{"id":18064,"date":"2026-09-07T05:22:01","date_gmt":"2026-09-07T05:22:01","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=18064"},"modified":"2026-09-07T05:28:01","modified_gmt":"2026-09-07T05:28:01","slug":"best-marketing-books-for-beginners","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/best-marketing-books-for-beginners\/","title":{"rendered":"Best Marketing Books for Beginners (2026)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hey, entrepreneurs, solopreneurs, startup founders, and <a href=\"https:\/\/www.salesforce.com\/in\/small-business\/what-is-an-smb\/\">small and medium-sized business (SMB)<\/a> owners \u2014 what are you reading these days to boost your business?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Better yet, what are the best marketing books for beginners? We&#8217;ve got you covered. We&#8217;ve curated a list of innovative and practical marketing books specifically for SMB owners like yourself. These resources \u2014 from modern playbooks to real-world strategies \u2014 will equip you with the knowledge and tools to succeed in today&#8217;s competitive landscape. Let&#8217;s dig in.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h6>The big list of books:<\/h6><ul><li><a href=\"#h-1-kotler-on-marketing-how-to-create-win-and-dominate-markets-by-phillip-kotler\" data-level=\"2\">1. &#8220;Kotler on Marketing: How to Create, Win, and Dominate Markets&#8221; by Phillip Kotler<\/a><\/li><li><a href=\"#h-2-this-is-marketing-by-seth-godin\" data-level=\"2\">2. &#8220;This is Marketing&#8221; by Seth Godin<\/a><\/li><li><a href=\"#h-3-trailblazer-the-power-of-business-as-the-greatest-platform-for-change-by-marc-benioff\" data-level=\"2\">3. &#8220;Trailblazer: The Power of Business as the Greatest Platform for Change&#8221; by Marc Benioff<\/a><\/li><li><a href=\"#h-4-epic-content-marketing-by-joe-pulizzi\" data-level=\"2\">4. &#8220;Epic Content Marketing&#8221; by Joe Pulizzi<\/a><\/li><li><a href=\"#h-5-the-22-immutable-laws-of-marketing-by-al-ries-and-jack-trout\" data-level=\"2\">5. &#8220;The 22 Immutable Laws of Marketing&#8221; by Al Ries and Jack Trout<\/a><\/li><li><a href=\"#h-6-the-1-page-marketing-plan-by-allan-dib\" data-level=\"2\">6. &#8220;The 1-Page Marketing Plan&#8221; by Allan Dib<\/a><\/li><li><a href=\"#h-7-influence-the-psychology-of-persuasion-by-robert-cialdini\" data-level=\"2\">7. &#8220;Influence: The Psychology of Persuasion&#8221; by Robert Cialdini<\/a><\/li><li><a href=\"#h-8-contagious-why-things-catch-on-by-jonah-berger\" data-level=\"2\">8. &#8220;Contagious: Why Things Catch On&#8221; by Jonah Berger<\/a><\/li><li><a href=\"#h-9-jab-jab-jab-right-hook-by-gary-vaynerchuk\" data-level=\"2\">9. &#8220;Jab, Jab, Jab, Right Hook&#8221; by Gary Vaynerchuk<\/a><\/li><li><a href=\"#h-10-the-new-rules-of-marketing-and-pr-by-david-meerman-scott\" data-level=\"2\">10. \u201cThe New Rules of Marketing and PR\u201d by David Meerman Scott<\/a><\/li><li><a href=\"#h-11-building-a-storybrand-by-donald-miller\" data-level=\"2\">11. &#8220;Building a StoryBrand&#8221; by Donald Miller<\/a><\/li><li><a href=\"#h-12-email-marketing-rules-by-chad-s-white\" data-level=\"2\">12. &#8220;Email Marketing Rules&#8221; by Chad S. White<\/a><\/li><li><a href=\"#h-13-on-writing-well-by-william-zinsser\" data-level=\"2\">13. &#8220;On Writing Well&#8221; by William Zinsser<\/a><\/li><li><a href=\"#h-bonus-free-e-books-and-guides-for-smb-owners\" data-level=\"2\">Bonus: Free e-books and guides for SMB owners<\/a><\/li><li><a href=\"#h-invest-in-your-business-future-with-these-marketing-books\" data-level=\"2\">Invest in your business&#8217; future with these marketing books<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-group is-style-cluster-content-section-alt has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"alignfull wp-block-salesforce-blog-section-heading\">\n\t<h2 class=\"wp-block-salesforce-blog-section-heading__title\">\n\t\t\t\tMarket your SMB with Salesforce AI\t<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-style-default is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.salesforce.com\/small-business\/marketing\/\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/07\/Marketing-Multiblock-SMB.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-114828\" style=\"width:506px;height:auto\"\/><\/a><\/figure>\n\n\n\n<h3 id=\"h-market-to-the-right-prospects-with-starter-suite\" class=\"wp-block-heading\"><a href=\"https:\/\/www.salesforce.com\/small-business\/marketing\/\">Market To The Right Prospects With Starter Suite<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-d05cb3ef wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.salesforce.com\/blog\/ai-prompts-for-small-business-marketing\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2024\/12\/TSK-39076_6_AI_Prompts_for_SMB_Marketing.jpg?strip=all&#038;quality=95\" alt=\"Illustration of ai prompts for small business marketing\" class=\"wp-image-103898\"\/><\/a><\/figure>\n\n\n\n<h4 id=\"h-6-ai-prompts-for-small-business-marketing\" class=\"wp-block-heading\"><a href=\"https:\/\/www.salesforce.com\/blog\/ai-prompts-for-small-business-marketing\/\">6 AI Prompts For Small Business Marketing<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-d05cb3ef wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.salesforce.com\/blog\/types-of-ai-agents-to-grow-your-business\/\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/04\/Stage-1-1.png\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<h4 id=\"h-5-types-of-ai-agents-to-grow-your-business\" class=\"wp-block-heading\"><a href=\"https:\/\/www.salesforce.com\/blog\/types-of-ai-agents-to-grow-your-business\/\">5 Types Of AI Agents To Grow Your Business<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-d05cb3ef wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/smb-trends\/\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2020\/10\/small-business-trends-smb-research-1.jpg?w=500\" alt=\"Astro holds a Small and Medium Business Trends report\" class=\"wp-image-7477\"\/><\/a><\/figure>\n\n\n\n<h4 id=\"h-ai-marketing-latest-insights-from-the-small-and-medium-business-trends-report\" class=\"wp-block-heading\"><a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/smb-trends\/\">AI Marketing: Latest Insights From The Small And Medium Business Trends Report<\/a><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kotler On Marketing: How To Create, Win, and Dominate Markets\" type=\"text\/html\" width=\"500\" height=\"550\" frameborder=\"0\" allowfullscreen allow=\"clipboard-write\" style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?asin=B000FC0QPC\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-1-kotler-on-marketing-how-to-create-win-and-dominate-markets-by-phillip-kotler\" class=\"wp-block-heading\">1. &#8220;Kotler on Marketing: How to Create, Win, and Dominate Markets&#8221; by Phillip Kotler<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Touted as the father of modern marketing, <a href=\"https:\/\/www.pkotler.org\/\" class=\"highlightblankerror\">Philip Kotler<\/a>&#8216;s books are indispensable reads for every entrepreneur. In &#8220;<a href=\"https:\/\/www.amazon.com\/Kotler-Marketing-Create-Dominate-Markets\/dp\/1476787905\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kotler on Marketing: How to Create, Win, and Dominate Markets\u279a<\/a>,&#8221; he covers the essential building blocks of marketing, making it not only one of the best marketing books for beginners, but also a perfect read for seasoned and first-time business owners. He talks about creating customer value and entering and winning new markets.