries \u2192 Unified case management with full customer interaction history<\/li>\n\n\n\n<li>From post-sales disengagement \u2192 Continuous, transparent communication and support<\/li>\n\n\n\n<li>From scattered partner networks \u2192 Connected brokers and agents with clear accountability and tracking<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s break down these objectives into a few practical steps that real estate companies can take in 2026 and beyond:<\/p>\n\n\n\n<p><strong>1. Boost client satisfaction, broker impact, and firm success<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Why it matters<\/strong><\/td><td><strong>What to do<\/strong><\/td><\/tr><tr><td>Fragmented customer data and impersonal communication reduces customer trust<\/td><td>Create a single source of customer truth for internal teams, brokers, and executives to ensure connected and informed interactions<br>Use AI agents to segment customers, and generate personalised campaigns&nbsp;<br>Integrate AI-driven automation into sales, marketing, and service workflows to improve productivity<br>Provide real-time updates on customer inquiries, bookings, and project progress to boost transparency<br>Utilise real-time insights and analytics to strengthen client relationships, accelerate deals, and capture growth opportunities<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>2. Drive organic growth by connecting stakeholders and data<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Why it matters<\/strong><\/td><td><strong>What to do<\/strong><\/td><\/tr><tr><td>Without proper insights, real estate players struggle to identify opportunities, and scale efficiently<\/td><td>Equip sales teams with AI agents that provide real-time insights, schedule meetings, aggregate research, and field leads<br>Use AI-powered predictions and next-best actions to streamline deal closures, automate processes, and build stronger relationships<br>Harness AI to surface relevant information and insights during customer support and on-site interactions, enabling faster issue resolution<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>3. Enrich every touchpoint with connected data and AI<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Why it matters<\/strong><\/td><td><strong>What to do<\/strong><\/td><\/tr><tr><td>Disconnected touchpoints and systems create inconsistent experiences and poor accountability<\/td><td>Create integrated customer profiles by connecting and harmonising data across systems<br>Enable secure and selective data sharing with partners while maintaining control and governance<br>Deliver a unified experience across marketing, sales, service, and operations through shared data access<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>5 real estate Trailblazers that have realised measurable impact from these actions<\/strong><\/p>\n\n\n\n<p>Our newest playbook features five real estate leaders from India that have transformed their buyer journeys with technologies like Salesforce. Read their stories to learn how your real estate organisation too can increase customer satisfaction, enhance efficiency, and unlock new growth.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tata Realty and Infrastructure Limited<\/strong> personalised marketing with AI<br><strong>Impact<\/strong>: 50-60% email open rates, 30% increase in engagement opportunities<\/li>\n\n\n\n<li><strong>Raymond Realty<\/strong> built a unified customer view to supercharge pre-sales<br><strong>Impact<\/strong>: 100% increase in pre-sales productivity, 140% increase in conversions<br><\/li>\n\n\n\n<li><strong>Capdeal<\/strong> streamlined and automated sales processes<br><strong>Impact<\/strong>: 87% reduction in lead response time, 77% reduction in lead conversion time<br><\/li>\n\n\n\n<li><strong>Ambuja Neotia<\/strong> improved service productivity with agentic AI<br><strong>Impact<\/strong>: 300% increase in productivity, 50% reduction in case resolution time<br><\/li>\n\n\n\n<li><strong>Puravankara Limited<\/strong> built data-driven customer journeys\u00a0<br><strong>Impact<\/strong>: Teams can easily segment customers, analyse customer interactions, and draw out valuable insights<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Learn more about these stories, and how you can achieve similar results.<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Building Blocks of Exceptional Real Estate Experiences: Insights from 5 Trailblazers<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/in\/engineering-construction-real-estate\/resources\/real-estate-customer-ebook\/?d=pb\">Download<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how leading real estate players in India are personalising customer engagement, supercharging sales growth and optimising productivity<\/p>\n","protected":false},"author":736,"featured_media":17396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"6a2fa6b83620b9128ab0df20","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[585],"sf_content_type":[],"coauthors":[554],"class_list":["post-17390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-trailblazer-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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