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Philip states that, &#8220;The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also learn about newer concepts like marketing on the internet, <a href=\"https:\/\/www.salesforce.com\/in\/blog\/customer-acquisition\/\">customer acquisition<\/a>, and global marketing. It offers SMBs a practical blueprint with tried-and-tested <a href=\"https:\/\/www.salesforce.com\/in\/small-business\/marketing\/smb-marketing-strategy\/\">marketing strategies<\/a>. Plus, it helps you pick skills to <a href=\"https:\/\/www.salesforce.com\/in\/blog\/small-business-ecommerce\/\">compete with large enterprises<\/a> more effectively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Deliver customer value<\/strong>: Successful marketing revolves around creating and delivering great customer value.&nbsp;<\/li>\n\n\n\n<li><strong>The marketing mix (4 Ps)<\/strong>: The 4 Ps is a <a href=\"https:\/\/www.salesforce.com\/in\/marketing\/mix\/\">marketing framework<\/a> that combines product, price, place, and promotion to create marketing strategies that meet customer needs and business goals.<\/li>\n\n\n\n<li><strong>Segmentation, Targeting, and Positioning (STP)<\/strong>: STP is the process of dividing your market into different groups. This helps you discover your target audience and create a <a href=\"https:\/\/www.salesforce.com\/in\/blog\/customer-value-proposition\/\">value proposition<\/a> for them.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"This Is Marketing: You Can&#039;t Be Seen Until You Learn to See\" type=\"text\/html\" width=\"500\" height=\"550\" frameborder=\"0\" allowfullscreen allow=\"clipboard-write\" style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?asin=B07DBR1V9S\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-2-this-is-marketing-by-seth-godin\" class=\"wp-block-heading\">2. &#8220;This is Marketing&#8221; by Seth Godin <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/seths.blog\/\" class=\"highlightblankerror\">Seth Godin<\/a>&#8216;s &#8220;<a href=\"https:\/\/www.amazon.com\/This-Marketing-Cant-Until-Learn\/dp\/0241370140\/\" target=\"_blank\" rel=\"noreferrer noopener\">This is Marketing\u279a<\/a>&#8221; shifts the focus from chasing mass appeal to solving people&#8217;s problems. His approach involves empathy and building deep connections with customers. The book highlights building trust and understanding your &#8220;smallest viable audience.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seth states, &#8220;Marketers make change happen: for the smallest viable market, and by delivering anticipated, personal, and relevant messages that people actually want to get.&#8221; You should read it to learn how to create meaningful, targeted marketing that resonates with your <a href=\"https:\/\/www.salesforce.com\/in\/blog\/ideal-customer-profile\/\">ideal customers<\/a>. You&#8217;ll also pick up tips on how to foster loyalty for sustainable growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The power of small movements:<\/strong> Focus on serving a specific audience with unique needs rather than trying to appeal to everyone. This builds loyal followers and creates a real impact.<\/li>\n\n\n\n<li><strong>Storytelling matters:<\/strong> Create <a href=\"https:\/\/www.salesforce.com\/in\/customer-stories\/\">stories<\/a> that connect emotionally with your audience. It should resonate with their values and aspirations instead of just pushing products.<\/li>\n\n\n\n<li><strong>The role of community:<\/strong> Create a sense of belonging around your business to develop loyal advocates who naturally champion your products and services.<\/li>\n\n\n\n<li><strong>The power of the purple cow:<\/strong> Your offering must stand out to get noticed. Be bold enough to create something so unique that people naturally spread the word about it.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Trailblazer: The Power of Business as the Greatest Platform for Change\" type=\"text\/html\" width=\"500\" height=\"550\" frameborder=\"0\" allowfullscreen allow=\"clipboard-write\" style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?asin=B07PZ4HBB9\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-3-trailblazer-the-power-of-business-as-the-greatest-platform-for-change-by-marc-benioff\" class=\"wp-block-heading\">3. &#8220;Trailblazer: The Power of Business as the Greatest Platform for Change&#8221; by Marc Benioff<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;<a href=\"https:\/\/www.amazon.com\/Trailblazer-Business-Greatest-Platform-Change\/dp\/1984825194\" target=\"_blank\" rel=\"noreferrer noopener\">Trailblazer\u279a<\/a>&#8221; by <a href=\"https:\/\/en.wikipedia.org\/wiki\/Marc_Benioff\" target=\"_blank\" rel=\"noreferrer noopener\">Marc Benioff\u279a<\/a>, founder and co-CEO of<a href=\"https:\/\/www.salesforce.com\/in\/crm\/\"> Salesforce<\/a>, strongly resonates with today&#8217;s consumers. Drawing from his experiences at Salesforce, Marc shares how to integrate social impact into business. He encourages leaders to be <a href=\"https:\/\/www.salesforce.com\/in\/blog\/so-what-is-a-trailblazer\/\">trailblazers<\/a> who use their influence for the greater good. This New York Times best-selling book helps you understand the value of creating brands that stand for something meaningful.\u00a0<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-style-default wp-block-paragraph\">Whether you\u2019re starting a business, managing a team, or running an entire company, trusting your instincts is essential in bringing a vision or idea to life.\u201d<\/p>\n<\/blockquote>\n<span class=\"citation-role\"><em>Marc Benioff, &#8220;Trailblazer: The Power of Business as the Greatest Platform for Change&#8221;<\/em><\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fbest-marketing-books-for-beginners%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Best%20Marketing%20Books%20for%20Beginners%20%282026%29\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Best%20Marketing%20Books%20for%20Beginners%20%282026%29&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fbest-marketing-books-for-beginners%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewbox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fbest-marketing-books-for-beginners%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Best Marketing Books for Beginners (2026)\" https:\/\/www.salesforce.com\/in\/blog\/best-marketing-books-for-beginners\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Purpose-driven marketing: <\/strong>Marketing should go beyond product promotions and align with the company&#8217;s core values, creating a brand that resonates with socially conscious consumers.<\/li>\n\n\n\n<li><strong>Community engagement: <\/strong>Build strong relationships with your partners, including employees, customers, and the broader <a href=\"https:\/\/www.salesforce.com\/in\/communities\/\">community<\/a>. You should actively engage and address their needs.<\/li>\n\n\n\n<li><strong>The power of authenticity: <\/strong>Authenticity and transparency are crucial for building trust and credibility with customers and partners.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less\" type=\"text\/html\" width=\"500\" height=\"550\" frameborder=\"0\" allowfullscreen allow=\"clipboard-write\" style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?asin=0071819894\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-4-epic-content-marketing-by-joe-pulizzi\" class=\"wp-block-heading\">4. &#8220;Epic Content Marketing&#8221; by Joe Pulizzi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s a reason we say content is king. It helps build trust, positioning your business as an authority. &#8220;<a href=\"https:\/\/www.amazon.com\/Epic-Content-Marketing-Different-Customers\/dp\/0071819894\" target=\"_blank\" rel=\"noreferrer noopener\">Epic Content Marketing\u279a<\/a>&#8221; by <a href=\"https:\/\/www.joepulizzi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Joe Pulizzi\u279a<\/a> emphasises building a content-driven business model rather than relying on traditional advertising. The book discusses the importance of integrating <a href=\"https:\/\/www.salesforce.com\/in\/small-business\/marketing\/content-marketing\/\">content marketing<\/a> into the overall <a href=\"https:\/\/www.salesforce.com\/in\/blog\/small-business-statistics\/\">business strategy<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It offers a strategic roadmap for creating valuable, relevant content for customer attraction and <a href=\"https:\/\/www.salesforce.com\/in\/service\/digital-customer-engagement-platform\/customer-retention-rate\/\">retention<\/a>. This book also helps you implement <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/storytelling-for-content-marketing\">storytelling techniques<\/a> to enhance your <a href=\"https:\/\/www.salesforce.com\/in\/products\/commerce-cloud\/resources\/power-of-brand-loyalty\/\">brand loyalty<\/a> and sustainable growth.\u00a0<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Basically, content marketing is the art of communicating with your customers and prospects without selling.<\/p>\n<\/blockquote>\n<span class=\"citation-role\"><em>Joe Pulizzi, \u201cEpic Content Marketing\u201d<\/em><\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fbest-marketing-books-for-beginners%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Best%20Marketing%20Books%20for%20Beginners%20%282026%29\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Best%20Marketing%20Books%20for%20Beginners%20%282026%29&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fbest-marketing-books-for-beginners%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewbox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fbest-marketing-books-for-beginners%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Best Marketing Books for Beginners (2026)\" https:\/\/www.salesforce.com\/in\/blog\/best-marketing-books-for-beginners\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content as a brand asset<\/strong>:<strong> <\/strong>View your content as an asset to build brand equity and establish thought leadership.<\/li>\n\n\n\n<li><strong>Conduct audience research<\/strong>:<strong> <\/strong>Thoroughly research your target audience to understand their needs, interests, and pain points. You can also create buyer personas that will help you create content that connects with them.<\/li>\n\n\n\n<li><strong>Prioritise multi-channel distribution<\/strong>: You can use a combination of owned, earned, and <a href=\"https:\/\/www.salesforce.com\/in\/form\/datorama\/conf\/3-marketing-dashboards\/\">paid media<\/a> to amplify your content&#8217;s reach. Focus on optimizing content for each channel to boost engagement.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The 22 Immutable Laws of Marketing: Exposed and Explained by the World&#039;s Two\" type=\"text\/html\" width=\"500\" height=\"550\" frameborder=\"0\" allowfullscreen allow=\"clipboard-write\" style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?asin=B000FC10HA\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-5-the-22-immutable-laws-of-marketing-by-al-ries-and-jack-trout\" class=\"wp-block-heading\">5. &#8220;The 22 Immutable Laws of Marketing&#8221; by Al Ries and Jack Trout<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Want to challenge conventional marketing wisdom? That&#8217;s what &#8220;<a href=\"https:\/\/www.amazon.com\/22-Immutable-Laws-Marketing-Violate\/dp\/0887306667\/\" target=\"_blank\" rel=\"noreferrer noopener\">The 22 Immutable Laws of Marketing\u279a<\/a>&#8221; by <a href=\"https:\/\/www.alries.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Al Ries\u279a<\/a> and <a href=\"https:\/\/en.wikipedia.org\/wiki\/Jack_Trout\" class=\"highlightblankerror\">Jack Trout<\/a> does. It presents a set of fundamental principles that focus on perception, positioning, and strategy. You&#8217;ll learn the importance of owning a unique space in the customer&#8217;s mind.\u00a0In the book, Jack states, &#8220;the essence of marketing is narrowing the focus. You can&#8217;t stand for something if you chase after everything.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This book will help you get started with marketing on limited resources. It enables you to understand the power of positioning and common marketing pitfalls. The goal is simple: creating a memorable brand identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prioritizing perception over product: <\/strong>Customers make decisions based on their perceptions, not objective reality. So, focus on how customers perceive your brand.<\/li>\n\n\n\n<li><strong>Creating a category: <\/strong>Being first in a category establishes a strong mental position with customers. If you can&#8217;t be first in an existing category, create a new one.<\/li>\n\n\n\n<li><strong>Line extension traps: <\/strong>Line extensions dilute brand focus and weaken its core message. So, resist the temptation to extend your brand into unrelated categories.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)\" type=\"text\/html\" width=\"500\" height=\"550\" frameborder=\"0\" allowfullscreen allow=\"clipboard-write\" style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?asin=B01B35M3SM\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-6-the-1-page-marketing-plan-by-allan-dib\" class=\"wp-block-heading\">6. &#8220;The 1-Page Marketing Plan&#8221; by Allan Dib<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Would you believe us if we said you can create a marketing strategy in just one page? \u201c<a href=\"https:\/\/www.amazon.com\/1-Page-Marketing-Plan-Customers-Money\/dp\/1989025013\/\" target=\"_blank\" rel=\"noreferrer noopener\">The 1-Page Marketing Plan\u279a<\/a>&#8221; by <a href=\"https:\/\/x.com\/allandib\" target=\"_blank\" rel=\"noreferrer noopener\">Allan Dib\u279a<\/a> proves just that. It provides a simple, actionable framework for developing a strategic marketing plan on a single page. You&#8217;ll learn about customer acquisition and retention through strategies that drive measurable outcomes.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This book also discusses direct-response marketing principles, such as creating <a href=\"https:\/\/www.salesforce.com\/in\/marketing\/campaigns\/\">marketing campaigns<\/a> that prompt immediate, measurable customer actions. This usually involves offering promotions, clear calls to action (CTA), and targeted messaging to track <a href=\"https:\/\/www.salesforce.com\/in\/marketing\/analytics\/roi-guide\/\">return on investment (ROI)<\/a>. Allan says, &#8220;Tell the audience about all the effort that goes into delivering your product or service.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Truly understand your ideal customer<\/strong>: Clearly define your target market and create detailed <a href=\"https:\/\/www.salesforce.com\/in\/blog\/buyer-persona\/\">buyer personas<\/a>. They&#8217;ll help you focus on attracting and serving your ideal customer.<\/li>\n\n\n\n<li><strong>Creating a unique value proposition: <\/strong>Articulate what makes your business unique and valuable to your target customer. Lead with the benefits your customers will experience \u2014 features alone rarely persuade.<\/li>\n\n\n\n<li><strong>Keep it simple<\/strong>: Marketing should be simple and focused, avoiding complex and overwhelming plans.<\/li>\n\n\n\n<li><strong>The role of content marketing: <\/strong>Create valuable and relevant content that educates, informs, and entertains your <a href=\"https:\/\/www.salesforce.com\/in\/marketing\/target-audience\/\">target audience<\/a>. This can help build trust, establish authority, and <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/lead-generation-for-marketers\/define-lead-generation\">generate leads<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/open.spotify.com\/episode\/6CykMLkSbgYYas0XN0BcoZ?si=yUBYFtncTQGcqXuup3k5Tw\">https:\/\/open.spotify.com\/episode\/6CykMLkSbgYYas0XN0BcoZ?si=yUBYFtncTQGcqXuup3k5Tw<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Influence: The Psychology of Persuasion, Revised Edition\" type=\"text\/html\" width=\"500\" height=\"550\" frameborder=\"0\" allowfullscreen allow=\"clipboard-write\" style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?asin=006124189X\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-7-influence-the-psychology-of-persuasion-by-robert-cialdini\" class=\"wp-block-heading\">7. &#8220;Influence: The Psychology of Persuasion&#8221; by Robert Cialdini<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the best marketing books for beginners covers the psychology of it all. Ever wondered what really makes people say yes? <a href=\"https:\/\/cialdini.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Robert Cialdini<\/a>&#8216;s &#8220;<a href=\"https:\/\/www.amazon.com\/Influence-Psychology-Persuasion-Robert-Cialdini\/dp\/006124189X\" target=\"_blank\" rel=\"noreferrer noopener\">Influence: The Psychology of Persuasion<\/a>&#8221; breaks down six key principles \u2014 reciprocity, commitment, social proof, authority, liking, and scarcity \u2014 that shape our decisions. For entrepreneurs, this is gold. Understanding these triggers lets you create marketing that truly connects, without needing a massive advertising budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Robert states that, &#8220;Messages are more likely to be successful if recipients can first be made to feel positively toward the messenger.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Build your social proof: <\/strong>Demonstrate social proof by showcasing testimonials, reviews, and case studies, as people are more likely to act when they see others benefiting from your product.<\/li>\n\n\n\n<li><strong>Commitment and consistency add value: <\/strong>People strongly desire consistency with their past actions and obligations. Encourage small, initial commitments that lead to larger, more significant actions.<\/li>\n\n\n\n<li><strong>The power of scarcity<\/strong>: Emphasise limited time offers, exclusive access, or limited quantities to create a sense of urgency. Highlight the potential for loss or missing out to motivate action.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Contagious: Why Things Catch On\" type=\"text\/html\" width=\"500\" height=\"550\" frameborder=\"0\" allowfullscreen allow=\"clipboard-write\" style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?asin=B008J4GQKW\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-8-contagious-why-things-catch-on-by-jonah-berger\" class=\"wp-block-heading\">8. &#8220;Contagious: Why Things Catch On&#8221; by Jonah Berger <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;<a href=\"https:\/\/www.amazon.com\/Contagious-Things-Catch-Jonah-Berger\/dp\/1451686587\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contagious<\/a>&#8221; by <a href=\"https:\/\/jonahberger.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jonah Berger<\/a> explores the science behind why certain products, ideas, and behaviors become popular. It identifies six key principles that drive virality, providing a marketing framework for creating content and campaigns that are more likely to spread. You should read it to understand how to generate word-of-mouth marketing and create buzz around your business. Plus, it\u2019ll help you make your offerings more shareable, even with limited resources.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Word of mouth is the primary factor behind 20% to 50% of all purchasing decisions.<\/p>\n<\/blockquote>\n<span class=\"citation-role\"><em>Jonah Berger, &#8220;Contagious: Why Things Catch On&#8221;<\/em><\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fbest-marketing-books-for-beginners%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Best%20Marketing%20Books%20for%20Beginners%20%282026%29\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Best%20Marketing%20Books%20for%20Beginners%20%282026%29&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fbest-marketing-books-for-beginners%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewbox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fbest-marketing-books-for-beginners%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Best Marketing Books for Beginners (2026)\" https:\/\/www.salesforce.com\/in\/blog\/best-marketing-books-for-beginners\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social currency works wonders: <\/strong>People share things that make them look good or feel smart. So, leverage gamification or achievements to give people that sense of pride<\/li>\n\n\n\n<li><strong>Tap into emotions<\/strong>: Focus on creating content that evokes strong emotional responses.&nbsp;<\/li>\n\n\n\n<li><strong>The value of stories<\/strong>: Make your message stick by telling a story people will want to repeat. Ensure it&#8217;s memorable and effortless to retell.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-astro wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro.png\" alt=\"\">\n\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm35.4-17.7h-10.2v27h10.2c8.2 0 14.4-5.9 14.4-13.6s-6-13.4-14.4-13.4m0 22.6H326V33h5.4a9.1 9.1 0 1 1 0 18.1z\" \/><path fill=\"#1d315f\" d=\"M43 82.8h.1a74 74 0 0 0 38.5-12.3 3 3 0 0 0 1.3-2.4v-6A66.2 66.2 0 0 0 42.5.2a3 3 0 0 0-2.3 0A66.2 66.2 0 0 0 0 62.2V68a3 3 0 0 0 1.2 2.4 74 74 0 0 0 40.2 12.4z\" \/><path fill=\"#8ed1f4\" d=\"M13.8 51.8a.3.3 0 0 0 0-.1L33 23.6a3.1 3.1 0 0 1 .8-.8 3 3 0 0 1 4 .8l9.5 13.8 3.5-5a3 3 0 0 1 4.9 0L69 51.6a.3.3 0 0 1 .1.3h7C70.7 17.7 43.7 7.2 41.4 6.2c0 0-11.2 4-21.2 16A59.6 59.6 0 0 0 6.8 51.8zm21.7-21.3\" \/><path fill=\"#aa76b3\" d=\"m62 51.9-8.7-12.6-4.2 6.1 4.8 6.4z\" \/><path fill=\"#722a87\" d=\"m49 45.4-4.4 6.4H54z\" \/><path fill=\"#8ed1f4\" d=\"m37 32.6-1.5-2.1z\" \/><path fill=\"#aa76b3\" d=\"m28 41.4 7.6 10.4h1.8l6.4-9.2-6.8-10-1.5-2.1z\" \/><path fill=\"#722a87\" d=\"m28 41.4-7 10.4h14.6z\" \/><path fill=\"#069a49\" d=\"M43.8 72.5a1.8 1.8 0 0 0-1-2.4L40.1 69a8 8 0 0 1-1-.5 7.8 7.8 0 0 1-2.4-10.7H6a44 44 0 0 0-.2 4.4v4.4A70 70 0 0 0 26 75a70 70 0 0 0 15.2 2l2.4-4.3zm33-14.8H44.3l-2.5 3a1.7 1.7 0 0 0-.2.5 1.8 1.8 0 0 0 1 2.3l2.7 1.2.7.4a7.8 7.8 0 0 1 3 10.6l-.5.9 4.8-.8a71 71 0 0 0 8.4-2.2l1.3-.4a71 71 0 0 0 14-6.7v-8.8z\" \/><path fill=\"#fff\" d=\"m46 65-.7-.3-2.7-1.2a1.8 1.8 0 0 1-1-2.4 1.7 1.7 0 0 1 .2-.4l2.5-3h-7.6A7.8 7.8 0 0 0 39 68.4a8 8 0 0 0 1 .5l2.7 1.2a1.8 1.8 0 0 1 1 2.4l-.1.2-2.5 4.3a52.5 52.5 0 0 0 7.2-.4l.5-.9A7.8 7.8 0 0 0 46 65.1z\" \/><path fill=\"#157139\" d=\"M56.9 67.3h8.8l-4.4-5zM23 71h9l-4.5-5.1zm-4.1-10.4-4.5 5h8.9z\" \/><\/svg>\n\t\t\t<h2 class=\"wp-block-related-trail__title\">Trailhead: <strong>Storytelling &amp; Communication<\/strong><\/h2>\n\t\t\t<p>Learn how to ace your storytelling skills to make your meetings, presentations, and communication on Salesforce\u2019s free online learning platform.<\/p>\n\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/manage_the_sfdc_storytelling\">Go To Trailhead<\/a><\/div>\n\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+500 points<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">Trail<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\">Storytelling &amp; Communication<\/p>\n\t\t\t<p class=\"related-trail__trail-description\">Learn the ways of this trail.<\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__foreground\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-foreground-layout-astro.png\" alt=\"\">\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__parks\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro.png\" alt=\"\">\n\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World\" type=\"text\/html\" width=\"500\" height=\"550\" frameborder=\"0\" allowfullscreen allow=\"clipboard-write\" style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?asin=B00BATNNZY\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-9-jab-jab-jab-right-hook-by-gary-vaynerchuk\" class=\"wp-block-heading\">9. &#8220;Jab, Jab, Jab, Right Hook&#8221; by Gary Vaynerchuk<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Social media success hinges on building relationships and providing consistent value. And &#8220;<a href=\"https:\/\/www.amazon.com\/Jab-Right-Hook-Story-Social\/dp\/B0BZS62R4L\" target=\"_blank\" rel=\"noreferrer noopener\">Jab, Jab, Jab, Right Hook\u279a<\/a>&#8221; by <a href=\"https:\/\/garyvaynerchuk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gary Vaynerchuk\u279a<\/a> will teach you the ropes of <a href=\"https:\/\/www.salesforce.com\/small-business\/marketing\/social-media-marketing-guide\/\">social media marketing<\/a>. This book emphasises the importance of delivering value to your audience before asking for a sale. It advocates for a &#8220;jab&#8221; (providing value) approach before delivering the &#8220;right hook&#8221; (the sales pitch).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also highlights the need for context and platform-specific content. You&#8217;ll learn how to create content that works for different social media platforms and use them to drive business growth. &#8220;Great marketing is all about telling your story in such a way that it compels people to buy what you&#8217;re selling,&#8221; says Gary.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Listen and engage<\/strong>: Actively <a href=\"https:\/\/www.salesforce.com\/marketing\/social-media-monitoring-guide\/\">monitor<\/a> conversations and engage with your audience. Respond to comments, answer questions, and participate in relevant discussions to build relationships.<\/li>\n\n\n\n<li><strong>Hook with purpose<\/strong>: Ensure your &#8220;right hook&#8221; (call to action) is relevant and provides genuine value and solutions to your customers.<\/li>\n\n\n\n<li><strong>Understand platform nuances: <\/strong>Each social media platform has its unique audience, culture, and best practices. Tailor your content to fit the specific context of each platform for better engagement.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The New Rules of Marketing &amp; PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly\" type=\"text\/html\" width=\"500\" height=\"550\" frameborder=\"0\" allowfullscreen allow=\"clipboard-write\" style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?asin=B0DDDYT1HL\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-10-the-new-rules-of-marketing-and-pr-by-david-meerman-scott\" class=\"wp-block-heading\">10. \u201cThe New Rules of Marketing and PR\u201d by David Meerman Scott<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;<a href=\"https:\/\/www.amazon.com\/New-Rules-Marketing-Podcasting-Newsjacking\/dp\/1394282168\/\" target=\"_blank\" rel=\"noreferrer noopener\">The New Rules of Marketing and PR<\/a>&#8221; by <a href=\"https:\/\/www.davidmeermanscott.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">David Meerman Scott<\/a> delivers a comprehensive guide to modern marketing and public relations. It focuses on online strategies like <a href=\"https:\/\/www.salesforce.com\/marketing\/what-is-digital-marketing\/\">digital marketing<\/a> over traditional methods. You&#8217;ll learn to craft valuable content and use online mediums like <a href=\"https:\/\/admin.salesforce.com\/blog\/2023\/build-a-blog-nurture-your-growth\">blogs<\/a>, social media, and videos. If you want to reach your target audience and build brand visibility with cost-effective marketing, this book will offer plenty of advice.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Build connections using podcasts<\/strong>: <a href=\"https:\/\/www.salesforce.com\/blog\/how-to-market-and-measure-your-podcast-blog\/\">Podcasting<\/a> can help you reach a niche audience and build a loyal following. You can create engaging audio content to educate, entertain, and inform your community.<\/li>\n\n\n\n<li><strong>Have a newsjacking strategy<\/strong>: This technique involves using news and media channels to share your insights and boost your visibility. Newsjacking helps you be more relevant and reach a larger audience.<\/li>\n\n\n\n<li><strong>Create viral moments<\/strong>: Understand the psychology behind what makes things go viral and use those principles. Create shareable content that evokes an emotional response.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/open.spotify.com\/episode\/5tz1br0exTCSrjkztdJ5R7?si=Pog4QT6FSp-B9YRxw5xLhQ\">https:\/\/open.spotify.com\/episode\/5tz1br0exTCSrjkztdJ5R7?si=Pog4QT6FSp-B9YRxw5xLhQ<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Building a StoryBrand: Clarify Your Message So Customers Will Listen\" type=\"text\/html\" width=\"500\" height=\"550\" frameborder=\"0\" allowfullscreen allow=\"clipboard-write\" style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?asin=0718033329\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-11-building-a-storybrand-by-donald-miller\" class=\"wp-block-heading\">11. &#8220;Building a StoryBrand&#8221; by Donald Miller<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your customer is your hero, says most of the best marketing books for beginners. And that&#8217;s what <a href=\"https:\/\/www.donaldmiller.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Donald Miller<\/a> says in &#8220;<a href=\"https:\/\/www.amazon.com\/Building-StoryBrand-Clarify-Message-Customers\/dp\/0718033329\" target=\"_blank\" rel=\"noreferrer noopener\">Building a StoryBrand<\/a>.&#8221; It simplifies marketing through a seven-part framework to craft messaging that your customers listen\u200c to. The framework includes: Character (customer), problem, guide (your brand), plan, CTA, failure (to avoid), and success.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It provides a no-nonsense guide for creating compelling messaging without relying on agencies. It helps you connect with your customers and grow your business with limited marketing resources. This is why it&#8217;s a must-read for <a href=\"https:\/\/www.salesforce.com\/small-business\/marketing\/\">small business marketing<\/a>.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">In every line of copy we write, we\u2019re either serving the customer\u2019s story or descending into confusion; we\u2019re either making music or making noise.<\/p>\n<\/blockquote>\n<span class=\"citation-role\"><em>Donald Miller, &#8220;Building a StoryBrand&#8221;<\/em><\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fbest-marketing-books-for-beginners%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Best%20Marketing%20Books%20for%20Beginners%20%282026%29\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Best%20Marketing%20Books%20for%20Beginners%20%282026%29&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fbest-marketing-books-for-beginners%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewbox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fbest-marketing-books-for-beginners%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Best Marketing Books for Beginners (2026)\" https:\/\/www.salesforce.com\/in\/blog\/best-marketing-books-for-beginners\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer is the hero<\/strong>: Identify what your customers want and how your business can help them achieve it.<\/li>\n\n\n\n<li><strong>The role of branding and visuals<\/strong>: Visuals and branding should support your business&#8217;s story. Focus on creating clear, consistent, and memorable branding.<\/li>\n\n\n\n<li><strong>Importance of feedback<\/strong>: Collect and implement customer feedback to refine your <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/content-strategy-development\">content strategy<\/a> constantly. This helps you craft content that meets your audience&#8217;s needs and challenges.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success\" type=\"text\/html\" width=\"500\" height=\"550\" frameborder=\"0\" allowfullscreen allow=\"clipboard-write\" style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?asin=1546910638\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-12-email-marketing-rules-by-chad-s-white\" class=\"wp-block-heading\">12. &#8220;Email Marketing Rules&#8221; by Chad S. White<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;<a href=\"https:\/\/www.amazon.com\/Email-Marketing-Rules-Checklists-Frameworks\/dp\/1546910638\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email Marketing Rules<\/a>&#8221; by <a href=\"https:\/\/www.emailmarketingrules.com\/about\/\">Chad S. White<\/a> offers a comprehensive guide to <a href=\"https:\/\/www.salesforce.com\/marketing\/email\/\">email marketing<\/a>. It provides checklists, frameworks, and best practices for creating successful campaigns. The book covers various topics \u2014 from developing a great strategy to crafting attractive designs. It delves into <a href=\"https:\/\/www.salesforce.com\/blog\/top-kpis-for-email-marketers\/\">key performance indicators (KPIs)<\/a>, like <a href=\"https:\/\/www.salesforce.com\/marketing\/email\/deliverability\/\">email deliverability<\/a>, bounce rate, <a href=\"https:\/\/www.salesforce.com\/blog\/track-measure-website-analytics\/\">web traffic<\/a>, subscriber growth, and <a href=\"https:\/\/www.salesforce.com\/blog\/email-open-rates\/\">open rates<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also covers how <a href=\"https:\/\/www.salesforce.com\/blog\/email-workflow\/\">automation<\/a> and <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/\">artificial intelligence (AI)<\/a> can help. You&#8217;ll learn how to build strong relationships with your audience and drive conversions better. It helps you master email marketing and use it as a valuable channel for growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Effective subject lines: <\/strong>Write <a href=\"https:\/\/www.salesforce.com\/marketing\/email\/subject-lines\/\">subject lines<\/a> that are concise, relevant and incite curiosity. <a href=\"https:\/\/www.salesforce.com\/marketing\/what-is-ab-testing\/\">A\/B test<\/a> different subject lines to improve performance and identify what resonates with your audience.<\/li>\n\n\n\n<li><strong>Focus on subscriber acquisition sources: <\/strong>Implement strategies to acquire new email subscribers through various sources. You can capture email addresses by using website forms, landing pages, and social media.<\/li>\n\n\n\n<li><strong>Count on automation<\/strong>: Use automation to deliver personalised and timely messages based on customer behavior. Set up automated sequences for welcome emails and abandoned cart reminders for your <a href=\"https:\/\/www.salesforce.com\/small-business\/commerce\/\">small business commerce<\/a>.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>Commerce starts with Salesforce Suites<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Sell more using a commerce-ready CRM with integrated tools for every sale.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/in\/small-business\/commerce\/?d=bcta\">Try it for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/05\/Commerce.webp\" class=\"attachment-full size-full\" alt=\"Commerce automation dashboard with order management, payment links and customer engagement analytics\" srcset=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/05\/Commerce.webp 2048w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/05\/Commerce.webp?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/05\/Commerce.webp?w=300&amp;h=300 300w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/05\/Commerce.webp?w=768&amp;h=768 768w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/05\/Commerce.webp?w=1024&amp;h=1024 1024w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/05\/Commerce.webp?w=1536&amp;h=1536 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"On Writing Well, 30th Anniversary Edition: The Essential Guide to Mastering Nonfiction Writing and Effective Communication\" type=\"text\/html\" width=\"500\" height=\"550\" frameborder=\"0\" allowfullscreen allow=\"clipboard-write\" style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?asin=B0090RVGW0\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-13-on-writing-well-by-william-zinsser\" class=\"wp-block-heading\">13. &#8220;On Writing Well&#8221; by William Zinsser<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Writing skills are the cornerstone of great marketing. In <a href=\"https:\/\/en.wikipedia.org\/wiki\/William_Zinsser\">William Zinsser<\/a>&#8216;s &#8220;<a href=\"https:\/\/www.amazon.com\/dp\/0060891548\/\" target=\"_blank\" rel=\"noreferrer noopener\">On Writing Well<\/a>,&#8221; you&#8217;ll learn how to write with simplicity, clarity, and a strong voice. This timeless guide to effective non-fiction writing offers advice on reducing clutter and writing engaging prose.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should read it to improve your communication across all platforms. Whether it&#8217;s website copy, marketing material, emails or <a href=\"https:\/\/www.salesforce.com\/service\/customer-service-best-practices\/\">customer service<\/a> responses. It&#8217;ll give you the essential skills to deliver your message with greater impact, like all good writers do.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Clear thinking becomes clear writing; one can&#8217;t exist without the other.<\/p>\n<\/blockquote>\n<span class=\"citation-role\"><em>William Zinsser, Author of &#8220;On Writing Well&#8221;<\/em><\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fbest-marketing-books-for-beginners%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Best%20Marketing%20Books%20for%20Beginners%20%282026%29\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Best%20Marketing%20Books%20for%20Beginners%20%282026%29&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fbest-marketing-books-for-beginners%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewbox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fbest-marketing-books-for-beginners%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Best Marketing Books for Beginners (2026)\" https:\/\/www.salesforce.com\/in\/blog\/best-marketing-books-for-beginners\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The power of the active voice: <\/strong>Write in an active voice whenever possible to sound more direct, vigorous, and engaging.<\/li>\n\n\n\n<li><strong>Aim for simplicity<\/strong>: Avoid unnecessary jargon and convoluted phrasing and simplify your word choices, sentences, and overall <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/writing_style\">writing style<\/a>.<\/li>\n\n\n\n<li><strong>Pay attention to sound and rhythm<\/strong>: Read your writing aloud to check for flow, rhythm, and clarity. Play with sentence structures and length to create engaging text.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Try the AI CRM for SMBs and see what&#8217;s possible. <\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Get started with Salesforce Suites \u2014 the AI-powered CRM made to grow your ambition.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/in\/form\/signup\/freetrial-salesforce-starter\/?d=bcta\">Try it for free<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"280\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/04\/starter-cta-ace781ebd06060cbd46e5eb3ff380208661f845844b0637a0dfcc1f5633cc56a.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/04\/starter-cta-ace781ebd06060cbd46e5eb3ff380208661f845844b0637a0dfcc1f5633cc56a.webp 448w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/04\/starter-cta-ace781ebd06060cbd46e5eb3ff380208661f845844b0637a0dfcc1f5633cc56a.webp?w=300&amp;h=188 300w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/04\/starter-cta-ace781ebd06060cbd46e5eb3ff380208661f845844b0637a0dfcc1f5633cc56a.webp?w=150&amp;h=94 150w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 id=\"h-bonus-free-e-books-and-guides-for-smb-owners\" class=\"wp-block-heading\">Bonus: Free e-books and guides for SMB owners<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Right alongside these marketing books for beginners, these digital guides and books will equip you with all the wisdom you need to market your growing business like a pro. And, we&#8217;re providing a hand-picked list of <a href=\"https:\/\/www.salesforce.com\/resources\/small-business\/\">resources<\/a> trusted by successful SMBs worldwide. Combine your learnings and these frameworks and you\u2019ve got a recipe for success.<\/p>\n\n\n\n<h3 id=\"h-free-guide-the-guide-to-social-media-for-small-business-marketers\" class=\"wp-block-heading\">FREE GUIDE: The Guide to Social Media for Small Business Marketers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">What does it take to win on social media today? <a href=\"https:\/\/www.salesforce.com\/form\/conf\/social-media-marketing\/\">Download this free guide<\/a> from Salesforce for tips and tricks on social media engagement and publishing. It provides easy tips to connect with your audience through social listening, sentiment analysis, and influencer marketing. You&#8217;ll learn to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Master platform-specific tactics for growth on different platforms<\/li>\n\n\n\n<li>Build meaningful relationships with your audience<\/li>\n\n\n\n<li>Implement <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/prospecting-contact-strategy\/set-your-goals\">specific, measurable, achievable, realistic, and timed (SMART) goals<\/a> for social media marketing<\/li>\n\n\n\n<li>Create a content distribution calendar with clear objectives&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-free-guide-5-blueprints-for-creating-email-moments\" class=\"wp-block-heading\">FREE GUIDE: 5 Blueprints for Creating Email Moments<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Email marketing is a cost-effective, direct channel to nurture customer relationships. You can get Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/form\/marketingcloud\/conf\/5-blueprints-for-creating-email-moments\/\">free guide on email marketing<\/a> to learn all about crafting personalised communication to drive more sales and build brand loyalty. As the name suggests, this ebook offers multiple blueprints that help you create moments that matter to your subscribers. Here\u2019s what to expect from this guide:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to create welcome emails with a clear CTA<\/li>\n\n\n\n<li>The importance of mobile-first <a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=sales.email_create_a_template.htm&amp;language=en_US&amp;type=5\">email templates<\/a><\/li>\n\n\n\n<li>How AI can personalise product and content recommendations<\/li>\n\n\n\n<li>Tips to reduce <a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=sf.icx_b2c_abandonedcart_req_workflow.htm&amp;language=en_US&amp;type=5\">cart abandonment<\/a> and improve sales&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/smb-trends\/\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/06\/SMB-Trends-Report-Hero-646.png?w=646\" alt=\"\" class=\"wp-image-116163\"\/><\/a><\/figure>\n\n\n\n<h3 id=\"h-free-report-small-amp-medium-business-trends-report\" class=\"wp-block-heading\">FREE REPORT: Small &amp; Medium Business Trends Report<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We spoke to 3,300+ global SMB leaders to create our <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/smb-trends\/\">Small &amp; Medium Business Trends Report<\/a>. Discover how growing businesses are investing in technology to compete with large enterprises. You\u2019ll learn how to use AI and <a href=\"https:\/\/www.salesforce.com\/agentforce\/\">Agentforce 360<\/a> to deliver 24\/7 customer service and experiences to delight your customers. These will be your key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why SMBs are increasing their investments in <a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=000393223&amp;language=en_US&amp;type=1\">data management<\/a><\/li>\n\n\n\n<li>Using AI for multiple use cases can derive better results<\/li>\n\n\n\n<li>The impact of technology on customer experiences<\/li>\n\n\n\n<li>Insights on driving long-term success<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-free-guide-maximise-your-crm-productivity\" class=\"wp-block-heading\">FREE GUIDE: Maximise Your CRM Productivity<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Talking about technology and SMB growth without a <a href=\"https:\/\/www.salesforce.com\/crm\/what-is-crm\/\">customer relationship management (CRM)<\/a> tool is incomplete. CRMs give a 360-degree view of your business across sales, marketing, customer service, commerce, and productivity. A <a href=\"https:\/\/www.salesforce.com\/crm\/crm-for-small-business\/\">CRM for SMBs<\/a> helps you scale your business and manage your <a href=\"https:\/\/www.salesforce.com\/marketing\/engagement\/journey-orchestration\/customer-journey-mapping\/\">customer journeys<\/a> throughout your growth process. It also automates tasks like lead tracking and follow-ups, freeing up your time for more strategic tasks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/form\/smb\/maximize-crm-productivity\/\">Get the free ebook<\/a> from Salesforce to discover how a CRM can make you and your team more productive \u2014 all while uncovering growth opportunities. You can learn the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Saving time and automating routine tasks with AI<\/li>\n\n\n\n<li>How to improve your productivity and experience less burnouts<\/li>\n\n\n\n<li>Using <a href=\"https:\/\/trailhead.salesforce.com\/\">Trailhead<\/a> and <a href=\"https:\/\/trailhead.salesforce.com\/trailblazer-community\/\">Trailblazer community<\/a> to access on-demand learning and network with other SMB leaders<\/li>\n\n\n\n<li>How CRMs can be a cost-effective solution for SMBs<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-invest-in-your-business-future-with-these-marketing-books\" class=\"wp-block-heading\">Invest in your business&#8217; future with these marketing books<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing is a solid foundation for building customer value and lasting growth. These books and guides offer great insights and tips to turn your learnings into tangible results. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For seamless implementation, Salesforce is the perfect partner. It\u2019s an all-in-one platform for managing customer interactions, sales cycles, collaborations, and marketing. Just get started. No matter where you&#8217;re on your journey as a small business owner, you can get started with <a href=\"https:\/\/www.salesforce.com\/form\/signup\/freetrial-salesforce-starter\/?d=bcta\">Starter Suite<\/a> \u2014 the all-in-one AI CRM your SMB needs. Start it up. If you\u2019re looking for more customisation, <a href=\"https:\/\/www.salesforce.com\/small-business\/pro-suite\/\">explore Pro Suite<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Already a Salesforce customer? <a href=\"https:\/\/www.salesforce.com\/crm\/foundations\/\">Activate Foundations<\/a> and try out Agentforce 360 today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>AI supported the writers and editors who created this article.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Master the art and science of marketing with the top books in the business.<\/p>\n","protected":false},"author":736,"featured_media":18077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"1e309d9b743c42a5ae730c0aIN","post_meta_title":"","ai_synopsis":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"sf_topic":[],"sf_content_type":[],"coauthors":[1203],"class_list":["post-18064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - 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